Marketing Proposal · July 31, 2026
A Growth Engine for
AgriSun Energy.
A 90-day marketing engagement — five qualified DIY-solar leads per week, a modern website, and a Shopify storefront that scales without eating your day.
1 / 1,300
Minnesota Cup Finalist
56,000W
Skyax · Largest Dual-Axis in Industry
Nat'l
Shipping Footprint · Nearly Every State
01 · The Situation
Where AgriSun Stands Today
A strong product foundation with real competitive advantages — and no marketing engine in place to convert them into a steady lead flow.
✓ What's Working
Product + Credibility
Competitive DIY-solar pricing with 30%+ net margins. The Skyax dual-axis tracker is the largest single-column structure in the industry. Direct Jenko import bypasses tariffs. Minnesota Cup finalist — top-tier credibility, unused.
⚠ Where the Gaps Are
No Marketing Engine
Zero paid ads running. Website needs a rebuild for SEO + conversion. Social is inconsistent. No Reddit presence — where DIY solar buyers actually live. No Shopify. No CRM. All growth so far has been organic + word-of-mouth.
★ Opportunity
The Gap Big Distributors Left
Baywa, Green Tech, and the national distributors have abandoned the personal, consultative DIY-solar buyer. That's exactly the space AgriSun already sits in — with better pricing, direct imports, and a story worth telling.
You've built the product. The Minnesota Cup validated it. What's missing is a marketing engine that carries the story to the DIY buyers who don't know you exist yet.
02 · Our Approach
Meta + LinkedIn. Not Google.
In residential DIY solar, Google Ads consistently produces low-quality leads at high cost. Meta + LinkedIn hit the actual buyer where they research and hang out — and Reddit is where the deals get closed.
01
Meta + LinkedIn Lead Ads
National reach with lead-form ads that capture contact info directly. Not clicks — actual leads sitting in a CRM. Meta gets scale; LinkedIn targets the serious DIY installer and prosumer segment where AgriSun's margins are highest.
02
Reddit + Organic Presence
Show up in the DIY solar subreddits where buyers already are — real, non-spammy engagement backed by the Minnesota Cup story and Skyax hero product. Regular content across FB / IG / LinkedIn to compound authority.
03
Site + Shopify That Sells
A modern website + Shopify hybrid: stable-price items check out directly (Jenko panels, EcoFlow), variable items route to a custom-quote flow. Self-serve buyers convert on their own; the personal touch stays for the projects that need it.
Google Ads doesn't work for DIY residential solar. We've watched enough campaigns burn budget to know — Meta + LinkedIn + Reddit is the stack that actually converts.
03 · Scope of Work
What's Included Every Month
A full-stack scope built around one target: 5 qualified DIY-solar leads per week, plus a Shopify storefront that lets self-serve buyers close on their own.
🌐
01
Website Redesign + SEO
Custom modern rebuild. DIY-solar keyword strategy Baywa / Green Tech aren't pursuing. Landing pages tuned to paid ads. AI chatbot on-site for extra lead capture. Minnesota Cup story front-and-center. Mobile-first.
🎯
02
Meta + LinkedIn Ads
National lead-form campaigns targeting DIY residential solar buyers by demographic + interest. A/B testing built in — creative, audience, messaging. Monthly reporting on CPL, conversion, CAC.
📱
03
Organic Social + Reddit
Content calendar across FB / IG / LinkedIn — 3-5 posts/week. Custom graphics + copy. Reddit engagement in DIY-solar subs where your buyers already live. Skyax hero content + Minnesota Cup credibility on repeat.
🛒
04
Shopify Storefront
Hybrid model — stable-price items (Jenko, EcoFlow) checkout directly; variable-price items (Sinclair racking, custom inverters) route to a "request a quote" flow. Self-serve where possible, personal where it matters.
📊
05
Lead Dashboard + CRM
Your own live Damaris dashboard — every lead, every ad, every conversion in one view. API-connected to Wave invoicing and Mark's custom tracker-management platform.
🎬
06
Add-Ons Available
In-house videographer + drone (quoted per project) for Skyax hero footage. Vendor API research to auto-populate live pricing on Shopify. Direct-mail if / when local install marketing ramps.
Separate from retainer: Ad spend paid directly to Meta + LinkedIn (see recommended tier below). Videography quoted per project as needed. Everything else in scope.
04 · Scope Boundaries
What's Not in Scope — and Why
At $2,000/mo the focus stays on website + paid ads + Shopify + organic social. Everything below is possible later — just not on day one.
✕ Not in this retainer
Handled Separately
- Ad Spend — paid directly to Meta + LinkedIn. Recommended $30/day ($900/mo) to start, separate from the $2,000 retainer.
- Google Ads — deliberately excluded. Wrong channel for DIY residential solar. Meta + LinkedIn + Reddit is the stack.
- Videography / Drone — quoted separately per project. Skyax hero content is worth the invest when the timing's right.
- Direct Mail — an add-on for local residential installation marketing, if / when that segment ramps.
✓ Included as strategic support
Strategic Support
- Vendor API Research — investigating whether Green Tech (or other vendors) offer API access to auto-populate live pricing on the Shopify store.
- Custom Tracker Platform Integration — Damaris dashboard connects into Mark's in-house tracker management platform via API.
- Wave Invoicing Sync — leads flow from ad → dashboard → Wave, no manual copy-paste.
- Monthly Performance Call — one review call per month covering leads, CPL, top-performing creative, next-month priorities.
05 · Recommended Ad Spend
Where Your Ad Dollars Should Go
Start at the $30/day validation tier, then scale once CPL settles into the target range. Paid directly to Meta + LinkedIn, separate from the retainer.
Tier 1 · Validate
$900 /mo
$30/day · dial in the CPL
Meta$600 · lead-form ads, national
LinkedIn$300 · prosumer / DIY installer segment
Expected outcome
15–90 leads/mo · CPL $10 – $60
Tier 2 · Scale
$2,700 /mo
$90/day · once creative proves out
Meta$1,800 · scaled winners + retargeting
LinkedIn$900 · lookalikes + high-intent audiences
Expected outcome
50–250 leads/mo · CPL trending toward $20
Assumptions: based on comparable DIY-solar client data — CPLs typically settle in $10–$60 range after 30 days of creative testing. At the 5-orders-per-week target with your $1,000–$6,000 net profit per order, the ad spend pays for itself many times over.
06 · 90-Day Goals & KPIs
What "Working" Looks Like
The targets we'll grade this engagement against at the Day 90 performance review.
| Metric |
Target |
How We Measure It |
| New Leads / Week |
5 qualified leads |
Lead-form submissions with contact info, tracked in Damaris dashboard |
| Cost per Lead (Meta) |
$10 – $60 range |
Total Meta ad spend ÷ qualified leads captured |
| Campaign Ramp-Up |
Reliable flow by Day 30 |
Steady weekly lead count, not spiky one-off days |
| Website Redesign |
Launched by Day 30 |
Live site with SEO structure + conversion-optimized landing pages |
| Shopify Store |
Live by Day 45 |
Core products purchasable direct + custom-quote flow wired up |
| Social Cadence |
3–5 posts/week |
Across FB / IG / LinkedIn + weekly Reddit engagement |
| Customer Acquisition Cost |
Tracked + optimized |
Total marketing spend ÷ paying customers, reported monthly |
The math check: at 5 extra orders/week × $1,000–$6,000 net profit per order, this engagement pays for itself many times over — and that's the conservative case.
06B · Proven Results · Organic Social
What Our Social Engine Does for Live Clients.
Real numbers from two live Damaris retainers — pulled straight from their reporting dashboards.
Organic Social · IG + FB + LinkedIn
Prometheus Power Solutions
Southern Oregon solar · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
Prometheus is solar — the same industry AgriSun serves — and this is month two of content from the same team on this proposal.
Organic Social + Local · $0 Ad Spend
JAM Roofing
Mesa, Arizona · roofing · organic-only engine
+1,120%
vs prior 30-day period
~1,010
Local actions · $0 ad cost
One POV reel reset the discovery curve; a second hit matched it two weeks later. Repeatable, $0 in ad spend — the local-organic layer under every paid plan.
07 · Onboarding Timeline
Your First 90 Days
From Aug 4 kickoff to a full performance review at Day 90 (Nov 2).
1
Week 1 · Aug 4 – Aug 10
Foundation
- Kickoff call + brand discovery with Mark & Jessica
- Access to accounts (Meta, LinkedIn, hosting, Wave)
- Website wireframes started
- Ad strategy + audience framework drafted
2
Weeks 2–3 · Aug 11 – Aug 24
Build
- Website build + client review cycles
- Social media content calendar published
- Ad creative developed (Meta + LinkedIn variants)
- Shopify store setup begins
3
Week 4 · Aug 25 – Aug 31
Launch
- Website goes live
- Paid ad campaigns activate (Meta + LinkedIn)
- First social posts publish
- Damaris dashboard access shared with Mark & Jessica
4
Weeks 5–6 · Sep 1 – Sep 14
Shopify Live
- Shopify store live with core products
- AI chatbot deployed on-site
- Vendor-API research underway (Green Tech + others)
- First round of ad optimization based on early CPL data
5
Weeks 7–12 · Sep 15 – Nov 2
Optimize + Compound
- Ongoing A/B testing across creative + audiences
- Lead nurturing workflows
- Reddit engagement in DIY-solar subs
- Monthly performance check-ins
- Day 90 · full review + Phase 2 recommendation
08 · Investment
Your Investment
Everything in scope. One flat monthly retainer. No surprises.
Monthly Retainer
$2,000 /mo
Term: 90-day trial
Start date: August 4, 2026
Month-to-month after Day 90.
Recommended ad spend: ~$900/mo ($30/day), paid directly to Meta + LinkedIn.
Estimated total monthly: ~$2,900.
What's Included Every Month
- Custom website redesign + SEO + AI chatbot
- Meta + LinkedIn ad management + creative
- Organic social (FB, IG, LinkedIn) + Reddit engagement
- Shopify hybrid storefront (direct + quote flow)
- Live Damaris lead / analytics dashboard
- Wave invoicing + custom-platform API integration
- Monthly performance report + review call
- Direct access to Damaris team for questions
Terms: 90-day trial · month-to-month after · 30-day written notice to end after initial period · monthly invoicing on the 1st, net 15 · all creative assets (site, ads, copy) owned by AgriSun.
09 · Why Now
Why This. Why Now.
01
The Minnesota Cup Story Is Fresh
Finalist out of 1,300 applicants is the credibility signal a DIY solar buyer needs — but only if it shows up on the site, in the ads, and in the content. Right now it's invisible outside your circle.
02
The Distributor Gap Is Open
Baywa, Green Tech, and the national players have abandoned personal / consultative DIY-solar buyers. Every quarter you wait, someone else notices that gap and moves in. Being first with real marketing is the moat.
03
The Math Works Fast
At 5 orders/week × $1,000–$6,000 net profit each, the engagement recoups in the first month. Every week without a lead engine is real revenue on the table — not a marketing expense.
Kickoff: August 4, 2026 · 90-day trial, full performance review at Day 90.
10 · Next Steps
Let's Build This, Mark & Jessica.
Three simple steps to launch AgriSun's marketing engine.
1
Sign the Agreement
Review + approve this proposal. Countersign the 90-day trial at $2,000/mo.
2
Kickoff Call
60-minute onboarding — brand assets, account access, and the Skyax content plan.
3
We Launch
Dashboard live within Week 1. Website + ads live by Week 4. Start: August 4.
READY WHEN YOU ARE · DAMARIS SOLUTIONS