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Bluewater Battery Logistics · Marketing Dashboard

Live client dashboard · always on, reviewed together on our weekly call · Damaris Solutions
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SAMPLE PREVIEW — illustrative data only. This is what your dashboard looks like at roughly day 90, with the new WordPress site live and the $1,000 ad test running. Bookmark this link — the day we start, it runs on your real GA4, Search Console, ad-platform, and CRM data. Every metric we see, you see, any time.
Organic Visits / mo
438
▲ 161% vs. 168 baseline
Tracked Inquiries / mo
17
▲ from untrackable on Wix
Target Accounts Engaged
34
named accounts touched via ABM
Cost per Qualified Lead
$118
$1,000/mo test budget · baseline set

All Channels · Monthly Tracked Inquiries by Source

Months 1–2 are the build — nothing to measure until the new site is live in week 5

Big Picture Highlights

SiteWordPress migration live week 5 — full GA4 + Search Console tracking for the first time; 6 division landing pages indexed
SEO"used solar panels for sale" entered page 2 by week 11 — the surplus-modules cluster moving first, as projected
AdsLinkedIn company-targeted creative at $118 per qualified lead on a $1,000 test — baseline established for the scale decision
ABMFirst named-account list live: 34 target accounts engaged across LinkedIn + email, 6 routed to sales
Organic Visits / mo
438
▲ 161% vs. baseline 168
Non-Branded Share
44%
▲ from 19% at kickoff
Keywords Ranking
158
▲ from 109 baseline
AI Visibility (GEO)
47
▲ from 35 · first AIO citations

Organic Traffic · Branded vs. Non-Branded

The whole game: growing the dark-blue band — buyers who didn't know your name yet

Priority Keyword Movement · The 5 Clusters

Tracked weekly · reported monthly · sample positions at day 90
KeywordClusterBaselineNowVolume/mo
used solar panelsSurplus Solar—#142,400
used solar panels for saleSurplus Solar—#171,900
lithium ion battery shipping labelCompliance—#61,000
battery surplusSurplus#5#2210
lithium ion battery recyclingBattery Recovery—#28 · climbing1,900
energy storage newsAuthority · GEO—#31 · climbing22,200
Posts Published / mo
15
3–4 per week · on schedule
LinkedIn Impressions
23.8K
▲ 272% month over month
Engagement Rate
6.4%
LinkedIn · B2B avg is ~2%
New Followers
+248
across LinkedIn · FB · IG

Social Reach by Platform

LinkedIn-first strategy — where the procurement managers and EPCs actually scroll

Top Content · This Month

PostPlatformReachResult
Warehouse walkthrough reel · 40-ft container arrivalLinkedIn + IG9,2003 seller inquiries
Second-life battery case study carouselLinkedIn5,6002 meeting requests
"What's a pallet of used modules worth?" explainerLinkedIn4,100highest saves
Compliance minute · lithium shipping-label rulesAll2,800authority builder
Ad Spend / mo
$1,000
test budget · LinkedIn $600 · Google $400
Qualified Leads
8
from paid · first full month live
Cost / Qualified Lead
$118
baseline set · LinkedIn best at $104
Target Accounts Reached
34
by company name on LinkedIn

Spend & Qualified Leads by Platform

Ads launched day 38, once the new site could actually track and segment traffic

Campaign Detail

CampaignPlatformSpendLeadsCPL
Target accounts · surplus inventory offerLinkedIn$3704$93
Utility-scale developers · job-title targetingLinkedIn$2302$115
"used solar panels for sale" exact matchGoogle$2602$130 · highest intent
Brand defense · category termsGoogle$140—visibility hold
Meta retargetingMeta$0—held until audience pool builds
Avg. First Response
<1 min
automated · was ~1 day
Sequence Emails Sent
1,120
across 5 active sequences
Open Rate
51%
B2B avg is ~21% · segmented, not blasted
Meetings Booked
7
from automated sequences

Email & Automation Performance

Every sequence tracked — opens, clicks, replies, meetings

Active Sequences

SequenceContacts InOpenReplyOutcome
Instant-response inquiry · 5 touches / 14 days2462%29%7 meetings
Named-account sequences (ABM) · per-account3458%21%6 routed to sales
Equipment-interest alerts · by category18651%8%11 lot inquiries
Quarterly reactivation · past counterparties9639%6%2 quotes open
Post-deal follow-up · review + referral ask1467%22%2 referrals
Sample dashboard · illustrative data · Bluewater Battery Logistics × Damaris Solutions · August 2026