Brightwood Collision Center
Marketing Performance Dashboard
💰
Total Spend
$983.12
Avg CPC $3.00
🖱️
Clicks
327
CTR 2.64%
👁️
Impressions
12,393
Across 3 campaigns
📞
Phone Calls
41
40 received · 1 missed
🎯
Conversions
189
$2.73 / conv · 55.1% rate
★ Top Insight
$2.73 per conversion is exceptional — Brightwood's ads convert at 55.1%. The DS General Campaign delivers the lowest cost-per-conversion at $4.34 with a 73.69% conv rate. Liberty Mutual is "Limited by Budget" — increasing spend there could unlock more volume.
Campaign Performance
Spend by Campaign
Where your budget is going
Conversions by Campaign
Which campaign delivers leads
Campaign Snapshot
| Campaign | Type | Clicks | Impr. | CTR | CPC | Spend | Conv. | Cost/Conv | Conv Rate |
|---|---|---|---|---|---|---|---|---|---|
| DS - General Campaign - Calls | Search | 174 | 3,634 | 4.79% | $3.20 | $557.15 | 128.23 | $4.34 | 73.69% |
| DS - Insurance Carrier Focus | P-Max | 112 | 5,308 | 2.11% | $1.92 | $214.78 | 56.73 | $3.79 | 44.32% |
| Liberty Mutual Campaign | Search | 41 | 3,451 | 1.19% | $5.15 | $211.19 | 4.03 | $52.36 | 9.84% |
Search Keyword Insights
Top Keywords by Clicks
What your customers searched
Top Keywords by Conversions
Highest-converting search terms
Conversion Actions & Call Activity
Conversions by Action Type
How customers connect with you
Phone Call Activity
41 calls from ads · 1 missed
40
Received
1
Missed
Daily Calls Activity
Calls Per Day · May 1 – 29
Heaviest days: May 8 (6 calls) · May 14 (4 calls)
Recent Calls
| Date / Time | Campaign | Status | Duration | Caller |
|---|---|---|---|---|
| May 29 · 8:00 AM | General | Received | 6m 38s | +1 480-868-6511 |
| May 29 · 8:00 AM | Liberty Mutual | Received | 27s | +1 623-236-6688 |
| May 28 · 10:00 AM | General | Received | 57s | +1 602-524-8275 |
| May 27 · 9:00 AM | Liberty Mutual | Received | 19s | +1 830-388-5608 |
| May 26 · 9:00 AM | General | Received | 1m 59s | +1 480-599-5351 |
| May 26 · 8:00 AM | Insurance | Received | 4m 23s | +1 602-622-5506 |
| May 22 · 10:00 AM | Insurance | Received | 4m 15s | +1 708-573-8996 |
| May 20 · 12:00 PM | General | Received | 19s | +1 480-650-9371 |
| May 20 · 11:00 AM | General | Received | 3m 1s | +1 480-231-8673 |
| May 18 · 3:00 PM | Insurance | Received | 24s | +1 480-955-9996 |
| May 18 · 1:00 PM | Insurance | Received | 3m 35s | +1 602-622-5506 |
| May 16 · 1:00 PM | Liberty Mutual | Received | 42s | +1 623-249-9677 |
| May 14 · 2:00 PM | General | Received | 54s | +1 520-251-0629 |
| May 9 · 2:00 PM | Liberty Mutual | Missed | — | — |
⭐
Total Interactions
2,386
Across 6 months
📞
Calls from Profile
749
Avg 125/month
📍
Direction Requests
1,377
Avg 230/month
🌐
Website Clicks
260
Avg 43/month
★ Why this matters
Your Google Business Profile is doing serious lifting — 1,377 direction requests means 1,377 people decided to drive to the shop just from the local listing. Combined with 749 calls, that's 2,126 high-intent actions in 6 months that didn't cost a penny in ad spend.
6-Month Performance Trend
Profile Interactions Over Time
Dec 2025 – May 2026 · All interaction types
Interaction Breakdown
Interactions by Type
Calls · Directions · Website clicks
Monthly Activity Mix
Stacked monthly view by interaction type
Headline Numbers
📞 Calls
From your Business Profile
749
Total Calls
175
Peak Month (Mar)
Mar 2026 was the strongest month — likely tied to spring accident season. May dropped to ~80 calls; worth investigating.
📍 Direction Requests
Foot/drive traffic intent
1,377
Total Directions
248
Peak Month (Jan)
Steady performance month-over-month — your local listing consistently sends drivers your way.
🌐 Website Clicks
Lower volume, high intent
260
Total Clicks
55
Peak Month (Jan)
Smaller number, but these are visitors actively researching before contacting — bottom-funnel value.
Why this Matters for Ads
GMB Drives Ad Conversions Too
Of 189 ad conversions, 162 (86%) were direction requests — same action GMB drives organically
Local search and Google Ads work together. Each ad dollar spent increases impressions for your Business Profile too — and most of those convert as direction requests, not just calls or web clicks.
👥
Organic Users
255 +0%
vs previous 28 days
🔄
Sessions
338 +6%
Engaged: 139 (41%)
🔍
GSC Clicks
28 -30%
4K impr · 0.7% CTR · pos 30.9
⭐
Authority Score
9
SEMrush rank: low
🗝️
Organic Keywords
137 +25%
Est. organic traffic: 312
Traffic & Engagement
Google Analytics — Daily Traffic
Apr 29 – May 28 · Users vs Sessions
Engagement Snapshot
How visitors interact with the site
41.12%
Engagement Rate
00:23
Avg. Eng. Time
139
Engaged Sessions
0.55
Engaged / User
Engagement is steady but time on page is short (23 sec avg). The /collision-repair/ page is your engagement champion at 96.55% — model other pages after it.
Top Pages & Search Queries
Top Pages by Pageviews
Where visitors land and engage
| Page | Views | Users | Time | Engage |
|---|---|---|---|---|
| / | 276 | 254 | 0:12 | 48.43% |
| /contact/ | 146 | 95 | 0:17 | 62.50% |
| /taste-approved-body-shop/ | 35 | 23 | 0:00 | 72.73% |
| /collision-repair/ | 31 | 27 | 0:24 | 96.55% |
| /faqs/ | 29 | 22 | 0:32 | 76.92% |
Top Search Queries (GSC)
What Google sends you traffic for
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| brightwood collision | 8 | 178 | 3.41% | 1.1 |
| brightwood collision center | 8 | 187 | 3.21% | 1.2 |
| body shop near tempe az | 1 | 39 | 2.56% | 19.8 |
| bronwood auto repair | 1 | 1 | 100% | 2.0 |
Branded traffic dominates. Almost all GSC clicks are people searching "brightwood collision" directly. Non-branded terms like "body shop near tempe az" rank at position 19.8 — opportunity to push it into the top 10.
Audience & Acquisition
New User Channels
How 230 new users found the site (last 28 days)
Top Cities — Active Users
Where your audience lives
Sessions by Source
Top traffic referrers
Google sends ~75% of organic sessions (127 of 177). Bing contributes 9. The "tracysautobody.com" subdomain referrals (41 sessions) appear to be referral spam or competitor scraping — worth investigating.
User Retention (Weekly Cohort)
% returning after first visit
3.6% return after Week 1, 0.9% by Week 2. Typical for one-time-service businesses — the goal isn't retention, it's capturing customers in their moment of need.
👥 User Mix
28-day cohort breakdown
230
New Users
30
Returning
88% new users — strong top-of-funnel performance. Awareness is working.
📍 Geographic Reach
Top market: Phoenix metro
109
Phoenix Metro
234
Total Active
Phoenix + Tempe = 47% of active users. Out-of-state traffic (LA, Denver, Aspen) suggests good organic reach.
🎯 Lead Conversion
From GA4 lead tracking
0
Qualified Leads
0
Converted
Lead tracking events aren't firing in GA4. Action item: configure key events so we can attribute conversions to channels.
Tracked Keywords & Backlinks
Tracked Local Keywords
Arizona market · 0% visibility currently
| Keyword | Position | Visibility |
|---|---|---|
| auto body shop | — | 0% |
| auto car repair service | — | 0% |
| auto center near me | — | 0% |
| auto mechanic near me | — | 0% |
| auto mechanic shop | — | 0% |
| auto near me | — | 0% |
None of these high-intent local keywords are ranking. Major opportunity for content + local SEO push.
Backlink Authority Distribution
108 referring domains · mostly low authority
97% of backlinks are 0-20 authority. Adding even a few quality 40+ links (industry directories, local press, partner shops) would meaningfully boost domain authority.