Digital Growth Proposal · August 2026 · Confidential
Trusted by Harvard, MIT & Pfizer —
Since 1997.
Cambridge Scientific has spent nearly three decades as a trusted source of quality refurbished and new laboratory equipment — serving Harvard Medical School, MIT, Pfizer, and Brigham & Women's Hospital at 40–60% below list price. Your reputation is elite. Your digital presence should prove it.
01 · The Opportunity
A Critical Inflection Point
With the recent departure of your in-house marketing team member, the digital presence that drives awareness, generates leads, and supports your sales team is without a dedicated steward. Every day without a cohesive digital strategy is a day competitors capture attention, rank higher in search, and close deals that should be yours. Buyers research online before they ever pick up the phone.
Proven Operation
Nearly Three Decades Deep
A trusted source of quality refurbished and new lab equipment since 1997 — research labs, biotech startups, and universities nationwide rely on Cambridge Scientific.
Elite Client Roster
The Best Labs Buy Here
Harvard Medical School. MIT. Pfizer. Brigham & Women's. Delivering exceptional value at 40–60% below list price — credibility most brands can only dream of.
The Gap
A Void That's Costing Sales
Your website doesn't reflect the caliber of your operation, SEO opportunities sit untouched, there's no active social presence — and competitors are investing heavily in their digital footprint.
02 · What We See
Four Gaps — Every One Fixable, Fast
01
Website Below Your Caliber
The current site is functional, but its design and user experience don't match the quality and reputation of your business. Buyers in 2026 expect modern, intuitive interfaces — especially when making high-value equipment purchases.
02
SEO Left on the Table
Key product categories and service pages aren't optimized to capture high-intent buyer searches. The lab managers and procurement teams searching for exactly what you sell are landing on competitor pages instead.
03
No Social Presence
There is no active social media presence building brand awareness or nurturing leads in the channels where lab managers and procurement teams actually spend time — LinkedIn first among them.
04
CRM & Website Disconnected
Leads generated online aren't being tracked, scored, or nurtured through an automated pipeline. Your sales team is flying blind on who's engaging with your site and what they're interested in.
A focused 90-day engagement puts the infrastructure in place to drive qualified leads, shorten your sales cycle, and give your team the tools to close more business — without hiring a full-time marketing employee.
03 · Who We Are
A Growth Partner, Not a Traditional Agency
Damaris Solutions is a women-led, growth-focused marketing partner with over 10 years of experience in website strategy, SEO, and social media marketing. You don't need another agency that sends templated reports and disappears. You need a partner who understands that losing your marketing person put real pressure on your sales goals — and who can move fast to close that gap. Because we custom-code everything we build — websites, AI chatbots, CRM integrations — nothing we deliver is a template. It's engineered specifically for Cambridge Scientific.
We operate as an extension of your team — not a vendor you chase for updates. We tie our performance to your outcomes and provide complete transparency on every dollar spent, every metric tracked, and every lead generated.
04 · Your Dedicated Team
A Full Team on Your Account
When you partner with Damaris, you get a full team working on your account — not a single point of contact juggling dozens of clients. This is the team that will know your brand inside and out — from your equipment catalog to your sales process to the institutions you serve.
Jordyn Dollarhide
Co-Founder & CEO
Strategy, Account Lead, SEO, Website Development
Jacob Mumme
Co-Founder & COO
Operations, Robotics Engineer
McKinley Pierce
Social Media Associate
Organic Social, Content Creation
Katie Jordan
Videographer on Staff
Video Production, Drone & Visual Content
Asia Fitzgerald
Paid Ads Associate
Paid Media Strategy & Execution
On-site content filming: our videographer travels to your Watertown facility to capture professional video and photo content — product demos, facility tours, team introductions, and customer testimonials that bring your brand to life across every channel. Travel fee discussed and agreed upon in advance.
05 · Scope of Services
Everything Under One Roof
💻
01
Website Redesign & Custom Development
A modern, high-performance site custom-coded from scratch — intuitive product categorization & filtering for your full equipment inventory, high-speed performance, mobile-responsive, with lead capture placed to convert.
🔗
02
HubSpot CRM Integration
A seamless pipeline from first website visit to closed deal — forms wired to contact records, automated nurture sequences, deal pipeline setup, and ROI dashboards for leadership.
🔍
03
SEO Strategy & Implementation
Technical audit & remediation, keyword research targeting high-intent lab equipment buyers, on-page optimization for every category, and local SEO for the Watertown / Boston-area market.
📱
04
Social Media Setup & Content
LinkedIn, Facebook & Instagram built from the ground up — 90-day content calendar, brand-consistent templates, and community engagement to drive traffic back to the site.
🎬
Content Production & On-Site Filming
Great marketing requires great content. Videographer on staff — product demos, facility tours, team profiles, and customer testimonials shot at your Watertown facility, tailored for website heroes, social, and email campaigns.
✍️
Content Strategy & Copywriting
A content engine aligned with search demand and the buyer journey — product highlights, industry insights, customer stories, and behind-the-scenes content that reinforces your authority in the lab equipment space.
06 · SEO & Keyword Opportunity
The Searches Your Buyers Are Already Making
Here's the part nobody has told you: cambridgescientific.com already ranks #5 in the country for "lab equipment" — a 12,100-search-per-month keyword — with Semrush rating your difficulty to climb higher at 0%: "very easy." The domain has real authority. It just has no one optimizing it. Live Semrush snapshot · Aug 11, 2026.
cambridgescientific.com
2.9K
ranking keywords · Day 1 baseline
Organic Traffic
4.8K
monthly visits · +25% unmanaged
"Lab Equipment"
#5
current US rank · 12.1K searches/mo
Keyword Universe
1.65M
monthly searches · 77.2K keywords · avg difficulty 18%
Already ranking · nobody at the wheel
Page-One Positions Within Reach
Cambridge Scientific already ranks for the core commercial terms — these just need optimized pages to climb into the top-3 pack where the clicks actually happen:
| Keyword |
Volume |
Current Pos |
| lab equipment | 12,100 | #5 |
| scientific equipment supplier | 9,900 | #7 |
| laboratory equipment | 9,900 | #21 |
| laboratory equipment distributors | 6,600 | #23 |
| science equipment suppliers | 8,100 | #32 |
| lab equipment suppliers | 3,600 | #32 |
Positions #4–10 capture a fraction of the clicks that #1–3 do. Moving #5 → #3 on "lab equipment" alone is projected at 746 monthly visits from that keyword — 2.1K/mo across its topic cluster.
Top volume opportunities
Where Cambridge Scientific Can Win
High-intent commercial terms with beatable difficulty scores — prime targets for optimized category pages on the new site:
| Keyword |
Volume |
Difficulty |
| lab equipment | 12,100 | 0% · "very easy" |
| lab equipment manufacturers | 5,400 | 49 |
| laboratory supplies | 4,400 | 38 |
| lab supplies | 3,600 | 43 |
| chemistry lab equipment | 2,400 | 31 |
| where to buy lab equipment | 110 | 37 |
Semrush rates the domain's topical authority on lab equipment as High — Google already trusts Cambridge Scientific on this subject. The content just hasn't been built to collect on it.
Strategic read: the domain grew to 2.9K ranking keywords and 4.8K monthly organic visits (+25%) with no one managing it — Authority Score 26, 809 referring domains, 4.3K backlinks. Average difficulty across the 77.2K-keyword universe is just 18%, and paid traffic is zero, so every gain here is pure organic upside. Ahead of you in the SERP: LabDepot, LabEquipment.com, and Carolina — none with your Boston-institution credibility.
Research deliverable in Phase 1: full keyword map targeting high-intent lab equipment buyer searches, competitor domain audits (labdepotinc.com, labequipment.com, thermofisher.com), and the specific terms where an optimized Cambridge Scientific category page can rank without a fight. This informs the SEO architecture of the new site and the first 90 days of content.
07 · See the Work
What Our Videography Looks Like on the Feed.
An example from Purelight Power — the Oregon solar brand our videographer + strategist built out on Instagram. Reel-first content, warm color story, drone + on-site cuts. The same team that would put your instruments, technicians, and warehouse floor on camera. Hover to pause the scroll.
Purelight Power · @purelightpower
Reel-first Instagram strategy paired with paid ad management. Every post on the right came from an actual on-location shoot — the mockup scrolls the real @purelightpower feed captured Aug 5, 2026.
$180M
Revenue growth · 16 months
Reels
Primary content format
Field
On-location videographer
Full
Ad management + strategy
9:41●●● 5G 100%
Purelight Power
Power Your Future.
👇 Find out if your roof qualifies 🏠
www.purelightpower.com
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram
08 · Websites We've Built
Custom-Coded. Never a Template.
Three live builds — scroll along with each one. Every site we ship is custom-coded from scratch, tailored specifically to the business it serves: its customers, its offers, its conversion paths. No page builders, no bloat — fast, secure, and built to rank.
It's Bin Cleaned
Home Services · Salem, OR
Custom-coded site with online signup, offer popups, and our own in-house AI chatbot — the engine behind a $9.28-per-lead Meta ad flight.
itsbincleanedor.com →
🔒thrivingfamilychiropractic.com
Thriving Family Chiropractic
Healthcare · Ashland, OR
Full platform migration and custom rebuild — warm, editorial design with online booking and local SEO.
thrivingfamilychiropractic.com →
Damaris Solutions
Our Own Brand
Our home base — the same strategy, design, and conversion thinking we bring to every client build.
damarissolutions.com →
⌨️
Custom Code, Every Time
No templates, no page builders. Everything is built for your business specifically — fast, secure, and engineered to scale with your inventory.
🧲
HubSpot Integration
Forms, lead scoring, nurture sequences, and deal pipelines wired directly into HubSpot — marketing and sales working from the same playbook.
🤖
AI Chatbots, In-House
We code our own AI chatbots — trained on your equipment catalog, services, and FAQs to capture and qualify leads 24/7.
🗂️
Product Catalog Done Right
Intuitive categorization and filtering for your full equipment inventory — HPLC to microscopes to lab furniture, every category built to rank and convert.
09 · Proven Results
Same Team. Real Numbers.
Paid and organic, four live Damaris clients — every dollar and every view measured. This is the engine we'd bring to Cambridge Scientific.
Meta Ad Flight · Jul 12 – 27, 2026
Its Bin Cleaned
Salem, Oregon · bin cleaning · 16 days, one creative, one landing page
$9.28
Cost per lead · 16-day flight
~16%
Lead → paying customer
$51
Ad-only CAC · beat $75 goal
Tight targeting, one strong offer, video-first creative — the same playbook that turns high-intent equipment searches into inbound leads.
14 Months · Full-Service Retainer
Brightwood Collision Center
Mesa, Arizona · body shop · running since Jun 2025
$341,614
Total attributed revenue · 14 mo
83
Closed jobs · full attribution
10.77×
Loaded ROAS · $31,722 invested
$382
Loaded CAC · beat every carrier
That's $10.77 back for every $1 in (retainer + ad spend combined) — proof the model compounds when marketing is treated as a pipeline, not a cost center.
Organic Social · IG + FB + LinkedIn
Prometheus Power Solutions
Southern Oregon solar · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
Month one to month two of Damaris content — the same strategist + videographer behind this proposal, with LinkedIn leading the way. The channel where your buyers live.
Organic Social + Local · $0 Ad Spend
JAM Roofing
Mesa, Arizona · roofing · organic-only engine
+1,120%
vs prior 30-day period
~1,010
Local actions · $0 ad cost
One POV reel reset the discovery curve; a second hit matched it two weeks later. Repeatable, and $0 in ad spend — imagine that motion fed by instrument demos and lab-tour content every single week.
Transparency: Cambridge Scientific gets the same reporting — impressions, reach, engagement, rankings, and cost-per-result — every month. No black boxes. You own your data. You see every number we see.
10 · Analytics & Transparency
Marketing & Sales, One Playbook.
Your new website will be fully integrated with HubSpot — a seamless pipeline from first website visit to closed deal, with real-time visibility for your sales team into who's engaging and what they're interested in.
- HubSpot CRM setup & configuration tailored to your sales process
- Lead capture connected to contact records — every form fill tracked
- Automated lead nurturing sequences for new inquiries
- Deal pipeline setup — track opportunities from inquiry to close
- Reporting dashboards so leadership sees marketing ROI at a glance
- Monthly ranking & traffic reporting with actionable insights
Most agencies operate at arm's length. We learn your catalog, know your sales team by name, and understand what your buyers are actually searching for. When Cambridge Scientific grows, we grow.
11 · Investment
One Flat Retainer. No Surprises.
This engagement is priced as a flat monthly retainer covering all services outlined above — no hidden fees, no surprise line items. Just a straightforward partnership focused on results. Total 90-day investment: $21,000.
| Service |
Included |
Full Website Redesign & Custom Development
Custom-coded, mobile-responsive, built to convert |
Included |
HubSpot CRM Integration & Configuration
Forms, nurture sequences, deal pipeline, dashboards |
Included |
SEO Strategy, Audit & Ongoing Optimization
Technical remediation, keyword targeting, local SEO |
Included |
| Content Strategy & Copywriting |
Included |
Social Media Setup & Profile Optimization
LinkedIn, Facebook & Instagram + 90-day content calendar |
Included |
| Monthly Analytics & Performance Reporting |
Included |
| Dedicated Account Manager |
Included |
MONTHLY RETAINER
90-day initial contract · $21,000 total |
$7,000 |
On-site content filming is available at a travel fee to be discussed and agreed upon prior to scheduling — billed separately from the monthly retainer.
Beyond the 90 days: the initial engagement builds the foundation. Once the core infrastructure is in place, we offer extended agreements for full-profile management — ongoing social content & community management, continued SEO and content publishing, HubSpot campaign execution, quarterly filming sessions, and paid ads management (Google Ads, LinkedIn Ads) if desired. Terms tailored to the results we've achieved and the goals ahead.
12 · 90-Day Engagement Timeline
A Focused 90-Day Sprint
Structured to build the complete digital foundation Cambridge Scientific needs — fast.
1
Phase 1 · Weeks 1–3
Discovery & Strategy
- Brand audit + SEO audit — full technical crawl and keyword research
- Competitor analysis & content strategy
- HubSpot setup and configuration begins
2
Phase 2 · Weeks 4–8
Build & Create
- Website design & custom development — engineered from scratch, no templates
- Content creation & social media launch
- HubSpot integration wired to the new site
3
Phase 3 · Weeks 9–12
Launch & Optimize
- Website launch — SEO optimization live across every category
- Social media management & community engagement
- Performance tracking & reporting — ROI visible from day one
13 · Next Steps
Let's Get Your Sales Where They Need to Be.
This is not a band-aid. This is the strategic marketing foundation that replaces what was lost and positions Cambridge Scientific for measurable, sustained growth. We're ready to get started as soon as you are.
1
Review & Adjust
Review this proposal and let us know any questions or adjustments.
2
Kickoff Call
Align on goals, timelines, and access requirements.
3
Sign & Begin
Sign the service agreement and Phase 1 begins immediately.
JORDYN DOLLARHIDE · DAMARIS SOLUTIONS · JORDYN@DAMARISSOLUTIONS.COM · (480) 253-9834
