Damaris Solutions
Marketing proposal · Howard Dworman · Dworman Law
Fewer misdemeanors, more felonies. No billboards, no big ad budget.
You're already busy, and most of your clients come from referrals and 85 five-star Google reviews. The goal now is to swap misdemeanor volume for serious felony work: about two new felonies a month, with a small practice you can run in 5–7 hours a day. This plan builds that pipeline the way we talked about. It uses organic video with you on camera, commentary that shows your expertise, and a website and search presence that keep working for you. For $1,250 a month, you shoot once a month and we handle everything else.
One felony pays for the year
A felony matter starts around $15,000. At $1,250 a month, a single new felony client covers roughly 12 months of this plan.
Two a month gets you there
Two felonies a month at around $16K each is roughly $32K a month before DUIs and misdemeanors. That puts the $450K–$500K year in reach without adding associates or overhead.
No race to outspend the giants
The big firms win by outspending everyone on Google and TV. We don't try to beat them there. We make you the attorney people already know, trust and remember before they need one.
You, on camera
People hire a defense attorney they feel they already know. Short videos of you answering real questions build that trust faster than any ad, and you're good on camera.
Former cop, now defense
Your law enforcement background is a big differentiator: "I know how they build the case, because I used to." We'll make it the thread that runs through your content.
Commentary on cases people are watching
You break down high-profile felony and celebrity DUI cases as the expert in the room. We pick the cases carefully and skip anything race-driven or police-misconduct related, as we agreed.
Felony-first topics
Aggravated DUI, drug charges, assault, weapons, white collar. We weight the content toward the cases you want more of, so the people who find you are the right fit.
Instagram, Facebook and LinkedIn, handled
We take over the accounts and post consistently, and you never have to open Instagram. LinkedIn also puts you in front of other attorneys who refer out felony work.
Search that compounds
Blog posts and video on your site keep you showing up on Google and in AI answers like ChatGPT, which is already starting to send you clients. We'll build on the foundation your cousin set up.
Organic Growth Plan
Strategy, shooting, editing, posting and reporting are all handled for you. Your time commitment is one short batch shoot a month and a quick approval.
- Monthly batch shoot with McKinley in Scottsdale. One session gives us the whole month of video
- Short-form videos edited with captions and hooks, posted to Instagram, Facebook, LinkedIn and YouTube Shorts
- Case commentary series: we pick and script timely, non-divisive cases for you to weigh in on
- Social management: captions, graphics, scheduling and profile cleanup on every account
- Content strategy, including a monthly topic plan built around the felony cases you want
- Your approval before anything goes live, so nothing goes out that you haven't seen
- Monthly snapshot covering views, followers, website traffic, calls and form leads
Website & search
Your website is in good shape, and we're not going to rebuild something that works. We'll add to it so it keeps pace with your content. You keep full admin access to your site at all times.
- Consistent SEO blog posts, written from your videos so you never have to write a word
- Video added to your site: an intro from you on the homepage and clips on key practice-area pages
- Google Business Profile posts to match, keeping your listing active alongside your reviews
- Tracking checked: Analytics, Search Console and call and form tracking, so the snapshot shows real numbers
You pay no ad spend to start. If we later test paid ads, we'll cap the first test at about $500 a month on your own card, and we won't scale it unless the numbers justify it.
No lockouts. Ever.
We know how things ended with your last agency. We work inside your WordPress site as an added user, and you and your web developer keep full admin access the whole time. The same goes for your social accounts, Google profile, videos and every file we create. It all lives in your accounts. If you ever decide to stop, you keep everything, and we'll hand over anything you need the same week.
A first look at what we'd shoot. We'll refine the list with you before the first session.
Cases in the news
• A high-profile murder or felony trial: what the defense is actually doing, and why
• Celebrity DUI arrests: "here's what would happen if this were Arizona"
• Big verdicts: what the jury likely weighed, explained in 60 seconds
Off-limits: race-driven cases and police-misconduct cases.
"I used to be on the other side"
• What officers are trained to look for at a traffic stop
• Why "just explain your side" to police is a mistake
• How a case file really gets built, and where it breaks down
• Consent to search: what you actually have to agree to
Arizona-specific answers
• When does a DUI become an aggravated (felony) DUI in Arizona?
• Can a felony be reduced to a misdemeanor here?
• Arrested for a felony: the first 48 hours
• Getting a record sealed in Arizona
Who you are
• Why you run a small practice on purpose, and what that means for clients
• Your client reviews, read and reacted to on camera
• Myth vs. fact: "public defender vs. private attorney"
• A day in the courtroom, filmed with care for client privacy
You approve every script and post before it goes live. We write content to fit the State Bar of Arizona advertising rules: no guaranteed outcomes and no misleading claims.
About 1–2 hours a month
One batch shoot with McKinley. Your office works fine, and so does a clean backdrop. We bring the questions, the scripts and the gear.
Logins
We'll need Instagram, Facebook, LinkedIn, YouTube and Google Business Profile, plus a user account on your WordPress site. We'll help you recover any logins you've lost.
A quick yes
We send the month's content in one batch, and you approve it or flag changes by text.
Start now, or start after the wedding. Your call.
Jordyn is getting married in mid-October and will be away until late November, including RE+ in Las Vegas. If you sign by the week of October 5, we'll get your accounts sorted and your first shoot on the calendar before Jordyn leaves, and McKinley runs the day-to-day from there. If you'd rather wait, that's completely fine. Jordyn can kick it off personally in late November, at the same rate.
One of our clients is a family-run business competing against much bigger brands with much bigger budgets, like you are. We rebuilt their website in July and run their SEO and organic content. No ads drove these results. Every number comes straight from their CRM, updated September 24, 2026.
Aug + Sep, since the new site went live
These are the first two months after launch, compared with the same two months of 2025. September only counts 24 days so far.
What it means for a high-ticket service
Better content brought in bigger jobs, not just more leads. That's the same shift you want: fewer small cases and more serious ones.
How to read these numbers
They're a home-services company, not a law firm, and their sales team closes the deals, so not every dollar is ours to claim. The "website form" figure is the conservative one. It only counts jobs logged as coming in through their contact form. We can't promise Dworman Law the same numbers. We can promise the same approach and honest monthly reporting, so you always know what's working.
Prometheus Power
Prometheus Power
This account went from barely posting to a steady schedule, with no ad spend. Steady, consistent posting is what moves the needle.
We shoot and edit our own work. This is the homepage film we made for Solwel's new website. The same eye for production goes into your videos and the intro video for your site.
Homepage hero film
Filmed and edited by our team as the full-width loop that opens Solwel's site.
Purelight Power · @purelightpower
An Instagram our team built from scratch. The feed leads with reels, and every post came from real footage of the real business, not stock. Your feed would get the same treatment, built around you and your cases.
Live profile: instagram.com/purelightpower
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram. Hover to pause the scroll.
A direct line
You work with Jordyn and McKinley directly, not through an account manager. Text us anytime. We're local, and you'll see us at the gym.
We'll tell you not to spend
We won't push you into ad budgets you don't need. When something isn't working, we'll say so and change course.
Everything stays yours
Your website, social pages, Google profile, videos and data stay in your accounts. If we ever part ways, you keep all of it.
The Organic Growth Plan is built to run without ad spend. These can be added whenever you want.
- Paid ads on Meta or Google are quoted separately. We'd start with a small test of about $500/month, and ad spend always goes on your own card.
- A full website redesign isn't needed today, and it would be quoted separately if you ever want one.
- Billboards, TV and radio. We don't recommend them and won't sell them to you.
- Software and subscriptions, like hosting and your domain, stay on your accounts.
Approve the proposal
Text Jordyn "yes," and the agreement goes out the same day. Sign by Oct 9 to start before the wedding, or pick a later start date.
Howard → JordynKickoff · 30 minutes
We recover and collect logins, add our user to WordPress without touching your admin access, and lock in the case types and topics you want to lead with.
Howard → DamarisFirst batch shoot
McKinley brings the scripts and the gear. In 1–2 hours we capture a month of video, plus your homepage intro.
Howard + McKinleyMonth 1 onward · Publishing
Videos, commentary and blog posts go live on a steady schedule after your approval. Each month closes with your snapshot of views, traffic and new-client calls.
Damaris team| Line item | Included |
|---|---|
| Monthly batch shoot (McKinley, Scottsdale) | ✓ |
| Short-form video editing + posting (IG, Facebook, LinkedIn, YouTube Shorts) | ✓ |
| Case commentary series (topic selection + scripting) | ✓ |
| Content strategy + monthly topic plan | ✓ |
| Monthly performance snapshot | ✓ |
| Website & search (blog posts, site video, Google posts, tracking) | Free |
| Paid ads, full website redesign | Quoted separately |
| Monthly rate (month to month) | $1,250 / mo |
No rush. Look it over, and text Jordyn when you're ready.
Approve the Organic Growth Plan at $1,250/mo, month to month, with website blog posts and video included at no charge. Sign by Friday, October 9 to get your first shoot in before the wedding, or start in late November at the same rate.
Payment: whichever is easiest for you.