Its Bin Cleaned · Marketing Dashboard

🎬 Video Shoot Sheet 📋 Client Hub 📚 Marketing FAQ

★ Sep 1, 2026 · Live Snapshot · Spend hit $146.50/day — and the landing page turns out to be behind 56% of all customers

      The Chores in Summer program now shows 165 records in the pipeline on ~$3,620 total spend — and 54 customers Closed via the iService sync ($67.04 ad-only CAC). The headline this window is cost: the Meta export puts August at $2,230.15, 3.0× what this dashboard previously carried for the month, running at $146.50/day over the last eight days against a $47.63/day lifetime pace. Two things went right this window and one went badly wrong. Right #1 — the lead ad recovered. The "Quarterly Focus · Copy" ad was pulled back from $506 to $204.10 before its Aug 19 flight end and returned 9 leads at $22.68 CPL — CPL down 24% and the click-to-lead rate back up from 1.32% → 2.03%. Cutting the budget fixed the audience, exactly as predicted last window. Right #2 — we finally have hard attribution. Missy McNabb filled the Meta form Aug 18 at 6:42 AM and was a Quarterly customer in iService the same day; Kristin Beyer did the same on Aug 19. Those are the first two closes on this account traceable to a specific ad click rather than inferred — 2 of 9 leads closed, a 22% lead-to-customer rate. Wrong — the Landing Page funnel has gone dark. The new LP "Copy" ad spent $76.32 for 98 clicks, but GA4 recorded only 11 sessions on /bin-cleaning-special across the whole 9 days (down from 219), at 8 seconds of engagement, and the page flatlines to zero after Aug 20 — the day the original LP ad ended. The most likely explanation is that the new LP creative is not pointing at /bin-cleaning-special. Verify the destination URL before another dollar goes through it. 💰 Sales · last 7 days: +5 customers · +3 Quarterly subscriptions · $235 collected across 5 charges — $540 of year-one contracted revenue bought with $288 of ad spend. 📘 Facebook (Aug 18 – 24): 9,804 views (−66%) after two record weeks, and 60 three-second views · 0 one-minute views — reach without attention. 📍 Google Business Profile · Aug 1 – 25: 40 interactions · 5 calls · 35 website clicks, already past July's 41-interaction month with a week to go — the free layer keeps compounding.

🌐 The Website & Landing Pages — Live

Live

Quick links to everything running in production: the live website, the Bin Cleaning Special page the Facebook Landing Page ad drives to — now 1,517 sessions and 68% of all site traffic, but holding visitors just 2 seconds; open it and check what a first-time visitor actually sees — and the Sarah Noelle "Fresh Start" page for Noelle Brown Brokers clients.

🏠 Live Website 🎯 FB Ads Landing Page 🤝 Sarah Noelle · Fresh Start

★ The Big Picture — Everything We're Driving

165 → 54 closed +1🤝

Leads → Customers · Campaign to Date

Meta form leads + Messenger/direct + iService direct signups. 54 customers closed since Jun 1, 2026 + 1 🤝 strategic partnership — a 32.7% conversion on the pipeline. +13 closes Aug 25 – 29, now pulled straight from the iRoutes sync: Tarren Harrington, Don & Misty Richcreek, Brandon Sommer (Advantage Heating), Carlos Ledesma, Christine Reed, Gabby Valdez, Amy L. Beyer, Lloyd Weigel, Yesenia Roman Coronado, Emily Everhart, Carl Tiller, Ann Johnson and Adrian Ramos. Only Christine Reed matches a Meta lead-form record — the other nine are credited to the landing page funnel. McNabb and Beyer are the campaign's first hard-attributed closes — both submitted the Meta lead form and appeared in iService the same day. Auto-synced daily from iService: every active recurring customer + every completed one-time job counts as Closed. One caveat: Krystalyn Franklin (Aug 14) is archived in iService with reason "did not complete sign up" but still counts as Closed by the sync's rule — a 1-customer overcount worth correcting at the source.

~$3,620

Total Ad Spend · Campaign to Date

August alone was $2,230.15 — the most expensive month of the campaign and 3.0× what this dashboard previously carried for it. Pre-August (Jun 17 – Jul 31) ~$1,390, derived. Aug 24 – 31 window: $1,171.99 — $146.50/day against a lifetime pace of $47.63/day. Split: Landing Page $423.98 · Situationship $324.03 · Snapped $154.10 · Situationship Copy $152.66 · Copy 2 $117.22. Lifetime total is approximate — the Aug 17 – 25 export overlaps the prior window by two days.

⚠ ACTION REQUIRED

11 sessions

/bin-cleaning-special · Aug 17 – 25 · was 219

LP ad clicks

128

$83.57 spent this window

Landed on the LP

8s engagement · 0 after Aug 20

The Landing Page funnel is converting — the tracking is what is broken. Last window this block read "stopped delivering traffic," on the evidence that /bin-cleaning-special showed zero GA4 sessions from Aug 20 onward. Sales since say otherwise: nine of the ten closes in the last 48 hours have no matching Meta lead-form record and are credited here. So the traffic was real and the measurement was not. LP CAC is now $27.20 lifetime ($816.03 ÷ 30 attributed closes) — the best on the account by 4×, against a $67.04 blended figure, and the only channel under the $40 goal. Meta still reports zero results for these campaigns, so anyone reading Ads Manager would conclude the opposite and switch them off. Fix order, unchanged and now urgent: (1) confirm the LP ad's destination URL and whether "Snapped" points there too, (2) give the LP button its own iRoutes signup link, (3) set a GA4 key event and a Meta conversion event on it. Until (3) lands, every LP close is credited by hand and the $27.20 above is inferred, not measured.

5 of 9 off-route

Newest 9 Leads · Where They Sit

Route density broke this window. Only 4 of 9 landed in the Salem core — 97301 (Miguel Angel), 97302 (Kristin Beyer), 97305 (Bill Walters), 97317 (Missy McNabb) — and zero in Keizer 97303, the campaign's densest ZIP all summer. The other 5 are outside it: Molalla 97038 ×2 (Margaret Rickles, Shannon Rohling · ~30 mi), Silverton 97381 ×2 (Erica Klopfenstein, Campa Valentina · ~15 mi), Portland 97233 (Nastya Bulbuk · ~45 mi). Check route feasibility before quoting — and consider tightening the ad's radius back toward Salem/Keizer.

💰 Sales · Last 7 Days (Aug 18 – 25) — Straight From iService

Week-over-week movement in the live iRoutes book, measured against the Aug 17 snapshot. Every figure below is the customer/transaction API, not an estimate.

+$235

Collected this week

5 charges · $47.00 avg · $3,215 → $3,450 all-time

New Quarterly subscribers

34 → 37 Quarterly · Monthly held at 7

Customer records added

80 → 85 total · 46 active

Archived / completed

All one-time jobs finished at $0.00 balance — not churn

1.88×

Year-1 value ÷ week's ad spend

$540 contracted (3 × $180/yr) vs $287.67 spent

Customer	Signed	Plan	Area · Route	How they got here
Melissa "Missy" McNabb	Aug 18	Quarterly	Salem 97317 · EastRegion Thu	✓ Hard-attributed — Meta lead form Aug 18 · 6:42 AM → iService customer the same day. First tracked click-to-customer on the account.
Garrett Van Cleave	Aug 18	Quarterly	Keizer 97303 · NorthRegion Mon	Landing Page ad · client-confirmed
Kristin Beyer	Aug 19	One-time	Salem 97305	✓ Hard-attributed — Meta lead form Aug 19 · 6:34 PM → customer the same day. Job completed and archived Aug 20.
Shawn Sellers	Aug 20	Quarterly	Salem 97305 · NorthRegion Wed	Unattributed — form-less signup during the LP flight. Candidate LP close; needs confirmation before it counts.

The week's headline is quality, not volume. Three of the four new customers chose Quarterly, which is the plan that compounds — $540 of year-one contracted revenue against $287.67 of ad spend in the same window, a 1.88× return before a single renewal. Cash in the door was $235 across 5 charges, so the week ran a small $53 paper deficit — that is the correct and expected shape for a subscription book: spend lands once, revenue repeats four times a year.

Nothing churned. The four archives (Kristin Beyer, Chris Jones, Christopher Dupont, Shelley Crick) are all completed one-time jobs closing at $0.00 balance — iService auto-archives them once the work order finishes. Open one-time jobs dropped 4 → 2 for the same reason. Failed transactions held at 2 and card-on-file coverage is 44 of 46 active customers (96%), so collections are clean.

The important structural change is attribution. For eleven weeks every close was inferred from timing. This week two customers — McNabb and Beyer — can be traced from a specific Meta form submission to a same-day iService record. That gives the Copy lead ad a real conversion rate for the first time: 2 closes on 9 leads (22%), or $102.05 per acquired customer at this window's $204.10 spend. It also means the honest read on the Copy ad is better than its $22.68 CPL suggested — the leads it buys convert. The rolling 30-day charged figure ($1,395, down from $1,480 on Aug 21) is the 30-day window sliding past older charges, not a revenue decline.

🎯 Channel Mix — Where the Leads Are Coming From

Meta Ads is still the primary paid engine — 137 lifetime form leads across three capture paths: the main Instant Form (23), the iService Integration Form (108 — the workhorse, 9 of them from this window), and Facebook Messenger / direct DMs (6 leads, all 6 closed). The newest 9 form leads split 8 Facebook / 1 Instagram — a sharp reversal from last window's 10/8, and worth watching rather than acting on yet at this sample size.

The paid funnel is now measurable end-to-end for the first time. Two of the nine leads — Missy McNabb and Kristin Beyer — went from Meta form submission to iService customer on the same day, which finally gives the lead ad a real conversion rate instead of an inferred one: 22% lead-to-customer, $102.05 per acquired customer at this window's spend. That reframes the whole "CPL is too high" conversation — a $22.68 lead that closes 22% of the time is a better buy than a $12 lead that closes at 5%.

The second funnel turned out to be the main one. Reconciling all 54 closes against the lead table, 30 of them — 56% — have no Meta lead record and are credited to the landing page, on 22.5% of the spend. That is a $27.20 CAC, the only channel under the $40 goal. The "gone quiet" call in the last two windows was a measurement failure, not a traffic failure. The live problem is different now: /bin-cleaning-special is taking 1,517 sessions at 2 seconds average engagement with 0 key events — the traffic arrives and leaves before the page does anything.

Organic and Google are quietly carrying more of the load. In GA4's Aug 17 – 25 window, Direct (36 users, 31.3%), Organic Search (26, 22.6%) and Organic Social (22, 19.1%) together make up 73% of site traffic, versus Paid Social's 15.7%. Google Business Profile added 15 interactions, 2 calls and 13 website clicks in the back half of August alone. Facebook views cooled hard (−66%) after two record weeks, but the reels catalog is still doing the reaching. Messenger stays 6-for-6 — still worth a Messenger-CTA ad set test.

Geographic clustering broke this window. Only 4 of the newest 9 leads sit in the Salem core (97301, 97302, 97305, 97317) and none in Keizer 97303, which had been the densest ZIP all summer. The other five are Molalla 97038 ×2 (~30 mi), Silverton 97381 ×2 (~15 mi) and Portland 97233 (~45 mi). Two loose ZIPs would be noise; five out of nine reads as the targeting radius drifting — check it alongside the LP destination URL.

Customer Acquisition Cost (CAC) · Campaign to Date · as of Aug 25, 2026

🎯 Q3 Goal

Ad-only · $27.04 over · spend outran closes

CAC below $40 by August 31, 2026

Ad-only CAC $67.04, current through Aug 31. The driver is spend, not closes: August actually cost $2,230.15 — 3.0× the ~$735 this dashboard last showed for the month — taking lifetime spend to ~$3,620 against 54 customers. Thirteen of those closed between Aug 25 and 29, which is the only reason CAC did not move further. Loaded CAC $113.34 — still down 83% from the original $687.85. The landing page funnel is the bright spot — 56% of all customers at $27.20 CAC.

Ad-only · vs goal

$67.04

$27.04 over

Loaded · vs goal

$113.34

−$73.34 to go

Where we are · Where we're going:

Ad-only · Spend outran closes

$67.04 current, $27.04 over the $40 goal. August spent $2,230.15 — the single most expensive month of the campaign — and bought 31 closes. 111 leads in outreach, already paid for — 37 more closes hits $40 with no additional budget.

Loaded path · retainer month added

Down 83% from $687.85 → $113.34 (ads + Jul & Aug retainer). Needs ~147 total customers to hit $40 at current spend + 2 retainer months — every close against the flat retainer compounds it down.

Quarter push closed · Aug 31

Aug 31Three full months are now closed (Jun + Jul + Aug): 54 customers, $3,620.15 spent, $67.04 ad-only CAC. The $40 goal did not land — it needs 37 more closes at current spend. September's cheapest path is the 111-lead queue plus the landing page at $27.20, not more budget behind lead forms.

💰 CAC · Ad Spend Only

$27.04 over goal · 37 closes away

$67.04

per acquired customer

~$3,620 lifetime ad spend ÷ 54 customers = $67.04 ad-only CAC. Up from $53.13, and the entire move is spend, not performance. The Meta export shows August at $2,230.15 against the ~$735 this dashboard last carried for the month — a $1,251 gap that was never reflected here. August bought 31 closes for that money (~$72 marginal CAC), well above the $40 goal. 111 leads sit in the outreach queue, already paid for — 37 more closes from that inventory hits $40 without spending another dollar, which is now the only realistic path to the target. Recurring subscribers = 52 iService-active (8 Monthly · 44 Quarterly) — the effective per-visit CAC compounds down every renewal cycle.

Ad spend: ~$3,620 Customers: 50 Campaign lifetime (Jun 17 – Aug 31) · Meta export Aug 29

💼 CAC · Fully Loaded (Ads + Retainer)

$113.34

per acquired customer

(~$3,620 ad spend + $2,500 Damaris retainer · Jul + Aug) ÷ 54 customers. The "true" CAC including strategy + execution work. Up from $115.63 to $113.34 — the thirteen newest closes nearly absorbed the corrected August spend. Still down 83% from the original $687.85. This is the metric where working the 111-lead queue pays fastest: each close cuts it ~$2 with zero incremental cost.

Ads: ~$3,620 Retainer: $2,500 Total: ~$6,120 Customers: 50

🌐 CAC · Landing Page Campaign

56% of customers · 22% of spend

$27.20

per acquired customer

$816.03 landing-page spend ÷ 30 attributed closes = $27.20 — applying Mike's rule across the whole campaign, not just the last window: every close with no matching Meta lead-form record is credited to the landing page. Of 54 customers, 7 were already LP-tagged, 1 came from an IG lead form, and 23 more closed after Aug 3 with no lead record — so the landing page accounts for 30 of 54 customers (56%) on 22.5% of the spend. Spend here includes the new "Situationship · Copy," whose conversion event is /bin-cleaning-special page views; on the two original LP flights alone it is $22.11. Note what Meta reports for these campaigns: zero results. The LP ads have no conversion event wired up, so Ads Manager shows $663 spent for nothing while the CRM shows the opposite. Do not judge these campaigns from Ads Manager — and get the pixel event fixed so this stops being a manual reconciliation.

LP spend: $816.03 Attributed closes: 30 Launched Aug 3 · orig ended Aug 19 · "Copy" live through Sep 6

🔥 Ad Spend · Per Day

3.1× lifetime pace

Average · whole campaign

$47.63

/day · $3,620.15 ÷ 76 days

Jun 17 – Aug 31

Running right now

$146.50

/day · $1,171.99 ÷ 8 days

Aug 24 – 31

The campaign has averaged $47.63/day across its whole life — $3,620.15 of total spend over the 76 days from Jun 17 to Aug 29. That is the number to hold in your head as "normal." The last eight days have run at $146.50/day, 3.1× that, and August as a whole averaged $71.94/day. At the current rate a full month costs ~$4,400 — roughly what the entire campaign has spent to date. Committed daily budgets only account for $80/day (Situationship $70 + Snapped $10); the rest is ad-set-budget campaigns spending on top, which is how this got away without anyone raising a number. Aug 29 is a partial day, so the current rate is slightly understated.

Total spend $3,620.15 Days live 76 Avg · all time $47.63/day Avg · August $71.94/day Avg · last 8d $146.50/day

💸 Where the money went · Aug 24 – 31

$1,171.99 across five active campaigns — the most expensive week of the campaign. The cheapest lead source is still getting the smallest budget, and a brand-new campaign is now the second-largest line item on results that are not leads.

Campaign	Funnel	Spend	Share	Meta results	Cost / result
Chores in Summer v2 · Landing Page · Copy	Landing page	$423.98	36%	0 · untracked	—
"Situationship" Skit	Instant form	$324.03	28%	6 leads	$54.01
"Snapped" Ad	Instant form	$154.10	13%	1 lead	$154.10
"Situationship" Skit · Copy NEW	Landing page	$152.66	13%	1,510 page views	$0.10
Chores in Summer v1 · Instant Forms · Copy 2	Instant form	$117.22	10%	9 leads	$13.02
Total		$1,171.99	100%	16 leads	$73.25

Read the new campaign carefully — its $0.10 "results" are not leads. "Situationship Skit · Copy" reports 1,510 conversions at ten cents, which looks like the best performance on the account by two orders of magnitude. The result indicator is a custom offsite pixel event, and GA4 confirms what it actually counts: 1,517 sessions landed on /bin-cleaning-special in the same period. It is paying for landing-page views.

And those views are not converting. GA4 puts average engagement time on /bin-cleaning-special at 2 seconds — against 38 seconds on the homepage — with 0 key events and 0 qualified leads across the whole property. Paid Social engagement rate is 12.51%; Organic Social is 55.92%. $152.66 has bought 1,510 people who left before the page finished loading. Until that page is fixed, this campaign is the first thing to pause.

⚖️ Ad spend vs. revenue collected · the answer to "is this worth it"

Last 30 days

−$85.15

$2,145.00 collected vs $2,230.15 spent

iRoutes revenue · Meta spend

Campaign to date

+$1,149.85

$4,770.00 collected vs $3,620.15 spent

Jun 17 – Aug 31

Over the last 30 days the campaign still collected less cash than it spent on ads. That is the honest answer to Mike's question, and it is a direct consequence of the $146.50/day burn. It is not the whole picture: 44 of the 54 customers are on Quarterly and 8 on Monthly, so most of what August bought bills again in October and beyond — revenue is recognised once, CAC is paid up front. Lifetime, the campaign is $1,149.85 ahead on collected cash alone, before any renewal.

What this actually argues for: not switching ads off — the recurring base is compounding and August's marginal CAC (~$72 across 31 closes) is still the best month yet. It argues for pulling the daily rate back toward the $71.94 August average, moving budget into "Quarterly Focus · Copy 2" ($13.02/lead), and pausing "Situationship · Copy" until /bin-cleaning-special holds a visitor longer than 2 seconds. 3 new transactions came back flagged failed in this sync. The earlier 4 Mike confirmed good stay pinned in data/tx-overrides.json; these 3 are new and unconfirmed — worth checking before they are written off.

📈 Sales over time vs. what we changed on the ad account

Every close from the iRoutes sync, bucketed by week, against the dated actions taken in Ads Manager. Two changes moved the line; the rest did not.

① Jun 17 · Campaign launch

Instant Forms v1 goes live. Settles at 3–4 closes/week for six weeks. That is the baseline everything else is measured against.

② Aug 3 · Landing page ads launch ✓ WORKED

Closes jump 3 → 8 in one week and never drop back below 4. This single change is behind 30 of the 54 customers at $27.20 each — self-serve checkout, no call labour.

③ Aug 10–19 · Scale-up, then pull-back

The "Copy" lead ad went to $506/wk, then back to $204. Closes went 5 → 4. Spending more on the form funnel did not buy more customers — the clearest negative result on the account.

④ Aug 25–28 · Three creatives at once ✓ WORKED

"Situationship" (Aug 25), "Snapped" (Aug 26), "Situationship Copy" (Aug 28). Best week of the campaign: 13 closes. It also took daily spend to $146.50 — ~$90 marginal CAC for that week, above the blended rate.

What the shape actually says. The campaign has one durable step-change — the landing page on Aug 3 — that lifted the floor permanently and costs $27.20 a customer. The Aug 24 spike is real but it was bought with a 3× increase in daily spend, and the week's marginal CAC (~$90) is worse than the blended $67.04. Volume responds to money; efficiency only responded to the landing page.

So the growth lever is creative volume pointed at the landing page, not more budget behind lead forms — three new creatives in one week produced the best week on record, while the earlier budget-only scale-up produced nothing. Fix the 2-second bounce on /bin-cleaning-special first and that Aug 24 spike becomes repeatable at LP economics instead of form economics.

Close dates come from the iRoutes sync and are exact. Week of Aug 31 is a single day so far. Action dates come from Meta campaign names and flight dates; the Aug 10–19 budget figures are from the prior window's reporting.

🧾 How all 54 customers are attributed

Mike's rule, applied across the whole campaign: any sale with no matching Meta lead-form record is credited to the landing page ads. Reconciled row by row against the lead table.

Bucket	Customers	Spend	CAC	Basis
🌐 Landing page	30	$816.03	$27.20	7 already tagged /bin-cleaning-special + 23 post-Aug-3 closes with no lead record
📞 Meta lead form	1	—	—	The single close that matched a lead record end-to-end (IG form)
📅 Pre-LP era closed before Aug 3	23	$1,390.00	$60.43	Cannot be landing page — those ads launched Aug 3. Instant-form era.
Total	54	$3,620.15	$67.04	Blended ad-only CAC

The headline: the landing page bought 56% of the customers with 22.5% of the money. At $27.20 it is running at less than half the $67.04 blended CAC and well under the $40 goal — the only part of the account that clears it.

The flip side, stated honestly: the rule leaves August's instant-form campaigns holding $1,414.12 of spend against one traceable close. That is not the whole story — those campaigns generated 56 leads in August and the outreach queue is still unworked, so their closes are pending rather than absent. Read it as "the landing page converts without labour, the form funnel converts only when someone calls," not as "the form ads produced nothing."

Two judgement calls in this table. The 23 pre-Aug-3 closes are excluded from the landing page because those ads did not exist yet — applying the rule literally would credit the landing page with sales that predate it. And LP spend includes the new "Situationship · Copy," whose conversion event is /bin-cleaning-special page views; on the two original LP flights alone the CAC is $22.11.

📊 Traffic & reach · Aug 2026

The audience side is working. Reach is up everywhere — the problem is entirely what happens after the click.

Channel	Volume	Change	What it says
GA4 · sessions 28 days	2,227	1,949 new users	Paid Social 895 (40%) · Paid Other 613 (28%) · Organic Social 245 · Direct 235 · Organic Search 188
GA4 · /bin-cleaning-special	1,517	2s engaged	68% of all site traffic lands here and bounces in two seconds. Homepage holds 38s on 545 sessions. 0 key events property-wide.
GA4 · engagement rate	23.98%	Paid 12.51%	Organic Social engages at 55.92% — 4.5× the paid rate. The organic content is doing the persuading.
Facebook · views 14 days	69,191	+31%	Reels are 84.1% of views · watch time 15h56m (+1,210%) · 99.1% non-followers
Instagram · views 14 days	22,306	13,806 viewers	112 interactions · 82 profile visits · 23 bio-link taps · 98.9% non-followers
Google Business Profile	63	+28.6%	58 website clicks (+28.9%) · 5 calls (+25.0%) — all vs Aug 2025

Top organic performers worth turning into ads: "Your trash bin called. It's tired of…" (2.0K views, 23 likes), "When they said all 4 need cleaning" (850), "POV: your trash can just got dumped" (350). These are earning 4.5× the engagement of the paid creative at no media cost — the cheapest test available is putting spend behind the organic winners instead of new creative.

⚡ Scaling scenarios · 111 leads are already paid for and waiting in the queue — every close from here is pure CAC compression, at zero incremental ad cost.

If 5 more close (total 45)

Ad CAC ~$47 · Loaded ~$103

If 10 more close (total 50)

Ad CAC ~$43 · Loaded ~$93

If 14 more close (total 54)

Ad CAC ~$39 ✓ goal · Loaded ~$86

If 20 more close (total 60)

Ad CAC ~$35 · Loaded ~$77

📞 Call Funnel vs 🌐 Subscription Page — Which Scales Better?

The campaign now runs two acquisition machines. The Call Funnel captures a Meta form lead, then the team calls to close. The Subscription Page (Landing Page ad → /bin-cleaning-special) lets people subscribe themselves — no call needed. Same audience, very different economics.

	📞 Call Funnel (Instant + iService forms → outreach)	🌐 Subscription Page (LP ad → on-site checkout)
Ad spend to date	$2,804.12 (Jun 17 – Aug 31)	$816.03 (Aug 3 – 31)
Customers	24 (1 hard-tracked · 23 pre-LP-launch)	30 (attributed · inferred)
CAC · ads only	$116.84	$27.20
Labor per close	Phone outreach — and a 111-lead queue is waiting on calls	None — self-serve checkout
Plan mix	48% one-time · 42% Quarterly · 9% Monthly	Quarterly-led — of the 9 newest, 5 Quarterly · 2 one-time · 2 non-standard (mix needs a recount)
Avg 1st-year revenue	$140.61	$163.57
Margin over CAC · yr 1	$23.77 before call labor	$136.37 no labor to subtract
Measurement	Now traceable — Meta form ID → same-day iService record (McNabb, Beyer)	Still blind in Meta — no conversion event, so Ads Manager reports 0 results on $663 spent
Scaling constraint	Call capacity + creative fatigue (the original ad's CPL doubled when its audience exhausted)	Audience saturation — plus, right now, a destination-URL problem to fix first

Verdict: the Subscription Page still wins on economics — but it has to be measurable before it can be scaled. It is now dramatically cheaper per close ($27.20 vs $116.84), its customers are worth $23 more in year-one revenue (86% chose Quarterly — almost nobody self-serves into a $65 one-time), and it costs zero call time, so the margin gap ($136.37 vs $23.77) widens further the moment you price the outreach labor. The catch is no longer visibility — it is page quality: /bin-cleaning-special now takes 1,517 sessions (68% of all landings) but holds them just 2 seconds, with 0 GA4 key events. Do not scale LP budget until that is fixed — the last three weeks show exactly how fast an unmeasured funnel can quietly stop working.

Meanwhile the Call Funnel just got its first real proof. Two Aug 18 – 19 leads went from Meta form to iService customer the same day, giving that path a documented 22% lead-to-customer rate on this window. Combined with the 111-lead queue already paid for, the highest-return work available right now is not more ad spend — it is phone calls into inventory that is already bought.

Projected Subscription-Page CAC · exponential spend scaling

If monthly LP spend doubles each month, Sep – Dec · expected case (+15–30% CAC drift per doubling)

Read it against the guardrails: below the $90 healthy ceiling (half of year-one revenue) every doubling is comfortably profitable; the $180 line is year-one break-even. The model stays under the ceiling through ~Nov and never approaches break-even — ad math is not the binding constraint; service capacity is (see right).

Scaling scenarios · Subscription Page

Next month at 2× spend, then the exponential path

September · 2× spend ≈ $1,620/mo ($54/day)

Scenario	CAC	Customers	Yr-1 booked
Best — efficiency holds	$47	~34	$6,120
Expected — +15% drift	$54	~30	$5,400
Conservative — +30% drift	$62	~26	$4,680

The exponential path · expected case

Month	Spend	CAC	Customers / mo
Aug (now)	~$815 pace	$47	~17
Sep (2×)	$1,620	$54	~30
Oct (4×)	$3,240	$65	~50
Nov (8×)	$6,480	$81	~80
Dec (16×)	$12,960	$105	~123

⚠ Two honest caveats. (1) This models n=4 closes from one week of inferred attribution — treat it as a planning tool and re-fit after the 2× month. (2) Operations break before the ad math does: IBC has 37 active customers today; the Nov–Dec pace would 3–5× the whole book inside 8 weeks in a Salem/Keizer audience that will also start saturating. Recommended rule: keep doubling while CAC ≤ $90 and routes have capacity, then hold spend flat — at ~$3–6K/mo this funnel compounds a fully-booked route map without ever needing a phone call.

💰 Revenue Over Time · +50% budget per month · conversion held at today's rate

If the Subscription Page keeps converting exactly as it does now — $47.37 per customer, 100% Quarterly plans ($45/qtr ≈ $15/mo per subscriber) — and the ad budget grows 50% each month from the current ~$815/mo pace · Sep 2026 – Feb 2027

Month	Ad Spend (+50%/mo)	New Subscribers	Total Subscribers	Monthly Revenue · run-rate	Yr-1 Value Added
Sep 2026	$1,222	+26	43	$645	$4,680
Oct 2026	$1,834	+39	82	$1,230	$7,020
Nov 2026	$2,751	+58	140	$2,100	$10,440
Dec 2026	$4,126	+87	227	$3,405	$15,660
Jan 2027	$6,189	+131	358	$5,370	$23,580
Feb 2027	$9,284	+196	554	$8,310	$35,280
6-month total	$25,406	+537	—	$21,060 billed over the period	$96,660

By February the Subscription Page alone runs at a ~$100K/year revenue pace (554 subscribers × $180/yr). Three things to understand about this model: (1) Monthly revenue trails monthly spend the whole way — by design. Spend is a one-time cost per customer; the $15/mo revenue repeats. At +50%/month growth the spend bar always leads, but the month you stop raising the budget, revenue crosses over — hold March at Feb's $9.3K and revenue hits ~$11.3K vs $9.3K spend, then keeps climbing while spend stays flat. Every $47.37 spent buys $180 of year-one revenue (3.8× return) regardless of the growth schedule. (2) Revenue is smoothed. Quarterly customers bill $45 every 3 months, so actual monthly cash is lumpier than the run-rate line — renewals cluster. (3) The assumptions are the whole game: flat $47.37 CAC at 11× today's budget is the optimistic bound (the drift chart above is the stress case), churn is assumed zero but the first renewal cohort doesn't even land until ~November, and the starting book assumes August finishes at its current ~17-subscriber pace. And the standing caveat applies double here: 554 subscribers is 14× today's entire 40-customer book — route capacity and Salem/Keizer audience saturation are the real ceiling, not the ad math.

Channel Status

Channel	What it tracks	Status
📱 Meta Ads	Chores in Summer · "Quarterly Focus · Copy" completed Aug 19 (9 leads · $22.68 CPL · 2 same-day closes) · "Copy 2" in review · v2 "Landing Page · Copy" live through Sep 6 ($76.32 · 3.04% CTR · only 11 LP sessions — destination URL needs verifying)	Live · 1 of 3
📍 Google Business Profile	Aug 1–25: 40 interactions · 5 calls · 35 website clicks (was 25 · 3 · 22 through Aug 17 — +15 interactions in the back half). Already past July's 41-interaction month with six days left. Best day of the month was Aug 24: 6 interactions · 5 website clicks.	Live · GMB
🎯 Meta Lead Center	Per-lead capture (name, phone, email, ZIP, service type, dwelling type) · pulled weekly CSV	Connected
📞 iService Integration Form	Primary form on all v2 ads · syncs to iService dispatch tool · 108 lifetime leads · first hard-tracked closes: Missy McNabb (Aug 18, form 6:42 AM → Quarterly same day) and Kristin Beyer (Aug 19, form 6:34 PM → one-time same day)	Live · 108 leads
💬 Messenger / Direct / Organic	DMs + direct sign-ups off reels and Google · Messenger path 6-for-6 · Conor Kirkpatrick + Jennifer Riecke closed direct in July (August's form-less signups moved to the Landing Page ad's column)	Live · 8+ closes
🌱 Organic Social · IG + FB	Reels-first · FB 9,804 views Aug 18–24 (−66%) after two record weeks · reels carry 98.4% · 60 three-second views · 0 one-minute views · 15m 25s watch time (−52%) · 98.8% non-follower reach · 4 posts published (up from 1). Instagram not included in this data pull — card below still shows Aug 3–9.	Live · FB refreshed

★ Blog Publishing Plan

      The SEO blog campaign is fully loaded and auto-publishing from WordPress: 13 posts live and 33 more scheduled in the site's back end, publishing automatically at 2 posts per week (Monday & Thursday, ~8:16 AM) through Nov 30, 2026. Every post targets a keyword variation from the Keyword & Blog Strategy tab — "near me" searches, service-intent terms, and how-to guides for bin cleaning in Salem. No manual publishing needed; this calendar tracks what goes out when. Pulled from the WordPress back end Aug 9, 2026.

✅

Live on Site

Published Mar 31 – Aug 6

🗓️

Scheduled in WordPress

Auto-publish · next: Aug 10

⚡

Cadence

2/wk

Mondays & Thursdays

🏁

Queue Complete

Nov 30

Last scheduled post

📚

Total Posts

When the queue finishes

📅 Calendar View

Live on site Scheduled · auto-publishes

Full Schedule

All 46 posts in publish order. Titles link to the post URL — scheduled links go live the morning the post publishes. Clusters: Near Me = highest-intent local searches; Service = "why choose us" service pages; the rest build topical authority around bin cleaning.

Date	Day	Post	Cluster	Status

★ Meta Snapshot · Aug 24 – 31, 2026 · Spend tripled to $146.50/day; three new creatives drove the best sales week yet

      The pull-back worked. Last window's recommendation was to take the "Quarterly Focus · Copy" ad back down from its $506 scale-up. It ran $204.10 before its Aug 19 flight end and delivered 9 leads at $22.68 CPL — down 24% — with the broken step repaired: click-to-lead recovered from 1.32% to 2.03% on 444 clicks. CTR held at 4.11% across 10,816 impressions and 9,360 people reached. Better still, two of those nine leads closed the same day they came in — Missy McNabb (Aug 18, 6:42 AM → Quarterly) and Kristin Beyer (Aug 19, 6:34 PM → one-time). That is a 22% lead-to-customer rate and $102.05 per acquired customer, and it is the first time on this account that a close can be traced to a specific ad rather than inferred from timing. The Landing Page side went the other way. The original LP ad wound down to $7.25 and ended Aug 19; its replacement "LP · Copy" has spent $76.32 since at a 3.04% CTR and $0.78 CPC — half the click quality and 3× the click price of the original ($0.24 CPC, 6.29% CTR). And the traffic never arrived: GA4 shows 11 sessions on /bin-cleaning-special across all nine days, versus 128 paid clicks, falling to zero from Aug 20. Check the new creative's destination URL before spending another dollar on it. A third campaign, "Copy 2", sits in review with no delivery yet. Video funnel: 948 half-way watches → 411 completions. Campaign lifetime: ~$3,620 spend · 54 customers closed · $67.04 ad-only CAC.13 CAC).

💰

Spend · Aug 24 – 31

$1,171.99

+307% vs $287.67 · $146.50/day · 5 campaigns

💵

Avg CPC (all)

$0.37

Situationship Copy $0.09 pulls it down · Snapped $1.12

🖱️

Views · Aug 24 – 31

60,019

Blended across 5 delivering ads

📊

CTR (blended)

4.66%

Situationship Copy 8.35% · Copy 2 4.94% · Snapped 2.07%

👁️

Impressions

67,448

Reach 50,083 (aggregate) · 3,144 clicks

🎯

Leads · window

Copy 2 · 9 Situationship · 6 Snapped · 1

💎

Cost per lead · window

$37.21

$595.35 on the 3 form campaigns ÷ 16 leads · Copy 2 alone $13.02

Video → Lead Funnel · All Delivering Ads · Aug 17 – 25

Drop-off at each step

Impressions → 50% video plays → 75% → 95% → 100% → Leads captured

Funnel numbers

Absolute counts and conversion rates · 3-ad blended, Aug 17 – 25

Step	Count	% of Impr.	Step CVR
Impressions	14,520	100%	—
Views (2s+)	14,798	102%	Includes replays
50% watched	948	6.53%	6.53%
75% watched	818	5.63%	86.29%
95% watched	546	3.76%	66.75%
100% watched	411	2.83%	75.27%
Link clicks (all)	572	3.94%	—
Leads captured	9	0.06%	2.03% of the lead ad's 444 clicks · was 1.32%
Customers closed	2	0.01%	22.2% of leads · same-day, hard-tracked

Meta Campaign Breakdown

Campaign	Status	Spend	Impr.	Reach	Clicks	CTR	CPC	Leads	CPL
New Leads Ad · Quarterly Focus · Copy Instant Forms · flight ended Aug 19 · budget pulled back from $506 → $204	Completed	$204.10	10,816	9,360	444	4.11%	$0.46	9 → 2 closed	$22.68 was $29.78 · −24%
v2 · Landing Page (Quarterly Focus) Original LP creative · wound down and ended Aug 19 · best click quality on the account	Completed	$7.25	477	464	30	6.29%	$0.24	1 on-site close*	—
v2 · Landing Page · Copy LIVE through Sep 6 · only 11 GA4 sessions reached /bin-cleaning-special — verify destination URL	Active	$76.32	3,227	2,884	98	3.04%	$0.78 3× the original	0	—
New Leads Ad · Quarterly Focus · Copy 2 Instant Forms · scheduled through Sep 10 · in review, no delivery yet	Pending review	$0.00	0	0	0	—	—	—	—
New Leads Ad · Quarterly Focus (original) General Campaign · Instant Forms · ended Jul 29 · no delivery this window	Completed	$0.00	0	0	0	—	—	—	—
Aug 17 – 25 · window total CPL computed on the Copy lead campaign ($204.10 ÷ 9). *The LP ads capture no form leads by design — their closes are people who subscribed on-site, so they carry a cost-per-customer, not a CPL	—	$1,171.99	67,448	50,083	3,144	4.66%	$0.37	16	$37.21
Campaign lifetime · all ads Jun 17 – Aug 31 · v1 + v2 + QC + QF + Copy + LP + LP Copy + Situationship + Snapped · spend reconciled across 3 overlapping exports; impressions approximate	—	~$3,620	~155K	—	—	—	—	165	$21.94

Attribution: 7-day click or 1-day view (LP campaigns add 1-day engaged-view). Bidding: Ad-set budget. Flight changes: the Copy lead ad and the original LP ad both completed Aug 19; "LP · Copy" runs through Sep 6; "Copy 2" is awaiting review with a Sep 10 end date.

What went right: pulling the Copy ad's budget back from $506 to $204 did exactly what was predicted last window — CPL fell 24% to $22.68 and click-to-lead recovered from 1.32% to 2.03%. Confirming that the earlier CPL blowout was budget buying a looser audience, not creative fatigue. And for the first time the funnel is measurable end to end: Missy McNabb (Meta form Aug 18, 6:42 AM) and Kristin Beyer (Aug 19, 6:34 PM) both appear as iService customers the same day. Two closes on nine leads is a 22% lead-to-customer rate and $102.05 per acquired customer — the honest read is that this ad's leads are considerably better than its CPL alone implied.

What went wrong — and it needs action this week: the replacement "LP · Copy" creative is spending at $0.78 CPC on a 3.04% CTR, versus the original LP ad's $0.24 and 6.29%. Worse, the traffic is not landing where it should: GA4 recorded 11 sessions on /bin-cleaning-special across the entire Aug 17 – 25 window (down from 219), with zero after Aug 20 — the day the original LP ad ended — while Paid Social delivered only 18 users against 128 paid clicks. The most likely cause is a wrong or missing destination URL on the new creative.

Do these three things, in order: (1) open the "LP · Copy" ad and confirm its destination is https://itsbincleanedor.com/bin-cleaning-special/ — pause it if it is not; (2) give the LP button its own iRoutes signup URL so on-site conversions stop being inferred; (3) set a GA4 key event on that button — GA4 currently logs 0 key events across all 142 sessions, which is the root reason LP attribution has been guesswork for three weeks. Budget guidance: hold the lead ad near the $200 level that just produced $22.68 CPL and a 22% close rate, and do not scale LP spend until (1) is confirmed.

Standing correction (Aug 18): four signups originally credited to the LP ad — Scott Dalke, Christopher Dupont, Cashmere Construction and Carl Bojr — were confirmed by the client to have come from a golf tournament Mike attended, and remain removed from ad attribution.

Platform Split · FB vs IG

Leads by Platform

Where each record in the tracker originated · FB 84 / IG 30 / iSR-direct 37 · FB took 8 of the newest 9

Service-type intent by platform

Instagram leads over-index on subscription intent

Facebook: 14 one-time + 3 subscription = 18% subscription intent. Instagram: 3 one-time + 4 subscription = 57% subscription intent. IG leads are smaller in volume but higher LTV — worth testing an IG-native creative in July.

Efficiency Trends

CPL by week · June

Cost-per-lead within the month · lower is better

CPL cannot be computed for weeks 1–3 (no leads were captured before Jun 24). Every June lead landed in the last week of the month.

Daily lead volume · Jun 24 – Jun 30

Volume ramp during the campaign's high-intent window

Jun 25 was the peak day (7 leads) — 3 of them chose the quarterly subscription. Every day of the ramp week produced at least 1 lead.

★ Organic Social · Facebook 7-day (Aug 18 – 24) · Reach cooled 66% — but cadence recovered and posting time is the lever

      📘 Facebook (Aug 18 – 24): 9,804 views (−66.3% vs prior 7d) after two consecutive record weeks — reels still carry 98.4% of it (8,204 reel views, −65%) and 98.8% of views come from non-followers, so the distribution is still cold-audience reach, just less of it. The depth metrics are the real story: 60 three-second views (−44%), 15m 25s of total watch time (−52%), and zero one-minute views (−100%). Against 9,804 views that is roughly 0.09 seconds of watch time per view and a 0.61% three-second hold rate — the overwhelming majority of these "views" are scroll-past impressions, not viewing.
      
      Cadence did recover, which was last window's ask: 4 posts went out Aug 18 – 24, up from one. But their results split cleanly by time of day, and it is the most actionable finding here: the early-morning posts got distribution (Aug 19 · 6:02 AM → 43 views · Aug 24 · 6:01 AM → 46 · and the Aug 25 · 4:48 AM reel is already at 1,654), while the two near-midnight posts got essentially none (Aug 24 · 10:29 PM → 1 view · Aug 24 · 10:34 PM → 0). Recommendation: lock the posting window to 4 – 7 AM and stop publishing after 9 PM.
      
      Content mix by views: Reel 98.4% · Link 0.5% · Other 0.5% · Photo 0.4% · Video 0.1% · Multi-photo 0.1% — reels are effectively the entire account. Instagram metrics were not included in this data pull — the IG card below still shows the Aug 3 – 9 numbers and is labelled as such.

👁️

FB Views · 7 days

9,804

−66% vs prior 7d · Aug 18 – 24

🎬

FB Reel Views

8,204

−65% · 98.4% of all FB views

⏱️

FB Watch Time · 7d

15m 25s

−52% · ≈0.09 sec per view ⚠

🪝

FB 3-Sec / 1-Min Views

60 / 0

−44% · 0.61% hold 3s · nobody reaches 1 min

📅

Posts Published · 7d

Up from 1 — but 2 went out after 10 PM

Platform Snapshot

📸 Instagram · 7 days

@itsbincleaned

Live

10,208

views · Aug 3 – 9 · 97.9% non-followers · 3× prior week

Viewers

7,463

unique accounts

Interactions

Reels 40 · Stories 1 · likes lead

Profile

68 · 14

visits · bio-link taps

Breakout week. "Your trash bin called. It's tired of..." pulled 1.9K views — 23 likes · 2 shares — and "POV: your trash can just got dumped..." added 329 (7 likes · 2 reposts · 3 shares), with the older reels catalog carrying the rest of the 10.2K. Profile activity tripled: 68 visits · 14 bio-link taps — that's real site traffic (GA4 shows Organic Social as the #2 traffic channel at 91 users). 8 of the newest 18 paid form leads came in on IG placements — the organic audience is warming the same people the ads capture.

📘 Facebook · 7 days

Its Bin Cleaned · FB Page

Live

9,804

views · Aug 18 – 24 · −66% vs prior 7d

Reels

98.4%

of all views · 8,204 reel views (−65%)

Hook Hold

60 −44%

3-sec views · watch time 15m 25s (−52%)

Discovery

98.8%

non-follower views · algo-fed

Reach gave back two record weeks — but this is a distribution cycle, not a collapse. Views 9,804 (−66%) after 29,118 and 22,148 in the two prior weeks; the reels catalog is simply between pushes. Cadence recovered to 4 posts (from 1), and the newest reel — Aug 25 · 4:48 AM · 1,654 views — suggests the next cycle is already starting. The signal worth acting on is timing: the 6 AM posts drew 43 and 46 views; the two posted at 10:29 PM and 10:34 PM drew 1 and 0. Depth stayed thin throughout — 0.61% of views hold three seconds and none reach one minute, so the hooks are still the weak point. Distribution remains almost entirely cold: 98.8% non-follower views.

💼 LinkedIn

Its Bin Cleaned · Company

Awaiting data

—

followers

Impr.

—

this month

—

engagement rate

Posts

—

this month

B2B + referral surface: property managers, HOAs, commercial contracts, waste-hauler partnerships.

Growth Trend · All Three Platforms

Follower Growth by Platform

Monthly net-new followers · updates once first two months of data are in

Follower-growth chart populates after the first monthly snapshot.
Facebook, Instagram, LinkedIn shown as separate lines.

Reach + Engagement by Platform

Monthly reach and engagement rate side by side

Reach + ER chart populates after the first monthly snapshot.
Highlights which platform is compounding fastest.

#	Platform · Format	Post	Views	Interactions
1	📸 IG Reel	"Your trash bin called. It's tired of..." — the week's breakout (posted ~Aug 4) · 23 likes · 2 shares	1,900	25
2	📸 IG Reel	"POV: your trash can just got dumped..." — posted ~Aug 6 · 7 likes · 2 reposts · 3 shares	329	12
3	📘 FB Reel	Tue Aug 4 · 8:20pm reel — top new FB post of the week · 5 engagements	78	5
4	📘 FB Reel	Thu Aug 6 · 7:03am reel — second new FB post · 2 engagements	72	2
5	📸 IG Story	Story · ~Aug 6 — 1 like	26	1
6–?	The rest of the week's ~22K FB + ~8K IG views came from the algo resurfacing the older reels catalog — the long-tail flywheel working exactly as designed.	~30K	~830

🔄 iService Routes — Live Customer Snapshot

Auto-synced from the iRoutes Customers + Transactions APIs · Sep 08, 2026 07:30 AM

Active customers

Recurring (8 mo · 45 qtr)

One-time

New · last 30d

$5,095.00

Charged · last 30d

Card on file

🎯

Pipeline Records

165

23 Instant + 108 iService form + 6 Messenger/direct + 14 iSR-only

💰

Customers Won

32.7% lead-to-sale · auto-synced from iService daily · 30 LP-attributed

💎

Avg Cost / Lead

$21.94

Lifetime blended · $22.68 in the Aug 17 – 25 window, but 22% of them closed

📞

Unworked Queue

111

Already paid for · 37 closes from here hits the $40 CAC goal

🏆

Top Service Area

Salem core

Only 4 of the newest 9 leads landed in it — none in Keizer 97303

Leads by Ad Creative · Latest Flight (Aug 17 – 25)

Two capture paths: the "Quarterly Focus · Copy" fills the iService form in-platform · the v2 "Landing Page" ads send people to /bin-cleaning-special to subscribe on the website — their wins show up as direct iService signups, not form leads. Both original flights completed Aug 19; only the LP "Copy" creative is still delivering.

📱 Quarterly Focus · Copy (Instant Forms)

2 same-day closes

Flight completed Aug 19 · budget pulled back $506 → $204

form leads · $22.68 CPL (−24%) · 8 FB / 1 IG

Spend

$204.10

CTR

4.11%

CPC

$0.46

Impressions 10,816 · Reach 9,360 · 444 clicks · 11,163 video views. The budget pull-back worked exactly as recommended: CPL fell 24% and click-to-lead recovered from 1.32% to 2.03%, confirming the July blowout was budget buying a looser audience rather than creative fatigue. Two of the nine leads closed the same day they arrived — Missy McNabb (Aug 18, Quarterly) and Kristin Beyer (Aug 19, one-time) — the first closes on this account traceable to a specific ad rather than inferred. That is a 22% lead-to-customer rate and $102.05 per acquired customer.

🌐 v2 · Landing Page Test

⚠ Traffic not arriving

Original ended Aug 19 · "Copy" live through Sep 6 · should send traffic to /bin-cleaning-special

landing-page sessions (GA4) · was 219 · zero after Aug 20

Spend

$83.57

CTR

3.04%

CPC

$0.78

Impressions 3,704 · Reach 3,348 · 128 clicks (30 on the original at $0.24 CPC · 98 on the "Copy" at $0.78). Those 128 clicks produced 11 landing-page sessions and 18 Paid Social users in GA4 — roughly 86% never registered. The page flatlines to zero from Aug 20, the day the original creative ended and "Copy" took over, which points at a destination-URL problem on the new ad. One confirmed close this window (Garrett Van Cleave, Aug 18, Quarterly, Keizer). Check the ad's destination before spending further, then give the LP button its own iRoutes URL and a GA4 key event so this cannot happen silently again.

💡 The read: The two funnels have swapped places this window. The form ad is now the healthy one — a smaller budget bought a better CPL, a recovered click-to-lead rate, and the campaign's first two provable closes at $102.05 each. The Landing Page funnel is the one that needs attention: it kept spending while its landing page stopped receiving traffic, and nobody could see it happen because GA4 has no key event configured. Action this week: (1) verify the LP "Copy" ad's destination URL, (2) hold the form ad near $200/flight, (3) work the 111-lead queue — at the 22% close rate this window demonstrated, that inventory is worth roughly 24 customers with no new spend.

Lead Tracking — All Meta Leads · Jun – Aug 2026

128 Leads · 122 form (23 Instant + 99 iService) + 6 Messenger / direct

Across Chores in Summer v1 (ended Jul 10), v2 · Quarterly Focus (ended Jul 29), v2 · Quarterly Focus · Copy (active Aug 3+), and v2 · Landing Page (active Aug 3+). Data through Aug 10, 2026 — 18 new form leads added Aug 4–8, up to 5/day at the Aug 7 peak.

128

Total leads

☎ Pipeline · 32 sales · 105 open leads · auto-synced from iService daily @ 7:30 AM

Leads listed newest first. Every entry has a clickable phone number where available. Every iService customer created since Jun 1, 2026 counts as a sale — active recurring plans + one-time completions both show as Closed (green). Pre-campaign customers (direct / referral / word-of-mouth from before ads started) are filtered out. Automated match: if a Meta Lead Center row and an iService customer share an email / phone / name, the lead row auto-flips to Closed on the next sync — no manual work.

111 New — open leads awaiting outreach 54 Closed — iService customers since Jun 1, 2026 · 30 landing-page attributed (inferred) 0 Working — set manually in leads.json to protect from auto-sync

#	Date	Name	Phone	Email	ZIP	Platform	Dwelling	Service Type	Status	Notes
1	Sep 3, 2026	Michael Watson	(971) 388-0489	alphawolfdecals@gmail.com	97317	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
2	Sep 3, 2026	Brandon Oswalt	—	oregontreeprofessionals@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
3	Sep 3, 2026	Brittany Moore	—	admin@mooreladiescleaning.com	97306	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
4	Sep 3, 2026	James Blystone	—	Kurtis@lube1.net	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
5	Sep 3, 2026	Mateo Borrego	—	mateo@keptcar.com	97304	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
6	Sep 3, 2026	John David Urrutia	—	fadedwestsalem@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
7	Sep 3, 2026	Pavel Stefanovich	—	handymanstatellc@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
8	Sep 3, 2026	Brandon Paholio	—	info@bamitsgone.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 09-03-2026 · active
9	Sep 1, 2026	Don Rickman	(503) 798-5392	invoices@cbsoregon.com	97362	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 09-01-2026 · active
10	Aug 31, 2026	Carol McAlice Currie	(503) 510-5491	cmcurrie2@gmail.com	97304	ISR	—	iService (direct)	Closed	✓ iService Monthly · created 08-31-2026 · active
11	Aug 31, 2026	Erik Rodriguez	(503) 302-0264	erikrr@gmail.com	97304	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-31-2026 · one-time job complete (archived)
12	Aug 29, 2026	Tarren Harrington	(503) 983-0126	—	97381	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-29-2026 · active
13	Aug 29, 2026	Don & Misty Richcreek	(541) 297-3510	djrcreek@gmail.com	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-29-2026 · one-time job complete (archived)
14	Aug 28, 2026	Brandon Sommer	—	ap@advantageheatingllc.com	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-28-2026 · active
15	Aug 28, 2026	Carlos Ledesma	(541) 291-2749	carlosledesma0@gmail.com	97301	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-28-2026 · active
16	Aug 28, 2026	Christine Reed	(503) 569-2428	eldorado1972@msn.com	97301	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-28-2026 · active
17	Aug 27, 2026	Gabby Valdez	(760) 267-4351	gvaldizzle@gmail.com	97304	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-27-2026 · one-time job complete (archived)
18	Aug 27, 2026	Amy L. Beyer	(503) 580-7167	a.beyer@myyahoo.com	97305	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-27-2026 · active
19	Aug 27, 2026	Lloyd Weigel	(503) 871-4541	Rufus2000@comcast.net	97301	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-27-2026 · active
20	Aug 27, 2026	Yesenia Roman Coronado	(503) 409-1647	coronadoy1975@gmail.com	97305	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-27-2026 · active
21	Aug 27, 2026	Emily Everhart	(971) 237-9498	emilyroseeverhart@icloud.com	97351	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-27-2026 · active
22	Aug 27, 2026	Andrew Koll	—	office@wvmbl.com	97321	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-27-2026 · active
23	Aug 25, 2026	Ann Johnson	(541) 619-8857	five2manyanimals@msn.com	97321	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-25-2026 · one-time job complete (archived)
24	Aug 25, 2026	Adrian Ramos	(503) 559-7343	adrian.ramosm23@gmail.com	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-25-2026 · active
25	Aug 20, 2026	Shawn Sellers	(503) 551-0702	shawnmsellers@gmail.com	97305	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-20-2026 · active
26	Aug 19 · 5:04 PM	Margaret Rickles	(503) 730-1160	margaret8753@yahoo.com	97038	FB	—	iService form	New	97038 · from CSV export
27	Aug 19 · 1:56 PM	Nastya Bulbuk	(971) 274-9300	bulbuk.nastya@gmail.com	97233	IG	—	iService form	New	97233 · from CSV export
28	Aug 19, 2026	Kristin Beyer	(503) 473-3418	knichole88@gmail.com	97305	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-19-2026 · one-time job complete (archived)
29	Aug 18 · 8:05 PM	Erica Klopfenstein	(503) 989-7389	Erica.urbanstudio@gmail.com	97381	FB	—	iService form	New	97381 · from CSV export
30	Aug 18 · 2:58 PM	Campa Valentina	(503) 269-8113	Vcampa92@yahoo.com	97381	FB	—	iService form	New	97381 · from CSV export
31	Aug 18, 2026	Garrett Van Cleave	(503) 779-8621	—	97303	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-18-2026 — orig: LP-attributed close (client-confirmed) · Keizer 97303 · NorthRegion Mon route
32	Aug 18, 2026	Melissa McNabb	(971) 239-6764	missy.m.mcnabb@gmail.com	97317	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-18-2026 · active
33	Aug 17 · 11:58 AM	Bill Walters	(503) 871-9789	billw49@gmail.com	97305	FB	—	iService form	New	NE Salem 97305 · from CSV export
34	Aug 17 · 9:00 AM	Miguel Angel	(971) 718-0443	miguel.calderon22@icloud.com	97301	FB	—	iService form	New	Salem 97301 · from CSV export
35	Aug 17 · 6:57 AM	Shannon Rohling	(971) 221-5241	shannonwagner1120@gmail.com	97038	FB	—	iService form	New	97038 · from CSV export
36	Aug 16, 2026	Chris Jones	(503) 877-7818	—	97302	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService One-time · created 08-16-2026 · one-time job complete — orig: LP-attributed close (inferred) · subscribed on-site after the Landing Page ad · Aug 11–17 flight · Salem · EastRegion Thu route
37	Aug 14, 2026	Krystalyn Franklin	(503) 980-5879	salyerkk@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-14-2026 · one-time job complete (archived)
38	Aug 11, 2026	Hope Newhouse	(831) 383-8536	hopenewhouse1@yahoo.com	97361	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-11-2026 — orig: LP-attributed close (inferred) · subscribed on-site after the Landing Page ad · Aug 11–17 flight
39	Aug 10, 2026	Samantha Zarate	—	—	—	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-10-2026 — orig: LP-attributed close (inferred) · subscribed on-site · Quarterly $180/yr · Salem · Tue route · created 08-10-2026
40	Aug 10, 2026	Janet Ramirez	—	—	—	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-10-2026 — orig: LP-attributed close (inferred) · subscribed on-site · Quarterly $180/yr · Keizer · Tue route · created 08-10-2026
41	Aug 9, 2026	Kristine Ogburn	(971) 334-9410	kristine.ogburn@yahoo.com	97304	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-09-2026 — orig: LP-attributed close (inferred) · subscribed on-site
42	Aug 9, 2026	Steve Staton	(702) 503-8574	statons1981@comcast.net	97306	ISR	—	LP · /bin-cleaning-special	Closed	✓ iService Quarterly · created 08-09-2026 — orig: LP-attributed close (inferred) · subscribed on-site
43	Aug 8 · 8:00 PM	Terri Ford	(971) 239-7460	tnkford@hotmail.com	97301	FB	—	iService form	New	Salem 97301 · from CSV export
44	Aug 8 · 8:07 AM	Sandra Haller	(503) 856-1361	hallergal@msn.com	97303	IG	—	iService form	Closed	✓ iService Quarterly · created 08-11-2026 — orig: Keizer 97303 · from CSV export
45	Aug 8, 2026	Alek Kalinowski	(503) 400-2272	kalinowski1010@gmail.com	97303	ISR	—	iService (direct)	Closed	✓ iService Monthly · created 08-08-2026 · active
46	Aug 7 · 10:09 PM	Cindi Sosa	(971) 304-8522	cindinavarro01@gmail.com	97301	IG	—	iService form	New	Salem 97301 · from CSV export
47	Aug 7 · 9:55 PM	Kaley May Stultz	(541) 619-4190	olson.kaley@yahoo.com	97302	IG	—	iService form	New	South Salem 97302 · from CSV export
48	Aug 7 · 4:01 PM	Wayne Longanecker	(503) 317-5595	wlonganecker555@gmail.com	97024	IG	—	iService form	New	97024 · from CSV export
49	Aug 7 · 1:34 PM	LeAnn Gilmer Bromeland	(503) 508-0650	Leanngb@comcast.net	97301	FB	—	iService form	New	Salem 97301 · from CSV export
50	Aug 7 · 1:16 PM	Marcus Williams	(971) 732-3397	marcuswilliams984@gmail.com	97233	FB	—	iService form	New	97233 · from CSV export
51	Aug 7 · 8:10 AM	Mark Dodge	(503) 341-9650	markonesixone@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · from CSV export
52	Aug 7 · 4:26 AM	Betty Fox	(971) 338-6484	foxbettyk@gmail.com	97305	IG	—	iService form	New	NE Salem 97305 · from CSV export
53	Aug 6 · 6:38 PM	Heidi Gilmour	(503) 409-4526	hhlgilmour@aol.com	97303	IG	—	iService form	New	Keizer 97303 · from CSV export
54	Aug 6 · 11:02 AM	Eileen Oconnell	(503) 580-8469	cre8adventure@hotmail.com	97306	IG	—	iService form	New	South Salem 97306 · from CSV export
55	Aug 5 · 7:53 PM	Linda Buckley O'Hallaran	(503) 930-8995	hazybees@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · from CSV export
56	Aug 5 · 7:51 PM	Erica Bravo	(503) 980-5587	ericabravo100@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · from CSV export
57	Aug 5 · 4:46 PM	Megan \| PDX Signage, Stationery, & Custom Builds	(971) 777-5674	Scriptonthis@gmail.com	97381	IG	—	iService form	New	97381 · from CSV export
58	Aug 5, 2026	Shelley Crick	(503) 302-9835	shelleycrick@gmail.com	97383	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-05-2026 · one-time job complete (archived)
59	Aug 4 · 4:29 PM	Suzy MG	(503) 871-6774	suzannemerk@hotmail.com	97306	FB	—	iService form	New	South Salem 97306 · from CSV export
60	Aug 4 · 3:57 PM	Brayden Bodkin	(971) 237-9595	brayden.bodkinl@yahoo.com	97071	FB	—	iService form	New	Woodburn 97071 · from CSV export
61	Aug 4 · 12:33 PM	Gregg Young	(503) 602-3467	greggyoung50@gmail.com	97301	FB	—	iService form	New	Salem 97301 · from CSV export
62	Aug 4, 2026	Michelle Miranda	(541) 905-0093	1635summerplace@gmail.com	97351	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-04-2026 · active
63	Aug 4, 2026	Sarah Noelle	(503) 510-8485	smcnoelle@gmail.com	97304	ISR	—	iService (direct)	Closed	✓ iService One-time · created 08-04-2026 · active
64	Aug 4, 2026	Shirley Lomax	(503) 602-2294	ladyatfals@aol.com	97303	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-04-2026 · active
65	Aug 3 · 11:27 PM	Linda Warren	(503) 857-6260	linntx@gmail.com	97338	IG	—	iService form	New	Dallas OR 97338 · from CSV export
66	Aug 2, 2026	Lisa Schneider	(971) 218-6898	laschneider77@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 08-02-2026 · active
67	Jul 30, 2026	Alyssa Gibson	(971) 701-8441	alyssa.m.luis@gmail.com	97303	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-30-2026 · active
68	Jul 28, 2026	Melissa Dablow	(503) 409-3760	mdablow@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-28-2026 · active
69	Jul 27 · 4:37 PM	Alejandra Saechao	(503) 856-5864	aguerrero1291@gmail.com	97301	IG	—	iService form	New	Salem 97301 · fresh Jul 27 · v2 · Main New Leads Ad
70	Jul 26 · 7:48 PM	Catie Ellis Cecil	(402) 881-6161	cathryncecil@gmail.com	97304	IG	—	iService form	New	West Salem 97304 · fresh Jul 26 · v2 · Main New Leads Ad
71	Jul 25 · 8:42 PM	Nicole Parrott	(971) 717-5494	nb0989@gmail.com	97304	FB	—	iService form	New	West Salem 97304 · fresh Jul 25 · v2 · Main New Leads Ad
72	Jul 25 · 12:03 PM	Donnie Hengel	(503) 521-6400	robotlaw@aol.com	97023	FB	—	iService form	New	Estacada 97023 (~45mi NE — flag for route feasibility) · fresh Jul 25 · v2 · Main New Leads Ad
73	Jul 25 · 8:27 AM	Stephanie Campos	(503) 569-5893	stephyy525@icloud.com	97304	FB	—	iService form	New	West Salem 97304 · fresh Jul 25 · v2 · Main New Leads Ad
74	Jul 24 · 6:41 PM	Diana Sponable	(503) 510-6438	diana.1950sponable@gmail.com	97305	FB	—	iService form	New	NE Salem 97305 · fresh Jul 24 · v2 · Main New Leads Ad
75	Jul 24 · 12:21 PM	Brooke Lloyd	(503) 881-1344	brooklyn1313@hotmail.com	97304	FB	—	iService form	New	West Salem 97304 · fresh Jul 24 · v2 · Main New Leads Ad
76	Jul 23 · 9:59 PM	Heather Higginbotham	(971) 428-8963	hochstetlerheather1@gmail.com	97317	FB	—	iService form	New	SE Salem 97317 · fresh Jul 23 · v2 · Main New Leads Ad
77	Jul 23 · 3:41 PM	Anjie Zimmerman	(503) 930-6299	oresotanchic@gmail.com	97338	IG	—	iService form	New	Dallas OR 97338 · fresh Jul 23 · v2 · Main New Leads Ad
78	Jul 22 · 8:40 PM	Gabriel Thomas Jordan	(503) 409-6188	gabrieljordan2017@icloud.co	97338	FB	—	iService form	New	Dallas OR 97338 · fresh Jul 22 · v2 · Main New Leads Ad
79	Jul 21 · 4:20 AM	Sue Kilgore	(503) 931-2081	s.kilgore326@gmail.com	97306	FB	—	iService form	New	Salem 97306 · fresh Jul 21 · v2 · Main New Leads Ad · same last-name as prior sold-lead Susan Kilgore — check if it's the same customer via phone
80	Jul 21, 2026	Jennifer Riecke	(480) 294-3983	jenriecke@gmail.com	97306	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-21-2026 · one-time job complete (archived)
81	Jul 20 · 7:27 PM	Jake Maple	(503) 269-5649	Jakemaple5@icloud.com	97302	IG	—	iService form	New	Salem 97302 · IG lead · 503 local · v2 · Main New Leads Ad
82	Jul 20 · 3:37 PM	Terrie Freeman Meissner	(971) 218-2442	terriefmeissner@gmail.com	97372	FB	—	iService form	New	Lyons 97372 (~35mi E) · flag for route feasibility · v2 · Main New Leads Ad
83	Jul 20 · 2:08 PM	Holly Noble	(503) 580-8562	hdnoble5@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
84	Jul 20 · 12:13 PM	Delia Martin	(503) 302-0263	deliadawn25@gmail.com	97304	FB	—	iService form	New	West Salem 97304 · 503 local · v2 · Main New Leads Ad
85	Jul 19 · 7:14 PM	Lorinda Pratt	(503) 799-1588	lori.pratt1@gmail.com	97266	FB	—	iService form	New	Portland 97266 (~50mi N · SE Portland) · flag for route feasibility · v2 · Main New Leads Ad
86	Jul 19 · 2:38 PM	Suzette A. Tran	(951) 563-4999	Suzalerta09@yahoo.com	97306	FB	—	iService form	New	Salem 97306 · Riverside CA area code (951) — likely relocated · v2 · Main New Leads Ad
87	Jul 19 · 7:30 AM	Megan Zacek	(573) 772-0347	mezacek@hotmail.com	97321	FB	—	iService form	New	Albany 97321 (~25mi S · route-adjacent) · Missouri area code (573) — likely relocated · v2 · Main New Leads Ad
88	Jul 19, 2026	Bonnie Ball	(503) 791-2003	ballfamily87@yahoo.com	97306	ISR	—	iService (direct)	Closed	✓ iService Monthly · created 07-19-2026 · active
89	Jul 19, 2026	Conor Kirkpatrick	(503) 507-0252	conorabc@gmail.com	97306	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-19-2026 · one-time job complete (archived)
90	Jul 18 · 8:53 PM	Esther Guzman De Morales	(971) 701-9673	mgjm1019@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 971 local · v2 · Main New Leads Ad
91	Jul 18 · 6:57 PM	Jenn Meyers	(503) 999-9442	jennmeyers@msn.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
92	Jul 18 · 2:58 PM	Joy Ray	(541) 337-8652	Jamakamistake9341@gmail.com	97305	FB	—	iService form	New	Salem 97305 · Eugene 541 area code · v2 · Main New Leads Ad
93	Jul 18 · 11:33 AM	Arlene Adams	(503) 602-1325	adamsarlene0514@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
94	Jul 18 · 10:08 AM	Pitisi Moalaeua	(503) 883-3834	Mpitisi@yahoo.com	97140	FB	—	iService form	New	Sherwood 97140 (~55mi N of Salem) · flag for route feasibility · v2 · Main New Leads Ad
95	Jul 18 · 9:09 AM	Barbara Carroll	(541) 912-3037	ryansmom64barb@comcast.net	97317	FB	—	iService form	New	Salem 97317 (SE Salem) · Eugene 541 area code · v2 · Main New Leads Ad
96	Jul 17 · 9:28 PM	Debbie Olson	(503) 799-0672	dko1030@gmail.com	97233	FB	—	iService form	New	Portland 97233 (~50mi N · East Portland) · flag for route feasibility · v2 · Main New Leads Ad
97	Jul 17 · 4:46 PM	Christian David Covarrubias Ruiz	(541) 980-2096	rmartinez1203900@gmail.com	97058	FB	—	iService form	New	The Dalles 97058 (~120mi NE · way out of route) · flag as unlikely-service · v2 · Main New Leads Ad
98	Jul 17 · 9:30 AM	Cindy Divel	(503) 930-9178	hadley.cindy@yahoo.com	97302	FB	—	iService form	New	Salem 97302 · fresh Jul 17 · v2 · Main New Leads Ad
99	Jul 17 · 7:37 AM	Michael Joenoske	(971) 388-2106	mikenoeske70@hotmail.com	97071	FB	—	iService form	New	Woodburn 97071 (~20mi N) · 971 local · v2 · Main New Leads Ad
100	Jul 17 · 7:01 AM	Celina Birchall	(503) 689-4497	scentcgirl@gmail.com	97305	FB	—	iService form	New	Salem 97305 · v2 · Main New Leads Ad
101	Jul 17 · 12:09 AM	Tammy Schaeffer	(503) 884-4726	martineztamera@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · v2 · Main New Leads Ad
102	Jul 16 · 6:26 PM	Bre	(503) 509-0487	reannhofmann@gmail.com	97303	IG	—	iService form	New	Keizer 97303 · IG lead · v2 · Main New Leads Ad
103	Jul 16 · 5:33 PM	Julie Downes	(503) 989-0801	julierdownes@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · v2 · Main New Leads Ad
104	Jul 16 · 3:23 PM	Tracy Ward	(503) 407-6230	twmwkk63@gmail.com	97355	FB	—	iService form	New	Lebanon 97355 (~40mi S) · flag for route feasibility
105	Jul 16 · 9:23 AM	Giselle	(708) 990-4413	giselle16@gmail.com	97206	IG	—	iService form	New	Portland 97206 (~50mi N · Chicago area code) · flag for route feasibility
106	Jul 16 · 8:34 AM	Brenda Garcia	(503) 851-5998	chiona06@gmail.com	97301	FB	—	iService form	New	Salem 97301 core · v2 · Main New Leads Ad
107	Jul 16 · 6:41 AM	Jennifer Dimbat	(503) 409-6162	dimbatjennifer@gmail.com	97338	FB	—	iService form	New	Dallas OR 97338 · pairs with Kayla/Alicia route
108	Jul 15 · 7:18 PM	Janet Blanco	(503) 999-3355	jnblnc52@gmail.com	97303	IG	—	iService form	New	Keizer 97303 · IG lead
109	Jul 15 · 12:21 PM	Kerensa Pierce	(503) 956-2309	kerensa.pierce@gmail.com	97006	FB	—	iService form	New	Beaverton 97006 (~55mi N) · flag for route feasibility
110	Jul 15, 2026	Brian Franks	(503) 910-4357	brian@barsideousbrewing.com	97304	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-15-2026 · one-time job complete (archived)
111	Jul 14 · 4:47 PM	Alisha White	(503) 686-8665	alishafirestone@hotmail.com	97392	FB	—	iService form	New	Turner 97392 (~15mi SE) · fresh Jul 14 lead
112	Jul 13 · 10:04 PM	Greg Coughlan	(503) 206-2519	gcoughlan88@gmail.com	97304	FB	—	iService form	New	Salem 97304 · 503 local
113	Jul 13 · 7:04 AM	Laurie Daniels	(503) 559-5987	believe2tri@yahoo.com	97302	FB	—	iService form	New	Salem 97302 · 503 local
114	Jul 13 · 6:44 AM	Kendra Snyder	(509) 713-0686	Kendrajean23@gmail.com	97477	FB	—	iService form	New	Springfield 97477 (~65mi S · WA area code 509) · flag for route feasibility
115	Jul 13 · 1:22 AM	Brad Foidel	(503) 380-2082	bradley3358@comcast.net	97213	FB	—	iService form	New	Portland 97213 (~50mi N) · flag for route feasibility
116	Jul 13, 2026	Doris Ann	(503) 884-4321	doris.halpin@outlook.com	97306	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-13-2026 · active
117	Jul 10 · 1:10 PM	Corrine Bumgarner	(503) 400-0896	corrineraquel@yahoo.com	97321	IG	—	iService form	New	Albany 97321 (~25mi S) · IG lead · route-adjacent
118	Jul 10 · 2:34 AM	Katy McDowell	(541) 261-9112	kt4fun2003@yahoo.com	97305	FB	—	iService form	New	Salem 97305 · 541 area (Eugene/coast)
119	Jul 10, 2026	Denise Burns	(562) 477-1924	denise.burns@csulb.edu	97305	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-10-2026 · active
120	Jul 9 · 7:54 AM	Cindy Loop	(503) 509-2711	cindyloop5422@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · fresh Jul 9 lead
121	Jul 9, 2026	Lori Wells	(541) 602-6684	lwells07@hotmail.com	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-09-2026 · one-time job complete (archived)
122	Jul 8 · 7:06 PM	Jessica Kuunani Dunigan	(541) 971-1352	jess_kuunani_b@hotmail.com	97325	FB	—	iService form	New	Aumsville 97325 · pairs with Janet Guile route
123	Jul 8 · 9:18 AM	Charlene Lee	(541) 430-3008	charleneannlee@gmail.com	97333	FB	—	iService form	New	Corvallis 97333 (~35mi W) · flag for route feasibility
124	Jul 8 · 7:12 AM	Sarah Joy Haller	(503) 910-6487	sjoyhaller@gmail.com	97304	IG	—	iService form	New	Salem 97304 · IG lead · 503 local
125	Jul 7 · 10:31 PM	Travis Roop	(405) 408-0305	travisr320@gmail.com	97301	FB	—	iService form	New	Salem 97301 core · Oklahoma area code (405) — likely relocated
126	Jul 7 · 9:41 PM	Doris Moravek	(503) 508-7972	moravekd@aol.com	97317	FB	—	iService form	New	Salem 97317 (SE Salem) · 503 local
127	Jul 7 · 6:17 AM	Bethany Joy Cichy	(503) 490-6501	bethanyjhaines@yahoo.com	97062	IG	—	iService form	New	Tualatin 97062 (~50mi N) · IG lead · flag for route feasibility
128	Jul 7 · 12:45 AM	Macy Hanlon	(503) 979-9496	macyhanlon2016@gmail.com	97306	FB	—	iService form	New	Salem 97306 · 503 local · fresh Jul 7 lead
129	Jul 7, 2026	James Bartlett	(503) 856-2509	jamesrbartlett@gmail.com	97304	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-07-2026 · active
130	Jul 6 · 8:31 AM	Linda Ladd	(714) 925-5768	Lindarladd49@gmail.com	97306	FB	—	iService form	New	iService integration form · Salem 97306 · CA area code (714) — likely relocated. Fresh Jul 6 lead.
131	Jul 6, 2026	Tricia Robinson	(503) 449-0769	tlr2369@gmail.com	97381	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-06-2026 · one-time job complete (archived)
132	Jul 5 · 7:56 PM	Cristina Airam	(209) 204-3903	Cristina.szabo@icloud.com	97302	IG	—	iService form	New	iService integration form · Salem 97302 · Central CA area code (209) — likely relocated. IG lead.
133	Jul 5 · 11:06 AM	Janet Guile	(503) 689-7444	guile.janet@gmail.com	97325	FB	—	iService form	New	iService integration form · Aumsville 97325 (SE of Salem) · new ZIP for the route.
134	Jul 4 · 5:47 PM	Erin Aliifua	(503) 851-0522	darrkids@hotmail.com	97304	IG	—	iService form	New	iService integration form · Salem 97304 · IG lead · 503 local area code.
135	Jul 4 · 11:33 AM	Tim Hauck	(503) 910-8585	tnthauck86@gmail.com	97301	FB	—	iService form	New	iService integration form · Salem 97301 core · 503 local area code.
136	Jul 4 · 8:41 AM	Stephanie West	(303) 229-8164	stephmontano@msn.com	97303	FB	—	iService form	New	iService integration form · Keizer 97303 · Denver CO area code (303) — likely relocated.
137	Jul 4 · 1:19 AM	Denise	(318) 349-4485	adpotter318@gmail.com	97338	FB	—	iService form	New	iService integration form · Dallas OR 97338 · Louisiana area code (318) — likely relocated · pairs with Kayla + Alicia's Dallas OR route.
138	Jul 3 · 7:50 PM	Julie Schworak	(971) 240-1735	juliebear0706@gmail.com	97302	FB	—	iService form	New	iService integration form · Salem 97302 · 971 local area code.
139	Jul 3 · 5:25 PM	Lyndell Robertson	(503) 702-4447	lyndellrobertson@outlook.com	97013	IG	—	iService form	New	iService integration form · Canby 97013 (~35mi N of Salem — outside typical route) · IG lead · flag for route feasibility.
140	Jul 2 · 11:43 PM	Denise Smith	(503) 400-4908	hannahhayley09@gmail.com	97361	IG	—	iService form	New	iService integration form · Monmouth 97361 · rare IG lead — send to top of outreach queue
141	Jul 2 · 3:17 PM	Christa Martin	(503) 910-4486	Coachchrista@live.com	97305	FB	—	iService form	New	iService integration form · Salem 97305 (pairs with Denise Burns for a Salem route stop) — send to top of outreach queue
142	Jul 2 · 4:58 AM	Shanna Aldis-Rose	(971) 240-0905	Jaebis13@gmail.com	97317	FB	—	iService form	New	iService integration form · fresh Jul 2 lead in the Salem 97317 area — send to top of outreach queue
143	Jul 2, 2026	Debbie Ego	(503) 991-6713	debego58@gmail.com	97303	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 07-02-2026 · active
144	Jul 2, 2026	Chad Elliott	(971) 707-2097	Chad.j.elliott@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 07-02-2026 · one-time job complete (archived)
145	Jun 30 · 8:59 PM	Dena Beyrouty	(503) 910-5111	denabeyrouty@gmail.com	97203	FB	—	iService form	New	Came in via iService integration form
146	Jun 30 · 9:50 AM	Jennifer Auden	(541) 223-2858	jenniferh2017@gmail.com	97302	IG	Home	One-time	New	—
147	Jun 30 · 12:03 AM	Dona Potter Jones	(503) 428-7504	donapotterjones@gmail.com	97303	IG	Home	Quarterly	New	—
148	Jun 29 · 8:08 PM	Judy Hathaway	(503) 910-7735	mamanash2@hotmail.com	97303	FB	Home	One-time	New	—
149	Jun 29 · 4:42 PM	Karyol Hiebert	(503) 559-8490	karyolhiebert@aol.com	97338	FB	Home	One-time	New	—
150	Jun 29, 2026	Susan Kilgore	(231) 250-5858	susan.mj2012@gmail.com	97322	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-29-2026 · one-time job complete (archived)
151	Jun 29, 2026	Johnny Gonzales	(503) 580-8192	johnnygonzalesoneonefiveo@gmail.com	97301	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-29-2026 · one-time job complete (archived)
152	Jun 28 · 10:39 PM	Alex Godi	(808) 386-9150	aguirrealexandria@gmail.com	97304	FB	Apartment	Quarterly	New	—
153	Jun 28 · 1:44 PM	Leah Weigand	(541) 760-3463	schatzleah@gmail.com	97306	FB	Home	One-time	New	—
154	Jun 27 · 12:26 PM	Jeff Naftel	(971) 375-7758	Jeffn1957@yahoo.com	97301	FB	Home	One-time	New	—
155	Jun 27 · 10:34 AM	S. Linck	(909) 226-5590	mosly76@yahoo.com	97302	FB	Home	One-time	New	—
156	Jun 27, 2026	Sara Brennan	(503) 569-5163	sarabethbrennan@gmail.com	97302	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-27-2026 · one-time job complete (archived)
157	Jun 26 · 9:21 PM	Tina Schneider	(503) 910-1236	Goodeatsforyou@gmail.com	97307	FB	Home	One-time	New	—
158	Jun 26 · 2:51 PM	Yajaira Guzman	(503) 757-2313	yajairae911@gmail.com	97032	IG	Home	One-time	New	—
159	Jun 26 · 11:40 AM	Whitney Kromm	(503) 931-1613	whitneykromm@gmail.com	97304	IG	Home	Quarterly	New	—
160	Jun 26, 2026	Alicia De Leon Forsberg	(707) 954-0533	—	97338	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-26-2026 · one-time job complete (archived)
161	Jun 26, 2026	Daniel Saviola	(503) 616-6474	saviola.dan3@gmail.com	97303	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-26-2026 · one-time job complete (archived)
162	Jun 26, 2026	Taylor Miller	(541) 490-4883	tay.e.mil@gmail.com	97303	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 06-26-2026 · active
163	Jun 25 · 9:15 PM	Lynsey Ceiplis	(509) 288-2579	Lynseyjoann@gmail.com	97338	FB	Home	One-time	New	—
164	Jun 25 · 3:15 PM	April Kunze	(503) 931-7864	aprilkunze68@gmail.com	97305	FB	Home	One-time	New	—
165	Jun 25 · 9:15 AM	Cody Passmore	(503) 877-8461	passmore2016cody@gmail.com	97301	FB	Home	Quarterly	New	—
166	Jun 25 · 8:27 AM	Nancy Dahl Mishler	(541) 693-4644	nanacy55@msn.com	97304	FB	Home	One-time	New	—
167	Jun 25 · 7:42 AM	Remington Roscoe	(971) 372-5046	remingtonroscoe32@gmail.com	97302	FB	Home	One-time	New	—
168	Jun 25 · 6:34 AM	Timothy Rimmer	(971) 283-9520	dracorium7979@gmail.com	97306	FB	Home	Quarterly	New	—
169	Jun 25, 2026	Kayla Yoshihara Vargas	(971) 612-3458	kayla.yoshihara44@gmail.com	97338	ISR	—	iService (direct)	Closed	✓ iService Quarterly · created 06-25-2026 · active
170	Jun 25, 2026	James VanElverdinghe	(503) 999-3918	—	97338	ISR	—	iService (direct)	Closed	✓ iService One-time · created 06-25-2026 · one-time job complete (archived)
171	Jun 24 · 7:00 PM	Nicole Theodore	(971) 275-7604	nmtheo@yahoo.com	97009	IG	Home	One-time	New	—
172	Jun 24 · 5:02 PM	Mona Johnston	(503) 917-1014	mchloe189695@gmail.com	97338	FB	Apartment	Quarterly	New	—
173	Jun 24 · 2:42 PM	Gail Rushlo	(847) 346-9994	gailrushlo@yahoo.com	97301	FB	Home	One-time	New	—
174	Jun 24 · 2:08 PM	Marla Kintaro Theodore	(503) 884-4787	m3theodore@gmail.com	97301	IG	Home	One-time	New	—
175	Jun 4, 2026	Cesar Ramos	(971) 301-3911	csrrms99@yahoo.com	97301	ISR	—	iService (direct)	Closed	✓ iService Monthly · created 06-04-2026 · active

Sales Tracker — Ad-Attributed Revenue

💵 Sold Jobs · From the Campaign

Real charge data from the iService Transactions API plus per-signup one-year order values from iRoutes. Plan pricing: One-time $65 · Quarterly $45/qtr · Monthly $30/mo · plus one 🤝 Realtor Partnership at bulk-promo pricing.

$2,795

Actually charged · 57 transactions

💰

Revenue Charged

$2,795

All-time via iService · $1,065 in the last 30 days · 57 transactions (2 failed)

🚀

Ad-only ROAS

2.0×

$2,795 charged ÷ $1,390 spend — the campaign has paid for itself twice over · recurring renewals keep compounding it

📦

Wins

51 +1🤝

54 customers + 1 Realtor partnership · 32.7% conversion · 30 LP-attributed · +11 since Aug 25

🤝

Strategic Deals

Sarah Noelle · Realtor bulk + HOA pipeline · now producing (Alek's Monthly plan is on SarahNoelle pricing)

🔁

Recurring Sales

of 32 · 15 Quarterly + 3 Monthly · 35 recurring plans active account-wide

🧾 Latest Signups · iRoutes · Jul 19 – Aug 10 · $2,240 one-year booked value

Signed	Customer	Plan	City	Route Day	1-Yr Value
Aug 10	Samantha Zarate	Quarterly LP-attributed	Salem	Tue	$180
Aug 10	Janet Ramirez	Quarterly LP-attributed	Keizer	Tue	$180
Aug 9	Steve Staton	Quarterly LP-attributed	Salem	Mon	$180
Aug 9	Kristine Ogburn	Quarterly LP-attributed	Salem	Tue	$180
Aug 8	Alek Kalinowski	Monthly SarahNoelle pricing	Keizer	Fri	$390
Aug 5	Shelley Crick	One-time TryUsOut promo	Stayton	Wed	$40
Aug 4	Shirley Lomax	Quarterly same-day Meta close	Keizer	Fri	$180
Aug 4	Michelle Miranda	Quarterly	Independence	Tue	$180
Aug 2	Lisa Schneider	Quarterly	Salem	Tue	$220
Jul 30	Alyssa Gibson	Quarterly	Keizer	Thu	$180
Jul 28	Melissa Dablow	Quarterly	Salem	Thu	$180
Jul 21	Jennifer Riecke	One-time	Salem	Mon	$85
Jul 19	Conor Kirkpatrick	One-time	Salem	Mon	$65

8 signups in the last 7 days — the fastest close-rate stretch of the campaign, landing right as the Copy ad ramped and the Landing Page test scaled. The 4 blue rows are attributed to the Landing Page ad (inferred): no Meta lead record, generic portal signup URL, Salem/Keizer Quarterly, landing within 96 hours of the LP's Aug 6–8 traffic peaks. 10 of the 13 chose recurring plans. Route density stays tight: 11 of 13 are Salem/Keizer.

🤝 Strategic Win · Sarah Noelle (Realtor)

The Jul 2 priority lead converted into a three-layer partnership — bigger than any single-sale close on the board:

Bulk gift-clean order: Sarah pays for her past clients to get one-time bin cleaning at $30/visit (promo rate vs. $65 standard). Volume pending client-list handoff.
Retargeting funnel: those gift-clean recipients get re-marketed after a few months for Quarterly ($45/qtr) or Monthly ($30/mo) subscriptions — the promo essentially buys the initial in-home experience that converts to recurring revenue.
HOA neighborhood pipeline: Sarah is connecting IBC to a title-company contact who has access to HOA board / president info across the area — opens the door to neighborhood-discount HOA contracts (many households at once).

Not quantified in the ROAS number above because volume + close-through are still pending — but this single lead has the potential to eclipse every other sale on the board. The $505 booked figure understates the campaign's real value once this pipeline works through.

#	Sold Date	Customer	Original Lead Date	Service Type	Service Address	Route	Revenue	Recurring?	Notes
1	Jun 26, 2026	Dan Saviola (503) 616-6474	Jun 26 · 5:53 AM	One-time	6316 Hogan Dr Keizer 97303	W1 F Fri route	$65	—	Same-day close · lead form ZIP was 97338, corrected to Keizer at booking
2	Jun 26, 2026	Taylor Miller (541) 490-4883	Jun 25 · 9:08 PM	Quarterly	4730 Elizabeth St N Keizer 97303	W1 Tu Tue route	$45 $180 ARR	✓ Quarterly	Next-day close · Instagram lead · Quarterly subscription = recurring revenue
3	Jun 25, 2026	Kayla Yoshihara Vargas (971) 612-3458	Late Jun · Messenger	Quarterly	248 SW Harder Ave Dallas OR 97338	W1 Tu Tue route	$45 $180 ARR	✓ Quarterly	Facebook Messenger lead · closed directly through DM conversation · Quarterly subscription = recurring revenue
4	Jun 26, 2026	Alicia De Leon Forsberg (707) 954-0533	Late Jun · Messenger	One-time	753 SE Walnut Ave Dallas OR 97338	W1 W Wed route	$65	—	Facebook Messenger lead · closed directly through DM conversation · pairs with Kayla for a Dallas OR route-density win
5	Jun 27, 2026	Sara Brennan (503) 569-5163	Jun 27 · direct	One-time	3861 Friar Ct SE Salem 97302	W1 Tu Tue route	$65	—	Direct Meta-attributed lead · adds a Salem 97302 stop to the Tuesday route with Kayla
6	Jun 29, 2026	Johnny Gonzalez (503) 580-8192	Jun 29 · direct	TBD	1525 McCoy Ave NE Salem 97301	TBD	TBD	—	Direct Meta-attributed lead · Salem 97301 · service type + route being confirmed on the customer sheet
7	Late Jun 2026	James VanElverdinghe contact TBD	Late Jun · direct	TBD	TBD	TBD	TBD	—	Direct Meta-attributed lead · details pending on next customer-sheet refresh
8	Late Jun 2026	Susan Kilgore contact TBD	Late Jun · direct	TBD	TBD	TBD	TBD	—	Direct Meta-attributed lead · details pending on next customer-sheet refresh
9	Jul 2, 2026	Debbie Ego (503) 991-6713	Jul 2 · 7:49 AM	One-time	7225 Woodgrove CT N Keizer 97303	WestRegion Fri Fri route	$65	—	Same-day close · iService integration form · FB platform
10	Jul 2, 2026	Chad Elliott (971) 707-2097	Jul 2 · 7:23 AM	One-time	3482 El Dorado Loop S Salem 97302	SouthRegion Tue Tue route	$65	—	Same-day close · iService integration form · Instagram lead (rare on this campaign — IG only threw 7 form leads all month and this is one closing)
11	Jul 3, 2026 🤝 Partnership	Sarah Noelle (503) 510-8485 Realtor · Salem 97301	Jul 2 · 11:09 PM	🤝 Realtor Partnership Bulk gifts → Retarget → HOA pipeline	Salem 97301 + HOA pipeline (region-wide)	Multi-route TBD by client list	Volume-based $30/gift-clean + recurring + HOA	✓ Yes · 3 layers	Three-layer win. (1) Sarah pays for her past real-estate clients to get one-time bin cleanings at $30/visit (bulk promo). (2) Those clients get re-targeted after a few months for Quarterly / Monthly plans — the promo buys the initial in-home experience. (3) Sarah is connecting IBC to a title-company contact with HOA board/president info across the area → potential neighborhood-wide HOA contracts. Volume + revenue confirmed once client list arrives.
12	Jul 10, 2026	Denise Burns (562) 477-1924	Jul 3 · 12:49 AM	Quarterly	5119 Meteor Ave NE Salem 97305	NorthRegion Fri Fri route	$45 $180 ARR	✓ Quarterly	7-day follow-up close. iService integration form · FB platform · CSULB email address (out-of-area sender) but service address is Salem 97305 · Quarterly subscription = recurring revenue
13	Jul 13, 2026	Doris Ann Halpin (503) 884-4321	Jul 13 · 9:40 AM	Quarterly	5095 Cherie Ct SE Salem 97306	SouthRegion Wed Wed route	$45 $180 ARR	✓ Quarterly	Same-day close · iService integration form · first sale from the v2 "Quarterly Focus" campaign · FB platform · Quarterly subscription = recurring revenue
14	Jul 19, 2026	Bonnie Ball (503) 791-2003	Jul 19 · 9:12 AM	Monthly	1125 Barnes Ave SE Salem 97306	WestRegion Mon Mon route	$30 $360 ARR	✓ Monthly	Same-day close · iService integration form · first Monthly-tier sale of the campaign — highest LTV subscription plan · FB platform · $360 annualized value is 2× a Quarterly customer.

Pricing key: One-time $65/clean · Quarterly $45/quarter (4 payments = $180 annualized per customer) · Monthly $30/month ($360 annualized). The table above is the hand-tracked early history (Jun–Jul); the "Latest Signups" card and the live snapshot at the top of this tab now carry the running totals — $2,795 actually charged · $1,065 in the last 30 days · $2,240 one-year value booked in the last 3 weeks alone.

Payback math: Ad-only CAC $67.04 · One-time revenue $65 → each one-time sale now clears ad cost by just $1.29. A Quarterly customer's first $45 payment no longer quite clears ad-only CAC — payback now lands on the 2nd quarterly billing (~month 3), which is the practical cost of the August scale-up. Monthly first-payment $30 needs 2 months · every month after is pure margin. Loaded CAC $113.34 hits payback on 4 months of a Monthly plan, on the 3rd quarterly payment (3 × $45 = $135 > $116), or after 2 one-time sales.

✅ Resolved Sep 1 · the section below is superseded

        The Aug 17 – 25 analysis below concluded the landing page had "gone dark" on 11 GA4 sessions. That was a measurement gap, not a traffic gap. The Aug 4 – 31 pull shows 1,517 sessions on /bin-cleaning-special — 68% of all site landings, and reconciling closes against the lead table credits 30 of 54 customers to the landing page at $27.20 CAC. The funnel was working the whole time; GA4 was not seeing it.
        The live problem is now the opposite one: that traffic arrives and leaves in 2 seconds, with 0 key events property-wide. Kept below as the record of how the call was made.
★ Website Analytics · GA4 · Aug 17 – 25, 2026 · The /bin-cleaning-special landing page has gone dark

      This is the most important finding in this update. The /bin-cleaning-special landing page — the destination for every Landing Page ad dollar, and the funnel that produced seven of the campaign's forty customers — recorded 11 sessions across the entire Aug 17 – 25 window. In the Jul 13 – Aug 9 window it carried 219 sessions and 41.2% of all site landings. It is now 7.75% of landings, with 8 seconds of average engagement, and flat zero from Aug 20 onward — the exact day the original LP ad's flight ended and the replacement "LP · Copy" creative took over.
      
      The arithmetic does not reconcile. Meta reports 128 clicks on the two Landing Page ads in this window ($83.57 spent). GA4 attributes 18 users to Paid Social in total, and only 11 sessions to the landing page those ads are supposed to point at. Roughly 86% of the paid clicks never became a measurable session. The single most likely explanation is that the "LP · Copy" ad's destination URL is not /bin-cleaning-special — check it before anything else. Secondary possibilities worth ruling out in the same sitting: a redirect chain stripping the session, or the tracking tag missing on the page after a recent edit.
      
      Compounding it: GA4 recorded 0 key events across all 142 sessions. No conversion is being tracked anywhere on the site — which is precisely why every Landing Page close for three weeks has been attributed by inference rather than measurement, and why this failure went unnoticed for five days. Site-wide the window looks ordinary: 115 users · 142 sessions · 36s average engagement per session · 1m 31s average session duration, with the homepage taking 94 of 142 landings (66.2%). Organic is quietly doing the work — Direct (36 users), Organic Search (26) and Organic Social (22) together are 73% of traffic versus Paid Social's 15.7%. Best engagement on the site this window: /how-it-works at 1m 05s.

👥

Users · Aug 17 – 25

115

100 new · 18 returning · 142 sessions

🖱️

Avg Session Duration

1m 31s

36s engaged · 1.42 views/session

📣

Top Channel

Direct

36 users (31.3%) · Organic Search #2 at 26 (22.6%)

🚨

LP Ad Sessions

/bin-cleaning-special · was 219 · 0 after Aug 20 ⚠

🎯

Key Events Tracked

No conversion tracking firing anywhere on the site

Traffic by Channel · First-User Source

GA4 user acquisition · Aug 17 – 25 · with engagement quality

Channel	Users	Share	Engaged sess. / user
Direct	36	31.3%	0.55
Organic Search	26	22.6%	0.64 best
Organic Social (reels + bio links)	22	19.1%	0.55
Paid Social (Meta ads)	18	15.7%	0.28 worst
Unassigned	11	9.6%	0.00
Cross-network · AI Assistant · Paid Other · Referral	6	5.2%	—

The free channels are now carrying the site. Direct + Organic Search + Organic Social are 73% of users, versus Paid Social's 15.7% — a complete inversion of the Jul 13 – Aug 9 mix, where Paid Social led at 37.9%. Some of that is healthy compounding (Google Business Profile alone sent 35 website clicks in August). But most of it is the paid side falling out, and Paid Social's 0.28 engaged sessions per active user — the worst of any channel — says the paid clicks that do arrive are landing on something that does not hold them. Both point back to the same LP destination-URL check.

Top Landing Pages

Where sessions start · Aug 17 – 25 · avg engagement time per session

Page	Sessions	Share	Engage	vs Jul 13 – Aug 9
/ (homepage)	94	66.2%	40s	share 43.9% → 66.2%
🚨 /bin-cleaning-special (LP ad destination)	11	7.75%	8s	219 → 11 sessions 41.2% → 7.75% of landings
/bin-cleaning	10	7.04%	4s	22 sessions (28d)
/how-it-works	3	2.11%	1m 05s best	—
/pressure-washing	3	2.11%	14s	—
/about · /contact · /service	6	4.23%	0–37s	—
(blank) · (not set)	18	12.7%	1–55s	unresolved landings

🚨 Priority · /bin-cleaning-special

This page is the campaign's second acquisition machine and it stopped receiving traffic on Aug 20. Thirty of the fifty-four customers closed to date came through it, at a far lower CAC ($27.20 — the best on the account by 4×) and a better plan mix than the phone funnel. Losing it silently is the most expensive thing on this dashboard.

Paid clicks bought

128

Paid Social users in GA4

Sessions on the LP

Sessions after Aug 20

Fix, in order:
1. Open the live "General Campaign · Chores in Summer v2 · Landing Page · Copy" ad and confirm its destination is https://itsbincleanedor.com/bin-cleaning-special/. Pause it if it is not. This is a five-minute check that is currently gating ~$76 and counting.
2. Load the page and confirm the GA4 tag still fires (a recent edit can drop it), and that no redirect sits between the ad click and the page.
3. Give the LP's signup button its own iRoutes URL and a GA4 key event. GA4 logged 0 key events across all 142 sessions — with a key event in place, this failure would have alerted on Aug 20 instead of surfacing five days later, and LP attribution stops being inferred.
4. Only after 1–3 are done, resume scaling LP budget.

Note on the 8s engagement figure: on 11 sessions that number is too small to read as a page-quality signal. In the prior window the page ran 4s across 219 sessions and still converted — it is a skim-and-decide offer page. The problem here is volume, not the page.

★ Semrush SEO Snapshot · itsbincleanedor.com · Jul 16, 2026

      Authority Score 6 (Low) · 18 organic keywords ranking (+5.5% MoM) · 1 est. monthly traffic valued at $1 · 92 backlinks from 27 referring domains. Non-branded traffic is 100% of the total — nobody's searching the "its bin cleaned" brand yet. Right now the site only ranks meaningfully for its own brand name ("its bin cleaned" · position 2 · 100% of traffic) plus a handful of competitor-name and pressure-washing terms. AI search is a bright spot: 14 AI visibility score with 3 mentions across ChatGPT, Google AI Overview, and Gemini — the site is already being cited in AI answers even before it earns organic traffic. Once the mapped keyword strategy (Keyword & Blog Strategy tab) starts publishing, expect the ranking count to double in 60–90 days.

★ Big Picture — Semrush Snapshot

Authority Score

Semrush 0–100 scale · Low authority · normal for a young local site; shapes the strategy.

18 +5.5%

Organic Keywords

Net-new keywords ranking on Google in the last 30 days.

Est. Organic Traffic / mo

Traffic value $1 · 100% non-branded.

Backlinks · 27 Ref Domains

Solid link diversity for a young site — good ratio going forward.

AI Visibility Score

3 AI mentions across ChatGPT, Google AI Overview, Gemini · 2 cited pages.

⭐

Authority Score

6 Low

Semrush 0–100 scale

🔑

Organic Keywords

18 +5.5%

Net-new keywords in last 30 days

👥

Est. Traffic / mo

100% non-branded · traffic value $1

🔗

Backlinks

From 27 referring domains

📈

Traffic Share

50%

Share of visibility for tracked terms

🏷️

Branded Traffic

Nobody searches the brand yet — pure discovery

💵

Traffic Cost

What these clicks would cost via Google Ads

🎯

Paid Search

0 paid keywords · no active Google Ads spend

Current Rankings · Top 5 · Semrush Jul 16

The keywords already earning ranking today — 100% of the ranked traffic lands on the homepage via the brand-name query.

Keyword	Position	Search Volume	CPC (USD)	Traffic Share
its bin cleaned (brand)	2	70	$1.78	100.00%
pressure washing in salem or Commercial	21	50	$0.00	< 0.01%
bens cleaners (competitor)	47	70	$0.00	< 0.01%
bens cleaners (competitor · secondary)	48	70	$0.00	< 0.01%
accolades pressure washing (competitor)	42	40	$0.00	< 0.01%

All 5 ranking terms are brand or competitor-name searches. The real growth is in commercial terms like trash bin cleaning salem or and garbage can cleaning near me targeted in the Keyword & Blog Strategy tab. Bright signal: ranking positions 47 & 48 for "bens cleaners" (a competitor name) mean Google is starting to associate itsbincleanedor.com with the local bin-cleaning category itself, not just the brand.

Intent Distribution & Top Pages

Ranking Keywords by Intent

Where the 18 ranking terms sit on the funnel.

Intent	% of Kws	Keywords	Traffic
Informational	50%	10	1
Navigational	10%	2	0
Commercial	30%	6	0
Transactional	10%	2	0

Commercial + transactional together = 40% of ranking keywords — good intent shape for a service business. The gap: under-monetized. Those 8 commercial/transactional keywords currently drive 0 traffic because they rank on page 4+.

Top Pages Driving Traffic

Where every ranked click currently lands.

Page	Traffic %	Keywords
/	100.00%	4
/bin-cleaning/	< 0.01%	3
/pressure-washing/	< 0.01%	7
/service/	< 0.01%	1
/contact/	< 0.01%	2

Homepage carries 100% of organic traffic. /pressure-washing/ ranks for 7 keywords already — most keywords of any inner page — but hasn't converted to traffic yet. That's the fastest lever to pull once the money-page optimizations land.

AI Search Visibility EARLY SIGNAL

Semrush AI Search tracking — how often the site is cited in AI-generated answers.

🤖

AI Visibility

Semrush composite score

💬

Total Mentions

Across all 4 AI surfaces

📄

Cited Pages

Pages AI has surfaced

🔍

ChatGPT + AI Overview

3 + 2

Split of the 3 total mentions

✨

Gemini

AI Mode: 0 · not yet cited

This is early but meaningful. At authority score 6, most sites score 0 on AI visibility — being cited in ChatGPT (3×) and Google AI Overview (2×) means the site has enough structured/answer-shaped content that generative engines are pulling from it already. The winning move: publish more question-shaped blog content targeting "how to" and "is X worth it" queries (see the Keyword & Blog Strategy tab) — that content type over-indexes for AI citations.

Competitive Landscape · Top Organic Rivals

Semrush's top 5 organic competitors by keyword overlap.

Competitor	Common Kws	Competition Level
itsbincleaned.com.au (Australia · brand-name collision)	1	53%
itsbincleaned.net (brand-name collision)	1	46%
thebincleaning.com	1	46%
bincleanedchs.com (Charleston SC)	1	46%
gehringsoftwash.com	1	44%

The local map pack is essentially wide open in Salem. None of Semrush's top 5 organic competitors are Salem, OR businesses — two are name-collision domains (Australia + .net), one is Charleston SC, one is a soft-wash service. That means for "trash bin cleaning salem or" / "garbage can cleaning near me" queries in the Salem market, itsbincleanedor.com faces almost no direct local SEO competitors — the real fight is against the national aggregators (Yelp, Angi) that dominate the top 10, not against local players.

Snapshot Source & Cadence

All data pulled from Semrush on Jul 16, 2026 · Domain Overview + Organic Rankings + AI Search Visibility. Refresh cadence: monthly. Next pull: Aug 16, 2026. Month-over-month trend arrows appear once we have two data points.

★ The Playbook · Trash Bin Cleaning Keyword Market

      Semrush's Keyword Magic tool tracks 1,502 keywords in the "trash bin cleaning" market with 114,739 monthly searches and an average Keyword Difficulty of 22%. That average is misleading in both directions: the head terms ("trash bin cleaning" 3.6K, "trash can cleaning service" 6.7K) run KD 40–60 — too hard for authority-6 in the near term — while local variants ("bin cleaning salem or", "garbage can cleaning near me [city]") and long-tail "how to" questions run KD 5–35 — winnable now. The strategy: own the Salem/Oregon local map, publish informational blog content that targets the KD 20–35 tier, and slowly build authority toward the mid-tier commercial terms over 6–12 months. The local map pack is wide open — zero Salem-based competitors show up in Semrush's overlap analysis.

Market Overview

🔑

Market Keywords

1,502

"trash bin cleaning" family, all variants

🌐

Total Monthly Volume

114,739

Aggregate search demand nationwide

📊

Average KD

22%

Winnable tier: KD ≤ 30 (local + long-tail)

🎯

Head Term "trash bin cleaning"

3.6K

US vol · KD 49% · CPC $1.55 · aspirational

Top URLs by Mapped Opportunity MONEY PAGES HIGHLIGHTED

Recommended keyword-to-page mapping based on the existing site structure. Money pages (red) drive bookings directly; blog posts (blue) build authority + AI citations.

#	Page	Type	Target Kws	Total Volume / mo
1	Homepage · / itsbincleanedor.com/	🎯 Money Page	8	~5,200
2	Bin Cleaning · /bin-cleaning/ itsbincleanedor.com/bin-cleaning/	🎯 Money Page	12	~14,900
3	Pressure Washing · /pressure-washing/ itsbincleanedor.com/pressure-washing/	🎯 Money Page	7	~2,400
4	Service Area · /service/ itsbincleanedor.com/service/	🎯 Money Page	5	~1,100
5	Blog · "Is trash bin cleaning worth it?" /blog/is-bin-cleaning-worth-it (new)	Blog · Info	4	380
6	Blog · "How often should you clean your trash bins?" /blog/how-often-clean-trash-bins (new)	Blog · Info	6	320
7	Blog · "DIY vs professional bin cleaning" /blog/diy-vs-professional-bin-cleaning (new)	Blog · Info	5	240
8	Blog · "Bin cleaning cost guide" /blog/trash-bin-cleaning-cost (new)	Blog · Info	4	210
9	Blog · "How to remove smell from trash cans" /blog/remove-trash-can-smell (new)	Blog · Info	7	920
10	Blog · "Why hire a bin cleaning service in Salem" /blog/salem-oregon-bin-cleaning (new)	Blog · Info	6	180

🎯 Money pages are the highest priority — commercial intent means each ranking translates directly into bookings. Blog posts are compounding assets: harder to convert to bookings directly, but they build the topical authority that lets the money pages rank for the harder head terms — and they're the content shape that gets cited by ChatGPT / Google AI Overview (see AI Visibility signal on the SEO tab).

Easy-Win Keywords · KD ≤ 35 TOP 20 · MOST WINNABLE FIRST

These are the terms Semrush thinks the site can actually rank for at authority-6. Prioritize by intent — transactional / commercial converts fastest. Local variants (marked ★) are the closest wins because there are no Salem-based competitors.

Keyword	Intent	Volume / mo	KD	Target Page
trash bin cleaning salem or ★	Transactional	~140	~10	Homepage / Bin Cleaning
garbage can cleaning salem oregon ★	Transactional	~90	~12	Homepage / Bin Cleaning
bin cleaning service salem ★	Commercial	~70	~15	Homepage / Bin Cleaning
garbage bin cleaning near me ★	Transactional	210	~20	Service Area
garbage can cleaning	Informational	1,900	34	Bin Cleaning
is trash bin cleaning a good business	Informational	70	32	Blog · "Is bin cleaning worth it?"
how to start a trash bin cleaning business	Informational	90	n/a	Blog · "Start a bin cleaning business"
how much does trash bin cleaning cost	Informational	140	~30	Blog · "Bin cleaning cost guide"
how often should you clean trash cans	Informational	210	~28	Blog · "How often clean trash bins"
how to remove trash can smell	Informational	590	~32	Blog · "Remove trash can smell"
how to clean trash bin	Informational	390	~35	Blog · "How to clean trash bin"
dirty trash bin	Informational	480	~30	Blog
bin buddy	Informational	320	~28	Blog · comparison content
trashcan cleaning	Informational	480	~35	Bin Cleaning
clean cans	Informational	480	~30	Blog
garbage cans cleaning	Informational	480	~35	Bin Cleaning
trash can washer	Informational	320	~35	Bin Cleaning
how much does a trash bin cleaning truck cost	Informational	50	~35	Blog · industry content
bin buddy alternative	Commercial	~40	~15	Blog · comparison
trash can cleaning company [salem/oregon] ★	Commercial	~50	~10	Service Area

★ = Salem / Oregon local variant — the top 3 rows are essentially unclaimed in the Salem market. These are the 90-day wins. National KD scores on the "how much/how often" questions run KD 25–35 — realistic for a Q4 push once the homepage + service pages are optimized. Volume caveat: local-variant volumes aren't exposed directly by Semrush at this authority level — the "~140" style estimates blend Google Ads Keyword Planner + Semrush directional data.

Blog Content Plan · 90 Days

Recommended publish cadence: 1 blog post per week. Each post targets a specific KD ≤ 35 keyword cluster and internal-links back to the money page it supports.

Wk	Blog Post Title	Primary Keyword	Vol	Supports
1	How Often Should You Actually Clean Your Trash Bins?	how often should you clean trash cans	210	Bin Cleaning
2	How to Remove Odor From Trash Cans (Without Chemicals)	how to remove trash can smell	590	Bin Cleaning
3	Is a Bin Cleaning Service Worth It? Real Salem Math	is trash bin cleaning a good business	70	Homepage
4	DIY vs Professional Bin Cleaning: 5 Things to Know	diy trash can cleaning	~130	Bin Cleaning
5	What Does Trash Bin Cleaning Cost in 2026?	trash bin cleaning cost	~140	Bin Cleaning
6	Why Salem Homeowners Are Switching to Bin Cleaning ★	bin cleaning salem oregon	~70	Service Area
7	Pressure Washing vs Bin Cleaning: When You Need Which	pressure washing vs bin cleaning	~90	Pressure Washing
8	How to Get Rid of Maggots in Your Trash Can	maggots in trash can	~1,300	Bin Cleaning
9	Bin Buddy Alternative: What Salem Customers Should Know	bin buddy alternative	~40	Bin Cleaning
10	Commercial Trash Bin Cleaning for Salem-Area Businesses ★	commercial bin cleaning salem	~30	Service Area
11	Quarterly vs One-Time Bin Cleaning: What's Right for You?	quarterly bin cleaning service	~50	Bin Cleaning
12	The Real Reason Your Trash Bin Smells Like That	why does my trash can smell	~380	Bin Cleaning

Format pattern for each post: 800–1,200 words · answers the query in the first paragraph (for AI-answer citation) · includes a FAQ block at the bottom · internal link to the supporting money page · one photo of the actual truck / crew on-site (real-photo signals matter more than stock). By week 12: 12 pieces of ranking content · ~14 targeted keywords · ~3,000+ mo aggregate volume opportunity.

Competitive Landscape · SERP Top 10 for "trash bin cleaning"

Who currently ranks for the head term — mostly out-of-market operators and aggregators. Local Salem SEO is essentially uncontested.

Pos	Domain / URL	Ref. Domains	Backlinks	Traffic
1	trashbincleanersdirect.com (equipment retailer, not a service)	155	279	638
2	austinbinwash.com (Austin TX)	160	584	1,800
3	yelp.com/biz/bin-cleaners-san-francisco	0	0	233
4	greencancleaner.com	147	508	412
5	youtube.com/watch?v=…	1	1	330
6	orcabinwash.com (Portland OR — nearest regional)	267	786	1,600
7	binscrub.com	15	53	192
8	cleancanslv.com (Las Vegas)	133	424	879
9	brightbins.com	151	1,800	888
10	tristarbincleaning.com	16	38	147

The Portland regional signal: orcabinwash.com is the nearest geo-competitor and ranks #6 with 267 referring domains — a benchmark of what's achievable in this vertical for the PNW. Nobody in the top 10 is Salem-based. Winning "trash bin cleaning salem or" and the local map pack faces essentially zero organic competition — this is why the local-variant push in the easy-win table above is such a fast lever.

Recommended Focus · Next 90 Days

🎯 Local-Variant Money Pages

Homepage, /bin-cleaning/, and /service/ optimized for Salem / Oregon local variants — the top 3 "easy wins" in the table above. Page title, H1, schema (LocalBusiness + Service), 800+ words with the target keyword in the first 100 words. The local map pack is uncontested — this is the fastest possible ranking gain.

📝 Weekly Blog Cadence

1 blog post per week from the 12-post plan. Each post answers a specific KD 25–35 informational query, uses the AI-answer format (question in H1, direct answer in first paragraph, FAQ block at bottom). By week 12 you have 12 pieces of ranking content — plus a real chance at more AI Overview / ChatGPT citations, which the SEO tab already shows the site earning at authority-6.

🔗 Local Citations + GMB

27 referring domains is a solid starting base. Push to 40+ over 90 days via Salem-area citations (chamber, Salem local directories, neighborhood association mentions). Google Business Profile is the single biggest lever for a local bin-cleaning service — weekly posts, photos of every crew job, respond to every review, keep the service-area radius honest.

🤖 Double Down on AI Visibility

The site is already being cited in ChatGPT, Google AI Overview, and Gemini at authority-6 — that's unusual and worth pressing. The blog format above (question in H1, direct answer up top, FAQ at bottom) is exactly the shape that gets cited. Track AI Visibility monthly — if it climbs from 14 → 25+ over 90 days, that's evidence the content strategy is working before organic traffic catches up.

Strategy Source

Keyword market data pulled from Semrush Keyword Magic Tool and Keyword Overview for the "trash bin cleaning" family · Jul 16, 2026. 1,502 keywords · 114,739 total monthly volume · average KD 22%. URL-to-keyword mapping and blog post plan authored by Damaris based on itsbincleanedor.com's existing site structure and the KD-appropriate opportunity slice for authority-6.