Its Bin Cleaned · Marketing Dashboard

📋 Client Hub 📚 Marketing FAQ

★ June 2026 · Live Snapshot

      The Chores in Summer lead-gen program has now delivered 93 leads on ~$667 total spend. The currently-active "New Leads Ad" (v2 · Quarterly Focus) is running at $6.64 CPL over the last 30 days ($238.89 / 36 leads Jun 21 – Jul 21) — the leanest CPL of any window so far. The parallel Quarterly-Clean creative variant is $14.24 spend / 0 leads · 1.40% CTR — still a warning sign, decision point end of the week. 🤝 Strategic win: Sarah Noelle (Jul 2 priority lead) converted into a three-layer Realtor partnership — bulk-gift bin-cleans at $30/each, retarget funnel for recurring plans, plus a title-company contact into HOA neighborhood contracts. Volume TBD, upside significant. 13 of the 93 leads closed as individual sales — Dan Saviola, Taylor Miller (Quarterly), Kayla Vargas (Quarterly · Messenger), Alicia Forsberg (Messenger), Sara Brennan, Johnny Gonzalez, James VanElverdinghe, Susan Kilgore, Debbie Ego, Chad Elliott, Denise Burns (Quarterly · Jul 3 lead → Jul 10 close), Doris Ann Halpin (Quarterly · Jul 13 same-day close), plus the new headline win — Bonnie Ball (Monthly · Jul 19 same-day close · highest-LTV tier), plus 1 🤝 Sarah Noelle Realtor partnership. Sale-conversion rate is now 14.0%. Messenger / direct path stays 6-for-6. iService form is now 5-for-64. 2 Lost: Brian Franks (Jul 15 · refused card) and Tricia Robinson Mouille (Jul 2 → archived Jul 15 · refused payment). 📍 Google Business Profile is now tracked: 115 interactions Feb – Jul 2026 (5 calls + 110 website clicks) — a small but growing free-traffic layer.

★ The Big Picture — Everything We're Driving

93 → 13 sold +1🤝

Leads → Sales · Campaign to Date

87 Meta form leads (23 Instant + 64 iService) + 6 Messenger / direct. 13 sales + 1 🤝 strategic partnership — 14.0% conversion. Bonnie Ball added Jul 19 (Monthly · same-day close). 44 fresh Jul 7–21 leads still in outreach; 2 lost this cycle (Brian Franks, Tricia Robinson).

~$667

Total Ad Spend · Campaign to Date

v1 $414 (ended Jul 10) + v2 "Quarterly Focus" $239 + Quarterly Clean $14. Latest 30-day window (Jun 21 – Jul 21): $253 spend · 36 form leads · $6.64 CPL — best window yet.

$6.64

Current-Ad CPL · Latest 30 Days

$238.89 spend ÷ 36 form leads Jun 21 – Jul 21 = $6.64 CPL — best window yet, comfortably inside the $8–$15/lead residential-services benchmark. Quarterly Clean variant still at 0 leads on $14.24 (1.40% CTR — pull decision this week).

Salem 97301 · 97338

Top Service Areas

4 leads each · combined 8 of the 24 lifetime leads are in these two ZIPs. Great for route density.

🎯 Channel Mix — Where the Leads Are Coming From

Meta Ads is the only paid channel running — the Chores in Summer v1 campaign has delivered every lead through Jul 2 across three capture paths: main Instant Form (23 leads), iService Integration Form (4 leads · 2 sold same-day on Jul 2), and Facebook Messenger / direct DMs (6 leads, all 6 closed as sales). Platform split of the form leads: mostly Facebook, with 8 Instagram leads.

Messenger / direct DMs stay the hidden hero — 6 leads, 6 sales, 100% close rate. That path shortcuts the outreach loop entirely (customer starts the conversation ready to buy) and now produces 50% of all closed sales. The iService form is now 4-for-47 (Debbie + Chad closed same-day Jul 2, Denise Burns Jul 3 → Jul 10 close, Doris Ann Halpin same-day Jul 13) — 43 leads still in the fresh outreach queue with the bulk landing Jul 12 – Jul 17 from the v2 "Quarterly Focus" ad set. Strongly recommend testing a Messenger-CTA ad set to compound the hidden-hero path.

Instagram is small but converts — now 15 IG leads across all forms, and Chad Elliott's same-day close on Jul 2 was IG-sourced. The Jul 12 – Jul 17 v2 batch added 5 more IG leads (Bre, Giselle, Janet Blanco, Corrine Bumgarner, Bethany Cichy, Sarah Joy Haller). IG leads over-index on subscription intent — worth an IG-native creative test.

Geographic clustering keeps holding: 40+ of the 76 leads sit in the Salem 97301–97317 corridor. Dallas OR (97338) now up to 8 (Jennifer Dimbat added Jul 16). New geos worth watching from the v2 batch: Woodburn (97071), Corvallis (97333), Beaverton (97006), Tualatin (97062), Springfield (97477), Albany (97321), and Lebanon (97355) — several of these are 40+ miles out and worth a route-feasibility call before quoting.

Customer Acquisition Cost (CAC) · Campaign to Date · as of Jul 2, 2026

🎯 Q3 Goal

Ad-only ✓ Under · $12.61 headroom

CAC below $40 by August 31, 2026

Ad-only CAC now $27.39 — still under target but ticked up as spend scales without a matching sales bump (14 fresh iService leads still in the queue). Loaded CAC at $152.39 (down 78% from the original $687.85). Working those queued leads is the fastest path to hold the ratio.

Ad-only · vs goal

$27.39

✓ $12.61 under

Loaded · vs goal

$152.39

−$112.39 to go

Where we are · Where we're going:

Ad-only · Slight overshoot

$51.33 current, $11.33 over the $40 goal. Bonnie Ball's Monthly close pulled CAC down from $55.61 → $51.33. 44 fresh Jul 7-21 leads still in outreach — need 4-5 more closes to hit $40.

Loaded path · on trajectory

Down 78% from $687 → $150. Needs ~45 total sales to hit $40 at current spend. Already at 12 + Sarah's partnership with 43 leads still queued.

Two-month checkpoint

By Aug 31 we'll have 3 months of data (Jun + Jul + Aug). Enough volume to lock in the trend line and read whether $40 loaded is a stretch or a floor.

💰 CAC · Ad Spend Only

$6 over goal · working queue

$51.33

per acquired customer

~$667 lifetime ad spend ÷ 13 jobs sold = $51.33 ad-only CAC — just $11.33 over the $40 goal. Bonnie Ball's Jul 19 Monthly close pulled CAC down from $55.61. 44 leads still in the outreach queue — 4-5 more closes drops CAC back to $40. Recurring subscribers now = Taylor + Kayla + Denise + Doris Ann (Quarterly) + Bonnie (Monthly), so the effective per-visit CAC keeps compounding down as they hit renewal cycles.

Ad spend: ~$667 Sales: 13 Campaign lifetime (Jun 17 – Jul 21)

💼 CAC · Fully Loaded (Ads + Retainer)

$147.49

per acquired customer

(~$667 ad spend + $1,250 Damaris retainer) ÷ 13 jobs sold. The "true" CAC including strategy + execution work. As sales volume grows against the flat retainer, this keeps dropping — now down 79% from the original $687.85. 20 sales puts it under $100; ~48 sales at current spend hits the $40 target. Loaded number will step up further when August's full retainer gets added on the next update.

Ads: ~$667 Retainer: $1,250 Total: ~$1,917 Sales: 13

⚡ Scaling scenarios · Ad-only CAC is already less than half the goal. Loaded CAC keeps dropping fast as more sales stack against the flat retainer.

If 5 more sales close in July (total 15)

Ad CAC ~$18 · Loaded CAC ~$102

If 10 more sales close in July (total 20)

Ad CAC ~$14 · Loaded CAC ~$76

If 20 more sales close in July (total 30)

Ad CAC ~$9 · Loaded CAC ~$51

If 30 more sales close in July (total 40)

Ad CAC ~$7 · Loaded CAC ~$38 ✓

Channel Status

Channel	What it tracks	Status
📱 Meta Ads	Chores in Summer · v2 "Quarterly Focus" active · runs through Jul 29, 2026 · Quarterly Clean variant testing	Live
📍 Google Business Profile	Feb – Jul 2026 · 115 total interactions · 5 calls + 110 website clicks · slow-and-steady free-traffic layer	Live · GMB
🎯 Meta Lead Center	Per-lead capture (name, phone, email, ZIP, service type, dwelling type) · pulled weekly CSV	Connected
📞 iService Integration Form	Primary form on v2 · syncs to iService dispatch tool · 4-for-64 close rate (Debbie + Chad + Denise + Doris Ann + 🤝 Sarah Noelle partner)	Live · 64 leads · 4 sold + 1 🤝
💬 Facebook Messenger / Direct	DM + direct conversations off the ad · not counted in Meta's "Results" but attributable to the campaign · 100% close rate so far	Live · 6 leads · 6 sold
🌱 Organic Social · IG + FB	Reels-first · IG 14,373 views (+22.8%) Jun 21–Jul 20 · FB 45,956 views (+8,704%) Jun 23–Jul 20 · combined 97%+ non-follower reach	Live · IG + FB

★ Meta Snapshot · Jun 1 – Jun 30, 2026

      $6.64 CPL over the latest 30 days — the leanest window yet. Currently-active "New Leads Ad" (v2 · Quarterly Focus) generated 36 form leads on $238.89 spend Jun 21 – Jul 21. Campaign lifetime: 87 Meta form leads + 6 Messenger = 93 total on ~$667 spend. v1 wound down Jul 10 at $414 / 52 leads / $7.97 CPL; v2 is beating it on both CPL and CTR (5.12%). The parallel Quarterly Clean creative variant is at $14.24 / 0 leads with a 1.40% CTR — decision point this week: refresh or pull. Video creative still holds: 8.02% of impressions watch through 50%, 3.40% complete the video.

💰

Spend · Latest 30d

$253.13

Jun 21 – Jul 21 · lifetime ~$667

💵

Avg CPC (all)

$0.30

Very efficient · <$1 threshold

🖱️

Clicks (all)

820

Latest 30d · main ad 807 + QC 13

📊

CTR (all)

5.12%

Main ad · QC variant only 1.40%

👁️

Impressions

16,699

Reach 12,690 · latest 30d

🎯

Leads (Meta) · 30d

Lifetime: 87 form leads · 93 total

💎

Cost / Lead · 30d

$6.64

Leanest window yet · below $8 benchmark

Video → Lead Funnel

Drop-off at each step

Impressions → 50% video plays → 75% → 95% → 100% → Leads captured

Funnel numbers

Absolute counts and conversion rates

Step	Count	% of Impr.	Step CVR
Impressions	34,504	100%	—
Views (2s+)	35,478	103%	Includes replays
50% watched	3,225	9.35%	9.35%
75% watched	2,770	8.03%	85.89%
95% watched	1,811	5.25%	65.38%
100% watched	1,367	3.96%	75.48%
Link clicks (all)	1,770	5.13%	—
Leads captured	71	0.21%	4.01% of link clicks

Meta Campaign Breakdown

Campaign	Status	Spend	Impr.	Reach	Clicks	CTR	CPC	Leads	CPL
New Leads Ad · v1 General Campaign – Chores in Summer v1 · ended Jul 10	Not delivering	$414.20	25,282	14,245	1,381	5.52%	$0.30	52	$7.97
New Leads Ad · v2 (Quarterly Focus) Latest 30-day window · Jun 21 – Jul 21 · runs through Jul 29	Active	$238.89	15,772	11,941	807	5.12%	$0.30	36	$6.64
New Leads Ad · Quarterly Clean Creative variant · latest 30-day · pull decision this week	Active	$14.24	927	749	13	1.40%	$1.10	0	—
Latest 30d · currently active Excludes v1 (ended Jul 10)	—	$253.13	16,699	12,690	820	4.91%	$0.31	36	$7.03
Campaign lifetime · all ads Jun 17 – Jul 21 · v1 + v2 + QC	—	~$667	~42K	—	—	—	—	87	$7.67

Attribution: 7-day click or 1-day view. Bidding: Uses ad-set budget ($30/day, pacing ~$8/day currently). v1 ended: Jul 10, 2026. v2 "Quarterly Focus" launched: Jul 12, 2026 — using the same iService integration form. Two lead forms are attached to the ad set — the primary Chores in Summer Instant Form (23 leads) and the iService Integration form (64 leads combined across v1 + v2 · 4 closes: Debbie Jul 2, Chad Jul 2, Denise Burns Jul 3→Jul 10, Doris Ann Halpin Jul 13 · 🤝 Sarah Noelle Realtor partnership · 59 fresh leads still in outreach queue).

Platform Split · FB vs IG

Leads by Platform

Where each lead form submission originated

Service-type intent by platform

Instagram leads over-index on subscription intent

Facebook: 14 one-time + 3 subscription = 18% subscription intent. Instagram: 3 one-time + 4 subscription = 57% subscription intent. IG leads are smaller in volume but higher LTV — worth testing an IG-native creative in July.

Efficiency Trends

CPL by week · June

Cost-per-lead within the month · lower is better

CPL cannot be computed for weeks 1–3 (no leads were captured before Jun 24). Every June lead landed in the last week of the month.

Daily lead volume · Jun 24 – Jun 30

Volume ramp during the campaign's high-intent window

Jun 25 was the peak day (7 leads) — 3 of them chose the quarterly subscription. Every day of the ramp week produced at least 1 lead.

★ Organic Social · Instagram + Facebook LIVE · LinkedIn scaffold ready

      Both accounts are live and both are exploding. Instagram Jun 21 – Jul 20: 14,373 views (+22.8%), 7,515 reach (96.4% non-followers), 107 interactions. New breakout: the "POV: your bin has seen things" reel pulled 1.2K views in its first 19 hours — displacing the saxophone POV as the top piece of content. Facebook just came online at scale — Jun 23 – Jul 20: 45,956 total views (+8,704%), 35,363 reel views, 1,963 engagements (+48,975%), and 98.8% non-follower reach. The same reel content is doing 3× the volume on FB as on IG — the FB algo is aggressively pushing bin-cleaning content to fresh eyes right now.

👁️

Monthly Views · FB + IG

60,329

FB 45,956 · IG 14,373 · ~30 days

🎯

FB + IG Reach

~15K

IG 7,515 unique · FB ~7-8K est · 97%+ non-followers

💬

Interactions

2,070

FB 1,963 · IG 107 · reels dominate

📈

FB Engagement Rate

4.27%

1,963 ÷ 45,956 · IG at 1.42%

🔗

IG Profile Activity

97 + 31

97 profile visits · 31 bio-link taps

Platform Snapshot

📘 Facebook

Its Bin Cleaned · FB Page

Live

45,956

views · Jun 23 – Jul 20

Reels

35,363

77% of views · 97.6% share

4.27%

1,963 engagements

Top Reels

373 · 344

Jul 20 · Jul 16 posts

FB algo is on a tear. 45,956 views (+8,704%), 202 reactions, 30 comments, 1 share. 98.8% non-follower reach — pure discovery-driven, cross-posted reels doing 3× what IG does with the same content.

📸 Instagram

@itsbincleaned

Live

14,373

views · Jun 21 – Jul 20 · +22.8%

Reach

7,515

96.4% non-followers

1.42%

107 interactions ÷ 7,515

Profile

97 · 31

visits · bio-link taps

New breakout reel. Top piece of the month is the fresh "POV: your bin has seen things" reel — 1.2K views in its first 19 hours. Saxophone POV still doing tail volume (592 + 158 across variants). 11 reels + 1 post + 1 story published — publishing cadence is way up.

💼 LinkedIn

Its Bin Cleaned · Company

Awaiting data

—

followers

Impr.

—

this month

—

engagement rate

Posts

—

this month

B2B + referral surface: property managers, HOAs, commercial contracts, waste-hauler partnerships.

Growth Trend · All Three Platforms

Follower Growth by Platform

Monthly net-new followers · updates once first two months of data are in

Follower-growth chart populates after the first monthly snapshot.
Facebook, Instagram, LinkedIn shown as separate lines.

Reach + Engagement by Platform

Monthly reach and engagement rate side by side

Reach + ER chart populates after the first monthly snapshot.
Highlights which platform is compounding fastest.

#	Platform · Format	Post	Views	Interactions
1	📸 IG Reel	"POV: your bin has seen things" — new breakout · 1.2K views in first 19 hours · 10 likes · 1 comment	1,200	11
2	📸 IG Reel	"Raise your hand if your trash bin is…" — 4d old · steady climber	592	2
3	📸 IG Reel	"Your bin doesn't have to smell like…" — 10w old · long-tail viewer	452	4
4	📘 FB Reel	Jul 20 · 12:47pm reel — top FB piece of the period	373	FB rolls up to page-level engagements only
5	📘 FB Reel	Jul 16 · 12:26pm reel — second-highest FB piece	344	—
6–?	Remaining ~12K IG views + ~45K FB views spread across the reels catalog (Jun–Jul + long-tail on older reels). Post-level detail on the next monthly export.	~57K	2,054

93 Leads · 87 form (23 Instant + 64 iService) + 6 Messenger / direct

Across Chores in Summer v1 (ended Jul 10) and v2 · Quarterly Focus (active through Jul 29). Update the Status column as the team works each lead (New → Contacted → Quoted → Scheduled → Sold / Lost). Data through Jul 21, 2026.

Total leads

☎ Pipeline · 93 leads · 13 sold + 1 🤝 strategic partnership + 2 lost

Leads listed newest first. Every entry has a clickable phone number where available. 23 leads via the main Instant Form. 64 leads via the iService Integration Form (Jun 24 – Jul 21) — split across the original v1 campaign and the v2 "Quarterly Focus" ad set launched Jul 12. Includes 🤝 Sarah Noelle, the Jul 2 priority lead who converted into a three-layer Realtor partnership. Jul 17-21 added 17 fresh v2 leads including Bonnie Ball (Monthly · same-day close Jul 19), plus a wider Willamette Valley geo (Woodburn, Corvallis, Albany, Beaverton, Tualatin, Sherwood, Portland, The Dalles — several 40+ miles out, flag for route feasibility). 6 more via Facebook Messenger DMs or direct-attributed paths — all 6 closed as sales. Sold rows are tinted green · Lost rows tinted red.

77 New — awaiting outreach 0 Contacted 0 Quoted 0 Scheduled 13 Sold — Dan, Taylor, Kayla, Alicia, Sara, Johnny, James, Susan, Debbie, Chad, Denise Burns, Doris Ann Halpin, Bonnie Ball 1 🤝 Partner — Sarah Noelle (Realtor bulk deal + HOA pipeline) 2 Lost — Brian Franks (refused card), Tricia Robinson (refused payment)

#	Date	Name	Phone	Email	ZIP	Platform	Dwelling	Service Type	Status	Notes
1	Jul 21 · 4:20 AM	Sue Kilgore	(503) 931-2081	s.kilgore326@gmail.com	97306	FB	—	iService form	New	Salem 97306 · fresh Jul 21 · v2 · Main New Leads Ad · same last-name as prior sold-lead Susan Kilgore — check if it's the same customer via phone
2	Jul 20 · 7:27 PM	Jake Maple	(503) 269-5649	Jakemaple5@icloud.com	97302	IG	—	iService form	New	Salem 97302 · IG lead · 503 local · v2 · Main New Leads Ad
3	Jul 20 · 3:37 PM	Terrie Freeman Meissner	(971) 218-2442	terriefmeissner@gmail.com	97372	FB	—	iService form	New	Lyons 97372 (~35mi E) · flag for route feasibility · v2 · Main New Leads Ad
4	Jul 20 · 2:08 PM	Holly Noble	(503) 580-8562	hdnoble5@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
5	Jul 20 · 12:13 PM	Delia Martin	(503) 302-0263	deliadawn25@gmail.com	97304	FB	—	iService form	New	West Salem 97304 · 503 local · v2 · Main New Leads Ad
6	Jul 19 · 7:14 PM	Lorinda Pratt	(503) 799-1588	lori.pratt1@gmail.com	97266	FB	—	iService form	New	Portland 97266 (~50mi N · SE Portland) · flag for route feasibility · v2 · Main New Leads Ad
7	Jul 19 · 2:38 PM	Suzette A. Tran	(951) 563-4999	Suzalerta09@yahoo.com	97306	FB	—	iService form	New	Salem 97306 · Riverside CA area code (951) — likely relocated · v2 · Main New Leads Ad
8	Jul 19 · 9:12 AM	Bonnie Ball	(503) 791-2003	ballfamily87@yahoo.com	97306	FB	Home	Monthly	Sold	Sold Jul 19 · same-day close. Monthly plan — highest LTV subscription tier. Service address 1125 Barnes Ave SE Salem · Route WestRegion Mondays.
9	Jul 19 · 7:30 AM	Megan Zacek	(573) 772-0347	mezacek@hotmail.com	97321	FB	—	iService form	New	Albany 97321 (~25mi S · route-adjacent) · Missouri area code (573) — likely relocated · v2 · Main New Leads Ad
10	Jul 18 · 8:53 PM	Esther Guzman De Morales	(971) 701-9673	mgjm1019@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 971 local · v2 · Main New Leads Ad
11	Jul 18 · 6:57 PM	Jenn Meyers	(503) 999-9442	jennmeyers@msn.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
12	Jul 18 · 2:58 PM	Joy Ray	(541) 337-8652	Jamakamistake9341@gmail.com	97305	FB	—	iService form	New	Salem 97305 · Eugene 541 area code · v2 · Main New Leads Ad
13	Jul 18 · 11:33 AM	Arlene Adams	(503) 602-1325	adamsarlene0514@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · v2 · Main New Leads Ad
14	Jul 18 · 10:08 AM	Pitisi Moalaeua	(503) 883-3834	Mpitisi@yahoo.com	97140	FB	—	iService form	New	Sherwood 97140 (~55mi N of Salem) · flag for route feasibility · v2 · Main New Leads Ad
15	Jul 18 · 9:09 AM	Barbara Carroll	(541) 912-3037	ryansmom64barb@comcast.net	97317	FB	—	iService form	New	Salem 97317 (SE Salem) · Eugene 541 area code · v2 · Main New Leads Ad
16	Jul 17 · 9:28 PM	Debbie Olson	(503) 799-0672	dko1030@gmail.com	97233	FB	—	iService form	New	Portland 97233 (~50mi N · East Portland) · flag for route feasibility · v2 · Main New Leads Ad
17	Jul 17 · 4:46 PM	Christian David Covarrubias Ruiz	(541) 980-2096	rmartinez1203900@gmail.com	97058	FB	—	iService form	New	The Dalles 97058 (~120mi NE · way out of route) · flag as unlikely-service · v2 · Main New Leads Ad
18	Jul 17 · 9:30 AM	Cindy Divel	(503) 930-9178	hadley.cindy@yahoo.com	97302	FB	—	iService form	New	Salem 97302 · fresh Jul 17 · v2 · Main New Leads Ad
19	Jul 17 · 7:37 AM	Michael Joenoske	(971) 388-2106	mikenoeske70@hotmail.com	97071	FB	—	iService form	New	Woodburn 97071 (~20mi N) · 971 local · v2 · Main New Leads Ad
20	Jul 17 · 7:01 AM	Celina Birchall	(503) 689-4497	scentcgirl@gmail.com	97305	FB	—	iService form	New	Salem 97305 · v2 · Main New Leads Ad
21	Jul 17 · 12:09 AM	Tammy Schaeffer	(503) 884-4726	martineztamera@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · v2 · Main New Leads Ad
22	Jul 16 · 6:26 PM	Bre	(503) 509-0487	reannhofmann@gmail.com	97303	IG	—	iService form	New	Keizer 97303 · IG lead · v2 · Main New Leads Ad
23	Jul 16 · 5:33 PM	Julie Downes	(503) 989-0801	julierdownes@gmail.com	97303	FB	—	iService form	New	Keizer 97303 · v2 · Main New Leads Ad
24	Jul 16 · 3:23 PM	Tracy Ward	(503) 407-6230	twmwkk63@gmail.com	97355	FB	—	iService form	New	Lebanon 97355 (~40mi S) · flag for route feasibility
25	Jul 16 · 9:23 AM	Giselle	(708) 990-4413	giselle16@gmail.com	97206	IG	—	iService form	New	Portland 97206 (~50mi N · Chicago area code) · flag for route feasibility
26	Jul 16 · 8:34 AM	Brenda Garcia	(503) 851-5998	chiona06@gmail.com	97301	FB	—	iService form	New	Salem 97301 core · v2 · Main New Leads Ad
27	Jul 16 · 6:41 AM	Jennifer Dimbat	(503) 409-6162	dimbatjennifer@gmail.com	97338	FB	—	iService form	New	Dallas OR 97338 · pairs with Kayla/Alicia route
28	Jul 15 · 7:18 PM	Janet Blanco	(503) 999-3355	jnblnc52@gmail.com	97303	IG	—	iService form	New	Keizer 97303 · IG lead
29	Jul 15 · 12:22 PM	Brian Franks	(503) 910-4357	brian@barsideousbrewing.com	97304	FB	—	iService form	Lost	Lost Jul 15 · refused card on file · archived same day. Commercial email (Barside Brewing) — potential commercial re-engagement in the future.
30	Jul 15 · 12:21 PM	Kerensa Pierce	(503) 956-2309	kerensa.pierce@gmail.com	97006	FB	—	iService form	New	Beaverton 97006 (~55mi N) · flag for route feasibility
31	Jul 14 · 4:47 PM	Alisha White	(503) 686-8665	alishafirestone@hotmail.com	97392	FB	—	iService form	New	Turner 97392 (~15mi SE) · fresh Jul 14 lead
32	Jul 13 · 10:04 PM	Greg Coughlan	(503) 206-2519	gcoughlan88@gmail.com	97304	FB	—	iService form	New	Salem 97304 · 503 local
33	Jul 13 · 9:40 AM	Doris Ann Halpin	(503) 884-4321	doris.halpin@outlook.com	97306	FB	—	Quarterly	Sold	Sold Jul 13 · same-day close. Quarterly plan — recurring revenue. Service address 5095 Cherie Ct SE Salem · Route SouthRegion Wednesdays.
34	Jul 13 · 7:04 AM	Laurie Daniels	(503) 559-5987	believe2tri@yahoo.com	97302	FB	—	iService form	New	Salem 97302 · 503 local
35	Jul 13 · 6:44 AM	Kendra Snyder	(509) 713-0686	Kendrajean23@gmail.com	97477	FB	—	iService form	New	Springfield 97477 (~65mi S · WA area code 509) · flag for route feasibility
36	Jul 13 · 1:22 AM	Brad Foidel	(503) 380-2082	bradley3358@comcast.net	97213	FB	—	iService form	New	Portland 97213 (~50mi N) · flag for route feasibility
37	Jul 10 · 1:10 PM	Corrine Bumgarner	(503) 400-0896	corrineraquel@yahoo.com	97321	IG	—	iService form	New	Albany 97321 (~25mi S) · IG lead · route-adjacent
38	Jul 10 · 2:34 AM	Katy McDowell	(541) 261-9112	kt4fun2003@yahoo.com	97305	FB	—	iService form	New	Salem 97305 · 541 area (Eugene/coast)
39	Jul 9 · 7:54 AM	Cindy Loop	(503) 509-2711	cindyloop5422@gmail.com	97305	FB	—	iService form	New	Salem 97305 · 503 local · fresh Jul 9 lead
40	Jul 8 · 7:06 PM	Jessica Kuunani Dunigan	(541) 971-1352	jess_kuunani_b@hotmail.com	97325	FB	—	iService form	New	Aumsville 97325 · pairs with Janet Guile route
41	Jul 8 · 9:18 AM	Charlene Lee	(541) 430-3008	charleneannlee@gmail.com	97333	FB	—	iService form	New	Corvallis 97333 (~35mi W) · flag for route feasibility
42	Jul 8 · 7:12 AM	Sarah Joy Haller	(503) 910-6487	sjoyhaller@gmail.com	97304	IG	—	iService form	New	Salem 97304 · IG lead · 503 local
43	Jul 7 · 10:31 PM	Travis Roop	(405) 408-0305	travisr320@gmail.com	97301	FB	—	iService form	New	Salem 97301 core · Oklahoma area code (405) — likely relocated
44	Jul 7 · 9:41 PM	Doris Moravek	(503) 508-7972	moravekd@aol.com	97317	FB	—	iService form	New	Salem 97317 (SE Salem) · 503 local
45	Jul 7 · 6:17 AM	Bethany Joy Cichy	(503) 490-6501	bethanyjhaines@yahoo.com	97062	IG	—	iService form	New	Tualatin 97062 (~50mi N) · IG lead · flag for route feasibility
46	Jul 7 · 12:45 AM	Macy Hanlon	(503) 979-9496	macyhanlon2016@gmail.com	97306	FB	—	iService form	New	Salem 97306 · 503 local · fresh Jul 7 lead
47	Jul 6 · 8:31 AM	Linda Ladd	(714) 925-5768	Lindarladd49@gmail.com	97306	FB	—	iService form	New	iService integration form · Salem 97306 · CA area code (714) — likely relocated. Fresh Jul 6 lead.
48	Jul 5 · 7:56 PM	Cristina Airam	(209) 204-3903	Cristina.szabo@icloud.com	97302	IG	—	iService form	New	iService integration form · Salem 97302 · Central CA area code (209) — likely relocated. IG lead.
49	Jul 5 · 11:06 AM	Janet Guile	(503) 689-7444	guile.janet@gmail.com	97325	FB	—	iService form	New	iService integration form · Aumsville 97325 (SE of Salem) · new ZIP for the route.
50	Jul 4 · 5:47 PM	Erin Aliifua	(503) 851-0522	darrkids@hotmail.com	97304	IG	—	iService form	New	iService integration form · Salem 97304 · IG lead · 503 local area code.
51	Jul 4 · 11:33 AM	Tim Hauck	(503) 910-8585	tnthauck86@gmail.com	97301	FB	—	iService form	New	iService integration form · Salem 97301 core · 503 local area code.
52	Jul 4 · 8:41 AM	Stephanie West	(303) 229-8164	stephmontano@msn.com	97303	FB	—	iService form	New	iService integration form · Keizer 97303 · Denver CO area code (303) — likely relocated.
53	Jul 4 · 1:19 AM	Denise	(318) 349-4485	adpotter318@gmail.com	97338	FB	—	iService form	New	iService integration form · Dallas OR 97338 · Louisiana area code (318) — likely relocated · pairs with Kayla + Alicia's Dallas OR route.
54	Jul 3 · 7:50 PM	Julie Schworak	(971) 240-1735	juliebear0706@gmail.com	97302	FB	—	iService form	New	iService integration form · Salem 97302 · 971 local area code.
55	Jul 3 · 5:25 PM	Lyndell Robertson	(503) 702-4447	lyndellrobertson@outlook.com	97013	IG	—	iService form	New	iService integration form · Canby 97013 (~35mi N of Salem — outside typical route) · IG lead · flag for route feasibility.
56	Jul 3 · 12:49 AM	Denise Burns	(562) 477-1924	denise.burns@csulb.edu	97305	FB	—	Quarterly	Sold	Sold Jul 10 · 7-day follow-up close. Quarterly plan — recurring revenue. Service address 5119 Meteor Ave NE Salem · Route NorthRegion Fridays.
57	Jul 2 · 11:43 PM	Denise Smith	(503) 400-4908	hannahhayley09@gmail.com	97361	IG	—	iService form	New	iService integration form · Monmouth 97361 · rare IG lead — send to top of outreach queue
58	Jul 2 · 11:09 PM	Sarah Noelle · Realtor	(503) 510-8485	Newslettersforsarahnoelle@gmail.com	97301	FB	—	iService form	🤝 Partner	WON · Realtor Partnership. Booked past clients at $30/one-time (bulk-gift promo) with follow-on quarterly/monthly re-target. Also connecting IBC to a title-company contact with HOA board/president access → potential neighborhood contracts. Volume TBD. See Sales Tracker row 11.
59	Jul 2 · 7:34 PM	Tricia Robinson Mouille	(503) 449-0769	tlr2369@gmail.com	97375	FB	—	iService form	Lost	Lost Jul 15 · refused payment on file · archived after 13-day outreach. Scotts Mills 97375 route was viable — worth re-engaging next campaign if price is the blocker.
60	Jul 2 · 3:17 PM	Christa Martin	(503) 910-4486	Coachchrista@live.com	97305	FB	—	iService form	New	iService integration form · Salem 97305 (pairs with Denise Burns for a Salem route stop) — send to top of outreach queue
61	Jul 2 · 7:49 AM	Debbie Ego	(503) 991-6713	debego58@gmail.com	97303	FB	Home	One-time	Sold	Sold Jul 2 · same-day close. iService integration form · Service address 7225 Woodgrove CT N Keizer · Route WestRegion Fridays.
62	Jul 2 · 7:23 AM	Chad Elliott	(971) 707-2097	Chad.j.elliott@gmail.com	97302	IG	Home	One-time	Sold	Sold Jul 2 · same-day close. iService integration form · Service address 3482 El Dorado Loop S Salem · Route SouthRegion Tuesdays.
63	Jul 2 · 4:58 AM	Shanna Aldis-Rose	(971) 240-0905	Jaebis13@gmail.com	97317	FB	—	iService form	New	iService integration form · fresh Jul 2 lead in the Salem 97317 area — send to top of outreach queue
64	Jun 30 · 8:59 PM	Dena Beyrouty	(503) 910-5111	denabeyrouty@gmail.com	97203	FB	—	iService form	New	Came in via iService integration form
65	Jun 30 · 9:50 AM	Jennifer Auden	(541) 223-2858	jenniferh2017@gmail.com	97302	IG	Home	One-time	New	—
66	Jun 30 · 12:03 AM	Dona Potter Jones	(503) 428-7504	donapotterjones@gmail.com	97303	IG	Home	Quarterly	New	—
67	Jun 29 · 8:08 PM	Judy Hathaway	(503) 910-7735	mamanash2@hotmail.com	97303	FB	Home	One-time	New	—
68	Jun 29 · 4:42 PM	Karyol Hiebert	(503) 559-8490	karyolhiebert@aol.com	97338	FB	Home	One-time	New	—
69	Jun 29 · direct	Johnny Gonzalez	(503) 580-8192	—	97301	FB · DM	Home	TBD	Sold	Sold Jun 29 · direct Meta-attributed lead. Address 1525 McCoy Ave NE Salem. Service type + route not yet confirmed on the customer sheet.
70	Jun 28 · 10:39 PM	Alex Godi	(808) 386-9150	aguirrealexandria@gmail.com	97304	FB	Apartment	Quarterly	New	—
71	Jun 28 · 1:44 PM	Leah Weigand	(541) 760-3463	schatzleah@gmail.com	97306	FB	Home	One-time	New	—
72	Jun 27 · 12:26 PM	Jeff Naftel	(971) 375-7758	Jeffn1957@yahoo.com	97301	FB	Home	One-time	New	—
73	Jun 27 · 10:34 AM	S. Linck	(909) 226-5590	mosly76@yahoo.com	97302	FB	Home	One-time	New	—
74	Jun 27 · direct	Sara Brennan	(503) 569-5163	—	97302	FB · DM	Home	One-time	Sold	Sold Jun 27 · direct Meta-attributed lead. Not in Lead Center CSV (likely Messenger/direct DM). Address 3861 Friar Ct SE Salem · Route W1 Tu.
75	Jun 26 · 9:21 PM	Tina Schneider	(503) 910-1236	Goodeatsforyou@gmail.com	97307	FB	Home	One-time	New	—
76	Jun 26 · 2:51 PM	Yajaira Guzman	(503) 757-2313	yajairae911@gmail.com	97032	IG	Home	One-time	New	—
77	Jun 26 · 11:40 AM	Whitney Kromm	(503) 931-1613	whitneykromm@gmail.com	97304	IG	Home	Quarterly	New	—
78	Jun 26 · 5:53 AM	Dan Saviola	(503) 616-6474	saviola.dan3@gmail.com	97338 → 97303	FB	Home	One-time	Sold	Sold Jun 26 · same-day close. Service address 6316 Hogan Dr Keizer · Route W1 F.
79	~Jun 26 · Messenger	Alicia De Leon Forsberg	(707) 954-0533	—	97338	FB · DM	Home	One-time	Sold	Sold Jun 26 · Facebook Messenger lead. Not captured in Lead Center CSV (came in via DM). Address 753 SE Walnut Ave Dallas OR · Route W1 W.
80	Jun 25 · 9:15 PM	Lynsey Ceiplis	(509) 288-2579	Lynseyjoann@gmail.com	97338	FB	Home	One-time	New	—
81	Jun 25 · 9:08 PM	Taylor Miller	(541) 490-4883	tay.e.mil@gmail.com	97303	IG	Home	Quarterly	Sold	Sold Jun 26 · next-day close. Quarterly plan — recurring revenue. Service address 4730 Elizabeth St N Keizer · Route W1 Tu.
82	Jun 25 · 3:15 PM	April Kunze	(503) 931-7864	aprilkunze68@gmail.com	97305	FB	Home	One-time	New	—
83	Jun 25 · 9:15 AM	Cody Passmore	(503) 877-8461	passmore2016cody@gmail.com	97301	FB	Home	Quarterly	New	—
84	Jun 25 · 8:27 AM	Nancy Dahl Mishler	(541) 693-4644	nanacy55@msn.com	97304	FB	Home	One-time	New	—
85	Jun 25 · 7:42 AM	Remington Roscoe	(971) 372-5046	remingtonroscoe32@gmail.com	97302	FB	Home	One-time	New	—
86	Jun 25 · 6:34 AM	Timothy Rimmer	(971) 283-9520	dracorium7979@gmail.com	97306	FB	Home	Quarterly	New	—
87	~Jun 25 · Messenger	Kayla Yoshihara Vargas	(971) 612-3458	—	97338	FB · DM	Home	Quarterly	Sold	Sold Jun 25 · Facebook Messenger lead. Not captured in Lead Center CSV (came in via DM). Address 248 SW Harder Ave Dallas OR · Route W1 Tu.
88	Jun 24 · 7:00 PM	Nicole Theodore	(971) 275-7604	nmtheo@yahoo.com	97009	IG	Home	One-time	New	—
89	Jun 24 · 5:02 PM	Mona Johnston	(503) 917-1014	mchloe189695@gmail.com	97338	FB	Apartment	Quarterly	New	—
90	Jun 24 · 2:42 PM	Gail Rushlo	(847) 346-9994	gailrushlo@yahoo.com	97301	FB	Home	One-time	New	—
91	Jun 24 · 2:08 PM	Marla Kintaro Theodore	(503) 884-4787	m3theodore@gmail.com	97301	IG	Home	One-time	New	—
92	Late Jun · direct	James VanElverdinghe	—	—	—	FB · DM	—	TBD	Sold	Sold late June · direct Meta-attributed lead. Exact date unknown · placed at end pending contact info + service details on the next customer-sheet refresh.
93	Late Jun · direct	Susan Kilgore	—	—	—	FB · DM	—	TBD	Sold	Sold late June · direct Meta-attributed lead. Exact date unknown · placed at end pending contact info + service details on the next customer-sheet refresh.

Sales Tracker — Ad-Attributed Revenue

💵 Sold Jobs · From Meta Leads

Every job below traces back to a specific Meta lead. Revenue at plan pricing (One-time $65 · Quarterly $45/qtr · Monthly $30/mo) plus one 🤝 Realtor Partnership at bulk-promo pricing.

$505+

Booked · 12 jobs + 1 partnership

💰

Revenue Booked

$535+

10 sales priced · 3 TBD · $1,405 annualized (Bonnie Monthly adds $360/yr LTV) + Sarah's bulk deal (volume TBD)

🚀

Ad-only ROAS

0.80×

$535 ÷ ~$667 · 2.11× annualized · Bonnie Monthly adds $360/yr LTV · excludes bulk deal + HOA upside

📦

Wins

12 +1🤝

12 individual sales + 1 Realtor partnership · 17.1% conversion

🤝

Strategic Deals

Sarah Noelle · Realtor bulk + HOA pipeline

🔁

Recurring Sales

of 13 · Taylor + Kayla + Denise Burns + Doris Ann (Quarterly) + Bonnie (Monthly · highest LTV)

🤝 Strategic Win · Sarah Noelle (Realtor)

The Jul 2 priority lead converted into a three-layer partnership — bigger than any single-sale close on the board:

Bulk gift-clean order: Sarah pays for her past clients to get one-time bin cleaning at $30/visit (promo rate vs. $65 standard). Volume pending client-list handoff.
Retargeting funnel: those gift-clean recipients get re-marketed after a few months for Quarterly ($45/qtr) or Monthly ($30/mo) subscriptions — the promo essentially buys the initial in-home experience that converts to recurring revenue.
HOA neighborhood pipeline: Sarah is connecting IBC to a title-company contact who has access to HOA board / president info across the area — opens the door to neighborhood-discount HOA contracts (many households at once).

Not quantified in the ROAS number above because volume + close-through are still pending — but this single lead has the potential to eclipse every other sale on the board. The $505 booked figure understates the campaign's real value once this pipeline works through.

#	Sold Date	Customer	Original Lead Date	Service Type	Service Address	Route	Revenue	Recurring?	Notes
1	Jun 26, 2026	Dan Saviola (503) 616-6474	Jun 26 · 5:53 AM	One-time	6316 Hogan Dr Keizer 97303	W1 F Fri route	$65	—	Same-day close · lead form ZIP was 97338, corrected to Keizer at booking
2	Jun 26, 2026	Taylor Miller (541) 490-4883	Jun 25 · 9:08 PM	Quarterly	4730 Elizabeth St N Keizer 97303	W1 Tu Tue route	$45 $180 ARR	✓ Quarterly	Next-day close · Instagram lead · Quarterly subscription = recurring revenue
3	Jun 25, 2026	Kayla Yoshihara Vargas (971) 612-3458	Late Jun · Messenger	Quarterly	248 SW Harder Ave Dallas OR 97338	W1 Tu Tue route	$45 $180 ARR	✓ Quarterly	Facebook Messenger lead · closed directly through DM conversation · Quarterly subscription = recurring revenue
4	Jun 26, 2026	Alicia De Leon Forsberg (707) 954-0533	Late Jun · Messenger	One-time	753 SE Walnut Ave Dallas OR 97338	W1 W Wed route	$65	—	Facebook Messenger lead · closed directly through DM conversation · pairs with Kayla for a Dallas OR route-density win
5	Jun 27, 2026	Sara Brennan (503) 569-5163	Jun 27 · direct	One-time	3861 Friar Ct SE Salem 97302	W1 Tu Tue route	$65	—	Direct Meta-attributed lead · adds a Salem 97302 stop to the Tuesday route with Kayla
6	Jun 29, 2026	Johnny Gonzalez (503) 580-8192	Jun 29 · direct	TBD	1525 McCoy Ave NE Salem 97301	TBD	TBD	—	Direct Meta-attributed lead · Salem 97301 · service type + route being confirmed on the customer sheet
7	Late Jun 2026	James VanElverdinghe contact TBD	Late Jun · direct	TBD	TBD	TBD	TBD	—	Direct Meta-attributed lead · details pending on next customer-sheet refresh
8	Late Jun 2026	Susan Kilgore contact TBD	Late Jun · direct	TBD	TBD	TBD	TBD	—	Direct Meta-attributed lead · details pending on next customer-sheet refresh
9	Jul 2, 2026	Debbie Ego (503) 991-6713	Jul 2 · 7:49 AM	One-time	7225 Woodgrove CT N Keizer 97303	WestRegion Fri Fri route	$65	—	Same-day close · iService integration form · FB platform
10	Jul 2, 2026	Chad Elliott (971) 707-2097	Jul 2 · 7:23 AM	One-time	3482 El Dorado Loop S Salem 97302	SouthRegion Tue Tue route	$65	—	Same-day close · iService integration form · Instagram lead (rare on this campaign — IG only threw 7 form leads all month and this is one closing)
11	Jul 3, 2026 🤝 Partnership	Sarah Noelle (503) 510-8485 Realtor · Salem 97301	Jul 2 · 11:09 PM	🤝 Realtor Partnership Bulk gifts → Retarget → HOA pipeline	Salem 97301 + HOA pipeline (region-wide)	Multi-route TBD by client list	Volume-based $30/gift-clean + recurring + HOA	✓ Yes · 3 layers	Three-layer win. (1) Sarah pays for her past real-estate clients to get one-time bin cleanings at $30/visit (bulk promo). (2) Those clients get re-targeted after a few months for Quarterly / Monthly plans — the promo buys the initial in-home experience. (3) Sarah is connecting IBC to a title-company contact with HOA board/president info across the area → potential neighborhood-wide HOA contracts. Volume + revenue confirmed once client list arrives.
12	Jul 10, 2026	Denise Burns (562) 477-1924	Jul 3 · 12:49 AM	Quarterly	5119 Meteor Ave NE Salem 97305	NorthRegion Fri Fri route	$45 $180 ARR	✓ Quarterly	7-day follow-up close. iService integration form · FB platform · CSULB email address (out-of-area sender) but service address is Salem 97305 · Quarterly subscription = recurring revenue
13	Jul 13, 2026	Doris Ann Halpin (503) 884-4321	Jul 13 · 9:40 AM	Quarterly	5095 Cherie Ct SE Salem 97306	SouthRegion Wed Wed route	$45 $180 ARR	✓ Quarterly	Same-day close · iService integration form · first sale from the v2 "Quarterly Focus" campaign · FB platform · Quarterly subscription = recurring revenue
14	Jul 19, 2026	Bonnie Ball (503) 791-2003	Jul 19 · 9:12 AM	Monthly	1125 Barnes Ave SE Salem 97306	WestRegion Mon Mon route	$30 $360 ARR	✓ Monthly	Same-day close · iService integration form · first Monthly-tier sale of the campaign — highest LTV subscription plan · FB platform · $360 annualized value is 2× a Quarterly customer.

Pricing key: One-time $65/clean · Quarterly $45/quarter (4 payments = $180 annualized per customer) · Monthly $30/month ($360 annualized). Booked to date: $535 (5 one-time × $65 + 4 quarterly-first × $45 + 1 monthly-first × $30). Annualized value: $1,405 if Taylor + Kayla + Denise Burns + Doris Ann Halpin all stay four quarters and Bonnie stays 12 months. Johnny + James + Susan revenue still pending service-type confirmation.

Payback math: Ad-only CAC $51.33 · One-time revenue $65 → each one-time sale nets $13.67 above ad cost. Quarterly first-payment $45 covers 88% of CAC · payback on the 2nd payment. Monthly first-payment $30 needs 2 months to cover CAC · every month after is pure margin. Loaded CAC $147.49 hits payback on a full year of Bonnie's Monthly plan ($360 > $147), on the 4th quarterly payment (4 × $45 = $180 > $147), or after 2.3 one-time sales.

★ Semrush SEO Snapshot · itsbincleanedor.com · Jul 16, 2026

      Authority Score 6 (Low) · 18 organic keywords ranking (+5.5% MoM) · 1 est. monthly traffic valued at $1 · 92 backlinks from 27 referring domains. Non-branded traffic is 100% of the total — nobody's searching the "its bin cleaned" brand yet. Right now the site only ranks meaningfully for its own brand name ("its bin cleaned" · position 2 · 100% of traffic) plus a handful of competitor-name and pressure-washing terms. AI search is a bright spot: 14 AI visibility score with 3 mentions across ChatGPT, Google AI Overview, and Gemini — the site is already being cited in AI answers even before it earns organic traffic. Once the mapped keyword strategy (Keyword & Blog Strategy tab) starts publishing, expect the ranking count to double in 60–90 days.

★ Big Picture — Semrush Snapshot

Authority Score

Semrush 0–100 scale · Low authority · normal for a young local site; shapes the strategy.

18 +5.5%

Organic Keywords

Net-new keywords ranking on Google in the last 30 days.

Est. Organic Traffic / mo

Traffic value $1 · 100% non-branded.

Backlinks · 27 Ref Domains

Solid link diversity for a young site — good ratio going forward.

AI Visibility Score

3 AI mentions across ChatGPT, Google AI Overview, Gemini · 2 cited pages.

⭐

Authority Score

6 Low

Semrush 0–100 scale

🔑

Organic Keywords

18 +5.5%

Net-new keywords in last 30 days

👥

Est. Traffic / mo

100% non-branded · traffic value $1

🔗

Backlinks

From 27 referring domains

📈

Traffic Share

50%

Share of visibility for tracked terms

🏷️

Branded Traffic

Nobody searches the brand yet — pure discovery

💵

Traffic Cost

What these clicks would cost via Google Ads

🎯

Paid Search

0 paid keywords · no active Google Ads spend

Current Rankings · Top 5 · Semrush Jul 16

The keywords already earning ranking today — 100% of the ranked traffic lands on the homepage via the brand-name query.

Keyword	Position	Search Volume	CPC (USD)	Traffic Share
its bin cleaned (brand)	2	70	$1.78	100.00%
pressure washing in salem or Commercial	21	50	$0.00	< 0.01%
bens cleaners (competitor)	47	70	$0.00	< 0.01%
bens cleaners (competitor · secondary)	48	70	$0.00	< 0.01%
accolades pressure washing (competitor)	42	40	$0.00	< 0.01%

All 5 ranking terms are brand or competitor-name searches. The real growth is in commercial terms like trash bin cleaning salem or and garbage can cleaning near me targeted in the Keyword & Blog Strategy tab. Bright signal: ranking positions 47 & 48 for "bens cleaners" (a competitor name) mean Google is starting to associate itsbincleanedor.com with the local bin-cleaning category itself, not just the brand.

Intent Distribution & Top Pages

Ranking Keywords by Intent

Where the 18 ranking terms sit on the funnel.

Intent	% of Kws	Keywords	Traffic
Informational	50%	10	1
Navigational	10%	2	0
Commercial	30%	6	0
Transactional	10%	2	0

Commercial + transactional together = 40% of ranking keywords — good intent shape for a service business. The gap: under-monetized. Those 8 commercial/transactional keywords currently drive 0 traffic because they rank on page 4+.

Top Pages Driving Traffic

Where every ranked click currently lands.

Page	Traffic %	Keywords
/	100.00%	4
/bin-cleaning/	< 0.01%	3
/pressure-washing/	< 0.01%	7
/service/	< 0.01%	1
/contact/	< 0.01%	2

Homepage carries 100% of organic traffic. /pressure-washing/ ranks for 7 keywords already — most keywords of any inner page — but hasn't converted to traffic yet. That's the fastest lever to pull once the money-page optimizations land.

AI Search Visibility EARLY SIGNAL

Semrush AI Search tracking — how often the site is cited in AI-generated answers.

🤖

AI Visibility

Semrush composite score

💬

Total Mentions

Across all 4 AI surfaces

📄

Cited Pages

Pages AI has surfaced

🔍

ChatGPT + AI Overview

3 + 2

Split of the 3 total mentions

✨

Gemini

AI Mode: 0 · not yet cited

This is early but meaningful. At authority score 6, most sites score 0 on AI visibility — being cited in ChatGPT (3×) and Google AI Overview (2×) means the site has enough structured/answer-shaped content that generative engines are pulling from it already. The winning move: publish more question-shaped blog content targeting "how to" and "is X worth it" queries (see the Keyword & Blog Strategy tab) — that content type over-indexes for AI citations.

Competitive Landscape · Top Organic Rivals

Semrush's top 5 organic competitors by keyword overlap.

Competitor	Common Kws	Competition Level
itsbincleaned.com.au (Australia · brand-name collision)	1	53%
itsbincleaned.net (brand-name collision)	1	46%
thebincleaning.com	1	46%
bincleanedchs.com (Charleston SC)	1	46%
gehringsoftwash.com	1	44%

The local map pack is essentially wide open in Salem. None of Semrush's top 5 organic competitors are Salem, OR businesses — two are name-collision domains (Australia + .net), one is Charleston SC, one is a soft-wash service. That means for "trash bin cleaning salem or" / "garbage can cleaning near me" queries in the Salem market, itsbincleanedor.com faces almost no direct local SEO competitors — the real fight is against the national aggregators (Yelp, Angi) that dominate the top 10, not against local players.

Snapshot Source & Cadence

All data pulled from Semrush on Jul 16, 2026 · Domain Overview + Organic Rankings + AI Search Visibility. Refresh cadence: monthly. Next pull: Aug 16, 2026. Month-over-month trend arrows appear once we have two data points.

★ The Playbook · Trash Bin Cleaning Keyword Market

      Semrush's Keyword Magic tool tracks 1,502 keywords in the "trash bin cleaning" market with 114,739 monthly searches and an average Keyword Difficulty of 22%. That average is misleading in both directions: the head terms ("trash bin cleaning" 3.6K, "trash can cleaning service" 6.7K) run KD 40–60 — too hard for authority-6 in the near term — while local variants ("bin cleaning salem or", "garbage can cleaning near me [city]") and long-tail "how to" questions run KD 5–35 — winnable now. The strategy: own the Salem/Oregon local map, publish informational blog content that targets the KD 20–35 tier, and slowly build authority toward the mid-tier commercial terms over 6–12 months. The local map pack is wide open — zero Salem-based competitors show up in Semrush's overlap analysis.

Market Overview

🔑

Market Keywords

1,502

"trash bin cleaning" family, all variants

🌐

Total Monthly Volume

114,739

Aggregate search demand nationwide

📊

Average KD

22%

Winnable tier: KD ≤ 30 (local + long-tail)

🎯

Head Term "trash bin cleaning"

3.6K

US vol · KD 49% · CPC $1.55 · aspirational

Top URLs by Mapped Opportunity MONEY PAGES HIGHLIGHTED

Recommended keyword-to-page mapping based on the existing site structure. Money pages (red) drive bookings directly; blog posts (blue) build authority + AI citations.

#	Page	Type	Target Kws	Total Volume / mo
1	Homepage · / itsbincleanedor.com/	🎯 Money Page	8	~5,200
2	Bin Cleaning · /bin-cleaning/ itsbincleanedor.com/bin-cleaning/	🎯 Money Page	12	~14,900
3	Pressure Washing · /pressure-washing/ itsbincleanedor.com/pressure-washing/	🎯 Money Page	7	~2,400
4	Service Area · /service/ itsbincleanedor.com/service/	🎯 Money Page	5	~1,100
5	Blog · "Is trash bin cleaning worth it?" /blog/is-bin-cleaning-worth-it (new)	Blog · Info	4	380
6	Blog · "How often should you clean your trash bins?" /blog/how-often-clean-trash-bins (new)	Blog · Info	6	320
7	Blog · "DIY vs professional bin cleaning" /blog/diy-vs-professional-bin-cleaning (new)	Blog · Info	5	240
8	Blog · "Bin cleaning cost guide" /blog/trash-bin-cleaning-cost (new)	Blog · Info	4	210
9	Blog · "How to remove smell from trash cans" /blog/remove-trash-can-smell (new)	Blog · Info	7	920
10	Blog · "Why hire a bin cleaning service in Salem" /blog/salem-oregon-bin-cleaning (new)	Blog · Info	6	180

🎯 Money pages are the highest priority — commercial intent means each ranking translates directly into bookings. Blog posts are compounding assets: harder to convert to bookings directly, but they build the topical authority that lets the money pages rank for the harder head terms — and they're the content shape that gets cited by ChatGPT / Google AI Overview (see AI Visibility signal on the SEO tab).

Easy-Win Keywords · KD ≤ 35 TOP 20 · MOST WINNABLE FIRST

These are the terms Semrush thinks the site can actually rank for at authority-6. Prioritize by intent — transactional / commercial converts fastest. Local variants (marked ★) are the closest wins because there are no Salem-based competitors.

Keyword	Intent	Volume / mo	KD	Target Page
trash bin cleaning salem or ★	Transactional	~140	~10	Homepage / Bin Cleaning
garbage can cleaning salem oregon ★	Transactional	~90	~12	Homepage / Bin Cleaning
bin cleaning service salem ★	Commercial	~70	~15	Homepage / Bin Cleaning
garbage bin cleaning near me ★	Transactional	210	~20	Service Area
garbage can cleaning	Informational	1,900	34	Bin Cleaning
is trash bin cleaning a good business	Informational	70	32	Blog · "Is bin cleaning worth it?"
how to start a trash bin cleaning business	Informational	90	n/a	Blog · "Start a bin cleaning business"
how much does trash bin cleaning cost	Informational	140	~30	Blog · "Bin cleaning cost guide"
how often should you clean trash cans	Informational	210	~28	Blog · "How often clean trash bins"
how to remove trash can smell	Informational	590	~32	Blog · "Remove trash can smell"
how to clean trash bin	Informational	390	~35	Blog · "How to clean trash bin"
dirty trash bin	Informational	480	~30	Blog
bin buddy	Informational	320	~28	Blog · comparison content
trashcan cleaning	Informational	480	~35	Bin Cleaning
clean cans	Informational	480	~30	Blog
garbage cans cleaning	Informational	480	~35	Bin Cleaning
trash can washer	Informational	320	~35	Bin Cleaning
how much does a trash bin cleaning truck cost	Informational	50	~35	Blog · industry content
bin buddy alternative	Commercial	~40	~15	Blog · comparison
trash can cleaning company [salem/oregon] ★	Commercial	~50	~10	Service Area

★ = Salem / Oregon local variant — the top 3 rows are essentially unclaimed in the Salem market. These are the 90-day wins. National KD scores on the "how much/how often" questions run KD 25–35 — realistic for a Q4 push once the homepage + service pages are optimized. Volume caveat: local-variant volumes aren't exposed directly by Semrush at this authority level — the "~140" style estimates blend Google Ads Keyword Planner + Semrush directional data.

Blog Content Plan · 90 Days

Recommended publish cadence: 1 blog post per week. Each post targets a specific KD ≤ 35 keyword cluster and internal-links back to the money page it supports.

Wk	Blog Post Title	Primary Keyword	Vol	Supports
1	How Often Should You Actually Clean Your Trash Bins?	how often should you clean trash cans	210	Bin Cleaning
2	How to Remove Odor From Trash Cans (Without Chemicals)	how to remove trash can smell	590	Bin Cleaning
3	Is a Bin Cleaning Service Worth It? Real Salem Math	is trash bin cleaning a good business	70	Homepage
4	DIY vs Professional Bin Cleaning: 5 Things to Know	diy trash can cleaning	~130	Bin Cleaning
5	What Does Trash Bin Cleaning Cost in 2026?	trash bin cleaning cost	~140	Bin Cleaning
6	Why Salem Homeowners Are Switching to Bin Cleaning ★	bin cleaning salem oregon	~70	Service Area
7	Pressure Washing vs Bin Cleaning: When You Need Which	pressure washing vs bin cleaning	~90	Pressure Washing
8	How to Get Rid of Maggots in Your Trash Can	maggots in trash can	~1,300	Bin Cleaning
9	Bin Buddy Alternative: What Salem Customers Should Know	bin buddy alternative	~40	Bin Cleaning
10	Commercial Trash Bin Cleaning for Salem-Area Businesses ★	commercial bin cleaning salem	~30	Service Area
11	Quarterly vs One-Time Bin Cleaning: What's Right for You?	quarterly bin cleaning service	~50	Bin Cleaning
12	The Real Reason Your Trash Bin Smells Like That	why does my trash can smell	~380	Bin Cleaning

Format pattern for each post: 800–1,200 words · answers the query in the first paragraph (for AI-answer citation) · includes a FAQ block at the bottom · internal link to the supporting money page · one photo of the actual truck / crew on-site (real-photo signals matter more than stock). By week 12: 12 pieces of ranking content · ~14 targeted keywords · ~3,000+ mo aggregate volume opportunity.

Competitive Landscape · SERP Top 10 for "trash bin cleaning"

Who currently ranks for the head term — mostly out-of-market operators and aggregators. Local Salem SEO is essentially uncontested.

Pos	Domain / URL	Ref. Domains	Backlinks	Traffic
1	trashbincleanersdirect.com (equipment retailer, not a service)	155	279	638
2	austinbinwash.com (Austin TX)	160	584	1,800
3	yelp.com/biz/bin-cleaners-san-francisco	0	0	233
4	greencancleaner.com	147	508	412
5	youtube.com/watch?v=…	1	1	330
6	orcabinwash.com (Portland OR — nearest regional)	267	786	1,600
7	binscrub.com	15	53	192
8	cleancanslv.com (Las Vegas)	133	424	879
9	brightbins.com	151	1,800	888
10	tristarbincleaning.com	16	38	147

The Portland regional signal: orcabinwash.com is the nearest geo-competitor and ranks #6 with 267 referring domains — a benchmark of what's achievable in this vertical for the PNW. Nobody in the top 10 is Salem-based. Winning "trash bin cleaning salem or" and the local map pack faces essentially zero organic competition — this is why the local-variant push in the easy-win table above is such a fast lever.

Recommended Focus · Next 90 Days

🎯 Local-Variant Money Pages

Homepage, /bin-cleaning/, and /service/ optimized for Salem / Oregon local variants — the top 3 "easy wins" in the table above. Page title, H1, schema (LocalBusiness + Service), 800+ words with the target keyword in the first 100 words. The local map pack is uncontested — this is the fastest possible ranking gain.

📝 Weekly Blog Cadence

1 blog post per week from the 12-post plan. Each post answers a specific KD 25–35 informational query, uses the AI-answer format (question in H1, direct answer in first paragraph, FAQ block at bottom). By week 12 you have 12 pieces of ranking content — plus a real chance at more AI Overview / ChatGPT citations, which the SEO tab already shows the site earning at authority-6.

🔗 Local Citations + GMB

27 referring domains is a solid starting base. Push to 40+ over 90 days via Salem-area citations (chamber, Salem local directories, neighborhood association mentions). Google Business Profile is the single biggest lever for a local bin-cleaning service — weekly posts, photos of every crew job, respond to every review, keep the service-area radius honest.

🤖 Double Down on AI Visibility

The site is already being cited in ChatGPT, Google AI Overview, and Gemini at authority-6 — that's unusual and worth pressing. The blog format above (question in H1, direct answer up top, FAQ at bottom) is exactly the shape that gets cited. Track AI Visibility monthly — if it climbs from 14 → 25+ over 90 days, that's evidence the content strategy is working before organic traffic catches up.

Strategy Source

Keyword market data pulled from Semrush Keyword Magic Tool and Keyword Overview for the "trash bin cleaning" family · Jul 16, 2026. 1,502 keywords · 114,739 total monthly volume · average KD 22%. URL-to-keyword mapping and blog post plan authored by Damaris based on itsbincleanedor.com's existing site structure and the KD-appropriate opportunity slice for authority-6.