Damaris Solutions
Marketing proposal · Legacy Custom Solar
Nobody else builds what you build. Let's put it in front of the people who'll want it.
Google Ads, Meta ads, social media and a website refresh under one flat retainer. You keep meeting homeowners and building roofs. We keep the marketing running every week, telling the story of why Legacy does it.
Notes from our call on October 1. The plan below is built around them.
People buy why you do it
You sell from belief: curb appeal, renewable energy and the architecture of the home. You don't scattershoot and you don't negotiate. The marketing has to sound the same way.
Brand voiceA true unicorn
Solar tile roofs, metal solar, vertical wall solar and full custom construction with Jim's 30 years behind it. A handful of companies touch part of that. Nobody does all of it.
PositioningHigh-ticket, deliberate buyers
An average ticket near $298,000 and a recent $500,000 close. These buyers search with intent and expect sharp, high-resolution creative. Phone footage won't do.
Google firstConsistency is the gap
Two posts on Facebook so far, because you're with customers, traveling and on installs. You need someone posting and running campaigns every week without being chased.
Social + adsThe trade audience
Architects, engineers, builders and real estate agents. Put one photo in front of an architect and they'll remember it on their next build. Your new Houzz profile is a great start.
Trade outreachWhat's coming next
SunSocket balcony solar the moment the governor signs, and commercial designer solar facades in Q1–Q2. Each one needs its own audience, page and launch.
Launch-readyGoogle Ads
The lead channel for you. Search campaigns for solar roofs, solar shingles and Tesla Solar Roof installers across NYC, Long Island, Westchester, the Hudson Valley and Fairfield County, built to reach buyers who are already looking.
Meta ads
"Did you know this is solar?" stops the scroll. We put your finished homes in front of affluent homeowners in your service area and retarget everyone who visits the site.
Social media
Consistent Facebook and Instagram posting built from your videographer's footage, plus LinkedIn for the architects, builders and agents you want to reach. We plan, write, design, post and report.
Website refresh
Included at no charge. Your site is already strong, so we'd make design tweaks, add the new video and keep building the AI-search and SEO work you started.
Lead with why
We put your belief into words first: curb appeal, permanence and energy. Every ad, post and page follows from it.
Your videographer shoots
Drone, ground and homeowner interviews from each finished project. We direct the shot list and cut it into ads, reels and web video.
Own the high-intent searches
Google Ads and SEO for the people already searching for solar roofs and solar shingles in your territory, plus AI answers like the one ChatGPT already gives.
Make them stop and look
Weekly posts and targeted ads that show what solar can look like when it's done right.
You run the "not a sales call" call
Leads reach you fast and already know what you do. We feed what you hear on calls back into the ads.
Judged on signed contracts
Spend, leads, pipeline and revenue by source on a live dashboard. Every number is shown as it is.
Start small, find what works, then scale it. Ad spend is paid straight to Google and Meta on your own card, separate from the retainer. In the meantime, keep that $50/day Google campaign turned down so it doesn't burn budget before we've rebuilt it.
Google Ads
About two-thirds of spend. High-ticket buyers research on purpose, so search is where your $300K customers show up. We start with tightly matched keywords in your strongest markets, including Westchester, Greenwich and the Hamptons, and add call and form tracking so every lead is traced to its keyword.
Meta ads
About one-third of spend. Video of finished homes aimed at high-income zip codes, retargeting for site visitors, and a test audience of architects and builders. If Meta brings in the wrong buyers while Google performs, we move the money to Google.
First 60–90 days is a test. Once a channel produces qualified consultations at a cost that makes sense for a $300K ticket, we'll recommend scaling it. No budget increase happens without your OK. When SunSocket launches, it gets its own small, separate test budget, because renters and apartment dwellers are a completely different buyer.
legacycustomsolar.com is clean, crisp and on brand, and it already ranks well in AI answers. That's a strong start. Here's what we'd add, without a rebuild.
Finished homes up front
When your first completed project's footage lands, it goes on the homepage hero along with a project gallery. Seeing it is what sells it.
Website + videoShow the Legacy process
Your load calculations, the "we'll tell you if it's not a fit" call and one point of contact all set you apart. A short video walkthrough shows buyers what to expect.
Website + videoKeep building AI and search
Your homepage work is already paying off in ChatGPT. We'd extend it with service-area pages, FAQ schema and brand pages for Voltaic ICON, SunStyle and Tesla, so Claude and Google pick you up as well.
SEO + AI searchLead tracking
You weren't sure whether today's website lead came from Google Ads. We'd connect GA4, Google Ads conversions and call tracking so the dashboard answers that automatically.
Website + adsA trade lookbook
A downloadable lookbook for architects, designers and agents, connected to your For Architects and For Realtors pages and Houzz. It's the outreach package you're already planning, in digital form.
Trade outreachSunSocket, ready to launch
A launch page and ad set built and waiting, so the day New York signs the bill we can flood NYC with it.
Launch-readyOne of our clients is a family-run roofing company, a premium home-improvement contractor like you, competing against bigger national brands. We rebuilt their website in July and run their SEO and organic content. Every number below comes straight from their CRM, updated September 24, 2026.
Website, SEO, Google Business Profile and social only, no ads during this period. Figures from the client's CRM export, Sept 24, 2026.
Your videographer is a huge head start. Most new installers don't have one. We'll work with him directly: shot lists for each project, then we cut his footage into ads, reels and website video. If you ever need a second shooter, our in-house videographer can fly out. We don't charge for videography, only travel.
The kind of high-resolution, minimal, cinematic look we'd build from your footage: one finished roof gives you a website hero loop, vertical ad cuts, reels and stills.
Purelight Power · @purelightpower
A solar brand whose Instagram our videographer and strategist built from scratch. The feed is reel-first, with drone and on-site cuts of real crews on real roofs. Every post came from footage of the actual business. That's the same approach we'd take with Legacy's projects.
Live profile: instagram.com/purelightpower
Reels: /purelightpower/reels
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram. Hover to pause the scroll.
One flat monthly retainer covers everything. You get 20% off as a OneEthos partner, and there's no setup fee.
Legacy Growth Partnership
Google Ads, Meta ads, social media and a website refresh
Everything works together. Your videographer's footage powers the ads, the social feed and the website, and every lead is tracked back to where it came from.
- Google Ads management: search campaigns for solar roofs, solar shingles and designer solar across NY and CT, with keyword research, testing and ongoing optimization
- Meta ads management: Facebook and Instagram campaigns, affluent-area targeting, retargeting and a trade audience test
- Social media management: Facebook, Instagram and LinkedIn, planned, written, designed and posted every week
- Content from your footage: shot lists for your videographer, plus edits into ads, reels and web video
- Website refresh, included: design tweaks, new video, project gallery, service-area and brand pages, and ongoing updates
- SEO + AI search: building on your homepage work so Google, ChatGPT and Claude keep recommending Legacy
- Lead tracking: GA4, Google Ads conversions and call tracking, so every lead is tied to its source
- Launch support: SunSocket balcony solar and commercial designer solar campaigns when each one is ready
- Live dashboard + monthly reporting: spend, leads, cost per lead, pipeline and ROAS, shown as they are
- Bi-weekly strategy calls and direct access to Jordyn and the team by phone, text or email
90 days to prove it, then month to month
The partnership starts with a 90-day commitment. With your sales cycle, that's enough time to fix tracking, refresh the site, build a posting rhythm, test Google and Meta and start filling the pipeline. After that it's month to month.
Your vision, our execution
You don't have to know what you like yet. Tell us what you don't like. We'll bring options in your style, clean, sharp and minimal, and refine them until they feel like Legacy.
Onboard next week, or after RE+
Jordyn is getting married later this month, then heads to RE+ in Las Vegas. If Legacy signs by Friday, October 9, we onboard next week and get tracking, the Google Ads rebuild and the first posts going before the break. While Jordyn is away, our internal team works with you one-on-one. If you'd rather wait, onboarding starts in mid-November after RE+, at the same rate.
These never go through us, so you always know exactly what the retainer pays for.
- Ad spend goes directly to Google and Meta on your own card. We recommend starting at $1,500/mo on Google and $750/mo on Meta, and you can change or pause it anytime.
- Website hosting, domain and paid plugins stay on your accounts.
- Travel for our videographer, only if you ever want us to fly out. It's billed at cost and approved by you first. The shooting and editing are free.
- Your videographer stays your contractor. We direct and edit, and you keep that relationship.
We work like your in-house marketing team
We aren't transactional. We think of ourselves as an extension of Legacy. If you need something outside the package, such as CRM email drips or an AI automation, we'll just do it. You get the availability of an in-house team at a lower cost than hiring one.
A direct line
Jeremy, Matthew and the team work with Jordyn directly, not through an account manager. Bi-weekly calls, plus phone, text or email anytime in between.
Specialists on every piece
Jordyn leads strategy and paid media. McKinley runs social and content. Katie is our in-house videographer. Jacob handles operations and reporting. Web work is done in-house.
Everything stays yours
Ad accounts, pixels, pages, social profiles, video files and data all live in Legacy's accounts. If we ever part ways, you keep all of it.
We speak solar
Jordyn came from FranklinWH and Purelight Power before starting Damaris. You won't have to explain batteries, inverters, net metering or why selling on incentives alone backfires.
Judged on contracts, not cheap leads
A $300K buyer costs more to reach than a $30K one, and that's fine. We optimize for qualified consultations and signed contracts, not the lowest cost per click.
Every number, good or bad
Everything goes in the dashboard. If a campaign isn't working, it shows there and we bring it up first, along with what we're changing.
More real numbers taken directly from reporting dashboards.
Purelight Power
Jordyn was Purelight's original ad buyer. Same discipline, pointed at a far higher ticket.
Brightwood Collision
Every closed job is matched to the ad that produced it. That's the tracking we'd set up for Legacy.
Mohave Solar
A conversion-built site plus Meta ads, Aug 10 – Sep 21, 2026, from their live lead tracker.
Prometheus Power
A solar and battery installer. Social built from their own jobs and team, LinkedIn included.
Your site already looks good. These show the design and conversion care we'd bring to the refresh.
A downtown Grants Pass clinic we moved off Wix onto a custom WordPress site, with booking, reviews and a site chat. Live since September 2026.
axishealth1.com →
A consumer solar site built image-first around the hero film above, with plain-language product pages and a checkout path for homeowners and renters.
View the site →
A custom-coded site with online signup, offer popups and our own in-house AI chatbot, behind a $9.28-per-lead Meta campaign.
itsbincleanedor.com →
Our own site, built with the same strategy, design and conversion approach we use on every client build.
damarissolutions.com →This link becomes Legacy's dashboard. Once we start, it holds your ads, social results, website traffic, pipeline and the projects we're working on, always up to date. Bookmark it.
Review this proposal and decide · by Friday, Oct 9
Questions are welcome by phone, text or email. Once you say yes, the agreement goes out the same day.
Jeremy + JordynOnboarding call · week of Oct 5
We'll collect access to Google Ads, Meta Business Manager, GA4, your social pages and the website, connect with your videographer, and lock in the brand voice and the starting budget.
Legacy → JordynWeeks 1–3 · Track, rebuild, post
Conversion and call tracking in place, Google Ads rebuilt around high-intent keywords, Meta campaigns launched with your first project's footage, and a weekly content calendar approved.
Damaris team + LegacyWeeks 4–12 · Refresh, test, scale
Website refresh with the new video and project gallery, trade lookbook, SunSocket launch kit on standby, and budget moved toward what produces consultations.
Damaris teamDay 90 · Review the numbers together
We'll review leads, cost per consultation, pipeline and revenue by channel, then decide together whether to scale, adjust or stop.
Jordyn + Jeremy| Line item | Legacy Growth Partnership |
|---|---|
| Google Ads management | ✓ |
| Meta ads management (Facebook + Instagram) | ✓ |
| Social media management (Facebook, Instagram, LinkedIn) | ✓ |
| Website refresh + SEO / AI search | ✓ Included |
| Video editing (from your videographer's footage) | ✓ |
| Live dashboard + bi-weekly calls | ✓ |
| Standard rate | $3,500 / mo |
| Your monthly retainer (OneEthos 20% off) | $2,800 / mo |
| Term | 90 days, then month to month |
| Recommended ad spend (paid directly to Google + Meta) | $1,500 Google + $750 Meta |
| Setup fee | None |
Let's make Legacy the first name anyone thinks of when solar has to look beautiful.
Reply with a yes and the agreement goes out the same day. Sign by Friday, October 9 and we onboard next week. Otherwise we'll pick it up after RE+ in mid-November at the same rate. Either way, we'll see you in Las Vegas, and your invite to the Strong Tail Solar Alliance party is on its way.
Payment: whichever is easiest for you.