Live client dashboard · always on, reviewed together on our strategy calls · Damaris Solutions
🧭
SAMPLE PREVIEW: illustrative data only. This shows roughly what your dashboard could look like at day 90, starting at $1,000/month in ad spend and scaling as results come in. The "Before" column is a stand-in for the old instant-form campaigns, and every figure is a modeled example, not a promise or a claim about your actual numbers. From day one, this same link runs on your real Meta and lead data. You see every metric we see, anytime.
Inspections Booked
18
▲ from 1 on the old forms
Real Lead Rate
74%
▲ from ~5%, the whole point
Cost per Inspection
$111
▼ from $1,000
Jobs Sold
5
▲ 9 sold across 90 days
Reported Leads vs. Real Leads: Why Fewer Leads Is Good News
The old instant forms reported lots of leads, and very few were real. After the rebuild Meta reports fewer, and most of them are homeowners who asked for an inspection.
Big Picture Highlights
Creative
Crew-on-the-roof videos under 20 seconds bring in 70% of booked inspections. Static images are now used only as extra placements.
Landing page
The landing page beat the Higher Intent form on cost per inspection ($98 vs. $139), so it now gets 65% of budget.
Signal
Lead statuses go back to Meta through the Conversions API. Cost per real lead has held around $47 as spend doubled.
Settings
Meta turned Advantage+ audience back on after a duplicated ad set in week 6. The weekly check caught it within 2 days.
Ad Spend · Month 3
$2,000
scaled from $1,000 after day 30
Leads
58
▼ from 110 reported, fewer on purpose
Cost per Lead
$34
▲ from $9, junk filtered out
Cost per Real Lead
$47
▼ from $167
Spend, Leads and Real Leads Over Time
Spend goes up only after the numbers justify it. Real leads grow with spend.
Campaign Detail · Month 3
Each lane is judged on cost per booked inspection, not cost per lead
Campaign
Spend
Leads
Real
Booked
Sold
Cost / inspection
Video → landing page
$1,300
34
28
13
4
$100
Video → Higher Intent form
$400
16
9
3
1
$133
Retargeting · 50%+ video viewers
$300
8
6
2
0
$150
Top Video Creative · This Month
Cut from the Jacob Grace footage plus one on-site shoot in Medford
Ad
Hook
Hold rate (3s)
Real lead rate
Status
"Is your roof over 15 years old?"
Qualify first
41%
82%
Scaling
Crew tear-off timelapse
Visual proof
47%
71%
Scaling
"What fire season does to shingles"
Local urgency
36%
66%
Retargeting
"Free roof inspection" static
Offer only
n/a
22%
Paused · accidental taps
Real Leads · Month 3
43
▲ from 6 before
Contact Rate
81%
▲ phone numbers are current
"Didn't fill it out"
3
▼ from ~70 a month
Cost per Sold Job
$400
5 sold on $2,000
Month 3 Funnel
From a Meta lead to a signed roof
Real Lead Rate & Contact Rate
Share of leads your team marked real, and share they reached by phone
Why Leads Got Marked "Not Real" · Month 3
Reason
Count
What we changed
Roof replaced recently
6
Added "When was your roof last replaced?" as a form question that ends the form for recent replacements
Outside service area
4
Tightened the radius around Grants Pass and required a ZIP code
Renter
2
Added "homeowners only" to the first 3 seconds of every video
Didn't remember submitting
3
All from the form lane. Budget moved toward the landing page
Landing Pages Live
2
inspection + storm damage
Video Ads Cut
14
from 2 shoots
Open Tasks
3
see below
Next Strategy Call
Tue 10am
bi-weekly
Projects & Tasks
What we're working on, and anything we need from your team
Inspection landing page · A/B test headline
Damaris · live, test running 14 days
In progress
On-site shoot · metal roof install in Central Point