Live client dashboard · Meta ads, website, SEO, social and CAC in one place · Damaris Solutions
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SAMPLE PREVIEW: illustrative data only. This shows roughly what your dashboard could look like at month 6: $1,000–1,500/month in ad spend for months 1–2, then about $3,000/month. Revenue and sold jobs would come from AccuLynx. These are not projections or guarantees.
Leads · Month 6
118
▲ from 36 in month 1
Jobs Sold · Month 6
11
▲ 41 sold across 6 months
Blended CAC
$455
▼ from $1,000 in month 1
Marketing ROAS
30×
$152K sold on $5K all-in
Leads, Sold Jobs and CAC by Month
Spend stays low while we test, then scales once CAC shows it's working
Big Picture Highlights
Storm
The May hail campaign went live 36 hours after the storm and brought in 41 leads in 9 days across Edmond, Yukon and Mustang.
Commercial
The coatings "cut energy costs up to 35%" video sold 2 jobs at an average of $48K. Fewer leads, much larger tickets.
Signal
AccuLynx sold-job data goes back to Meta through the Conversions API. CAC held steady as spend doubled.
Speed
Leads called within 5 minutes closed at 2.3× the rate of leads called the next day.
Ad Spend · Month 6
$3,000
scaled from $1,000 in month 1
Cost per Lead
$25
▼ from $28
Click-Through Rate
2.4%
▲ from 1.6%
Cost per Click
$1.12
▼ from $1.64
Spend vs. Leads
Every increase in spend follows a month of data that supports it
Campaign Detail · Month 6
Every campaign is judged on CAC, not just cost per lead
Campaign
Spend
Leads
CPL
Estimates
Sold
CAC (ad only)
Residential · roof check → landing page
$1,500
64
$23
19
6
$250
Storm / hail response
$700
31
$23
10
3
$233
Commercial coatings · building owners
$500
9
$56
5
1
$500
Retargeting · video viewers
$300
14
$21
4
1
$300
Revenue Sold · 6 Months
$561K
from Damaris-tracked sources
Total Invested · 6 Months
$26.5K
$14.5K ad spend + $12K fees
Avg Ticket
$13.7K
residential + commercial
Close Rate
29%
estimate → sold
CAC by Channel · Month 6
Pulled from AccuLynx by lead source. This is how you decide where the next dollar goes.
Channel Scoreboard · Month 6
Channel
Cost
Leads
Sold
Revenue
CAC
ROAS
Meta ads
$3,000
118
11
$152,400
$273
51×
Website form (organic + SEO)
incl.
22
6
$96,800
in retainer
n/a
Google search (temporary)
$0
0
0
$0
Off · ranking top 3
n/a
Website Visitors
4,820
▲ 2.6× since month 1
Form Leads
22
▲ from 7
Keywords in Top 10
31
▲ from 9
Reel Views · Month
38K
▲ from 1.1K
Keyword Rankings · OKC Metro
Tracked monthly. Google ads only run on terms where we're not ranking yet.
Keyword
Month 1
Month 6
Status
roofing contractor okc
14
4
Top 5
commercial roofing oklahoma city
6
2
Top 3
spray foam roofing okc
3
1
#1
hail damage roof repair edmond
—
7
Climbing · blog post
roof replacement yukon ok
—
12
Page 2 · new area page
Website Visitors & Reel Views
Organic reach grows alongside the ads, and it helps make the ads cheaper
This Month's Ad Scripts
Written by Damaris. Open this on your phone, film the lines as written, upload, and we handle the edit. Every ad runs 30 seconds or less.
"33 years, same phone number"
Residential trust · 20 sec · Tanner on camera in front of a finished roof · vertical
0–3s
Hook: "Every hailstorm, a new roofing company shows up in OKC. We've been here since 1993."
3–12s
Proof: B-roll of the crew, the Bethany office and the truck. "My dad started Preferred. My brother and I grew up on these roofs."
12–20s
Offer: "If your roof took a hit this season, tap below for a free roof check. We'll handle your insurance claim."
"Before the storm chasers knock"
Storm response · 15 sec · phone-shot on a hail-damaged roof · runs within 48 hrs of a storm
0–3s
Hook: Close-up of hail bruising. "This is what last night's hail did in Edmond."
3–10s
Point: "You usually can't see it from the ground, and insurance has a deadline."
10–15s
CTA: "Local roofer, 33 years. Free inspection. Tap below."
"Your flat roof is costing you"
Commercial coatings · 25 sec · drone shot of a coating job + Bill on the roof
0–4s
Hook: "Own a building with a flat roof in Oklahoma? Your energy bill is higher than it needs to be."
4–18s
Proof: Time-lapse of the coating going on. "We're Oklahoma's No. 1 elastomeric coating applicator, and our coatings can cut energy costs up to 35%."
18–25s
CTA: "No tear-off needed on most roofs. Get a free commercial roof assessment."