Marketing Dashboard · 90-Day Growth Plan + Live Performance
Sample Dashboard · Foundation Phase
Updated June 16, 2026
DS Prepared by Damaris Solutions
★ The 90-Day Mission
pv magazine USA sits on a genuinely strong foundation — a trusted global brand since 2008, daily editorial output, deep authority across solar + storage. The opportunity isn't credibility — it's conversion and U.S.-specific audience development.
This 90-day plan tightens the funnel before widening the top: audit → activate → scale. Every move is measured against this dashboard.
🔍
Organic Traffic / Month
10.2K −9%
From 13.2K keywords · US 71.93%
🔗
Total Backlinks
266.7K
11K referring domains · 93% follow
💵
Organic Traffic Value
$28.1K +36%
What this traffic would cost in paid ads
📊
Semrush Rank
172.9K
Top 0.2% of all tracked domains
What's Real Data vs. What's a Sample Dashboard
✅
Real Data · Live Sources
Summary KPIs + the entire SEO Summary tab
The hero KPIs above (organic traffic, backlinks, traffic value, Semrush rank) and everything under the SEO Summary tab — Performance, Competitive Analysis, Audience, Backlinks & Authority — pulls from SEMrush domain reports + your live site. These numbers are real today.
📊
Sample · Illustrative Only
Email · Social · Paid Ads · Podcast · Webinar+
These five tabs show what your dashboard will look like once Damaris is engaged and your channel integrations are connected (ESP, social analytics, ad platforms, podcast host, webinar platform). The numbers are placeholders — the structure, KPIs, and reporting cadence are the real product.
The 5 Questions, Answered at a Glance
Your Question
Damaris Short Answer
Go deeper
How do you like pv magazine USA?
Best-in-class editorial authority; marketing is under-leveraged relative to the brand's strength.
A taste of what we walk through on the call — the analysis exists, it's just gated to keep the strategy in a real conversation.
🔍 SEO Opportunity
3.88M
monthly searches in the keyword gap your competitors capture
100 missing keywords analyzed against energysage · cleanenergyauthority · solarbuildermag · with per-keyword competitor positions, intent, CPC, and content recommendations.
📈 Lift Candidates
9,950
keywords already in your index at position 21+ · 1.5M monthly searches behind them
Faster wins than new content — the pages already rank, they just need lift. We bring the prioritized ranked list.
📍 90-Day Roadmap
3 phases
audit → activate → scale, with workstreams + measurement targets per phase
17 workstreams across 90 days, KPI framework with target ranges, sponsor-funnel formalization, named-show pilot.
🎯 Competitive Playbook
Solar Builder
format-first competitor's playbook · applied at pv magazine's scale
PowerForward!-style co-produced franchise model · we built it during our BayWa r.e. tenure · ready to stand up at your reach.
📄 Tailored Proposal
Same day
scope · pricing · timeline in your inbox by EOD after the call
15 minutes on a call · honest read of where the leverage is · proposal lands the same business day.
📊 Live Dashboard
11 channels
SEO · email · social · paid · podcast · webinar · funnel · roadmap
Every channel on one page · target vs actual on every KPI · the source of truth your team checks daily.
👉 Peek the keyword opportunity teaser on the SEO Summary → Competitive Analysis sub-tab — top 5 missing keywords + top 5 lift candidates are visible there. Everything else opens on the call.
What You Get With Damaris
Damaris isn't a hand-off agency. Helping the good guys do better business — selectively, hands-on, with the kind of transparency most agencies actively avoid. Here's what that means in practice for pv magazine USA.
👋
Founder-led, not handed off
Jordyn runs your account end-to-end. No "we'll loop in an associate" after the pitch. Strategy and execution come from the same person who sold you the work.
📊
Live dashboards, not monthly PDFs
You're literally looking at one right now. Every client gets a real-time dashboard like this — daily check-in, no waiting for the deck.
⚡
Solar-industry depth
Built the PowerForward! franchise during our BayWa r.e. tenure. Solar / storage / cleantech isn't a vertical we're learning — it's where we come from.
🎯
Selective roster · real attention
We only take "brands we believe in." Small client list by design — you get real time and real strategy instead of being the 47th account on a junior AM's desk.
🔍
Honest reporting · wins and losses
When April spend produced zero attributed sales for one of our clients, we flagged it openly on their dashboard. We surface the losses; that's the only way to fix them.
★ Active-Client Promise
🛡
No competitors while we're working together
As long as Damaris is engaged with pv magazine USA, we won't take on a competing U.S. solar / storage trade media platform. Your strategy stays yours for the life of the engagement — written into the contract, not just promised verbally.
Head-to-head · how we compare to the agency you're probably thinking of
What matters
Damaris Solutions
Typical agency
Reporting cadence
Live dashboard · check it daily
Monthly PDF deck, delivered late
Who runs your account
Founder · end-to-end
Junior AM after the pitch
Industry knowledge
Solar + cleantech native · BayWa r.e. + PowerForward!
Generalist team learning your vertical
Client model
Selective · brands we believe in
Volume · every account they can close
Reporting honesty
Flags losses + attribution gaps openly
Polished wins · context missing
Channels covered
SEO, paid, social, podcast, webinar · one dashboard
Siloed teams · separate tools · separate reports
Strategy framework
Engage → Educate → Convert across every touchpoint
Channel-by-channel, disconnected
Founder accessibility
Direct line · email, text, call
Account manager filters access
👤
Jordyn Dollarhide · Founder, Damaris Solutions
Marketing strategist with deep solar / cleantech background — former BayWa r.e., builder of the PowerForward! franchise. Mesa, AZ · works nationally.
The detailed roadmap — workstream-by-workstream, with measurement targets and the named-show competitor playbook — is something I'd rather walk you through. 15 minutes on a call and you'll have a tailored proposal in your inbox the same day.
13,191 organic keywords driving 10.2K monthly traffic worth $28.1K in equivalent paid spend. Top-3 ranking on every primary keyword: solar energy news, solar news, solar power news, pv mag. The −17% keyword count and −9% traffic decline over the last reporting period is the headline risk — Month 1 audit will diagnose the cause.
🔍
Organic Traffic
10.2K −9%
Monthly · US
🗝️
Organic Keywords
13.2K −17%
Down from peak · audit Month 1
💵
Traffic Value
$28.1K +36%
CPC-equivalent value of organic
📊
Semrush Rank
172.9K
Higher = stronger globally
Top 5 Organic Keywords
Ranked by share of organic traffic. All in top-3 positions — your foundation keywords.
Keyword
Position
Search Volume
% of Traffic
solar energy news
#1
22,200
28.76%
solar news
#1
3,600
8.75%
solar energy news today
#2
6,600
5.31%
solar power news
#1
2,400
3.10%
pv mag
#1
390
3.06%
Concentration risk: 5 keywords drive ~49% of organic traffic. Diversifying long-tail rankings is a Month 2 focus.
Keyword Intent & Position Distribution
Keyword Intent Mix
64.2% informational — what readers come for. 9.1% commercial = the under-monetized opportunity.
Position Distribution
6.2K keywords sit at #51–100 — the biggest near-page-1 opportunity to lift.
Traffic Source by Country & Branded Mix
Where Traffic Comes From
71.93% U.S. — the geographic concentration the brand is built around.
Branded vs Non-Branded
94.42% of traffic comes from non-branded queries — heavy reliance on SEO discovery.
568 branded searches/month · 2 branded keywords. Brand search growth is a Month 3 KPI — readers searching for "pv magazine usa" directly = strongest signal of recall.
SEO Watch List for Months 1–3
Diagnose the −17% keyword decline — algorithm shift, indexation issue, or content gap?
Lift the 6.2K "near-page-1" keywords (positions 51–100) into top 50 — biggest near-term traffic lever
Reduce concentration risk — top 5 keywords = 49% of traffic. Build out 100+ second-tier rankings
Grow branded search — readers typing "pv magazine usa" is the durability metric
Build out commercial-intent content (9.1% of keywords today) — directly feeds advertiser/lead funnel
★ Competitive Snapshot
SEMrush identifies 8,630 organic competitors. The 5 most directly competitive: pv-tech.org (18% overlap), solarpowerworldonline.com (15%), pv-magazine.com (13%), solarbuildermag.com (9%), and canarymedia.com (7%). Solar Builder is meaningfully smaller — but out-executes on format (named recurring shows, manufacturer-partnership franchises). That's the playbook we recommend importing.
Top 5 Organic Competitors
Competitor
Shared Keywords
Their Total Keywords
Overlap
Position
pv-tech.org
289
8.6K
18%
Direct competitor
solarpowerworldonline.com
452
15.7K
15%
Direct competitor
pv-magazine.com
151
8.8K
13%
Sister brand
solarbuildermag.com
133
5.4K
9%
Format threat ★
canarymedia.com
236
21.4K
7%
Adjacent · climate
★ Solar Builder · Competitor Spotlight
Why Solar Builder gets a closer look
Smaller in reach, but out-executing on format. Their playbook is the one to import.
FORMAT THREAT
Solar Builder has shifted from an editorial-first outlet to a multi-format, video- and audio-first brand built around recurring shows and named manufacturer partnerships. They're winning attention per piece through format + partnership, not through reach. pv magazine USA already has the reach Solar Builder is fighting for.
Solar Builder Radio
A hub of named recurring shows: PowerForward! (BayWa r.e. partnership), The Pitch (manufacturer product walkthroughs), The Buzz (industry headlines).
Co-Produced Sponsorship
Manufacturer partnerships are baked into the editorial concept — not bolt-on display ads. Higher-margin, stickier commercial model.
Video-First Field Reporting
On-camera, conversational takeaways from NABCEP, RE+, etc. Produced once → sliced into video, audio, articles, clips.
Practitioner Tone
Installer-to-installer voice. Reads as peer advice, not press release. Resonates with their EPC core.
Insider note: Damaris built PowerForward! during our team's BayWa r.e. tenure — we know how these franchises are built, sold, and scaled. Same playbook at pv magazine's far larger scale = an immediate competitive moat Solar Builder cannot match in the other direction.
One conversation → video, podcast, audio article, clips
Keyword Gap Analysis · The Big Picture
🎯
Missing Keywords
100+
Competitors rank, you don't
🔥
Addressable Search Volume
3.88M
Total monthly searches in the gap
📈
Near-Page-1 Lifts
9,950
Keywords ranking pos 21–100 worth lifting
💰
Lift Volume Available
1.5M
Monthly searches on pages you already rank for
★ The Story In One Paragraph
Across 100 high-volume keywords your competitors rank for — and you don't — there are 3.88M monthly searches on the table. Most are commercial + informational intent (the kind that feed advertiser pipeline). Separately, 9,950 keywords already in pv magazine USA's index sit at position 21+ with 1.5M monthly searches behind them — these are the fastest near-term wins because the content already exists; it just needs lift. The top opportunities preview below; the full keyword list, content recommendations, and per-keyword competitor analysis are reviewed live on a discovery call.
Top 5 Missing Keywords · Preview
Highest-volume gaps where energysage / cleanenergyauthority / solarbuildermag rank — and pv magazine USA doesn't appear in the top 100.
Keyword
Intent
Search Volume
Difficulty
CPC (USD)
Top-Ranking Competitor
what is solar power
Informational
550,000
61
$4.75
energysage.com · pos 7
solar panels
Commercial / Info
135,000
53
$4.33
energysage.com · pos 7
solar panel cleaning
Commercial
90,500
53
$3.54
energysage.com · pos 35
what is a heat pump
Informational
90,500
44
$0.57
energysage.com · pos 10
home solar panel
Informational
74,000
56
$4.22
energysage.com · pos 7
Pattern: energysage.com rakes in the awareness-stage volume ("what is X", "X panels") because they invested in evergreen, definition-style content. That's a content-suite gap, not an authority gap — pv magazine USA has the domain authority (266.7K backlinks) to outrank them on this terrain.
Top 5 Near-Page-1 Lift Opportunities · Preview
Keywords pv magazine USA already ranks for at position 21–30. Lifting these into the top 10 = quick wins because the content already exists.
Keyword
Current Pos
Volume
Intent
The Move
srp
29
201,000
Navigational
Salt River Project · brand search you're adjacent to
energy storage news today
29
9,900
Informational
Hub-page for BESS news category
ohmconnect
27
5,400
Transactional
Demand-response brand · feature article
first solar solar
26
5,400
Navigational
Brand cluster · refresh existing First Solar coverage
nem 2.0
29
1,000
Informational
Policy explainer — net metering 2.0 in CA
🔒 Locked · Available on the Discovery Call
The remaining 95 missing keywords + 9,945 lift candidates
The complete keyword gap analysis includes the full 100-keyword missing list with per-keyword competitor positions, the 9,950 lift candidates ranked by opportunity score, and an intent-bucketed content recommendation for each. We walk through the top 30 on the call and you leave with a prioritized Month-2 content roadmap.
266.7K backlinks · 11K referring domains. Energysage's content wins by existing; with this much authority, ranking a definition-style article is faster than they'd guess.
⚠ The Real Gap
Awareness-stage content
38% of the missing keywords are pure informational ("what is X"). pv magazine USA has news; competitors have evergreens. The fix is a definition-suite, not a sales pitch.
→ The Move
Lift before you create
9,950 existing pages sit at pos 21+. Two-thirds the volume of the gap, half the work. Lift first, then build new evergreens.
★ Audience Snapshot
B2B trade audience, not consumer. Senior + mid-level professionals, heavily mobile (the group reports ~70% mobile traffic), time-poor, motivated by professional advantage. They subscribe to feel informed and make better commercial decisions. Five distinct segments — one newsletter today, four to five interest streams tomorrow.
📧
Newsletter Subs (group)
~157K
pv magazine global reported · USA share TBD
📱
Social Followers (group)
~505K
Combined LinkedIn / X / Facebook
📲
Mobile Traffic Share
~70%
Group-reported · time-poor B2B readers
🎯
Segment Streams (planned)
4–5
Today: 1 broad list · Month 1 deliverable
The 5 Core Audience Segments
Segment
Who They Are
What They Want From You
🏗 Developers & EPCs
Project developers, EPC firms, installers (utility-scale to C&I)
Market signals, policy shifts, technology that affects bankability and timelines
Cross-sector trends as solar converges with the broader energy transition
Newsletter & Social Growth · Awaiting Live Data
📬
Live audience charts populate here in Month 1
Once we connect your ESP (Mailchimp / SendGrid / etc.) + social analytics, this tab will show: subscriber growth over time, segment breakdown as tagging rolls out, and followers by platform with engagement-rate sparklines. Targets get locked against Month 1 baseline.
★ Backlinks · The Moat
266,724 total backlinks from 11K referring domains — domain authority that's almost impossible to replicate. 93.39% follow links, 87.94% text links. The sister-brand network (pv-magazine.com, .de, .es, .fr, latam) drives a meaningful share. This is the brand's moat — protect it.
🔗
Total Backlinks
266.7K
Across all referring sources
🌐
Referring Domains
11K
Unique sites linking
🖧
Referring IPs
9K
Network diversity
✅
Follow Links
249.5K
93.39% of total · SEO weight
Follow vs Nofollow · Link Types
Follow vs Nofollow
93.39% follow = strong SEO signal · 6.61% nofollow = natural mix
Backlink Types
Text links dominate · image + frame links are healthy mix
Top 5 Referring Domains
Root Domain
Backlinks
Notes
tmia.com
37,186
Industry directory / news syndication
now.solar
25,573
Solar industry aggregator
pv-magazine.de
11,195
Sister brand (Germany)
pv-magazine.com
9,978
Sister brand (global)
rtoinsider.com
8,235
RTO/ISO policy news
Top 5 Indexed Pages
Page
Referring Domains
Backlinks
Homepage · pv-magazine-usa.com/
829
4,176
Homepage (HTTP) · pv-magazine-usa.com/
276
2,634
Solar cost of electricity beats lowest-cost fossil fuel
115
681
World's largest roofing company launches residential solar
110
1,609
"Anytime electricity" from solar available as battery costs plummet
The numbers on this tab are illustrative — they show what your Email Marketing dashboard will display once your ESP (Mailchimp / SendGrid / etc.) and analytics are connected in Month 1. Real performance loads in once Damaris is engaged and the integrations are wired up.
★ Email Marketing Sample · Once Segmentation Is Live
Group reports ~157K newsletter subscribers globally. Today: one broad daily-alert list. Month 2 deliverable: route subscribers into 4–5 interest streams. This is what the dashboard looks like once segmented sends are firing — illustrative targets that get locked against Month 1 baseline.
📧
Total Subscribers
157K +8.4%
Group-level · US share TBD
📬
Sends / Month
62
Daily alert + segment streams
👁
Avg Open Rate
38.2% +4.1 pts
Trade-media benchmark: 28–32%
🖱
Avg CTR
6.4% +2.8 pts
Trade-media benchmark: 2–3%
📈
List Growth (90d)
+12.6K
Net new subscribers
Performance by Segment
5 interest streams once segmentation rolls out. Tradeoff: smaller list, higher relevance — opens and CTR rise dramatically.
Segment
Subscribers
Open Rate
CTR
Click-to-Open
Health
🏗 Developers & EPCs
48,200
42.1%
8.3%
19.7%
Strong
🏭 Manufacturers & Suppliers
31,400
39.8%
7.2%
18.1%
Strong
💰 Investors & Finance
22,100
44.6%
9.1%
20.4%
Strong
🏛 Policy, Utility & Grid
28,700
35.2%
5.8%
16.5%
Steady
⚡ Adjacent Cleantech
18,900
31.9%
4.6%
14.4%
Grow next
Unsegmented (legacy)
7,700
22.4%
2.1%
9.4%
Migrate
The story: Investors & Finance + Developers & EPCs open at 42–45% — that's premium-trade-media territory. The 22.4% open rate on the legacy unsegmented list is what segmentation fixes.
Email Performance Over Time & Top Performers
Open + CTR · Last 12 Weeks
Trend lines show the lift from segmented sends starting Week 6
Top 5 Performing Emails · Last 30 Days
Ranked by clicks · drives Month 3 "content-to-conversion playbook"
Subject Line
Opens
Clicks
"Solar's anytime electricity moment"
42,180
3,847
"BESS deployments hit new quarterly record"
38,920
2,914
"Tax credit guidance — what changed this week"
36,440
2,602
"Utility-scale deal flow — Q2 wrap"
34,180
2,247
"Module supply chain · price signals from Asia"
31,820
1,896
A/B Test Ledger · Month 2 Cadence
Test
Channel
Variants
Winner
Lift
Status
Subject line — emoji vs no emoji
Developers stream
A vs B
No emoji
+11.2% open
Rolled out
Send time — 6am vs 8am ET
Investors stream
A vs B
6am
+6.8% open
Rolled out
Welcome series length · 3 vs 5 emails
New signups
A vs B
5 emails
+22% activation
Rolled out
Signup value prop · "daily" vs "weekly digest"
Site footer
A vs B
—
—
Running
CTA placement · top vs bottom
All streams
A vs B
—
—
Running
Cadence: 1 structured test per channel per week. Every winner logs into this ledger with documented lift; learnings compound into Month 3 scale.
↑ Sample data — illustrative of the Month 2 / Month 3 dashboard state once segmentation + welcome series are live.
📊
⚠ Sample Dashboard · Illustrative Data
The numbers on this tab are illustrative — they show what your Social Media dashboard will display once your LinkedIn / X / Facebook / Instagram analytics are connected. Real follower counts, engagement, and post performance load in once Damaris is engaged.
★ Social Media Sample · Once Engagement Strategy Is Live
pv magazine group reports ~505K combined social followers. Today: broadcast-only (large reach, thin engagement). Month 2 deliverable: shift to engagement — polls, carousels, question-led posts, consistent reply activity. This tab projects what the dashboard looks like once that's running.
📱
Total Followers
505K +6.2%
LinkedIn + X + FB + IG combined
👁
Impressions / Month
2.8M
All platforms
💬
Engagement Rate
3.4% +2.1 pts
vs 1.3% pre-shift baseline
🎯
Click-Through to Site
42.6K
Monthly from social
Performance by Platform
LinkedIn
The B2B Powerhouse
Top platform
Followers
218K
+8.4%
Engagement
5.1%
+3.2 pts
Posts/Wk
12
target 10–14
Where the B2B audience actually engages. Strategy: thought leadership + question-led posts + manufacturer partnership announcements.
"Solar beat lowest-cost fossil — without subsidies" (carousel)
LinkedIn
312K
18,420
4.8%
"BESS deployments: 5-year trajectory" (poll)
LinkedIn
189K
11,840
3.1%
"Tax credit changes — quick read"
X
98K
4,210
2.7%
RE+ 2026 floor reel · day 1
Instagram
82K
5,340
3.9%
"Anytime electricity" explainer video
Facebook
144K
3,820
1.6%
Engagement Trend · Broadcast → Community Shift
Month 1 baseline (broadcast model) vs Month 2–3 (engagement model). The lift visualizes the strategic pivot.
↑ Sample data — illustrative of the Month 2 / Month 3 state once the engagement strategy is running.
📊
⚠ Sample Dashboard · Proposed Program + Illustrative Performance
SEMrush confirms pv magazine USA is at $0 paid spend today — that part's real. Everything else on this tab (the 4-campaign structure, budget shares, target CPCs, projected conversions) is the proposed Month-2 program with illustrative performance numbers. Real spend, clicks, and conversions load in once campaigns launch.
★ Paid Ads · Currently Zero Spend
SEMrush confirms 0 paid keywords, $0 traffic value from paid. That's intentional — the SEO foundation is strong. But there's a strategic opportunity to defend brand search, target high-intent competitor terms, and run LinkedIn lead-gen for advertiser pipeline. This tab is the proposed program structure — to launch in Month 2 once the funnel can absorb the traffic.
💰
Current Spend
$0
No active campaigns
🚀
Proposed Test Budget
$5–8K
Monthly · Month 2 launch
🎯
Recommended Campaigns
4
Brand · Competitor · LinkedIn · Retarget
🔗
Target CPC Range
$1.40–4.20
Trade-media keyword benchmarks
📈
Target Newsletter Signups
600–900
First 90 days from paid
Proposed Campaign Structure · Month 2 Launch
Four campaigns, each with a clear job. Budget weighted toward the campaigns that feed the funnel directly.
Campaign
Channel
Objective
Budget Share
Target CPC
Job to be Done
🛡 Brand Defense
Google Search
Brand visibility
15%
$1.40–2.20
Own "pv magazine usa" terms — keep competitors off your brand SERP
Re-engage site visitors who didn't subscribe · push gated assets
Note: Why no Google Display? Display performs poorly for trade-media B2B — better to invest the same dollars in LinkedIn where the audience is identifiable by title + company.
Sample Performance Dashboard · Month 2 State (Illustrative)
Spend Distribution by Campaign
LinkedIn Lead Gen takes the largest share — it's the most direct path to qualified subscribers
Conversions by Campaign
Sample projection — locks against real numbers once campaigns are live
LinkedIn drives 67% of the conversions on 45% of the budget — that's the channel mix to lean into for Month 3 scale.
↑ Sample data — illustrative of the Month 2 / Month 3 state once paid campaigns launch.
📊
⚠ Sample Dashboard · Illustrative Data
The numbers on this tab are illustrative — they project what your Podcast dashboard will display ~6 episodes into the Month 2 named-show pilot. Real episode downloads, listener data, and sponsorship pipeline load in once the franchise launches.
★ Podcast Sample · The Named-Show Pilot
This is the Solar Builder format playbook applied at pv magazine's scale. Month 2 pilots a flagship video-first franchise + a co-produced manufacturer series. Month 3 scales whichever wins. This tab projects what the dashboard looks like 6 episodes in — the same format Solar Builder Radio uses, but with your reach advantage.
🎙
Episodes Published
6
Across 2 shows · Month 2 launch
⬇️
Total Downloads
42.8K
Audio + video plays combined
⏱
Avg Listen Duration
28m 14s
Trade-podcast benchmark: 18–22m
🌍
Listener Reach
18.4K
Unique listeners · 38 countries
💼
Sponsorship Inquiries
11
From show debut · 4 closed
Shows in Production · The Franchise Slate
Flagship · Monthly
The Megawatt
Long-form business interviews with U.S. solar + storage leaders
Live · S1
Episodes
4
Avg DLs
8.4K
Sponsor
Open
CEO + senior-leader interview format · published as video, podcast, audio article, and clipped for social.
Co-Produced · Bi-Weekly
Module to Megawatt
Manufacturer-partnership series · technology deep-dives
Pilot · 2 sold
Episodes
2
Avg DLs
5.2K
Revenue
$48K
PowerForward!-style structure · manufacturer is part of the editorial concept, not a banner ad. Higher-margin, stickier program.
Top Episodes by Downloads
Episode
Show
Downloads
Avg Listen
Completion
Sponsor
"Anytime electricity is here" — w/ analyst
The Megawatt
10,840
32m 04s
78%
Open inventory
"Bifacial in the field" — manufacturer deep dive
Module to Megawatt
6,420
28m 18s
72%
Sponsored
"Tax credit reality check" — w/ policy lead
The Megawatt
8,180
29m 47s
74%
Open inventory
"Tracker innovation — 2026 outlook"
Module to Megawatt
4,020
26m 12s
69%
Sponsored
"BESS deployments — what the data says"
The Megawatt
7,640
31m 22s
76%
Open inventory
"Module supply chain — Asia signals"
The Megawatt
5,700
27m 14s
71%
Open inventory
Listener Geography & Platform Mix
Top Listening Countries
U.S. dominates — but the global pv magazine network bleeds in via the sister-brand audience
Platform Split
Apple Podcasts still leads B2B trade · Spotify rising · YouTube for the video cut
Sponsorship Pipeline · Co-Produced Series
Sponsor
Show / Episode
Status
Deal Value
Notes
[Manufacturer A]
Module to Megawatt · Ep 1
Aired
$24K
Bifacial deep-dive · over-delivered on downloads
[Manufacturer B]
Module to Megawatt · Ep 2
Aired
$24K
Tracker series · sponsor renewed for Q2
[BESS company]
Module to Megawatt · Ep 3
Booked
$28K
Storage focus · airs in 3 weeks
[Inverter manufacturer]
The Megawatt · Ep 5
In negotiation
$32K
Title sponsor proposal · larger format
Pipeline value: $108K booked + $32K in negotiation across the next 3 months. That's the higher-margin sponsored-content franchise Solar Builder is monetizing — at your scale.
↑ Sample data — projects the dashboard state 6 episodes into the Month 2 pilot.
📊
⚠ Sample Dashboard · Illustrative Data
The numbers on this tab are illustrative — webinar titles, sponsor names, registration counts, attendance rates, and pipeline values are placeholders that show what your Webinar+ dashboard will look like once measurement is formalized in Month 3. Real performance loads in once we connect your webinar platform + sponsor reporting.
★ Webinar+ Sample · The Existing Franchise, Better Measured
Webinar+ is an existing strength — the roadmap calls it out as one of the platform's signature franchises. Today: strong attendance, light measurement of what happens after the live event. Month 3 deliverable: tighten the registration-to-attendance funnel, package sponsor performance into a one-page narrative, and add post-webinar nurture so on-demand views convert. This is the dashboard once that's running.
🎥
Webinars Hosted · Lifetime
142
~24/year · existing cadence
📝
Avg Registrations
1,840 +12%
vs trade-media benchmark ~1,200
🎬
Live Attendance Rate
42.8% +5 pts
Benchmark: 35–40%
▶️
On-Demand Views (90d)
68% +18 pts
% who watch within 90d of live
🎯
Lead-Quality Conv. Rate
7.2%
Attendee → sales-qualified inquiry
Recent Webinars · Last 6 Months
Webinar
Date
Sponsor
Registrations
Live Attended
Att. Rate
On-Demand 30d
Anytime electricity · BESS economics 2026
May 14
Sponsored
3,420
1,584
46.3%
1,180
Tax credit transition · what changed, what's next
Apr 23
Sponsored
2,980
1,372
46.0%
1,040
Utility-scale interconnection · 2026 outlook
Apr 09
Open
2,140
896
41.9%
820
Tracker innovation · bifacial + tracking gains
Mar 26
Sponsored
1,860
784
42.2%
680
Storage + solar · co-location economics
Mar 12
Sponsored
2,240
988
44.1%
912
Policy roundtable · IRA implementation
Feb 27
Open
1,640
704
42.9%
624
Pattern: Sponsored topics consistently outdraw open topics by ~20–30%. The sponsor brings their own audience pull + co-promotion — every sponsor we onboard expands total reach, not just splits it.
Registration → Attendance → Lead Funnel
The Webinar Funnel · Average Per Event
Drop-off at each stage · Month 3 work targets the biggest leak (live attendance + on-demand → lead)
Registration by Audience Segment
Which streams convert best to live attendance — drives editorial topic selection
Sponsor Performance · Aggregated · Last 12 Months
The advertiser-facing one-pager. Each sponsor's webinar(s) rolled up into a single performance card · the data Sales takes into renewal conversations.
Sponsor
Webinars
Total Registrations
Total Attended
Avg Engagement Score
Booked Renewal
[Inverter Manufacturer A]
4
9,820
4,360
8.4 / 10
Q3 booked
[BESS Manufacturer B]
3
7,140
3,180
8.1 / 10
Q3 booked
[Module Manufacturer C]
3
5,820
2,460
7.6 / 10
Renewal pending
[Software Platform D]
2
3,420
1,540
7.2 / 10
Renewal pending
[Tracker Manufacturer E]
2
3,860
1,640
7.9 / 10
Q4 booked
Sponsored total · 14 webinars
14
30,060
13,180
7.9 avg
$320K renewed
Engagement score blends live attendance %, avg minutes watched, Q&A questions submitted, and on-demand viewing — a single number Sales can show advertisers. 8+ scores predict renewal; sponsors at 7.5 or below get a structured follow-up plan in Month 3.
Active Pipeline · Sponsor Inquiries & Bookings
Status
Count
Pipeline Value
Notes
Booked · Live in 90 days
6
$148K
Production calendar locked through August
In contract / IO sent
4
$98K
Awaiting countersignature
In conversation
9
$216K
Pitched · awaiting topic approval
Inbound · new this month
5
~$120K est.
From the gated quarterly report referrals
Total pipeline: $462K + $120K inbound estimated = ~$582K active. This panel becomes the standing weekly check-in with the Sales team in Month 3.
↑ Sample data — illustrative of the Month 3 dashboard state once webinar funnel + sponsor reporting are formalized.
★ The Funnel We're Building
Today: anonymous reader arrives, reads, leaves. No deliberate ladder to known subscriber → engaged segment → registrant → commercial lead. This tab tracks the 4-stage funnel as we build each step in Months 1–3.
📧
Email Open Rate
—
Month 1 baseline pending
🖱
Email CTR
—
Month 1 baseline pending
💬
Social Engagement Rate
—
Target: 2× baseline by Month 3
🎯
Visitor → Subscriber
—
Target: +25% relative by Month 3
The 4-Stage Conversion Funnel · Status
Stage 1
Anonymous Visitor
SEO discovery · 10.2K/mo
Live
Stage 2
Known Subscriber
Newsletter signup · single broad list today
Needs segmentation
Stage 3
Engaged Segment
Tagged into interest stream · receives nurture
Build Month 2
Stage 4
Commercial Lead
Registrant / inquiry / advertiser pipeline
Build Month 3
Active A/B Tests · Awaiting Month 2
🧪
Testing program kicks off Month 2
Once baselines are locked, the A/B test ledger populates here: subject lines, send times, signup-page value props, social creative formats. One structured test per channel per week, with status, winner, and lift logged for each.