Stop buying shared leads. Own the homeowners ready to go solar.
Exclusive leads from your own ads, landing page and past customers, handed to your team in minutes, with every signed contract traced back to the dollar that produced it.
$2,399
Per month · all-in management
$104,050
Mohave Solar sales · 6 weeks
▲ 99%
JAM Roofing revenue · 2026 YTD
Oct 9
Sign by to onboard this fall
How the program works
01 · Past customers
Referrals + battery add-ons
Email and SMS to your installed base. The cheapest new business you'll ever get.
02 · Meta ads
Homeowners in your area
Short video ads, one offer at a time: lower bills, backup power, or financing.
03 · Landing page
Qualified before you call
Homeowner? Bill size? Roof? Renters and tire-kickers are filtered out up front.
04 · Handoff
Your CRM in under 5 minutes
Tagged by source, sent only to you. We help set up the speed-to-lead routine.
05 · Your closers
You run the appointment
We feed what comes up on calls back into the ads so leads arrive better informed.
06 · Scoreboard
Cost per signed contract
Revenue and CAC by source on a live dashboard. Budget follows what signs.
Highlight · JAM Roofing
Medford, OR · two flat years, then this
$2,907,384
Revenue Jan 1 – Sep 24, 2026, already more than all of 2024 or 2025, from almost the same number of leads. A family-run contractor whose small sales team calls every lead, just like most solar shops.
2024
$1.52M
2025
$1.46M
2026
$2.91M
Same Jan–Sep period each year
6.3×
Aug–Sep revenue vs 2025 · since new site
$506,461
Website-form revenue YTD · ▲ 205%
$9,044
Revenue per website lead · ▲ 96%
$4,870
Revenue per lead, all sources · was $2,489
Organic only (website rebuild, SEO, Google Business Profile, social). JAM's Meta ads are just launching and aren't in these numbers. Figures from JAM's CRM export, Sept 24, 2026.
Solar results · Mohave Solar
Lake Havasu City, AZ · first six weeks
Same program: a conversion-built site plus Meta ads. Aug 10 – Sep 21, 2026, from their live lead tracker.
$104,050
Sales closed
29.8×
Return on marketing
$40.86
Meta cost per lead
29
Leads · site + ads
$34,683
Avg contract
$1,163
All-in CAC
Three sales: a $48,950 referral that converted through the new site, a $37,600 install that started in the AI chat, and a $17,500 battery retrofit from a service call. 21 of 29 leads are still open.
Mohave · Battery Add-On ad
Tap to play
Video we produce
Solwel · Backyard Solar · hero film
Shot, cut and delivered by Damaris.
Shot by Katie, our in-house videographer, in Houston this September. One shoot day gives you a website hero loop, vertical ad cuts and stills. We'd do the same with Sunshine Power's crews and installs.
Purelight Power · @purelightpower
An Oregon solar brand whose Instagram our videographer and strategist built from scratch. The feed is reel-first, with drone and on-site cuts of real crews on real roofs. Every post came from footage of the actual business. It's the same kind of install content we'd make from Sunshine Power's jobs.
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram. Hover to pause the scroll.
Your package
One monthly retainer covers the full program above, managed by us. There's no setup fee.
Recommended
Monthly · we run it
Residential Solar Engine
$2,399/ month
Meta ads, landing page, video creative, past-customer campaigns and CAC tracking
The full six-step program above. Leads only turn into installs when they arrive steadily and every signed contract is traced back to its source, so all of it is included.
Meta ads management: residential solar and battery campaigns in your service area, with testing and daily optimization
Landing page with qualifying questions, plus phone-verified instant forms, built and maintained by us
Video ad creative: scripts, filming (remote or on-site), editing and new variations every month
Past-customer campaigns: email and SMS sequences for referrals and battery add-ons
CRM handoff and speed-to-lead setup so every lead reaches your team in minutes
CAC and revenue reporting by source in your live dashboard
Bi-weekly strategy calls covering results and next steps
Direct access to Jordyn and the team by phone, text or email
A full solar marketing team, for less than one in-house hire.
Commitment
90 days to prove it, then month to month
The program starts with a 90-day commitment. That's enough time to build the page, run the past-customer sequence, test ad creative and see signed contracts come through. After that it's month to month.
One installer per market
We're exclusive. Once Sunshine Power signs, we won't take on another residential solar installer in your market. The leads, ad accounts and data are yours alone.
Onboarding timeline · please read
Onboarding pauses after the week of October 5
Jordyn is getting married in mid-October and will be out of the country for three weeks, then at RE+ in Las Vegas. If Sunshine Power signs by Friday, October 9, we onboard right away and campaigns can be live before the holidays. If you need more time, that's fine. Onboarding would start after RE+ wraps in late November, at the same rate.
Sign by
Fri, Oct 9
Onboarding pause
Mid-Oct → late Nov
Onboarding resumes
After RE+ Las Vegas
Billed separately
These never go through us, so you always know exactly what the retainer pays for.
Ad spend is paid directly to Meta on your own card. We'll agree on a starting budget together during onboarding, and you can change or pause it anytime.
Email and SMS sending costs, if your CRM charges per message, stay on your account.
Videographer travel for on-site shoots is billed at cost plus a 5% admin fee and approved by you before anything is booked. Remote phone filming has no travel cost.
Software you already use, like your CRM and website hosting, stays on your accounts.
A partner, not a vendor
We work like your in-house marketing team
We don't sell leads, and we aren't transactional. We won't deliver a report and disappear for weeks. You get the availability and commitment of an in-house marketing team at a lower cost than hiring one.
Access
A direct line
You work with Jordyn and the team directly, not through an account manager. Bi-weekly calls, plus phone, text or email anytime in between.
Team
Specialists on every piece
Jordyn leads strategy and paid media. McKinley runs social and content. Katie is our in-house videographer. Jacob handles operations and reporting. Web and landing pages are built in-house.
Ownership
Everything stays yours
Ad accounts, pixels, pages, email lists, creative files and data all live in Sunshine Power's accounts. If we ever part ways, you keep all of it.
Solar
Seven years in this industry
Jordyn came from FranklinWH and Purelight Power before starting Damaris. You won't have to explain net metering, financing or FEOC to us.
Proven
$15–$41 cost per lead
That's the range we see on Meta for solar and storage, from $15 in the best markets to Mohave's $40.86 for phone-verified leads. Lead sellers routinely charge well over $100 for a shared one.
Honesty
We tell you what isn't working
If a campaign isn't hitting its CAC target, the dashboard shows it and we bring it up first, along with what we're changing.
More results from live clients
More real numbers taken directly from reporting dashboards.
Solar · paid ads · Jordyn's track record
Purelight Power
Southern Oregon → 5 states in 2 years
↑400%
Lead volume
21×
Return on ad spend
$40
CPL · 1,250+ leads / mo
$485
Customer acquisition cost
Jordyn was Purelight's original ad buyer. It's the Meta-first, CAC-tracked approach we'd run for Sunshine Power.
Paid ads · closed-loop revenue
Brightwood Collision
Mesa, Arizona · high-ticket service · running since Jun 2025
$341,614
Attributed revenue · 14 months
83
Closed jobs · full attribution
10.77×
Loaded ROAS · $31,722 invested
$382
Loaded CAC
Every closed job is matched to the ad that produced it. That's the CRM tracking we'd set up for Sunshine Power.
Solar · organic content
Prometheus Power
Texas · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
Our Texas installer. Past-customer battery campaigns are a core part of their program.
Paid ads · Meta · video-first
It's Bin Cleaned
Salem, Oregon · 16 days, one creative, one landing page
$9.28
Cost per lead · 16-day campaign
48
Leads · $445 spend
~16%
Lead → paying customer
$51
Ad-only CAC · beat $75 goal
One strong offer, phone-style video and a single-CTA landing page, judged on cost per paying customer.
Sites and landing pages we've built
Your landing pages are built to the same standard as these, including two for a solar brand.
🔒 solwel.com · Backyard Solar
Solwel · Backyard Solar
Solar · direct to consumer
A consumer solar site built image-first around the hero film above, with plain-language product pages and a checkout path for homeowners and renters.
This link becomes Sunshine Power's dashboard. Once we start, it holds your campaigns, past-customer sequences, pipeline and the tasks we're working on, always up to date. Mohave's six-week numbers above come from exactly this kind of dashboard.
Meta ads
Spend, leads and cost per appointment by campaign
Past customers
Email and SMS sends, referrals and battery add-ons
Pipeline
Leads → contacted → appointments → signed contracts
CAC
Cost per signed contract and revenue by source
Getting started
1
Review this proposal and decide · by Friday, Oct 9
Questions are welcome by phone, text or email. We're also happy to introduce you to a current solar client before you sign. Once you say yes, the agreement goes out the same day.
Sunshine Power + Jordyn
2
Onboarding call
We'll collect access to Meta Business Manager, your CRM and past-customer list, and your website, then agree on a starting ad budget, the first offers and the first shoot.
Sunshine Power → Jordyn
3
Weeks 1–2 · Page, handoff, past-customer sequence
The landing page is built, the CRM handoff is tested end to end, and the email/SMS sequence goes out to your past customers first because it's the fastest win. The first Meta campaigns launch right behind it.
Damaris team + Sunshine Power
4
Weeks 3–12 · Test, shoot, scale
New video hooks every month, weekly budget moves toward the cheapest signed contracts, and bi-weekly calls to go over the numbers together.
Damaris team
5
Day 90 · Review the numbers together
We review cost per signed contract and revenue by source, then decide together whether to scale, adjust or stop.
Jordyn + Sunshine Power
Summary
Line item
Residential Solar Engine
Meta ads management(residential solar + battery)
✓
Landing page + phone-verified instant forms
Built + managed
Video ad creative(remote or on-site filming, editing)
✓
Past-customer email + SMS campaigns
✓
CRM handoff, speed-to-lead setup, CAC tracking
✓
Live dashboard + bi-weekly calls
✓
Monthly retainer
$2,399 / mo
Term
90 days, then month to month
Ad spend (paid directly to Meta)
Separate · set together
Videographer travel
At cost + 5% · approved first
Next
Let's put Sunshine Power in front of homeowners who are ready.
Reply with a yes and the agreement goes out the same day. Sign by Friday, October 9 and we onboard right away, so campaigns can be live before the holidays. Otherwise we'll pick it up after RE+ in late November at the same rate.
