Marketing & Digital Strategy Proposal · August 2026
Taking Sweet Sips Online —
Love. Laugh. Lemonade.
Congratulations on being named Southern Oregon's Best Food Truck in both 2024 and 2025 — no small feat in a region known for its passionate food culture. Sweet Sips has already proven it can win over a crowd face-to-face. Now it's time to bring that same energy online.
01 · The Opportunity
A Built-In Stage, Wide-Open Digitally
Medford's food truck scene has grown rapidly — and the Rogue Valley's event calendar gives Sweet Sips a built-in stage most brands would kill for.
Proven Product
2× Best Food Truck
Southern Oregon's Best Food Truck two years running (2024 + 2025). A product that wins crowds in person, photographs beautifully, and has a brand voice — Love. Laugh. Lemonade. — ready to travel.
Built-In Stage
The Rogue Valley Calendar
Pear Blossom Festival, Oktoberfest, and the Thursday Growers Market — named one of the 10 best farmers markets in the nation by USA Today. Sweet Sips already has the venues; the content practically shoots itself.
The Gap
No System — Yet
449 Instagram followers and a proven product, while most competitors have little to no digital presence. What's missing is a system: consistent content, paid amplification, a website that works around the clock, and a local influencer strategy.
You already have the foundation. What's missing is the system that turns first-time sippers into loyal fans — and that's exactly what this retainer builds.
02 · What's Included
One Retainer. Everything Handled.
A full-service digital marketing retainer for a single monthly investment of $1,500 — built to grow brand awareness across Southern Oregon, drive traffic to your stand, and turn first-time sippers into loyal fans.
📱
01
Social Media Management
Instagram, Facebook & TikTok — 3–4 posts/week + daily Stories on event days, full content calendar & strategy.
🎬
02
Videography & Travel
On-location videography & photography — travel to your events and markets included. No extra cost for shoots, ever.
🎯
03
Paid Ad Management
Meta + TikTok campaigns with a recommended $500/mo budget paid directly by you — transparent and in your control.
🤝
04
Influencer Marketing
Strategy + outreach to Southern Oregon mom micro-influencers — the trusted local voices who drive purchasing decisions.
$2,500$0 BONUS
Custom Website — design, build & hosting included at no charge when bundled with this retainer. Our way of investing in a brand we believe in. Plus monthly performance reporting and a 30-minute strategy call, every month.
03 · See the Work
What Our Videography Looks Like on the Feed.
An example from Purelight Power — the solar brand our videographer + strategist built out on Instagram. Reel-first content, warm color story, drone + on-site cuts. Same team that would shoot Sweet Sips at every market and festival. Hover to pause the scroll.
Purelight Power · @purelightpower
Reel-first Instagram strategy paired with paid ad management. Every post on the right came from an actual on-location shoot — the mockup scrolls the real @purelightpower feed captured Aug 5, 2026.
$180M
Revenue growth · 16 months
Reels
Primary content format
Field
On-location videographer
Full
Ad management + strategy
9:41●●● 5G 100%
Purelight Power
Power Your Future.
👇 Find out if your roof qualifies 🏠
www.purelightpower.com
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram
03B · Proven Results
Same Team. Real Numbers.
Paid and organic, four live Damaris clients — every dollar and every view measured. This is the engine we'd bring to Sweet Sips.
Meta Ad Flight · Jul 12 – 27, 2026
Its Bin Cleaned
Salem, Oregon · bin cleaning · 16 days, one creative, one landing page
$9.28
Cost per lead · 16-day flight
~16%
Lead → paying customer
$51
Ad-only CAC · beat $75 goal
Another Oregon small business, another local audience — same playbook we'd run for Sweet Sips: tight Rogue Valley geo, one strong offer, video-first creative.
14 Months · Same $1,500/mo Retainer
Brightwood Collision Center
Mesa, Arizona · body shop · running since Jun 2025
$341,614
Total attributed revenue · 14 mo
83
Closed jobs · full attribution
10.77×
Loaded ROAS · $31,722 invested
$382
Loaded CAC · beat every carrier
That's $10.77 back for every $1 in (retainer + ad spend combined) — proof the model compounds when marketing is treated as a pipeline, not a cost center.
Organic Social · IG + FB + LinkedIn
Prometheus Power Solutions
Southern Oregon solar · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
Month one to month two of Damaris content — same strategist + videographer behind this proposal. A brand as photogenic as Sweet Sips starts further ahead than solar panels did.
Organic Social + Local · $0 Ad Spend
JAM Roofing
Mesa, Arizona · roofing · organic-only engine
+1,120%
vs prior 30-day period
~1,010
Local actions · $0 ad cost
One POV reel reset the discovery curve; a second hit matched it two weeks later. Repeatable, and $0 in ad spend — a food-truck event calendar feeds this motion every single week.
Transparency: Sweet Sips gets the same reporting — impressions, reach, engagement, and cost-per-result — every month, with a 30-minute strategy call to review what's working.
04 · Social Media Strategy
Built Around What Makes Sweet Sips Magnetic
Vibrant colors, feel-good energy, and a product that photographs beautifully. We'll manage Instagram, Facebook & TikTok with 3–4 posts per week plus daily Stories during event days — all content created on-site, with videography and travel included.
🍋
Behind the Scenes
Prep, recipes in progress, Heather's personality and story — the human side that turns customers into fans.
🎪
Event Hype & Recaps
Countdowns, live coverage, crowd reactions — so followers know exactly where to find you every week.
🥤
Product Spotlights
Seasonal flavors, fan favorites, new menu drops — the drinks are the hero, shot like they deserve.
🏘️
Community Features
Customer shoutouts, local business collabs, and Southern Oregon pride — the tight-knit community energy that got you two Best Food Truck wins.
🎥
Reels & TikToks
Trending audio, satisfying pour shots, day-in-the-life content — the short-form formats that actually reach new audiences in 2026.
05 · Paid Advertising
Three Objectives. Every Dollar Tracked.
Campaigns across Meta (Instagram + Facebook) and TikTok with a recommended starting budget of $500/month, paid directly by you to the platforms — transparent and in your control.
01
Awareness
Geo-targeted video ads reaching families and foodies within 25 miles of Medford — built from real on-location footage, not stock.
02
Event Traffic
Boosted posts and countdown ads before major events — Pear Blossom, Oktoberfest, and the Thursday Market — so the line starts before you open.
03
Follower Growth
Engagement campaigns designed to build your audience past 1,000 followers in the first 90 days — from today's 449.
Reporting: a monthly performance report covering impressions, reach, engagement, and cost-per-result — plus a 30-minute strategy call to review what's working and plan the month ahead.
06 · Influencer Marketing
The Moms of Southern Oregon
Moms drive 70–80% of household purchasing decisions — and in Southern Oregon's tight-knit communities, word-of-mouth from trusted local voices carries enormous weight. Our strategy centers on mom micro-influencers (1K–15K followers) across the Rogue Valley.
- Identification — a roster of 10–15 local mom creators in Medford, Ashland, Grants Pass, and surrounding areas who align with Sweet Sips' brand
- Outreach & gifting — complimentary drinks at events in exchange for Stories, Reels, and posts tagging @sweetsips541
- Ongoing relationships — monthly collaborations with 2–3 top-performing creators for sustained visibility
- Event amplification — influencers invited to cover your presence at festivals and markets, creating authentic content that reaches their audiences
- UGC library — all influencer content can be repurposed for your own social channels and ads, multiplying the value of each partnership
Micro-influencers often partner for product and experience rather than large fees — cost-effective, authentic, community-driven buzz that paid ads alone can't replicate.
07 · Your Website · Included Free
A Digital Home Base That Works 24/7
A mobile-first website designed and built by Damaris — a $2,500 value, included at no cost as part of this retainer. Hosting is covered for the duration of our engagement.
🏆
Homepage
Your brand story, award wins, and signature drinks front and center.
📖
Menu Page
Photos and descriptions of your current offerings, always up to date.
📅
Events & Schedule
So customers can find you at upcoming markets and festivals, every week.
🎉
Catering & Booking
An inquiry form for private events — a whole revenue stream most food trucks never tap.
📲
Social Integration
Latest Instagram posts pulled in automatically — the site stays fresh without lifting a finger.
🔍
Local SEO
Optimized for searches like "lemonade Medford Oregon" and "food trucks Southern Oregon."
08 · Investment
Your Monthly Investment
One flat retainer, one recommended ad budget, and a website on the house. No surprises.
| Item |
Monthly |
Full-Service Retainer
Social media management, content creation, ad management, influencer strategy, videography & travel |
$1,500 |
Custom Website
Design, build & hosting |
$2,500 value$0 |
Recommended Ad Spend
Paid directly to Meta & TikTok — transparent and in your control |
$500 |
| YOUR TOTAL MONTHLY INVESTMENT |
$2,000 |
$1,500 retainer + $500 recommended ad spend. Website included at no additional charge.
09 · Terms
Simple, Fair, Month-to-Month After 3
- Minimum commitment: 3 months. After the initial term, the agreement continues month-to-month with 30 days' written notice to cancel.
- Payment: due on the 1st of each month via invoice. A 50% deposit is required to begin work in month one.
- Ad spend: billed separately by the advertising platforms (Meta, TikTok). We recommend starting at $500/month and scaling based on results.
- Website: included at no charge for the duration of the retainer. If the retainer is discontinued, website hosting transfers to the client at standard hosting rates.
- Content ownership: all original content (photos, videos, graphics) created during the engagement belongs to Sweet Sips.
10 · Timeline
From Signature to Sipping Season
1
Week 1 · Kickoff
Align & Launch Prep
- Kickoff call — brand voice, content style, and your upcoming event schedule
- Website build begins immediately
- First content calendar drafted
2
Weeks 1–2 · Go Live
Social & Ads Launch
- Social media and ad campaigns live within the first two weeks
- First on-location shoot at your next event or market
- Influencer roster research begins
3
Weeks 3–4 · Website
Site Launch
- Website target launch within 3–4 weeks
- Local SEO live — "lemonade Medford Oregon" and beyond
- First influencer gifting outreach in market
4
Day 90 · Milestone
Past 1,000 Followers
- Follower-growth target: past 1,000 in the first 90 days
- Three monthly reports + strategy calls delivered
- Influencer collabs running monthly — UGC library growing
11 · Next Steps
Let's Make It Happen, Heather.
If this feels like the right fit, here's how we get started.
1
Sign & Return
Sign this proposal and return it to jordyn@damarissolutions.com.
2
Kickoff Call
Align on brand voice, content style, and your upcoming event schedule.
3
Website Build
Begins immediately — target launch within 3–4 weeks.
4
Go Live
Social media and ad campaigns live within the first two weeks.
WE'RE EXCITED TO HELP SWEET SIPS GROW · DAMARIS SOLUTIONS
