Marketing Partnership Proposal · August 5, 2026
Building the Tasty Nates
Brand — The Bite That Bites Back.
A hands-on partnership — consultative strategy, in-house videography, organic-first growth, and website + SEO — designed around the humor-forward brand direction and the reality of snack-shelf margins.
01 · Understanding Your Needs
Where Tasty Nates Stands Today
From our discovery call: a strong vision + reliable internal team, held back by content quality gaps and the wrong marketing tools for snack-shelf economics.
Gap 1
Content Quality
Photography + video need better lighting, framing, audio. The current posts feel like "someone at the office got the phone out" — not like a brand that belongs on a national shelf next to Gorillo's.
Gap 2
Brand Positioning
You want the humor + personality of Gorillo's Pickles without losing product credibility. That's a tone problem — solvable with the right creative direction + a content library that's actually funny.
Reality
Margin + Channel Fit
At $6.99–$7.99/bag, Google Ads doesn't math. Organic-first + strategic Meta boosting + retail-specific micro-influencer seeding is the channel mix that fits snack-brand unit economics.
The vision is right. What's missing is the production quality + strategic direction to bring it to life consistently — and the discipline to run a channel mix that respects your margins.
02 · Our Approach
Embed, Elevate, Don't Replace.
Your internal social hire is reliable. We're not swapping them out — we're feeding them better assets and clearer direction. A 60-day transition window lets us prove the hybrid model before you commit to a bigger shift.
01
Strategic Direction, Not Just Execution
Damaris owns content calendars, campaign concepts, brand voice, and performance analysis. Your internal team runs the daily execution with our playbook. Same headcount — meaningfully higher output.
02
Real Production Quality
In-house videographer with a full kit, available to travel to retail (Kroger, Fred Meyer) + production facilities. A quarterly library of professional stills + video your team can pull from every week.
03
Right Channels for the Margin
Organic-first + Meta boosting + Hummingbirds-style micro-influencer seeding. No wasted Google Ads spend on a $7 bag. Proven approach across other low-ticket consumer brands.
We embed into your business as a partner — not sit outside it as a vendor. Flexibility + transparency + the ability to pivot as your funding + priorities evolve.
03 · See the Work
What Our Videography Looks Like on the Feed.
An example from Purelight Power, the solar brand our videographer + strategist built out on Instagram — reel-first content, warm color story, drone + on-site cuts. Hover to pause the scroll.
Purelight Power · @purelightpower
Reel-first Instagram strategy paired with paid ad management. Same team we're proposing for Tasty Nates — different vertical, same production discipline. The mockup on the right is a scrolling recreation of the actual profile feed style.
$180M
Revenue growth · 16 months
Ads +
Marketing strategy · full-service
Reels
Primary content format
Field
On-location videographer
9:41
●●● 5G 100%
Purelight Power
Power Your Future.
👇 Find out if your roof qualifies 🏠
www.purelightpower.com
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram
04 · Scope of Work
Five Pillars · Tailored per Tier
Every service below is included in the retainer. No per-project add-ons — you pick the tier, we execute end-to-end.
🧠
01
Strategy & Consulting
Content calendars, brand voice, campaign concepts, and monthly performance analysis. Direction for your internal team.
🎬
02
Videography & Content
In-house videographer with full kit. Retail + facility shoots, product cuts, lifestyle, short-form reels. Growing library each quarter.
📈
03
Organic Growth Strategy
Cross-platform content cadence, Meta boosting, Hummingbirds-style micro/nano influencer seeding at retail locations.
🌐
04
Website & SEO
Additional pages, chatbot integration, on-page SEO for product + story pages, ongoing organic-discovery optimization.
05 · Paid Ad Management · Tier 1 only
Targeted Facebook + Instagram ad campaigns designed around your margins and audience. No Google Ads — cost-prohibitive for a $7 bag. Well-structured social campaigns with measurable returns. Included in the full-service tier.
05 · Investment
Two Retainer Tiers · Scale with You
Pick the tier that fits your current stage + funding runway. Move between tiers as needed — no long-term lock-in.
Tier 1 · Full-Service
The Full Partnership
$3,500 / mo
Everything · paid ads included
- ✓ Social Media Strategy & Consulting
- ✓ Professional Videography & Content
- ✓ Paid Ad Management (Facebook / Instagram)
- ✓ Website Optimization & SEO
- ✓ Custom Analytics Dashboard
- ✓ Monthly Performance Reporting
Tier 2 · Growth
The Growth Path
$2,750 / mo
Organic-first · ads managed separately
- ✓ Social Media Strategy & Consulting
- ✓ Professional Videography & Content
- — Paid Ad Management
- ✓ Website Optimization & SEO
- ✓ Custom Analytics Dashboard
- ✓ Monthly Performance Reporting
Travel (both tiers): On-location videography billed at cost — flights + hotel — plus a 5% administrative fee for meals + incidentals. Receipts on every invoice. We batch shoots to minimize trips.
06 · Proven Results & Reporting
Same Team · Different Vertical · Real Numbers.
The Purelight Power engagement is the closest analog — ad management + marketing strategy from the same team we're proposing for Tasty Nates.
| Metric |
Result |
| Revenue Growth |
$180 million in 16 months |
| Services Provided |
Ad management & marketing strategy |
| Industry |
Solar energy (residential) |
📈 Organic Social — Live Client Case Studies
Organic Social · IG + FB + LinkedIn
Prometheus Power Solutions
Southern Oregon solar · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
Month one to month two of Damaris content — same strategist + videographer on this proposal. Reel-led discovery growth: the exact motion behind humor-forward snack content.
Organic Social + Local · $0 Ad Spend
JAM Roofing
Mesa, Arizona · roofing · organic-only engine
+1,120%
vs prior 30-day period
~1,010
Local actions · $0 ad cost
One POV reel reset the discovery curve; a second hit matched it two weeks later. Repeatable, $0 in ad spend — organic discovery a snack brand can bank while paid scales.
📊 What Reporting Looks Like
Live Dashboard
- Website analytics + traffic data
- SEO rankings
- Social media performance + impression rates
- Ad campaign metrics (Tier 1)
Monthly Summary
- Written performance summary
- Strategic recommendations for next month
- Content library additions + upcoming shoots
- Every dollar of spend accounted for
Transparency clause: full dashboard access from Day 1. No black-box media buys, no delayed reports — you always know what your investment is producing.
07 · Proposed Timeline
Onboarding → First Shoot → Steady Cadence
Structured so the first content library + strategic framework land inside 4 weeks, then a Day 60 checkpoint decides whether to stay hybrid or shift more execution to Damaris.
1
Weeks 1–2 · Foundation
Onboarding & Audit
- Brand voice audit + humor benchmark (Gorillo's, Liquid Death, Trader Joe's fresh)
- First content calendar drafted
- Website review + SEO gap analysis
- Analytics dashboard access delivered
2
Weeks 3–4 · Launch
First Shoot & Rollout
- Videographer on-location (retail + facility) — first content library built
- New social cadence live · your internal team executing off Damaris brief
- Website updates begin (chatbot, product pages, SEO)
3
Month 2 · Optimize
Cadence & Refinement
- Content cadence stabilized
- Performance monitoring + strategy refinements
- First month of dashboard reporting delivered
4
Day 60 · Checkpoint
Hybrid vs. Full Agency
- Formal performance review
- Decide: stay hybrid (internal + Damaris direction) or shift to fuller agency mgmt
- Adjust tier if paid ads unlock (Tier 2 → Tier 1)
5
Ongoing
Compounding Cadence
- Monthly reporting + continuous optimization
- Quarterly strategy reviews + fresh shoots
- Library grows every quarter — internal team pulls from an ever-expanding asset base
08 · Why Damaris
Partner · Not Vendor
01
We Embed
Not a phone-only vendor. McKinley + Jordyn on-site for shoots and strategy sessions. We work alongside your internal team, not around them.
02
We Get the Margin Math
Snack unit economics don't support Google Ads. We built the recommendation around your $6.99-$7.99 bag economics — not a generic e-commerce playbook.
03
We're Flexible
Funding round in flight? Start at Tier 2, upgrade to Tier 1 when the round closes. No 12-month lock-in, no scope-change surcharges.
04
We're Transparent
Live dashboard, monthly summary, every dollar accounted for. Full dashboard access on Day 1. If it's not working we tell you, not spin it.
Timing: we know Tasty Nates is mid-funding round. We move at your pace — 30-day check-in built into the plan.
09 · Next Steps
Let's Build Something Great, Brendan.
Four simple steps to get Tasty Nates' brand engine running.
1
Review + Pick Tier
Full-Service ($3,500) or Growth ($2,750) — whichever fits your funding stage.
2
Follow-Up Call
Finalize scope, answer questions, align on first-shoot timing.
3
Sign + Dashboard
Sign the retainer agreement · custom dashboard live within days.
4
Kickoff Shoot
Onboarding call + first videography shoot booked inside the first 2 weeks.
WE'LL RECONNECT IN 30 DAYS · DAMARIS SOLUTIONS
