Thriving Family Chiropractic
Marketing Performance Dashboard · Ashland, OR
★ The Big Picture
7
Authority Score
Semrush 0–100 · Low authority · normal for a small local practice; shapes the strategy.
26 +8.3%
Organic Keywords
2 net-new keywords ranking on Google in the last 30 days.
17
Est. Organic Traffic / mo
Traffic value $44 · 100% non-branded.
205
Backlinks · 111 Ref Domains
Healthier link-to-domain ratio than most authority-7 sites.
465,580
Mapped Opportunity Vol.
Total monthly volume Semrush thinks is targetable across all 22 mapped URLs.
★ What the snapshot says
Small-but-real starting position. 26 keywords ranking is a decent foundation, and 111 referring domains is a healthier link profile than most sites at authority-7 — the compounding fuel. The bottleneck is authority, which caps how hard we can go after 60+ KD terms. The winning move is to double down on the KD ≤ 30 commercial/transactional keywords Semrush already mapped to specific pages — that's where the volume is actually winnable. The Prenatal & Pregnancy Chiropractic and Pediatric Chiropractic service pages are the biggest short-term levers (see the Keyword & Blog Strategy tab).
Across All Channels
Ranking-Keyword Intent Split
Where the 26 ranking terms live
Current on-page mix — commercial dominant, informational thin.
Commercial-heavy is the right shape for a service business. The gap: still under-indexed for informational terms, which is exactly what the blog side of the strategy targets.
Traffic Concentration by Page
Homepage carries 94% of organic traffic — inner pages haven't earned their share yet.
The strategy fixes this by mapping high-intent terms to service pages and blog posts, not just the homepage.
★ Blog Publishing Plan
The SEO blog campaign has 25 unique posts drafted in the shared Drive folder (28 docs — 3 are duplicate copies), all mapped to the keyword clusters from the Strategy tab. — are published and live on the site, — are queued — this calendar checks the live site daily and links each post automatically the day it publishes. The schedule runs at 2 posts per week (Tuesday & Friday), front-loading the prenatal money cluster, finishing the regular queue Oct 13 — with the Healthy Holidays post held for Nov 17 to hit the season.
✅
Live on Site
— auto-synced ✓
Checked against the live site daily · links added automatically
📚
Legacy Posts
21
Carried over from the old Squarespace blog
📄
Queued Drafts
—
Written & ready in Drive
🗓️
Cadence
2/wk
Tuesdays & Fridays
🏁
Queue Complete
Oct 13
+ Healthy Holidays held for Nov 17
Published & Live Click to open the post
Every post in the campaign that is live on thrivingfamilychiropractic.com right now, newest first. The daily sync adds each one the day it publishes — these links come straight off the live site, not from the plan.
Calendar View
Live on site
Scheduled
Full Schedule Title = Google Doc · Live Link = published post
Every post in the campaign, in order. Prenatal money-cluster first (it holds ~15,000/mo of winnable search volume), then pediatric, lung health, mindfulness and luck clusters. Seasonal posts are slotted to their season.
| Date | Day | Post | Cluster | Status | Live Link |
|---|
Published dates match the dates shown on the live blog. Duplicate Drive copies exist for What Is a Prenatal Chiropractor, 7 Things Your OB Might Not Tell You, and How to Find the Best Maternity Chiropractor — safe to delete one of each.
★ Content Shoot · Two-Day Plan
The full shot list for Dr. Hannah’s content shoot at 525 A St, Ste 3, Ashland, split across two days.
Day 1 is visuals only, 2:00–5:00 PM — no dialogue recorded, everything works silent or with captions added in post.
Day 2 is soundbites, booked once Katie has mics (~90 minutes, no patients).
Deliverables feed social (IG/FB reels + grid) and the website (hero, service pages, About, blog headers).
Never cut: D1 prompt reactions, C1, B3, B4, B9.
📅
Day 1 Window
2–5 PM
Hard out at 5 · Tue, Wed or Thu only
🎥
Numbered Shots
35
Sections A, B & C
🔇
Silent Formats
12
Section D · no dialogue needed
🎤
Day 2 Soundbites
24
+ 3–4 patient testimonials
⭐
Must-Gets
5
D1 · C1 · B3 · B4 · B9
⚠ Casting Note — Important
The website currently over-indexes on pregnancy and babies. We need real footage of adult men and older adults being treated or the rebalance we did on the site won’t hold up visually.
Ask Hannah to specifically invite: one adult male patient, one 50+ patient, one general back-pain patient.
Prenatal and pediatric will happen naturally — don’t let them dominate the day.
Before Day 1 Prep · do this in advance
📝 Releases — Magda’s job, not Katie’s
Every patient, child and staff member on camera signs the photo/video release before rolling. Parents sign for minors. Magda keeps the signed copies at the desk and gives Katie a thumbs-up per patient. If a patient hasn’t signed, Katie doesn’t shoot them — no negotiating on the day, no chasing it mid-shoot.
👕 Wardrobe
Ask Dr. Hannah for solid colors in the site palette — dusty rose, cream, sage, terracotta, warm neutrals. No busy patterns, no logos, no pure white or pure black. Same for staff.
🗓️ Scheduling
2:00–5:00 PM, three hours on site, hard out at 5. The office is closed Monday and closes at noon Friday, so a 2 PM start means Tuesday, Wednesday or Thursday.
🌱 Room prep
Water plants, clear the reception desk of paperwork and personal items, hide anything with a patient name on it, tidy the kids area, wipe the outdoor sign. Turn off overhead fluorescents where possible and shoot on window light — the brand read is “sunlit grandmother’s house,” not “clinic.”
📐 Format
Capture everything twice where practical: vertical 9:16 for social, horizontal 16:9 for web. If you can only do one pass, shoot 4K horizontal and frame loose enough to crop vertical in post.
🖼️ Stills come from video
Katie isn’t shooting headshots — every still we need (website, About, Google Business Profile) is a frame grab from 4K footage. Shoot 4K at 60fps, keep shutter at 1/120 or faster so frames are sharp rather than motion-blurred, and hold each clip a beat longer than feels necessary.
🎧 On audio
Don’t try to capture interview answers on the camera’s onboard mic as a stopgap — it will sound like a clinic hallway and we won’t use it. Ambient room tone is worth recording: doors, footsteps, paper, the hum of the office. Usable under b-roll and free.
🧰 Kit is deliberately small
One camera, natural light, no tripod required for most of it, no props, nothing to build or lay out. Katie should be able to walk in and start rolling. The only thing needing prep is the patient scheduling — everything else is point and shoot.
Katie Is on Her Own Three rules for the whole day
1 · One camera, one angle, every time
There’s no coverage from a second body. Where a scene needs a wide and a tight, Katie shoots the wide, then asks for the action again and shoots the tight. Repeat the action — don’t try to move mid-take.
2 · Katie doesn’t chase paperwork or people
Magda handles releases at the front desk and tells Katie when a patient has signed. Hannah moves herself to the next setup. Katie’s only job is the camera.
3 · Katie talks
Nothing on the day requires a second person off-camera, because the audio isn’t being recorded. Katie can read prompts, direct, and ask for a reset while rolling and none of it lands in the footage.
Set Up Before the Day — by Jordyn
- Confirm with Hannah that the three patient appointments are booked in the 3:00–4:00 window
- Walk Hannah through Section D by phone so Katie isn’t explaining the concept cold on the day
- Send Katie the run sheet, and tell Magda she’s the on-site point person
- Confirm who’s signing releases and that blank copies are printed and at the desk
If something isn’t happening, Katie moves on. She doesn’t wait, doesn’t troubleshoot, doesn’t call. Work down the fallback order in “If you fall behind” and we sort the gaps afterward.
Day 1 · Section A — General Office & Environment
Wide, calm, no rush. This is the “exhale” footage.
| # | Shot | Notes |
|---|
Day 1 · Section B — Patient Interaction Releases required
Warmth and one-on-one, never rushed. Nothing assembly-line. Solo, that means: shoot the wide, then ask Hannah to repeat the same action and shoot the tight. Two passes per scene, not one pass with movement.
| # | Shot | Notes |
|---|
Patient testimonials moved to Day 2 — they need mics.
Day 1 · Section C — Staff Rolling clips · no posed portraits
No headshot setup. Keep the camera rolling on Hannah and Magda doing ordinary things, and pull stills from the footage afterward. Don’t call “action” — just start recording. The usable frames are almost always the ones right after someone stops performing.
| # | Clip | Notes |
|---|
Direction for Hannah: don’t pose, don’t look at the lens. Sit how you’d sit with a patient. Talk to Katie, or to Jordyn off-camera, about anything at all. We’re not recording what you say — we just need you mid-sentence looking like a person.
In post: export 6–10 frame grabs from C1–C2, color-correct them as a set so they look intentional rather than like screenshots, and pick the About-page image from those.
Day 1 · Section D — Silent-Format Content
This is the block that replaces the soundbites on Day 1. Every item is designed to carry meaning without a word of dialogue — captions and text overlays do the talking. Nothing here needs a prop, a light, or anything built in advance. Several of these outperform talking-head content on social anyway, so this isn’t a consolation prize.
Day 1 Plan · 2:00 to 5:00 PM
| Time | Block | Covers |
|---|
D3 patient journey and D7 time-lapse get grabbed opportunistically inside the patient block — they don’t need their own slot.
⚠ The three patient scenes have to be booked in the 3:00–4:00 window
Ask Hannah to schedule the adult male, the infant, and one prenatal patient back-to-back-to-back. If those appointments aren’t on the calendar, the shoot doesn’t work and no amount of b-roll fixes it.
If You Fall Behind
✂️ Cut in this order
First to go at the top.
- D12 supplement shelf
- C8 personal moment
- D7 time-lapse
- A14 neighborhood exteriors — you can get these any day, alone, in ten minutes
- D5 home-care demos — worth its own quick session later if it gets cut
⛔ Never cut
These five are the shoot. Everything else is upside.
- D1 prompt reactions
- C1 Hannah seated, talking, 3–5 min continuous
- B3 muscle testing / AK assessment
- B4 adult male being adjusted
- B9 infant craniosacral / newborn adjustment
Day 2 — Soundbites TBD · book once Katie has mics
Plan on 90 minutes, no patients, office closed or after hours.
What Katie needs: two wireless lavs (a DJI Mic 2 or Rode Wireless GO II kit covers it) plus a recorder or camera input she trusts — one mic on Hannah, one spare, because a dead battery mid-answer costs the whole take. Turn the HVAC off, silence phones, and check for a fridge or fan hum before the first question.
Setup: same seated position each time, tripod, framed the way C1 was framed on Day 1 so the two days cut together. Shoot each answer twice, and ask her to work the question into the answer so it stands alone (“A lot of people ask me what applied kinesiology is…” not “It’s a listening-based assessment”).
Wardrobe continuity: Day 2 will look different from Day 1 no matter what — that’s fine, just never intercut the two inside a single scene. Same palette, different top is ideal.
Target length: 30–60 seconds each for social; let her run 2–3 minutes where she’s rolling — long-form cuts down, short doesn’t cut up.
Coverage: all cutaways come from Day 1 footage, so there’s no b-roll pressure on Day 2. Just get clean audio and a second angle if she has two bodies.
Where It All Goes
Every deliverable and the shots that feed it.
| Asset | Fed by |
|---|
🏃 Katie — Day 1 Run Sheet
Thriving Family Chiropractic · 525 A St, Ste 3, Ashland · 2:00–5:00 PM
You’re solo. One camera, natural light, no props. Your only job is the camera — Magda handles releases, Hannah moves herself between setups.
You’re solo. One camera, natural light, no props. Your only job is the camera — Magda handles releases, Hannah moves herself between setups.
⚙️ Settings
4K, 60fps, shutter 1/120 or faster. Hold every clip 3 seconds longer than feels right — we pull stills from this footage.
🎧 Audio
Not being recorded for dialogue. Talk freely, direct freely — none of it matters.
⚡ The rule
If something isn’t happening, move on. Don’t wait, don’t troubleshoot.
The Day, Block by Block
If You’re Running Behind
✂️ Cut in this order
- Supplement shelf
- Time-lapse
- Neighborhood exteriors
- Home stretches
- Magda candids — but get at least one clip of her
⛔ Never cut
- Prompt reactions
- Hannah rolling (C1)
- Muscle testing
- Adult man adjustment
- Infant adjustment
⚠ Not shooting today
Any interviews or talking-head answers. Those are Day 2, once mics are sorted. Don’t try to catch them on the camera mic.
★ GA4 Snapshot · Jul 12 – Aug 8, 2026
269 new users and 363 sessions in the last 28 days. The healthy signal: organic search sessions are up +10.7% week-over-week while direct traffic cooled off — exactly the shape the blog campaign is meant to produce. The catch: 0 key events are configured, so none of this traffic is being measured as bookings or contacts yet. Also note a large share of "users" are non-local (San Jose, Seattle, Singapore) — likely bots and VPN traffic; the local truth is 33 active users from Medford + Ashland.
⚠ #1 Fix: Conversion Tracking
GA4 shows 0 key events / 0 qualified leads — the "Generate leads" report is empty because nothing is marked as a key event. Set JaneApp booking clicks, phone-number taps, and contact-form submits as key events so next month's report shows actual leads, not just traffic.
Last 28 Days · GA4
👥
New Users
269
Jul 12 – Aug 8
🔁
Returning Users
45
~14% of the audience comes back
🧭
Sessions
363
67% land on the homepage
⏱️
Avg Engagement
28s
Per session · typical for local-service sites
🎯
Key Events
0
Not configured yet — see fix above
Last 7 Days · Trend
👤
Active Users
55 −38.2%
vs previous 7 days
⚡
Events
285 −29.5%
vs previous 7 days
🔍
Organic Search Sessions
31 +10.7%
The channel the blog campaign feeds — growing
➡️
Direct Sessions
39 −49.4%
The drop driving the topline dip — organic held up
Where Traffic Comes From
New Users by Channel 28 days
Direct dominates (much of it bot/VPN noise); organic search is the real growth channel.
Session Sources
Google drives 33× more sessions than any other source. Note ChatGPT showing up — AI referrals are real now (Semrush AI visibility: 14).
| Source | Sessions |
|---|---|
| 121 | |
| chatgpt.com AI | 5 |
| thrivingfamilychiropractic.com (self-referral) | 3 |
| yahoo | 3 |
| bing | 2 |
| later-linkinbio (Instagram bio link) | 2 |
| considerin.net | 1 |
Landing Pages & Geography
Sessions by Landing Page 28 days
The homepage carries 67%. Early blog-campaign signal: the pediatric service page and the new prenatal post are already pulling their first landings.
Active Users by City 28 days
San Jose / Seattle / Singapore volume is almost certainly bot & VPN traffic. The rows that matter: Medford 19 + Ashland 14 — the actual service area.
Semrush · Aug 8 Pull Month 2 of tracking
⭐
Authority Score
7 flat
Same as Jul 8 — moves slowly
🔑
Organic Keywords
25 −3.6%
26 → 25 · noise range; blog posts not indexed yet
👥
Est. Traffic / mo
15 −12%
17 → 15 · GA4 shows the fuller picture
🔗
Backlinks
203
From 108 referring domains
🤖
AI Visibility
14
Brand mentions in AI search · matches the ChatGPT referrals
What to Watch Next Month
📈 Organic × Blog Cadence
Organic search is already +10.7% with only 1 campaign post live. As the Tue/Fri schedule publishes the prenatal cluster, watch organic sessions and the keyword count — the strategy projects keyword count doubling in 60–90 days of consistent publishing.
🍼 Pediatric Page Momentum
The pediatric service page's views grew +200% last week and it's now a top-10 landing page. The 3 pediatric posts scheduled for early September will feed it internal links right as it's gaining traction.
🎯 Key Events Setup
Until JaneApp booking clicks and phone taps are key events, every report undersells the site. This is a ~30-minute GA4 task and the single highest-leverage item on this page.
📍 Local Share
Medford + Ashland = 33 active users (~12% of total). As local-intent posts (prenatal/pediatric "near me" content) publish, this share should climb — it's a cleaner success metric than topline users, which bots inflate.
Data Sources
Google Analytics 4 · property "Thriving Family Chiropractic" · 28-day window Jul 12 – Aug 8, 2026 (7-day deltas vs prior week) · Semrush Domain Overview pulled Aug 8, 2026. Refresh cadence: monthly, next pull Sep 8, 2026.
★ Semrush SEO Snapshot · Jul 8, 2026
Authority Score 7 (Low) · 26 organic keywords ranking (+8.3% MoM) · 17 est. monthly traffic valued at $44 · 205 backlinks from 111 referring domains. Non-branded traffic is 100% of the total — nobody's searching the brand yet. That's the shape of a small local practice with real link equity but limited on-page depth. Once the mapped keyword strategy (Prenatal, Pediatric, and 15 blog posts) starts publishing, expect keyword count to double in 60–90 days.
⭐
Authority Score
7 Low
Semrush 0–100 scale
🔑
Organic Keywords
26 +8.3%
2 net-new in the last 30 days
👥
Est. Traffic / mo
17 flat
100% non-branded · traffic value $44
🔗
Backlinks
205
From 111 referring domains
📈
Traffic Share
12%
Share of visibility for tracked terms
🏷️
Branded Traffic
0
Nobody searches the brand yet — pure discovery traffic
💵
Traffic Cost
$44
Value of these clicks if bought via Google Ads
🎯
Paid Search
$0
0 paid keywords · no active ad spend
Current Rankings Top 5 · Semrush Jul 8
The keywords already earning traffic today — 94% lands on the homepage.
| Keyword | Position | Search Volume | CPC (USD) | Traffic Share |
|---|---|---|---|---|
| thriving families chiropractic | 4 | 260 | $2.68 | 52.94% |
| thriving chiropractic | 7 | 880 | $2.70 | 41.17% |
| thriving families chiropractic (secondary result) | 13 | 260 | $2.68 | 5.88% |
| thriving chiropractic (secondary result) | 16 | 880 | $2.70 | < 0.01% |
| southern oregon chiropractic medford | 18 | 70 | $0.00 | < 0.01% |
All 5 ranking terms are brand-adjacent. The real growth is in commercial/transactional keywords like prenatal chiropractor near me (5,400/mo · KD 7) targeted in the strategy tab.
Intent Distribution & Top Pages
Ranking Keywords by Intent
Where the current 26 ranking terms sit on the funnel.
| Intent | % of Kws | Keywords | Traffic |
|---|---|---|---|
| Informational | 4.2% | 1 | 0 |
| 33.3% | 8 | 7 | |
| Commercial | 62.5% | 15 | 10 |
Top Pages Driving Traffic
Where every ranked click currently lands.
| Page | Traffic % | Keywords |
|---|---|---|
| / | 94.11% | 10 |
| /faqs | 5.88% | 1 |
| /blog/…supports-individualized-healthcare | < 0.01% | 2 |
| /about | < 0.01% | 4 |
| /visit | < 0.01% | 2 |
Competitive Landscape · Top Organic Rivals
Semrush's top 5 organic competitors by keyword overlap.
| Competitor | Common Kws | Their SE Keywords | Competition Level |
|---|---|---|---|
| thrivingfamilieschiro.com (sister-domain name collision) | 2 | 12 | 46% |
| thrivingfamilychiro.com (sister-domain name collision) | 1 | 6 | 32% |
| triadofhealth.net | 1 | 52 | 26% |
| bowiechiropractic.com | 1 | 26 | 25% |
| sochiro.com (local Southern Oregon rival — 317 keywords) | 3 | 317 | 24% |
sochiro.com is the meaningful rival — a Southern Oregon chiropractor ranking for 317 keywords vs your 26. Their scale is what the keyword strategy is designed to catch up to. The two "thrivingfamilies*" domains are mostly name-collision noise but worth monitoring for confusion in local search.
Snapshot Source & Cadence
All data pulled from Semrush on Jul 8, 2026 · Domain Overview + Organic Rankings + Keyword Strategy export.
Refresh cadence: monthly. Next pull: Aug 8, 2026. Month-over-month trend arrows appear once we have two data points.
★ The Playbook
Semrush mapped 767 keyword recommendations across 22 URLs, representing 465,580 monthly searches of upside if the domain ranked for all of them. That's not realistic at authority-7 — but the 23,770 monthly volume in KD ≤ 30 keywords is winnable now. The biggest single-page opportunity is the Prenatal & Pregnancy Chiropractic service page (17,860 mo mapped, with "prenatal chiropractor near me" at 5,400/mo and KD 7). Second is the Pediatric Chiropractic page (3,490 mo). Blog posts on heart health, self care, and lung health chase big informational volume — hard KDs (70+) but a legitimate authority-building play.
📄
Mapped URLs
22
1 homepage · 5 service pages · 15 blog posts · 1 other
🔑
Kw Recommendations
767
206 with tracked search volume
🎯
Winnable Volume KD ≤ 30
23,770
Across 57 easy-tier keywords
🌐
Total Mapped Volume
465,580
Ceiling if everything ranked — mostly aspirational hard-KD
Opportunity by Page & Difficulty
Top URLs by Mapped Volume
Ranked by total monthly search volume of the keywords Semrush mapped to each page.
KD Distribution
206 mapped keywords with search volume, split by difficulty tier.
The green slice (KD ≤ 30) is the fight worth having now. The middle tiers open up as authority grows.
Top 15 URLs by Mapped Opportunity Money Pages Highlighted
The pages Semrush thinks have the most upside if built out and ranked. Service pages (in red) convert visits into bookings; blog posts (in blue) build authority.
| # | Page | Type | Kws Mapped | Total Volume / mo |
|---|---|---|---|---|
| 1 | Happy, Healthy Heart /blog/happy-healthy-heart | Blog · Info | 30 | 377,460 |
| 2 | Selfcare is Healthcare /blog/selfcare-is-healthcare | Blog · Info | 28 | 43,010 |
| 3 | Prenatal & Pregnancy Chiropractic /services/prenatal-pregnancy-chiropractic |
🎯 Money Page | 30 | 17,860 |
| 4 | Get Some Sun — Body and Mind /blog/get-some-sun-your-body-and-mind-will-thank-you | Blog · Info | 30 | 7,480 |
| 5 | Focus on Holistic Health: Lung Health /blog/focus-on-holistic-health-breathe-easy-with-tips-for-lung | Blog · Info | 24 | 5,700 |
| 6 | Keep a Happy, Healthy Heart /blog/keep-a-happy-healthy-heart-with-thriving-family-chiropractic | Blog · Info | 25 | 4,510 |
| 7 | Pediatric Chiropractic Care /services/pediatric-chiropractic |
🎯 Money Page | 12 | 3,490 |
| 8 | Being Present Matters /blog/being-present-matters | Blog · Info | 6 | 2,620 |
| 9 | Balance Through the Holidays /blog/balance-through-the-holidays | Blog · Info | 15 | 1,020 |
| 10 | Whole Body Health: Emotional Healthcare /blog/whole-body-health-emotional-healthcare | Blog · Info | 1 | 480 |
| 11 | How Getting Dirty Supports Our Health /blog/how-getting-dirty-supports-our-health | Blog · Info | 4 | 440 |
| 12 | Luck Is What You Make It /blog/luck-is-what-you-make-it | Blog · Info | 5 | 440 |
| 13 | Nutrition & Lifestyle Coaching /services/nutrition-lifestyle-coaching |
🎯 Money Page | 8 | 400 |
| 14 | A Healthy Start for Baby (Pediatric) /blog/a-healthy-start-for-baby-how-a-pediatric-chiropractor-can-h | Blog · Info | 5 | 260 |
| 15 | The Triad of Health /blog/the-triad-of-health | Blog · Info | 3 | 210 |
🎯 Money pages are the highest priority — commercial intent means each ranking translates directly to booked appointments. Blogs are compounding assets: harder to rank (KD 70+ on the biggest terms) but each one that ranks builds domain authority for the money pages.
Easy-Win Keywords · KD ≤ 30 Top 25 by Volume
The 25 highest-volume terms Semrush thinks the site can rank for at authority-7. Prioritize by intent — transactional converts fastest.
| Keyword | Intent | Volume / mo | KD | Target Page |
|---|---|---|---|---|
| prenatal chiropractor near me | Transactional | 5,400 | 7 | Prenatal & Pregnancy |
| prenatal chiropractor | Commercial | 3,600 | 15 | Prenatal & Pregnancy |
| chiropractor and pregnancy | Informational | 2,900 | 28 | Prenatal & Pregnancy |
| pediatric chiropractor | Commercial | 2,400 | 24 | Pediatric Chiropractic |
| how to improve lung health | Informational | 1,900 | 28 | Lung Health blog |
| maternity chiropractor near me | Transactional | 1,300 | 1 | Prenatal & Pregnancy |
| chiropractic care pregnant | Informational | 880 | 24 | Prenatal & Pregnancy |
| healthy holidays | Informational | 390 | 27 | Balance Through Holidays |
| chiropractic care during pregnancy | Informational | 390 | 27 | Prenatal & Pregnancy |
| how to keep your respiratory system healthy | Informational | 320 | 26 | Lung Health blog |
| how to be present in the moment | Informational | 320 | 30 | Being Present Matters |
| chiropractor for pregnant women | Commercial | 260 | 16 | Prenatal & Pregnancy |
| prenatal chiropractors | Commercial | 260 | 14 | Prenatal & Pregnancy |
| how to get luck | Informational | 260 | 24 | Luck Is What You Make It |
| present in the moment | Informational | 210 | 29 | Being Present Matters |
| how to keep your lungs healthy | Informational | 170 | 18 | Lung Health blog |
| kids chiropractor | Commercial | 170 | 30 | Pediatric Chiropractic |
| how to have healthy lungs | Informational | 140 | 14 | Lung Health blog |
| chiropractor when pregnant | Informational | 140 | 17 | Prenatal & Pregnancy |
| chiropractic during pregnancy | Informational | 140 | 24 | Prenatal & Pregnancy |
| pediatric chiropractic care near me | Transactional | 110 | 15 | Pediatric Chiropractic |
| chiropractic care for pregnant | Informational | 90 | 27 | Prenatal & Pregnancy |
| prenatal chiro | Commercial | 90 | 16 | Prenatal & Pregnancy |
| how to have luck | Informational | 90 | 27 | Luck Is What You Make It |
| you create your own luck | Informational | 90 | 14 | Luck Is What You Make It |
Highlighted rows are transactional or near-transactional — real bookings on the line, not just traffic. The prenatal cluster alone represents ~15,000 monthly searches at winnable KDs — this is where the SEO budget should concentrate first.
Recommended Focus · Next 90 Days
🎯 Money Pages First
The Prenatal & Pregnancy Chiropractic and Pediatric Chiropractic service pages hold ~21,350 mo in mapped volume between them, and 8 of the top-25 easy-win keywords point to them. Optimize page-title, H1, schema, and long-form service descriptions using the mapped question phrases.
📝 Blog Cadence
15 blog posts already have keyword maps. Refresh the existing content (add FAQ blocks, internal links to service pages) rather than starting from scratch. Priority refresh order: Lung Health, Being Present Matters, Luck Is What You Make It — all KD 24–30 with real volume.
🔗 Link Building
111 referring domains is a solid base for authority-7. Getting to authority-15 opens the KD 30–50 tier. Focus on local Southern Oregon citations (chamber, health directories) and wellness/prenatal guest posts aligned with the money pages above.
👀 Watch: sochiro.com
Your closest real competitor by keyword overlap. Track them monthly — if they publish new prenatal or pediatric content, mirror the coverage. Track branded-search too — you're position 7 for "thriving chiropractor" and sister domains rank above.
Strategy Source
Keyword strategy mapping generated by Semrush's Keyword Strategy Builder · exported Jul 8, 2026. 767 keyword recommendations across 22 mapped URLs. Numbers above reflect volume-bearing rows (206 keywords with tracked monthly search volume). Refresh cadence: quarterly, or after major content publishing pushes.
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