Thriving Family Chiropractic
Marketing Performance Dashboard · Ashland, OR
★ The Big Picture
7
Authority Score
Semrush 0–100 · Low authority · normal for a small local practice; shapes the strategy.
26 +8.3%
Organic Keywords
2 net-new keywords ranking on Google in the last 30 days.
17
Est. Organic Traffic / mo
Traffic value $44 · 100% non-branded.
205
Backlinks · 111 Ref Domains
Healthier link-to-domain ratio than most authority-7 sites.
465,580
Mapped Opportunity Vol.
Total monthly volume Semrush thinks is targetable across all 22 mapped URLs.
★ What the snapshot says
Small-but-real starting position. 26 keywords ranking is a decent foundation, and 111 referring domains is a healthier link profile than most sites at authority-7 — the compounding fuel. The bottleneck is authority, which caps how hard we can go after 60+ KD terms. The winning move is to double down on the KD ≤ 30 commercial/transactional keywords Semrush already mapped to specific pages — that's where the volume is actually winnable. The Prenatal & Pregnancy Chiropractic and Pediatric Chiropractic service pages are the biggest short-term levers (see the Keyword & Blog Strategy tab).
Across All Channels
Ranking-Keyword Intent Split
Where the 26 ranking terms live
Current on-page mix — commercial dominant, informational thin.
Commercial-heavy is the right shape for a service business. The gap: still under-indexed for informational terms, which is exactly what the blog side of the strategy targets.
Traffic Concentration by Page
Homepage carries 94% of organic traffic — inner pages haven't earned their share yet.
The strategy fixes this by mapping high-intent terms to service pages and blog posts, not just the homepage.
★ Semrush SEO Snapshot · Jul 8, 2026
Authority Score 7 (Low) · 26 organic keywords ranking (+8.3% MoM) · 17 est. monthly traffic valued at $44 · 205 backlinks from 111 referring domains. Non-branded traffic is 100% of the total — nobody's searching the brand yet. That's the shape of a small local practice with real link equity but limited on-page depth. Once the mapped keyword strategy (Prenatal, Pediatric, and 15 blog posts) starts publishing, expect keyword count to double in 60–90 days.
⭐
Authority Score
7 Low
Semrush 0–100 scale
🔑
Organic Keywords
26 +8.3%
2 net-new in the last 30 days
👥
Est. Traffic / mo
17 flat
100% non-branded · traffic value $44
🔗
Backlinks
205
From 111 referring domains
📈
Traffic Share
12%
Share of visibility for tracked terms
🏷️
Branded Traffic
0
Nobody searches the brand yet — pure discovery traffic
💵
Traffic Cost
$44
Value of these clicks if bought via Google Ads
🎯
Paid Search
$0
0 paid keywords · no active ad spend
Current Rankings Top 5 · Semrush Jul 8
The keywords already earning traffic today — 94% lands on the homepage.
| Keyword | Position | Search Volume | CPC (USD) | Traffic Share |
|---|---|---|---|---|
| thriving families chiropractic | 4 | 260 | $2.68 | 52.94% |
| thriving chiropractic | 7 | 880 | $2.70 | 41.17% |
| thriving families chiropractic (secondary result) | 13 | 260 | $2.68 | 5.88% |
| thriving chiropractic (secondary result) | 16 | 880 | $2.70 | < 0.01% |
| southern oregon chiropractic medford | 18 | 70 | $0.00 | < 0.01% |
All 5 ranking terms are brand-adjacent. The real growth is in commercial/transactional keywords like prenatal chiropractor near me (5,400/mo · KD 7) targeted in the strategy tab.
Intent Distribution & Top Pages
Ranking Keywords by Intent
Where the current 26 ranking terms sit on the funnel.
| Intent | % of Kws | Keywords | Traffic |
|---|---|---|---|
| Informational | 4.2% | 1 | 0 |
| 33.3% | 8 | 7 | |
| Commercial | 62.5% | 15 | 10 |
Top Pages Driving Traffic
Where every ranked click currently lands.
| Page | Traffic % | Keywords |
|---|---|---|
| / | 94.11% | 10 |
| /faqs | 5.88% | 1 |
| /blog/…supports-individualized-healthcare | < 0.01% | 2 |
| /about | < 0.01% | 4 |
| /visit | < 0.01% | 2 |
Competitive Landscape · Top Organic Rivals
Semrush's top 5 organic competitors by keyword overlap.
| Competitor | Common Kws | Their SE Keywords | Competition Level |
|---|---|---|---|
| thrivingfamilieschiro.com (sister-domain name collision) | 2 | 12 | 46% |
| thrivingfamilychiro.com (sister-domain name collision) | 1 | 6 | 32% |
| triadofhealth.net | 1 | 52 | 26% |
| bowiechiropractic.com | 1 | 26 | 25% |
| sochiro.com (local Southern Oregon rival — 317 keywords) | 3 | 317 | 24% |
sochiro.com is the meaningful rival — a Southern Oregon chiropractor ranking for 317 keywords vs your 26. Their scale is what the keyword strategy is designed to catch up to. The two "thrivingfamilies*" domains are mostly name-collision noise but worth monitoring for confusion in local search.
Snapshot Source & Cadence
All data pulled from Semrush on Jul 8, 2026 · Domain Overview + Organic Rankings + Keyword Strategy export.
Refresh cadence: monthly. Next pull: Aug 8, 2026. Month-over-month trend arrows appear once we have two data points.
★ The Playbook
Semrush mapped 767 keyword recommendations across 22 URLs, representing 465,580 monthly searches of upside if the domain ranked for all of them. That's not realistic at authority-7 — but the 23,770 monthly volume in KD ≤ 30 keywords is winnable now. The biggest single-page opportunity is the Prenatal & Pregnancy Chiropractic service page (17,860 mo mapped, with "prenatal chiropractor near me" at 5,400/mo and KD 7). Second is the Pediatric Chiropractic page (3,490 mo). Blog posts on heart health, self care, and lung health chase big informational volume — hard KDs (70+) but a legitimate authority-building play.
📄
Mapped URLs
22
1 homepage · 5 service pages · 15 blog posts · 1 other
🔑
Kw Recommendations
767
206 with tracked search volume
🎯
Winnable Volume KD ≤ 30
23,770
Across 57 easy-tier keywords
🌐
Total Mapped Volume
465,580
Ceiling if everything ranked — mostly aspirational hard-KD
Opportunity by Page & Difficulty
Top URLs by Mapped Volume
Ranked by total monthly search volume of the keywords Semrush mapped to each page.
KD Distribution
206 mapped keywords with search volume, split by difficulty tier.
The green slice (KD ≤ 30) is the fight worth having now. The middle tiers open up as authority grows.
Top 15 URLs by Mapped Opportunity Money Pages Highlighted
The pages Semrush thinks have the most upside if built out and ranked. Service pages (in red) convert visits into bookings; blog posts (in blue) build authority.
| # | Page | Type | Kws Mapped | Total Volume / mo |
|---|---|---|---|---|
| 1 | Happy, Healthy Heart /blog/happy-healthy-heart | Blog · Info | 30 | 377,460 |
| 2 | Selfcare is Healthcare /blog/selfcare-is-healthcare | Blog · Info | 28 | 43,010 |
| 3 | Prenatal & Pregnancy Chiropractic /services/prenatal-pregnancy-chiropractic |
🎯 Money Page | 30 | 17,860 |
| 4 | Get Some Sun — Body and Mind /blog/get-some-sun-your-body-and-mind-will-thank-you | Blog · Info | 30 | 7,480 |
| 5 | Focus on Holistic Health: Lung Health /blog/focus-on-holistic-health-breathe-easy-with-tips-for-lung | Blog · Info | 24 | 5,700 |
| 6 | Keep a Happy, Healthy Heart /blog/keep-a-happy-healthy-heart-with-thriving-family-chiropractic | Blog · Info | 25 | 4,510 |
| 7 | Pediatric Chiropractic Care /services/pediatric-chiropractic |
🎯 Money Page | 12 | 3,490 |
| 8 | Being Present Matters /blog/being-present-matters | Blog · Info | 6 | 2,620 |
| 9 | Balance Through the Holidays /blog/balance-through-the-holidays | Blog · Info | 15 | 1,020 |
| 10 | Whole Body Health: Emotional Healthcare /blog/whole-body-health-emotional-healthcare | Blog · Info | 1 | 480 |
| 11 | How Getting Dirty Supports Our Health /blog/how-getting-dirty-supports-our-health | Blog · Info | 4 | 440 |
| 12 | Luck Is What You Make It /blog/luck-is-what-you-make-it | Blog · Info | 5 | 440 |
| 13 | Nutrition & Lifestyle Coaching /services/nutrition-lifestyle-coaching |
🎯 Money Page | 8 | 400 |
| 14 | A Healthy Start for Baby (Pediatric) /blog/a-healthy-start-for-baby-how-a-pediatric-chiropractor-can-h | Blog · Info | 5 | 260 |
| 15 | The Triad of Health /blog/the-triad-of-health | Blog · Info | 3 | 210 |
🎯 Money pages are the highest priority — commercial intent means each ranking translates directly to booked appointments. Blogs are compounding assets: harder to rank (KD 70+ on the biggest terms) but each one that ranks builds domain authority for the money pages.
Easy-Win Keywords · KD ≤ 30 Top 25 by Volume
The 25 highest-volume terms Semrush thinks the site can rank for at authority-7. Prioritize by intent — transactional converts fastest.
| Keyword | Intent | Volume / mo | KD | Target Page |
|---|---|---|---|---|
| prenatal chiropractor near me | Transactional | 5,400 | 7 | Prenatal & Pregnancy |
| prenatal chiropractor | Commercial | 3,600 | 15 | Prenatal & Pregnancy |
| chiropractor and pregnancy | Informational | 2,900 | 28 | Prenatal & Pregnancy |
| pediatric chiropractor | Commercial | 2,400 | 24 | Pediatric Chiropractic |
| how to improve lung health | Informational | 1,900 | 28 | Lung Health blog |
| maternity chiropractor near me | Transactional | 1,300 | 1 | Prenatal & Pregnancy |
| chiropractic care pregnant | Informational | 880 | 24 | Prenatal & Pregnancy |
| healthy holidays | Informational | 390 | 27 | Balance Through Holidays |
| chiropractic care during pregnancy | Informational | 390 | 27 | Prenatal & Pregnancy |
| how to keep your respiratory system healthy | Informational | 320 | 26 | Lung Health blog |
| how to be present in the moment | Informational | 320 | 30 | Being Present Matters |
| chiropractor for pregnant women | Commercial | 260 | 16 | Prenatal & Pregnancy |
| prenatal chiropractors | Commercial | 260 | 14 | Prenatal & Pregnancy |
| how to get luck | Informational | 260 | 24 | Luck Is What You Make It |
| present in the moment | Informational | 210 | 29 | Being Present Matters |
| how to keep your lungs healthy | Informational | 170 | 18 | Lung Health blog |
| kids chiropractor | Commercial | 170 | 30 | Pediatric Chiropractic |
| how to have healthy lungs | Informational | 140 | 14 | Lung Health blog |
| chiropractor when pregnant | Informational | 140 | 17 | Prenatal & Pregnancy |
| chiropractic during pregnancy | Informational | 140 | 24 | Prenatal & Pregnancy |
| pediatric chiropractic care near me | Transactional | 110 | 15 | Pediatric Chiropractic |
| chiropractic care for pregnant | Informational | 90 | 27 | Prenatal & Pregnancy |
| prenatal chiro | Commercial | 90 | 16 | Prenatal & Pregnancy |
| how to have luck | Informational | 90 | 27 | Luck Is What You Make It |
| you create your own luck | Informational | 90 | 14 | Luck Is What You Make It |
Highlighted rows are transactional or near-transactional — real bookings on the line, not just traffic. The prenatal cluster alone represents ~15,000 monthly searches at winnable KDs — this is where the SEO budget should concentrate first.
Recommended Focus · Next 90 Days
🎯 Money Pages First
The Prenatal & Pregnancy Chiropractic and Pediatric Chiropractic service pages hold ~21,350 mo in mapped volume between them, and 8 of the top-25 easy-win keywords point to them. Optimize page-title, H1, schema, and long-form service descriptions using the mapped question phrases.
📝 Blog Cadence
15 blog posts already have keyword maps. Refresh the existing content (add FAQ blocks, internal links to service pages) rather than starting from scratch. Priority refresh order: Lung Health, Being Present Matters, Luck Is What You Make It — all KD 24–30 with real volume.
🔗 Link Building
111 referring domains is a solid base for authority-7. Getting to authority-15 opens the KD 30–50 tier. Focus on local Southern Oregon citations (chamber, health directories) and wellness/prenatal guest posts aligned with the money pages above.
👀 Watch: sochiro.com
Your closest real competitor by keyword overlap. Track them monthly — if they publish new prenatal or pediatric content, mirror the coverage. Track branded-search too — you're position 7 for "thriving chiropractor" and sister domains rank above.
Strategy Source
Keyword strategy mapping generated by Semrush's Keyword Strategy Builder · exported Jul 8, 2026. 767 keyword recommendations across 22 mapped URLs. Numbers above reflect volume-bearing rows (206 keywords with tracked monthly search volume). Refresh cadence: quarterly, or after major content publishing pushes.
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