Plain-English answers to the questions clients ask most
Everything here applies to every Damaris Solutions client. For your contract, payment schedule, logins, and team contacts, head to your private client hub.
We work on your account continuously throughout the month — monitoring campaigns, adjusting bids and budgets, refreshing creative, and watching for anything that needs attention. Your dashboard is refreshed monthly so you always have a clean, current view of performance.
Your account is managed by the Damaris Solutions team. You have a dedicated point of contact listed on your private client hub — they're your go-to for questions, requests, and strategy conversations.
The biggest lever is fast feedback on leads. Let us know which calls and form-fills turned into real customers — that tells us which keywords and campaigns to double down on. Beyond that: keep us posted on promotions, seasonal pushes, service-area changes, and any reviews or photos we can use.
Email or message your account contact (see your client hub). For anything time-sensitive — a sale starting Friday, a budget pause, a new service line — flag it as urgent and we'll prioritize it.
Ad spend is the money that goes directly to Google to show your ads — you're billed for it by Google. Our management fee is what you pay Damaris Solutions to build, run, and optimize those campaigns. They're two separate line items.
Ad auctions are live and competitive. Costs-per-click rise and fall with competitor activity, season, and demand. We manage to your goals — cost per lead and lead quality — rather than chasing any single metric, and the dashboard shows the trend so short-term swings are easy to put in context.
A conversion is a valuable action a customer takes — usually a phone call, a form submission, or a direction request. Cost-per-conversion tells you what you're paying to generate one lead. Lower is better, but lead quality matters more than raw count.
Call tracking records every call your ads generate, including ones that rang out or came in after hours. Missed calls are real revenue walking away — if you're seeing several, it may be worth adjusting your ad schedule or adding call handling. We flag this on your dashboard.
Yes — the Advertising and SEO tabs on your dashboard show top keywords and search queries by clicks and conversions, so you can see the exact language customers use.
Ads are paid placements that appear immediately and stop when the budget stops. SEO (search engine optimization) earns organic rankings over time and keeps working after the work is done. Most of our clients run both — ads for immediate leads, SEO to lower long-term cost per lead.
SEO is a compounding, multi-month effort, not an overnight switch. Early signs (more impressions, more ranking keywords) show up in weeks; meaningful ranking and traffic gains typically build over 3–6 months and accelerate from there.
Your Google Business Profile (the local listing with your map pin, hours, and reviews) is one of the highest-value assets you have. It drives calls and direction requests for free from people ready to act. Keeping it complete, accurate, and full of fresh reviews and photos directly grows local leads.
Two things move the needle fastest: steady new reviews (ask every happy customer) and fresh photos. Both signal to Google that you're active and trusted. We'll handle the technical and content side.
It's a rough 0–100 estimate of how trustworthy your website looks to search engines, based largely on the quality of other sites linking to you. Higher authority makes it easier to rank. Building it is gradual — quality links from real, relevant sites beat volume every time.
Organic social builds trust and recognition — it rarely produces instant leads on its own, but it reassures the people your ads and search results bring in. A business with a consistent, active profile converts better than one that looks abandoned.
Real work and real people: finished projects, before/afters, your team, happy customers (with permission), and quick tips. Authentic beats polished. If we manage your posting, send us photos from the field — they're the best-performing content we have.
Quality on the right one or two beats a thin presence everywhere. For most local service businesses that's Facebook + Instagram, with LinkedIn added for B2B or personal-brand clients. We'll recommend the mix that fits your customers.
Each dashboard is split into tabs (Advertising, Local Search, SEO, and sometimes Leads). The big number cards at the top are your headline metrics; the charts below show trends and breakdowns; and the highlighted boxes call out the single most important insight for the month.
Dashboards are refreshed monthly and the date range is shown at the top of the page. If you ever need an off-cycle update before a big decision, just ask.
Different platforms count slightly differently and over slightly different windows, and some filter bot traffic more aggressively. Small discrepancies are normal — what matters is the trend and the story, which we keep consistent.
Yes. Dashboards live behind access control and are only reachable by people you've authorized. Don't share the link publicly; if you need to add a viewer, let us know and we'll grant access.
Your specific billing date, amount, and payment method are on your private client hub under Contract & Billing. In general, management fees are billed monthly; ad spend is billed separately by the ad platforms.
The scope of services, term, and renewal terms are summarized on your client hub and detailed in your signed agreement. If anything is unclear, your account contact will walk you through it.
Absolutely — your plan should match your goals. Reach out to your account contact to scale spend up or down or add a service. Budget changes usually take effect at the start of the next cycle unless you need them sooner.
Notice periods and any pause options are spelled out in your agreement (summarized on your hub). We'll always make an offboarding clean — you keep your accounts and assets.
You do. We build and manage everything inside accounts you own. If we ever part ways, your Google Ads, Analytics, Business Profile, and website stay with you.
Never in plain text on a webpage. Shared credentials live in a secure password manager vault — your client hub links to it under the Logins tab. This keeps secrets encrypted and lets us revoke access cleanly if a contact changes.
Wherever possible we use delegated access (e.g. Google's account-level permissions) rather than sharing passwords, so no one is passing logins around. Where a shared login is unavoidable, it goes in the vault.