📢 Paid Ad Strategy · Aug 17 – Oct 21, 2026 — 8 ad accounts across Meta, Google, TikTok, Facebook and LinkedIn.
The whole plan runs on a cycle rhythm: Build Sprint → Cycle 1 (Test & Learn) → Cycle 2 (Optimize) →
Cycle 3 (Scale) → Quarterly Wrap. This page shows only your work, including the
shared w/ Katie creative rows you build together.
⚠️ Three rules on every account: no budget or targeting changes in the first 7 days of a cycle ·
every campaign has an end date on the calendar and an alert 3 days before it ·
every cycle ends with something killed — if nothing underperformed, the test wasn't aggressive enough. Critical items are blockers: nothing downstream moves until they clear.
Labor Day is Mon Sep 7 — no launches that day.
Workstream
Cycle / phase
Platform / work type
Account
Click any entry for the full spec — cycle, priority, deliverable and notes. Click +N more to see a whole day.
Hover a day and hit ＋ to add something of your own.
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Due in the Next 7 Days
Everything This Month
Cycle Rhythm
Phase
Dates
Focus
Ad Spend by Client · paid by clients directly to the platforms
Client
Platforms
Cycle 1
Cycle 2
Cycle 3
Total
Approx./mo
Ad spend sits outside agency retainers. Cycle 3 steps up because of Solwel Tier 2 activation and Mohave Solar's ramp —
both gated on Cycle 2 performance. Brightwood is capped at $750/mo per client direction; Axis Health is $500/mo per signed agreement.