Aspen Buying Group · Marketing Dashboard

📚 View Damaris Case Studies 📄 View Full Proposal 📅 Schedule Discovery Call

★ The 6-Month Mission

        Aspen Buying Group is doing something genuinely new — AI-powered solar procurement for EPCs, installers, distributors, and manufacturers, with an in-house podcast/video studio and a non-profit arm on deck. The product is built. The pipeline isn't.
        
        Damaris plugs in alongside ABG's Marketing Director as fractional strategy + execution across paid · social · email · podcast/video, plus dedicated non-profit launch support. Six-month engagement, $4K/month, month-to-month after. Every move is measured against this dashboard.

🔍

Organic Traffic / Month

38 0%

104 ranking keywords · 71% branded

🛒

Brands Carried

35+

EG4 · Sol-Ark · Waaree + more

📈

Filtered Keyword Gap

8.7K

1.37M monthly searches we don't capture

🎯

Audience

B2B

EPCs · installers · distributors · manufacturers

What's Real Data vs. What's a Sample Dashboard

✅

Real Data · Live Sources

Hero KPIs + the entire SEO Summary tab

The KPIs above and everything under the SEO Summary tab — Performance, Competitive Analysis, Audience, Backlinks & Authority — pulls from SEMrush (16 Jun 2026 export) + aspenbg.ai. The keyword gap list has been filtered against your /collections/ brand list so you're not staring at keywords for brands you don't carry.

📊

Sample · Illustrative Only

Email · Social · Paid · Podcast/Video · Webinar+ · Partner Marketing

These six tabs show what your dashboard will look like once Damaris is engaged and your channel integrations connect (Google/LinkedIn/Meta Ads, ESP, social analytics, podcast host, webinar platform, partner CRM). The numbers are placeholders — the structure, KPIs, and reporting cadence are the real product.

The 5 Questions, Answered at a Glance

Your Question	Damaris Short Answer	Go deeper
How do you read Aspen today?	Best-in-class product positioning (AI-powered procurement, captive benefits, studio asset) — marketing capacity is the bottleneck, not the offer.	📈 See the candid SEO read →
Where can we improve, marketing-wise?	Paid acquisition (not yet predictable), social cadence, email lifecycle, podcast playbook — and pipeline reporting that rolls up to partner activations.	📊 See keyword gaps + competitive →
Who's the audience?	B2B solar pros — EPCs, installers, distributors, manufacturers, and (soon) non-profit donors / mission-aligned partners.	👥 See the 5 segments →
What's lacking?	Predictable paid pipeline, consistent owned-channel cadence, a podcast playbook for the in-house studio, and partner co-marketing motion.	📬 See the 4-stage funnel →
How do we bridge the gap?	6-month engagement: audit → activate → optimize, $4K/mo, tied to a measurable KPI dashboard.	🗺 See the 90-day roadmap →

Top 20 Keyword Gap Opportunities · filtered to brands you carry

SEMrush keyword gap vs greentechrenewables.com and baywa-re.com, then filtered against your aspenbg.ai/collections/ brand list. Keywords for brands you don't sell (Enphase, Tesla, LG, Generac, Sungrow, Span Panel, Maxeon, Silfab, etc.), competitor brand searches (Greentech, BayWa), and noise (version numbers, near-me local installer searches) have been removed.

1,055 brand-mismatch keywords removed · 249 local-retail searches removed · 18 noise terms removed · 8,678 keywords remain, representing 1.37M monthly U.S. searches. Top 20 by search volume below.

	Keyword	Volume	KD	CPC	Intent	GTR pos	BayWa pos

📊 Top 100 keyword opportunities (of 8,678 filtered) under SEO Summary → Competitive Analysis

All 100 top-volume keywords are visible there with per-keyword competitor positions, intent, CPC, and KD. The remaining 8,578 long-tail keywords sit in the source SEMrush export — happy to walk through any cluster of them on a working session.

⚔ Open the full Competitive Analysis →

What You Get With Damaris

🤝 Multiplier, not Replacement

Your Marketing Director keeps the brand. We give them leverage — not another seat at the table to manage.

Brand stays in-house — voice, narrative authority, final approvals
Damaris drives the engine — channel strategy, drafting, optimization
≈ 45 hrs/month of senior marketing leadership + execution

🛡 Active-Client Promise

As long as Damaris is engaged with ABG, we will not take on a direct competitor in the AI-powered solar procurement / B2B solar distribution space.

Written into the contract
One entity per industry per region while engaged
Your playbooks stay yours; what we learn for you, stays with you

⚡ Bias for Action

Weekly 45-min strategic sessions. Daily async. Tight feedback loops. No deck-and-disappear.

Weekly strategic working session
Bi-weekly channel deep-dives (paid/social/email/podcast rotation)
Monthly performance review · Quarterly business review

Next Step

Let's Build the Engine.

30-minute call with your Marketing Director + Damaris. We walk through the 90-day roadmap, the full keyword gap, the partner co-marketing motion, and the non-profit GTM plan — then you decide.

📅 Schedule the discovery call

Stay Connected

Follow Jordyn + Damaris for B2B clean-energy marketing notes, case studies, and behind-the-scenes from the field.

Jordyn on LinkedIn

Founder · Damaris Solutions

📷

🌐

Case studies, FAQs & more

★ SEO Summary · Real Data

        SEMrush organic research overview pulled 16 Jun 2026, plus organic positions, gap-keyword export vs greentechrenewables.com + baywa-re.com, and a backlinks matrix. The keyword gap is filtered against your /collections/ brand list — keywords for brands you don't carry are removed.

🔍

Organic Traffic / Month

SEMrush US · all positions

🗝

Ranking Keywords

104 +60%

vs prior period

💵

Traffic Cost (Paid Equiv.)

Tiny — opportunity, not status

🏷

Branded Traffic

32 / 38

84% branded — non-branded discovery is open white space

🎯

Non-Branded Traffic

The number to grow

Ranking Distribution

Where your 104 keywords actually live on the SERP. 84 of 104 (81%) sit between position 11 and 50 — close enough to lift, far enough to need work.

Intent Distribution

SEMrush intent classifications for your 104 ranking keywords.

Top Ranking Keywords · source: SEMrush organic positions, 16 Jun 2026

Keyword	Pos	Volume	Traffic %	URL
aspen buying group	1	40	84.21%	/
waree	6	590	7.89%	/collections/waaree
aptos solar	5	260	5.26%	/collections/aptos-solar
waaree	7	720	2.63%	/collections/waaree
eg4 280ah battery	62	30	0.00%	/collections/eg4
chint inverter	28	50	0.01%	/collections/chint
krinner ground screws	18	110	0.01%	/collections/krinner
electrical conduit supports	61	70	0.01%	/collections/racking

Top Pages by Organic Traffic

URL	Traffic %	Keywords
https://aspenbg.ai/	84.21%	1
/collections/waaree	10.52%	4
/collections/aptos-solar	5.26%	8
/collections/snap-n-rack	0.01%	4
/collections/imperial-star	0.01%	1

Read: homepage carries 84% of traffic — branded intent only. Collection pages are doing the actual discovery work — and they're under-resourced.

⚔

Filtered Keyword Gap

8,678

After brand + noise filter

📊

Monthly Search Volume

1.37M

Total opportunity behind the gap

🚫

Cleaned Out

1,322

brands you don't carry · local-retail · noise

How the Filter Was Built

SEMrush gap analysis returns 10,000 keywords competitors rank for that you don't. Raw, that list contains keywords for brands you don't sell — confusing if shown to a partner. We filtered:

Removed	Count	Why
Non-carried brand mentions	1,055	Enphase, Tesla, LG, Generac, Sungrow, Growatt, Span Panel, Maxeon, Silfab, Trina, SunPower, Ironridge, Unirac, Victron, Renogy, Bluetti — and competitor brand names (Greentech, BayWa).
Local-retail / installer-near-me	249	"solar near me", "best solar panel companies near…" — irrelevant for a wholesale buying group.
Noise (version numbers, etc.)	18	15.0.3, 240/5, 10/60 — clear SEMrush noise.
Kept (the real opportunity)	8,678	Generic high-intent (commercial / informational / transactional) + keywords for the 35+ brands ABG actually carries.

Top 20 Gap Opportunities · by search volume

Keyword	Volume	KD	CPC	Intent	GTR pos	BayWa pos

Keywords 21–100 · full list, sorted by volume

Keyword	Volume	KD	CPC	Intent	GTR pos	BayWa pos

📊 8,578 more filtered keywords in the source SEMrush export

Long-tail keywords beyond the top 100 sit in the source export (CSV). Per-keyword page targets, content briefs, and intent-mapped funnel placement are produced cluster-by-cluster as part of the engagement — happy to walk through any specific cluster you're curious about.

📅 Walk through a cluster together

SEMrush Top Competitors

Domains SEMrush identifies as ranking on the largest overlap of your keywords. Note: these are mostly Waaree brand sites — because most of your current traffic IS for Waaree. Your real commercial competitors are greentechrenewables.com and baywa-re.com (the gap analysis above).

Competitor	Common KW	Their KW	Com. Level
waaree.one	2	20	27%
waareertl.com	3	55	20%
arklightre.com	2	7	19%
waareetech.com	3	141	15%
waaree-portal.com	2	5	13%

★ Audience Strategy

          Aspen serves five distinct B2B segments. Marketing needs to speak to each in their language, in the channels they actually use. Most procurement-platform brands try to be "one voice for all" — the gap-keyword data says that's leaving search demand on the table.

🏗 EPCs (Engineering, Procurement, Construction)

Project-scale buyers. They want predictable pricing, deal-by-deal margin, and a partner who shows up before the bid.

Channel mix: LinkedIn ICP targeting, search (commercial solar installers, commercial solar installation)
Content: Captive benefits, project case studies, BOM/spec comparisons
Tagline they care about: "Built for EPCs. Designed to Scale."

🔧 Independent Installers

Smaller shops. Price sensitivity high. Onboarding friction kills deals — needs a low-touch self-serve path.

Channel mix: Google Ads (search + non-brand category terms), email lifecycle, organic SEO
Content: Brand-by-brand comparison guides, installer onboarding walk-through, ABG Captive 101
Friction to kill: approval timeline, sample order, first-rep handoff

📦 Distributors

Mid-market resellers. They want margin transparency, predictable inventory, and a brand they can stand behind with their own downstream.

Channel mix: Partner-led webinars, dedicated AE outreach, trade-show field marketing
Content: Sell-sheet libraries, co-branded campaigns with carried manufacturers
Acquisition motion: Partner Marketing tab

🏭 Manufacturers

Brands you carry (35+) — EG4, Sol-Ark, Waaree, Qcells, Hoymiles, Fortress, Aptos. ABG is a channel for them; they're a value-prop multiplier for you.

Co-marketing: joint case studies, branded webinars, MDF utilization
Editorial: "Voice of the manufacturer" podcast segment
Measured by: partner-attributed pipeline, sponsored placements

🌱 Non-Profit / Mission-Aligned

ABG's planned non-profit arm extends the mission to community-scale clean energy. Donor base, mission partners, and the press around "for-profit + non-profit under one roof" is its own GTM motion — meriting its own positioning, comms, and donor-facing content.

Treatment in this engagement: dedicated launch support (positioning, launch comms, donor-facing content, cross-promotion strategy with the for-profit brand) — built out together once kickoff lands.

🔗

Backlink Position

Early

Aspenbg.ai linked from a small set of high-quality domains

⚖

Backlink Gap Sample

100s

Domains linking to greentech / baywa-re, not you

🌐

Top-Tier Sources Available

DS 80+

High-authority publishers you could be in

📰

Editorial Targets

Trade

pv-mag, Solar Builder, Solar Power World, Canary Media

Top Backlink Gap Domains · domains linking to competitors but not Aspen

High-authority domains (Domain Score 80+) currently linking to greentechrenewables.com and/or baywa-re.com but not to aspenbg.ai. Each is a candidate outreach / digital-PR target.

Domain	Domain Score	Links to GTR
indeed.com	100	1
yahoo.com	100	68
medium.com	98	2
bing.com	97	12
linktr.ee	89	1
substack.com	85	11
theconversation.com	78	2
bbb.org	77	1

Backlink Strategy

Three plays, ranked by likelihood-of-link × authority gained.

Trade-press editorial — pv magazine USA, Solar Builder, Solar Power World, Canary Media, Energy News Network. ABG's AI-powered procurement angle is genuinely newsworthy. Pitch op-eds, founder quotes, data-driven research releases.
Partner co-content — every manufacturer you carry has a marketing team that needs distribution. Joint case studies, joint webinars (Webinar+ tab), shared press releases on product launches. Earns links from both sides.
Podcast guest exchange — your in-house studio is leverage. Booking ABG executives on adjacent shows (Power Players, Catalyst, Volts, Open Circuit) typically nets show-notes backlinks from authority-rich domains.

★ Email · Owned Channel for Partners + Non-Profit

        ESP audit + segmentation strategy. Lifecycle automations (welcome, re-engage, post-purchase). Monthly partner newsletter. Product-launch and non-profit campaigns. Deliverability hygiene (SPF / DKIM / DMARC). The goal: nurture partners through the buying journey, drive repeat orders, and build an owned channel for both ABG and the non-profit arm.

📬

Partner List Size

— audit

ESP audit reveals actual size + segmentation

📈

Newsletter Open Rate

38% vs 21% industry

Target after Month 2 — B2B partner list

🖱

Click-to-Order

4.2%

Target post-lifecycle launch (Month 2)

💰

Email-Attributed Orders

$48K/mo

Target Month 3 (illustrative)

Lifecycle Flows · Status

Sender Reputation

SPF · audit needed
DKIM · audit needed
DMARC · audit needed
List hygiene · first 30 days
Inbox placement test · pre-launch

Deliverability is the #1 silent killer of B2B email programs. Locked behind authentication = inbox. Not authenticated = promotions tab + spam folder.

Planned Lifecycle Flows

Flow	Audience	Goal	Touches	Status
Welcome / Onboarding	New partner sign-ups	First order within 30 days	5	Drafted, Month 1
Re-Engagement	Approved partners, 60+ days no order	Recover dormant partners	3	Live by Month 2
Post-Purchase	Recent order	Repeat order, satisfaction	4	Live by Month 2
Brand Launch	Segmented by category	Promote new brand additions to /collections/	2	Per-launch
Non-Profit Donor	Mission-aligned subscribers	Donation, mission engagement	3	Phase 2 · post non-profit launch

All Email values above are illustrative samples. Real KPIs load once the ESP audit completes and flows go live.

★ Social · LinkedIn-Led Category Authority

        Position ABG as the voice of AI-powered solar procurement. LinkedIn first, supporting channels strategically. 12–16 drafted posts per month. Executive ghostwriting (CEO, MD). Monthly content calendar across pillars. Engagement playbook + monthly analytics. Podcast / blog repurposing engine feeds everything.

LinkedIn Followers

2.4K +18% Mo

Target after Month 2 (illustrative)

💬

Engagement Rate

4.8%

vs LinkedIn B2B benchmark 2.1%

🎙

Exec Ghostwritten Posts

8 / mo

CEO + Marketing Director + Sales lead

🔁

Podcast Repurpose Posts

4–6 / ep

Built into the playbook

Content Pillars (Planned)

Channel Mix · Time Allocation

Posting Cadence Plan

Channel	Posts / Mo	Format	Audience
LinkedIn (company)	12–16	Carousels, founder quotes, product launches, podcast clips	EPCs, distributors, manufacturers
LinkedIn (CEO ghostwritten)	8	POVs on AI-powered procurement, industry takes, partner wins	Industry peers + buyers
X / Twitter	4–6	Quick takes, news commentary, podcast pull-quotes	Press, analysts
Instagram	4–6	Studio behind-the-scenes, team, partner spotlights	Brand affinity / talent
YouTube	4–8	Podcast episodes + clips	Long-form discovery

All Social values above are illustrative samples. Real metrics load once the social-analytics connections are set up.

★ Paid · Predictable Partner Pipeline

        Account audit across Google, LinkedIn, Meta. ICP-aligned campaign architecture. Ad creative direction (copy + briefs). Landing-page guidance + conversion tracking. Weekly optimization, monthly reporting. Note: ad media spend is paid by ABG directly to platforms — not included in the $4K/mo retainer.

💵

Current Monthly Spend

Per SEMrush · clean slate

🎯

Planned Campaigns

Google Search · LinkedIn ICP · Meta retargeting · Brand defense

📈

Target CPL (Month 3)

$48

Approved-partner application

🤝

Target Partners / Mo

From paid alone (illustrative)

Campaign Mix (Planned)

Budget Allocation (Recommended)

Proposed Campaign Architecture

Campaign	Audience	Channel	Goal	Target CPL
EPC Acquisition	Commercial EPC firms	Google Search · LinkedIn ICP	Approved-partner application	$80
Installer Onboarding	Independent installers	Google Search · Meta retargeting	Sample order / first purchase	$48
Brand Defense	Brand & competitor searches	Google Search	Capture branded + competitor intent	$12
Non-Profit Awareness	Mission-aligned audiences	Meta · YouTube Pre-roll	Email subscribe + donor pipeline	—

Campaign structure is proposed; performance numbers are illustrative. Real spend & conversions load once campaigns launch in Month 2.

★ Podcast & Video · Studio Becomes a Flagship

        ABG already has the studio — a major asset most B2B brands don't. The lift: a show strategy (positioning, format, audience), show bible + episode templates, guest sourcing & pre-production briefs, distribution across YouTube/Spotify/LinkedIn, and the multiplier playbook: 1 episode → 1 video, 4–6 clips, 1 newsletter, 3–4 social posts.

🎙

Episodes Published

By Month 3 (illustrative)

👂

Monthly Downloads

2.8K

Target Month 3

🎬

Repurposed Assets / Ep

8–11

1 ep → 1 video + 4-6 clips + 1 newsletter + 3-4 posts

💰

Sponsor-Ready Episodes

Partner-sponsored slot opens Month 4

Distribution Reach (Sample · Month 3)

Episode Format Mix

Proposed Episode Slate · Month 1–3

Ep #	Title (working)	Format	Sponsor Slot
01	"Why AI-Powered Procurement Is Eating Solar Distribution"	Solo founder POV	—
02	EPC roundtable — "What we wish distributors knew"	Panel · 3 EPCs	—
03	Voice of the Manufacturer · Featured: EG4 / Sol-Ark	Manufacturer interview	Sponsor-eligible
04	"NEM 3.0, ITC, and What Installers Should Actually Plan For"	Policy explainer	—
05	Customer story · ABG Captive Benefits at scale	Case-study interview	—
06	Non-Profit launch ep · "Why a buying group started a foundation"	Mission narrative	—

Episode slate is proposed; download / reach numbers are illustrative. Real performance loads once the show launches in Month 2.

★ Webinar+ · Studio Asset → Live Format

        The studio that drives the podcast also drives live partner webinars — same kit, new format. Two webinar tracks: manufacturer-sponsored deep-dives (EG4, Sol-Ark, etc.) for installer/EPC education, and ABG-led category webinars (NEM 3.0, ITC, supply-chain outlook) for thought leadership + lead capture.

🎥

Webinars / Quarter

2 sponsored + 1 ABG-led (illustrative)

📝

Avg Registrations

340

Per webinar · target Month 4

👥

Live + On-Demand Attend

62%

vs B2B benchmark 35–40%

💰

Sponsor MDF Captured

$24K

Per sponsored webinar (illustrative)

Proposed Webinar Schedule · First 6 Months

Quarter	Title (working)	Format	Sponsor
Q1	NEM 3.0: What Your Installers Are Actually Going To Ask	ABG-led	—
Q1	Deep-dive: Sol-Ark hybrid inverters for commercial scope	Manufacturer-sponsored	Sol-Ark
Q2	EG4 280Ah battery — designing storage for ROI, not redundancy	Manufacturer-sponsored	EG4
Q2	Supply-chain outlook · panel pricing & sourcing for H2	ABG-led	—

Webinar program is proposed; registration / attendance / MDF numbers are illustrative.

★ Partner Marketing · The Wedge ABG Has That Most B2B Brands Don't

        Aspen sits in the middle of a two-sided market: 35+ manufacturers with co-marketing budgets, and a growing base of EPCs + installers + distributors who buy through ABG. Most procurement platforms leave this co-marketing motion on the table. The Partner Marketing program turns it into a measurable channel.

🤝

Active Partner Brands

35+

EG4 · Sol-Ark · Qcells · Waaree · Hoymiles + more

📦

Co-Marketing Campaigns

Target Month 3 (illustrative)

💰

MDF Captured / Quarter

$72K

Across all sponsored content + webinars

📈

Partner-Attributed Pipeline

$340K

Quarterly · target Month 4 (illustrative)

Partner Activity · Top Manufacturers (Sample)

Installer / EPC Pipeline Mix

Co-Marketing Plays — What Damaris Builds

Play	Manufacturer Side	Installer / EPC Side	Measured By
Sponsored Podcast Slot	Featured episode · "Voice of the Manufacturer"	Educational asset for installers in the buying journey	MDF · downloads · attributed orders
Joint Webinar	Product deep-dive · live demo · Q&A	CE-eligible learning · pipeline-stage education	MDF · registrants · attribuited applications
Co-Branded Email	New product launches, promo windows	Targeted by installer profile + project type	Open · click-to-order · attributed revenue
Case Study Pair	Brand credibility lift	Real installer story · social-proof asset	Asset use across paid + sales enablement
Co-Funded Paid Campaign	50/50 ad spend for brand category	Lower CPL for installer recruitment	CPL · partner applications · CAC payback

Installer / EPC Onboarding Funnel (Sample)

From first-touch to first order. Each stage is a measurement point + an opportunity to reduce friction.

All Partner Marketing values above are illustrative. Real numbers load once partner CRM, UTM, and MDF tracking are connected (Month 1).

★ The 4-Stage Partner Funnel

        Every channel — paid, social, email, podcast, webinar, partner co-marketing — feeds the same funnel. The dashboard measures conversion between stages, not just channel volume in isolation. That's what tells you where the leak is.

1 · Discover

First touch — SEO, paid, podcast clip, partner referral.

Awareness-stage. Measured by reach, impressions, organic traffic. Optimized for cost-per-touch.

2 · Educate

Webinar registration, podcast subscribe, newsletter signup, gated guide download.

Consideration-stage. Measured by content engagement depth, return visits, email open-and-click behavior.

3 · Apply

Partner-application submission, sample order, sales call booked.

Intent stage. Measured by application volume, time-to-approval, app-to-first-order rate.

4 · Order & Repeat

First order placed. Lifecycle email + post-purchase + AE re-engagement drives second, third, Nth order.

Revenue stage. Measured by AOV, repeat-order rate, partner LTV. The whole engagement is judged here.

Funnel Conversion · Sample Targets

Conversion targets are illustrative until baseline data is established in Month 1.