Marketing Consulting Proposal
Aspen Buying Group
AI-Powered Solar Procurement, Powered by Smart Marketing.
01 · Overview
Executive Summary
Aspen Buying Group is redefining solar procurement with AI-powered automation, real-time insights, and scalable solutions for EPCs, manufacturers, and distributors. As ABG expands across the U.S. and globally — and prepares to launch its non-profit arm — a focused marketing engine is essential to drive partner acquisition and category leadership.
Damaris Solutions partners with ABG's Marketing Director as a fractional strategy + execution team across paid, social, email, and podcast/video — turning a one-person team into a multiplier without the cost of hiring 2–4 additional FTEs.
💵 Investment
$4,000 / month
Senior marketing leadership + execution.
📅 Engagement
6 months initial
Month-to-month thereafter.
🎯 Focus Areas
4 + 1
Core channels + non-profit launch.
02 · Context
Understanding the Opportunity
Where ABG Stands Today
- AI-powered procurement for EPCs, manufacturers, distributors
- International reach with the U.S. as primary market
- Established product portfolio + ABG Captive Benefits
- Internal Marketing Director already driving the work
- In-house podcast / video studio — major asset
- Non-profit arm planned to extend mission
Where the Lift Is Needed
- Single-threaded marketing capacity
- Paid acquisition not yet a predictable channel
- Social and email need consistent cadence
- Studio is built — needs a podcast playbook
- Non-profit deserves its own GTM motion
- Reporting needs to roll up to pipeline impact
03 · Approach
How Damaris Plugs In
We don't replace your Marketing Director — we give them leverage. Brand ownership stays in-house. Strategy and execution muscle plug in alongside.
Marketing Director
Owns the Brand
- Brand voice & narrative authority
- Internal stakeholder coordination
- Final creative & send approvals
- Executive interviews & podcast voice
- Budget authority
Damaris Solutions
Drives the Engine
- Channel strategy across paid / social / email
- Drafting, building, and optimizing campaigns
- Podcast playbook & content repurposing
- Analytics, reporting, and recommendations
- Non-profit launch support
04 · Scope of Services
Four core channels co-owned with the Marketing Director, plus dedicated support for the non-profit launch.
🌱
+
Non-Profit Launch Support
Non-profit launch includes positioning, launch comms, donor-facing content, and cross-promotion strategy.
04.1 · Paid Advertising & Social Media
Predictable partner pipeline. Category-leader voice.
💰 Paid Advertising
Objective
Build a predictable pipeline of EPC, distributor, and manufacturer partners — and support non-profit awareness.
What's included
- Account audit across Google, LinkedIn, Meta
- ICP-aligned campaign architecture
- Ad creative direction (copy + briefs)
- Landing page guidance & conversion tracking
- Weekly optimization + monthly reporting
📱 Social Media
Objective
Position ABG as the voice of AI-powered solar procurement — LinkedIn first, supporting channels strategically.
What's included
- Monthly content calendar across pillars
- 12–16 drafted posts per month
- Executive ghostwriting on LinkedIn
- Podcast & blog repurposing engine
- Engagement playbook + monthly analytics
04.2 · Email Marketing & Podcast / Video
Owned channel for partners + non-profit. Studio becomes a flagship.
📧 Email Marketing
Objective
Nurture partners through the buying journey, drive repeat orders, and build an owned channel for both the business and the non-profit.
What's included
- ESP audit + segmentation strategy
- Lifecycle automations (welcome, re-engage, post-purchase)
- Monthly partner newsletter
- Product launch & non-profit campaigns
- Deliverability hygiene (SPF / DKIM / DMARC)
🎙 Podcast & Video
Objective
Turn ABG's in-house studio into a flagship thought-leadership engine — and a content multiplier across every channel.
What's included
- Show strategy: positioning, format, audience
- Show bible + episode templates
- Guest sourcing & pre-production briefs
- Distribution across YouTube, Spotify, LinkedIn
- 1 episode → 1 video, 4–6 clips, 1 newsletter, 3–4 social posts
05 · Timeline
90-Day Roadmap
From foundation to momentum in three phases.
1
Days 1–30 · Foundation
Kickoff, audits, baseline, paid scoped.
Kickoff & access setup · audits across all channels · KPI baseline & dashboards · Q1 content calendar live · paid campaigns scoped.
2
Days 31–60 · Activation
Paid launched. Flows triggering. Studio in production.
Paid campaigns launched · welcome & re-engagement flows live · social cadence in production · podcast strategy + first 2 episodes planned · non-profit positioning drafted.
3
Days 61–90 · Optimization
Optimize, publish, first QBR, non-profit ready.
First paid optimization pass · email driving measurable conversions · pilot podcast episodes published · first QBR delivered · non-profit launch plan finalized.
🗺 See the full 90-day roadmap with all workstreams & success metrics →
06 · Engagement Model
How We Work Together
A working partnership, not a vendor handoff. Tight feedback loops, minimal meeting overhead.
| Touchpoint | Cadence | Purpose |
|---|
| Strategic working session | Weekly · 45 min | Priorities, in-flight work, blockers, decisions |
| Async updates (Slack/email) | Daily as needed | Quick approvals, creative reviews, link sharing |
| Channel deep-dive | Bi-weekly · 30 min | Rotates across paid, social, email, podcast |
| Monthly performance review | Monthly · 60 min | KPIs, learnings, next-month plan |
| Quarterly business review | Quarterly · 90 min | Strategy reset, channel mix, scope adjustments |
07 · Investment
$4,000 / month · 6-month initial term · m2m thereafter.
📦 Monthly Retainer
$4,000 / mo
≈ 45 hrs/month of senior marketing leadership + execution.
6-month initial term · month-to-month thereafter.
No long-term lock-in · 30 days notice to adjust scope.
📊 Allocation
How the retainer breaks down
Podcast & Video Strategy
14%
Strategy, Reporting, Non-Profit
7%
Note: Ad media spend (Google, LinkedIn, Meta) is paid by ABG directly to platforms — not included in retainer. Travel is not included in retainer services — travel is billed separately.
08 · Partnership
Why Damaris Solutions
You don't need another agency that pitches a deck and disappears. You need a partner in the trenches.
👤 Senior Operators
Multi-disciplinary marketers, not junior account managers.
⚡ Technical B2B Fluency
We translate complex clean-energy stories into demand.
📚 Tested Frameworks
Playbooks proven across paid, social, email, and content.
🏃 Bias for Action
Weekly working sessions and fast feedback loops.
🤝 Plays Well with In-House
We work alongside your Director — not around them.
📈 Pipeline-Focused
We measure marketing in partners, not impressions.
09 · Next Steps
Let's Build the Engine.
If this direction resonates, here is how we move forward:
01
Review
Read the proposal — flag any scope or focus adjustments.
02
Align
30-min call with Marketing Director + Damaris.
03
Sign
Agreement signed; onboarding & access setup begin.
04
Launch
Day 1 kicks off the first business day of start month.
Ready When You Are
Let's Build the Engine.
30-minute call with your Marketing Director + Damaris. We walk through the 90-day roadmap, the channel plan, and what the first wins look like. Then you decide.
📅 Schedule Discovery Call
Jordyn Dollarhide · Damaris Solutions · Mesa, AZ