Four realities shape the right marketing move — and they point to one model, not a lead-buying relationship.
Radiant-barrier insulation is fast to sell, fast to install, and ~90% of homes don't have it. Almost nobody is marketing it yet.
Lead-buying means cutting rep comp. The model that fits: dealers fund their own ads using assets and a process you supply.
18 ranking keywords today — mostly misspellings of "attic." Real insulation terms sit under 50 difficulty. A genuine land-grab.
7 dealers, 10 offices, more markets queued (Boise next). Each launch needs its own landing page + Google Business profile.
Not a lead vendor. A partner that hands every dealer a brand-consistent marketing system — and gets out of the way.
Brand kit, ad templates, landing-page system, SEO pack, approved messaging — pre-built and ready.
Each dealer funds and runs their own local campaigns. The leads are exclusively theirs.
One brand, one standard, every market. You scale without adding marketing headcount.
A complete, brand-locked toolkit — so a new dealer is market-ready on day one, not month three.
Logos, photos, videos, renderings, data sheets — one folder, brand-correct everywhere.
Pre-built Meta, Google & YouTube creative dealers localize and launch.
One market template, cloned per market with local climate & messaging.
Target keyword set + on-page structure to rank fast in low-competition terms.
Google Business profile setup + LSA + review engine — king for local trades.
Clear "what you can / can't say" guardrails so dealers never go off-brand.
Boise, then the next, then the next — same template, localized content. "Match the template and dump."
Local landing page cloned from template + dedicated Google Business profile.
Climate-specific copy & creative — a Florida message reads differently than Michigan.
Branded search, LSAs, Meta & YouTube — dealer-funded, asset-supported.
Reviews, content & SEO stack to lock in rankings as the market matures.
Same logic Jay applies to leads, pointed back at dealers: prove concept first, then co-invest. Nobody pays for unproven assets.
Real numbers from two live Damaris retainers — pulled straight from their reporting dashboards.
24.9% LinkedIn engagement is B2B-grade reach — the same channel a dealer program recruits through.
Local, organic proof a dealer can replicate market by market — $0 in ad spend, one repeatable content motion.
One flat monthly rate covers your current dealer network. As the roster grows, the rate scales with it.
Covers all current dealers across the active network.
Ongoing landing-page deployment plus full new website builds, and each new market launched with its own localized page + Google Business profile (e.g. Boise).
Once a dealer proves ROI, Attiic may co-invest a share of ad budget to scale a winner. Pre-proof, no obligation.
The incumbents sell leads at scale. Damaris builds the system that makes your dealers self-sufficient — a different job entirely.
Built and ran Franklin WH's dealer program — the exact assets-plus-process model proposed here, in a comparable installer network.
Ads, SEO, social, web, and on-site video — produced first-hand. No agency layers, no handoffs, brand stays tight.
An SEO and content land-grab only works if you move first. Damaris is built to deploy fast while the lane is open.
Funding tied to proven ROI, dealers keep their leads — incentives point the same direction as yours.
Stand up the full dealer kit for a single existing market — brand, landing page, GMB, SEO, ads.
Run it on a shared dashboard. Sales, CAC, and close rate prove the model on real numbers.
Template the win across markets; co-invest behind dealers who prove ROI.
30-minute call with Jay, Jason, and Damaris. We pick the first dealer market, define the success metrics, and set a kickoff date.
📅 Schedule Pilot Kickoff Call