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📍 90-Day Marketing Activation Plan

Foundation → Momentum → Demand.

Attiic has a real, differentiated product (Reflect™ + Jet™ as a two-part system) — and almost no brand presence to carry it. The next 90 days build the foundation first, layer the organic engine second, then turn on paid demand last. In that order, on purpose.

Month 1 · Days 1–30 · Foundation
Month 2 · Days 31–60 · Momentum
Month 3 · Days 61–90 · Demand
$4,000/mo retainer · Foundation Build separately quoted
🗺 The 90-Day Flow

Foundation before momentum, momentum before demand. Each phase builds on the previous one — you can't turn on paid traffic that converts until the site, brand, and proof are in place.

1
Month 1 · Days 1–30 Owner: Damaris + Attiic team

Foundation

Goal: Get Attiic looking and sounding like a category leader before a dollar of ad spend goes out. Brand identity system, messaging & voice, brand guidelines, website architecture and build kickoff, tracking and analytics setup.
🎨
Brand identity system
Logo + wordmark unifying Reflect™ and Jet™ marks. Color, type, photography direction. Voice & messaging guide. Brand guidelines PDF as single source-of-truth.
✍
Messaging & voice
Tagline, value proposition, product one-liners for Reflect™ + Jet™, and a voice guide so every caption / page / ad sounds like one company.
🌐
Website rebuild kickoff
Structured for buyers (Home, How It Works, two-part system, benefits, FAQs, CTAs). Built to convert (quote form, click-to-call, trust signals). Built to rank (clean technical SEO, schema, fast load). Dealer-ready.
📊
Tracking & analytics setup
GA4 events (quote_submit, phone_click, scroll, video_engage). GSC sync. Dynamic call-tracking number insertion. UTM governance.
🧹
Backlink disavow + GBP claim
File disavow for knows.sbs, wants.cfd, takes.sbs, blinks.sbs + the spam blogspot cluster. Claim Google Business Profile + Bing Places + Apple Maps. Resolve attiicagent.com ambiguity.
📘
Brand guidelines doc + asset kit
Single source-of-truth PDF. Templated social / ad / sales kits so volume content stays sharp and on-system — and protects what dealers will use later.
✓ Month 1 Success Metrics
  • Brand identity system approved · logo + Reflect™/Jet™ marks unified
  • Messaging & voice guide + brand guidelines PDF delivered
  • Website architecture approved, build underway
  • Tracking foundation firing on every conversion event
  • Disavow file submitted to GSC · GBP / Bing Places / Apple Maps claimed
  • Baseline documented for every KPI in this dashboard
2
Month 2 · Days 31–60 Owner: Damaris + Attiic operations

Momentum

Goal: Website live. SEO content library begins. Social cadence launches. Review-generation system in place. First organic proof in market — the surface area that makes paid traffic convert.
🌐
Website live
Conversion-built site goes live with Reflect™ + Jet™ product pages, two-part-system explainer, FAQs with schema, quote form built for conversion, dealer-ready path.
✍
SEO content library begins
First 4-6 evergreen posts on attic heat, energy bills, moisture/mold, roof life, tax credits, and the solar attic fan category. Built to compound month over month.
📱
Organic social cadence launches
Instagram + Facebook at 16-20 posts/mo each. Education, before/after proof, install reels, AZ/TX seasonal hooks, product explainers — all in the unified Foundation look.
⭐
Reviews engine in place
Post-install SMS + email ask, two-tap Google review flow, negative-intercept to support@attiic.com, 48-hour response SLA. Reviews surfaced back on site + social.
🎥
YouTube uploads begin
First "how the two-part system works" videos + install walkthroughs. Targets the Video Carousel SERP-feature surface competitors own.
📰
Editorial outreach begins
Pitch trade press (This Old House, BobVila, local home-improvement publications, AZ/TX outlets). Target: 2-3 placements by end of Month 3.
✓ Month 2 Success Metrics
  • New website live · technical SEO foundation passing · quote form converting
  • 4-6 SEO posts shipped · evergreen library starting to index
  • Social cadence on schedule across IG + FB · first YouTube uploads
  • Reviews engine producing 8-12 new Google reviews / mo
  • Disavow file processed by Google · spammy backlinks de-counted
  • First editorial pitches in market · 2-3 placements targeted for Month 3
3
Month 3 · Days 61–90 Owner: Damaris + Attiic (cross-functional)

Demand

Goal: Paid campaigns launch on Meta + Google. Dealer/installer funnel activated. Reporting cadence established. Optimization underway.
💰
Meta campaigns launched
Geo-targeted demand-gen + retargeting to homeowners in hot-climate markets (AZ/TX primary), using before/after + education creative from the Momentum content workstream.
🔍
Google Search campaigns launched
Capture high-intent searches: "solar attic fan," "attic ventilation," "attic too hot," "insulation contractor." Conversion-tracked landing pages built in Month 1 Foundation.
🤝
Dealer / installer funnel activated
Dealer landing page + application funnel live (Dealer Program add-on). Co-branded sales/marketing asset kit. Dealer-facing email nurture. Partner pipeline.
📊
UTM discipline + reporting cadence
Conversion tracking and reporting tied to leads and booked consultations — not impressions and likes. Monthly reporting locked in.
🎯
First optimization pass
Pause underperformers · scale winners · refine creative + audiences. Validate ad spend is scaling with proven results, not on faith.
📅
First QBR + Months 4-6 plan
Quarterly business review · 90-day results · scope adjustments. Confirm path-to-pipeline-target for Months 4-6 and ad-spend scaling plan.
✓ Month 3 Success Metrics
  • Paid live on Meta + Google · conversion tracking firing on quote requests + calls
  • First quote requests + calls from paid attributing to campaign + keyword
  • Dealer funnel live (if add-on selected) · first dealer applications received
  • Reviews at 4.5+ stars with consistent velocity
  • Content + social producing first organic clicks + engagement
  • First QBR delivered with clear Months 4-6 plan
📊 The KPI Framework — What This Dashboard Measures

Eight workstreams across three phases, measured weekly. Every channel rolls up to quote requests, booked installs, and lifetime homeowner value.

✍ Content & SEO

Organic Engine

Posts / mo4–6
Quote-form submits42 / mo
Phone-clicks + calls68 / mo
CWV (LCP / CLS / INP)Passing
💰 Paid

Demand Acquisition

Meta demand-gen CPL$68 target
Meta retarget CPL$48 target
Google Search CPL$54 target
Leads / mo (paid)84 Month 3
💵 Investment
🏗 Foundation Build

One-time

Brand identity systemIncluded
Website rebuildIncluded
Scoped + quoted separatelyAfter discovery
Owned by Attiic from day one✓

Ad spend is billed separately and starts modestly while we validate creative + audiences, then scales with proven results. Travel billed separately.

🤝 How We Work Together

Engagement & Cadence

Strategic working sessionWeekly · 45 min
Channel deep-diveBi-weekly · 30 min
Monthly performance reviewMonthly · 60 min
QBRQuarterly · 90 min
Async (Slack / email)Daily as needed

Embedded, Not Vendor

Operates as part of Attiic's team✓
Your growth is the scorecardnot billable hours
Honest, revenue-first reportingleads + booked jobs
Conservative, disclosed assumptionsnever inflated numbers
Roadmap prepared by Damaris Solutions · Helping the good guys do better business.
All conversion targets are illustrative until Month 1 baseline data is established.