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📍 Dealer Program · 90-Day Pilot Plan

Pilot → Prove → Roll out.

Stand up the full Attiic Dealer Program for one pilot market, prove ROI on real numbers, then template the win across the network. Same logic Jay applies to leads, applied here: funding follows proven concept, not the other way around.

Month 1 · Days 1–30 · Pilot Foundation
Month 2 · Days 31–60 · Pilot Activate
Month 3 · Days 61–90 · Prove ROI & Roll Out
$1,500/mo Dealer Program · $500/mo Web & Market Launch · $0 co-fund until proven
🗺 The 90-Day Flow

Build the kit, hand it to one dealer, measure on real numbers, then scale only the winners. Each phase earns the next.

1
Month 1 · Days 1–30 Owner: Damaris equips · Attiic picks the pilot

Pilot Foundation

Goal: Pick the pilot dealer + market, then build the brand-locked toolkit so they're market-ready on day one — not month three. Damaris equips, dealer prepares to execute.
✓ Core Deliverables · always included in the $1,500/mo Dealer Program
🎯
Pick the pilot market
Pick one existing dealer + market with Jay & Jason. Confirm the spend commitment, success metrics (sales, CAC, close rate), and reporting cadence before any asset work begins.
🎨
Brand kit
Logos, photos, videos, renderings, data sheets — one folder, brand-correct everywhere. Single source-of-truth so every dealer asset stays on-brand from day one.
📣
Ad SOPs & training packs
Step-by-step playbooks for Meta, Google & YouTube — how to set up campaigns, what creative to run, copy frameworks, targeting recipes. Dealers build their own ads; Damaris hands them the playbook + reviews creative before launch.
🔍
SEO training pack for dealers
Target keyword set + on-page structure dealers can use to rank fast in the low-difficulty insulation terms while incumbents aren't watching. Dealer-focused training, hand-off model — Damaris equips, dealer executes on their own site.
✍
Approved messaging guardrails
Clear "what you can / can't say" rules so the dealer never goes off-brand. Protects the system as it scales beyond the pilot.
📊
Shared performance dashboard
Sales, revenue, CAC, close rate tracked on one shared dashboard. Same scorecard Damaris and the dealer both look at. No mystery, no spin.
➕ Optional Deliverables · included with the $500/mo Web & Market Launch add-on
🌐
Landing-page system + pilot clone
Build the master landing-page template, then clone it for the pilot market with local climate-specific copy + creative. Conversion-built (quote form, click-to-call, trust signals).
📍
GMB profile setup
Pilot market's Google Business Profile claimed, optimized, photos + services posted. LSA application started.
⭐
Reviews engine
Post-install SMS + email ask, two-tap Google review flow, negative-intercept logic, 48-hour response SLA. Surfaced back on GMB + landing page.
🏢
SEO keyword work for Attiic.com
Hands-on SEO execution for the Attiic brand site itself — keyword research, on-page optimization, content briefs, technical fixes. Different from the dealer training pack above: this is Damaris doing the work on Attiic's own domain, not handing a playbook to a dealer.
📊 Analytics, either way: If a dealer doesn't take the Web & Market Launch add-on and runs their own existing site, Damaris still pulls analytics from the dealer's website (GA4 / Search Console / call tracking) into the shared performance dashboard. The reporting layer doesn't depend on us building the site.
✓ Month 1 Success Metrics
  • Pilot dealer + market locked in with documented commitment + success metrics
  • Full brand kit delivered · logos, photos, videos, renderings, data sheets in one folder
  • Ad SOPs & training packs ready · Meta, Google & YouTube playbooks handed to the dealer
  • SEO training pack handed off · keyword set + on-page structure delivered to the dealer
  • Approved messaging guardrails published
  • Shared performance dashboard live · baseline numbers recorded · dealer-website analytics connected
  • If Web & Market Launch add-on selected: pilot landing page live · GMB profile claimed + optimized · LSA submitted · reviews engine SOP handed to dealer · SEO keyword work kicked off for Attiic.com
2
Month 2 · Days 31–60 Owner: Dealer executes · Damaris supports

Pilot Activate

Goal: The pilot dealer turns on their own ad spend using the Attiic-supplied kit. First leads, first sales, first data. Damaris stays in the trenches with creative + ad guidance — but the leads are exclusively the dealer's.
✓ Core Deliverables · always included in the $1,500/mo Dealer Program
💰
Dealer launches their own ads
Branded search, LSAs, Meta & YouTube — dealer-funded, dealer-built (following Damaris's SOPs from Month 1). Localized creative for the pilot market's climate.
📞
First leads + sales come in
Quote requests, calls, booked consultations attributing to the kit. Tracked daily on the shared dashboard. Real numbers, not vanity metrics.
🎯
Weekly optimization passes
Pause underperforming creative · scale winners · refine targeting + budget split between channels. Damaris reviews + advises; the dealer executes the changes.
🤝
Monthly dealer sync
All current dealers join the live monthly sync. Pilot shows progress, other dealers see the kit working, the case for executing builds organically.
➕ Optional Deliverables · included with the $500/mo Web & Market Launch add-on
⭐
Reviews engine running
Post-install SMS + email ask, two-tap Google review flow, negative-intercept, 48-hour response SLA. Reviews surface back on GMB + landing page. King for local trades.
✍
SEO content begins ranking
First evergreen posts hit the SERP for low-difficulty terms (attic heat, energy bills, moisture/mold, roof life). The compound layer that pays off in months 4-12.
✓ Month 2 Success Metrics
  • Pilot dealer ad spend live · branded search + LSAs + Meta + YouTube all running (dealer-built, Damaris-reviewed)
  • First leads attributing to the kit · captured on the shared dashboard
  • First sales recorded · sales + revenue + CAC + close rate populating
  • Monthly dealer sync live · network-wide visibility into the pilot's progress
  • If Web & Market Launch add-on selected: reviews engine producing 8–12 new Google reviews / mo · SEO posts indexing on target terms
3
Month 3 · Days 61–90 Owner: Damaris + Jay & Jason cross-functional

Prove ROI & Roll Out

Goal: Measure the pilot on real numbers (sales, CAC, close rate). If ROI proves out (20–30% close rate), Attiic co-funds to scale. Template the win, line up the next market (Boise queued). Funding follows proof — not the other way around.
📊
Pilot ROI assessment
Sales, revenue, CAC, close rate measured on the shared dashboard. The bar: 20–30% close rate proves the concept. Below that, we iterate on creative/targeting before scaling.
📑
Document the playbook
Capture what worked — ad mix, creative, landing-page elements, GMB tactics, review velocity. Template it so the next market is "match the template and dump."
📈
Attiic co-funds to scale (if proven)
If ROI is proven, Attiic contributes a share of the pilot dealer's ad budget to expand the winner. Reward execution, drive competition across the dealer network.
📍
Boise (Market #2) launch
Stand up the second market on the proven template: localized landing page + dedicated GMB profile + climate-adjusted creative. Same kit, new ZIP. Included in the $500/mo Web & Market Launch add-on.
🤝
Roll out across the dealer network
Present the pilot results at the monthly dealer sync. Dealers who want in get the kit; those who don't keep doing what they're doing. No comp cuts, no friction.
📅
First QBR + Months 4-6 plan
Pilot results, market #2 launch progress, dealer-network rollout pipeline. Confirm co-fund splits, identify next 2-3 markets, scope add'l Web & Market Launch work.
✓ Month 3 Success Metrics
  • Pilot ROI documented on real numbers · sales, CAC, close rate all reported
  • Playbook templated for repeatable new-market deployment
  • Co-funding decision made on real data (yes/iterate/no) — no spend before proof
  • Boise (Market #2) launched · localized page + GMB profile live
  • Rollout pipeline lined up · next 2-3 markets identified at the monthly dealer sync
  • First QBR delivered with clear Months 4-6 plan
📊 The KPI Framework — What This Dashboard Measures

Six workstreams across three phases, measured weekly on a shared dashboard the dealer + Damaris + Attiic all see. Everything rolls up to the four numbers that decide whether to co-fund: sales, revenue, CAC, and close rate.

📍 Pilot Market + Web add-on

Market Deployment

Localized landing pageLive Month 1
GMB profile + LSALive Month 1
Reviews engine runningFrom Month 2
Google reviews / mo8–12 · 4.5+ ★
SEO for Attiic.comHands-on, ongoing
📊 Pilot ROI

The Bar to Clear

SalesTracked weekly
CACPer-lead + per-sale
Close rate20–30% target
Co-fund decision gateEnd of Month 3
💵 Investment
🌐 Web & Market Launch

$500 / mo

Ongoing landing-page deployment✓
Full new website buildsAs needed
New-market localized pageEach launch
New-market Google Business ProfileEach launch
Example next marketBoise

Ad spend is dealer-funded — each dealer runs their own campaigns using Attiic-supplied assets. Leads remain exclusively the dealer's. Attiic co-invests only after a dealer proves ROI. Travel billed separately.

🤝 How We Work Together

Engagement & Cadence

Attiic HQ check-in (Jay & Jason)Bi-weekly · 30 min
Monthly dealer sync (all dealers)Monthly · 60 min
QBRQuarterly · 90 min
Async (Slack / email)Daily as needed

Why This Model Works

Dealers own their leadsNo comp cuts
Brand stays consistentOne standard, every market
Attiic scales without headcountAsset-first, not service-first
Co-funding rewards executionDrives healthy competition
Honest reportingSales · CAC · close rate · revenue
Roadmap prepared by Damaris Solutions · Helping the good guys do better business.
All conversion targets are illustrative until Month 1 baseline data is established.