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Marketing & Brand Partnership Proposal

Attiic

Turning attics into energy-saving assets β€” and turning a new brand into a category name.
Prepared by Damaris Solutions
Jordyn Dollarhide
June 2026
01 Β· The Opportunity

Attiic has a strong product story and almost no brand presence to carry it.

β˜… Differentiation

A real, differentiated product

Attiic Reflectβ„’ (radiant barrier) and Attiic Jetβ„’ (solar-powered active ventilation) are a genuine two-part system, not a single off-the-shelf fan. A story competitors can't tell β€” but right now it isn't being told anywhere a buyer can find it.

β˜… Proven Demand

A category with built-in search interest

"Solar attic fan" and "attic ventilation" are high-intent, evergreen searches. Established players (Solatube, Natural Light, Yellowblue) own that real estate. There is room for a sharper, more modern brand to take share.

β˜… Greenfield

A thin, fragmented footprint

Brand formed in 2025. Web presence is limited, social is minimal-to-absent, no consistent visual identity, no content engine, no lead-capture system in market. The foundation has to be built, not just optimized.

02 Β· Where Attiic Stands Today

An honest audit of the brand as a homeowner or installer would find it.

🌐 Website

Single-page product overview. Strong product naming, but no proof, pricing context, FAQs, install/dealer paths, or lead capture beyond a basic form. Not built to convert or to rank.

πŸ“± Social

No consistent, active branded presence found. No content cadence, no reels, no before/after proof, no review-driven trust signals β€” the exact content this category rewards.

πŸ” Search / SEO

No content library targeting high-intent terms (attic temperature, energy bills, mold/moisture, roof life, tax-credit questions). Invisible against incumbents who publish constantly.

🎨 Identity

Product trademarks exist, but no documented brand system β€” color, type, logo usage, voice, photography direction. Every new asset risks looking different from the last.

03 Β· Our Approach

Build the brand foundation first, then turn on demand.

In that order, on purpose.

01

Foundation

Brand identity, messaging, website rebuild, and tracking. Get Attiic looking and sounding like a category leader before a dollar of ad spend goes out.

02

Momentum

Always-on social, SEO content, and reviews. Build the proof and the organic surface area that make paid traffic convert when it arrives.

03

Demand

Paid acquisition on Meta and Google, plus a dealer/installer pipeline. Scale what's working once the foundation can hold the weight.

04 Β· Scope of Work

Eight workstreams, sequenced across the engagement.

🎨
Brand Identity System
✍
Messaging & Voice
🌐
Website Rebuild
πŸ”
SEO & Content
πŸ“±
Organic Social
⭐
Reviews & Reputation
πŸ’°
Paid Acquisition
🀝
Dealer / Installer Funnel
04.1 Β· Brand Identity System

The biggest gap and the biggest opportunity.

We give Attiic a complete, ownable identity.

  • Logo & wordmark β€” primary logo, secondary lockups, and the Reflectβ„’ / Jetβ„’ product marks unified into one family with clear-space and sizing rules.
  • Color & type β€” a defined palette and typographic system, built around energy, sun, and home comfort, applied consistently everywhere.
  • Voice & messaging β€” tagline, value proposition, product one-liners, and a voice guide so every caption, page, and ad sounds like one company.
  • Photography & art direction β€” a consistent visual language: attic/roofline imagery, install shots, diagram style for the two-part system, before/after framing.
  • Brand guidelines doc β€” a single source-of-truth PDF so Attiic, dealers, and any future vendor stay on-brand without guessing.
  • Templated asset kit β€” reusable social, ad, and sales templates so volume content stays sharp and on-system.
04.2 Β· Website Rebuild

A conversion-built, SEO-ready site that earns trust and captures leads.

🧭 Structured for buyers

Home, How It Works, the two-part system explained, benefits (energy bills, comfort, roof life, moisture/mold), FAQs, and clear CTAs throughout.

🎯 Built to convert

Quote/consultation forms, click-to-call, trust signals, and warranty/credibility content positioned where decisions get made.

πŸ“ˆ Built to rank

Clean technical SEO, fast load, schema, and landing pages targeting the high-intent terms incumbents currently own.

🀝 Dealer-ready

A path for installers/dealers to engage, supporting a B2B channel alongside direct-to-homeowner.

04.3 Β· Content, Social & Reputation

The organic engine that makes everything else work harder.

πŸ” SEO Content

A blog/resource library targeting evergreen, high-intent searches β€” attic heat, energy savings, moisture, roof longevity, tax credits β€” to build organic traffic that compounds month over month.

πŸ“± Organic Social

Consistent cadence on Facebook + Instagram: education, before/after proof, install reels, seasonal hooks (AZ/TX summer heat), and product explainers in a unified look.

⭐ Reviews & Reputation

A system to generate and respond to Google reviews β€” the single strongest trust signal for a home-improvement purchase β€” plus showcasing them across the site and social.

04.4 Β· Paid Acquisition

Turned on once the foundation can convert the traffic.

Revenue-first, not vanity-first.

πŸ“£ Meta (FB/IG)

Geo-targeted demand-gen and retargeting to homeowners in hot-climate markets, using the before/after and education creative built in the content workstream.

πŸ” Google Search

Capture high-intent searches ("solar attic fan," "attic ventilation," "attic too hot") with conversion-tracked landing pages.

πŸ“Š Reporting

UTM discipline, conversion tracking, and reporting tied to leads and booked consultations β€” not impressions and likes.

Note: Recommended ad spend is separate from the retainer and starts modestly while we validate creative and audiences, then scales with proven results.
05 Β· 90-Day Roadmap

Foundation first, momentum next, demand last.

1
Days 1–30 Β· Foundation

Brand identity, messaging, website & tracking go in.

Brand identity system, messaging & voice, brand guidelines, website architecture and build kickoff, tracking and analytics setup. Get Attiic looking and sounding like a category leader.

2
Days 31–60 Β· Momentum

Website live, content + social + reviews turn on.

Website live, SEO content library begins, social cadence launches, review-generation system in place. First organic proof in market.

3
Days 61–90 Β· Demand

Paid acquisition + dealer funnel activate.

Paid campaigns launch on Meta and Google, dealer/installer funnel activated, reporting cadence established, optimization underway. Scale what's working.

πŸ—Ί See the full 90-day roadmap with all workstreams & success metrics β†’

06 Β· Investment

One embedded partner across brand, web, content, and demand β€” not six vendors.

πŸ“¦ Monthly Retainer
$4,000 / mo

Includes:

  • Ongoing brand stewardship
  • SEO content + organic social
  • Reviews & reputation management
  • Geo-targeted paid ad management
  • Monthly reporting tied to leads
πŸ— Foundation Build
One-time

Brand identity system + website rebuild, scoped and quoted separately so Attiic owns a complete foundation from day one.

Final figure confirmed after the discovery call.

βž• Dealer Add-On
$1,500 / mo

Optional Dealer Program layered on top of the retainer as Attiic scales. See next section for full scope.

Ad spend is billed separately and starts modestly, scaling with proven results. Final figure on the Foundation Build confirmed after a short discovery. Travel billed separately when applicable.
07 Β· Add-On Package

Dealer Program Β· $1,500 / mo

An optional program layered on top of the monthly retainer as Attiic scales. Recruit, onboard, and equip installation partners with a productized motion that protects the brand and grows reach beyond direct sales.

What's included

  • Dealer landing page and application funnel
  • Co-branded sales & marketing asset kit
  • Dealer-facing email nurture
  • Simple partner pipeline for status tracking

Why a dealer channel

  • Attiic already sells through distribution β€” installers are a natural growth lever.
  • A repeatable onboarding system lets the channel scale without one-off effort each time.
  • Co-branded assets keep every dealer on-brand and protect the identity we build.
08 Β· Why Damaris

An embedded operator who has done this in your exact category.

⚑ Energy-sector fluency

Built on a Director of Marketing background in solar and a roster of energy + home-services clients. We already speak homeowner, installer, and energy-efficiency.

πŸ”Œ Full-stack, one partner

Brand, website, SEO, content, social, reviews, and paid β€” under one roof. No coordinating five vendors who never talk to each other.

πŸ“ˆ Honest, revenue-first

Conservative, disclosed assumptions. We report on leads and booked jobs, not vanity metrics. Paid-leads-only disclaimers when relevant β€” never inflated numbers.

🀝 Embedded, not vendor

We operate as part of Attiic's team, not an outside agency billing hours. Your growth is the scorecard.

09 Β· Next Steps

Let's build Attiic into a name homeowners search for.

Short discovery call to confirm scope, finalize the Foundation Build quote, and set a start date.

πŸ“… Schedule Discovery Call
Jordyn Dollarhide Β· Damaris Solutions Β· Mesa, AZ