Axis Health
Marketing Performance Dashboard · Grants Pass, OR
📅 All Channels — Results by Date Range
Full Rebuild
Draft to Ryan this week · reviews widget · chatbot · PI + pediatric pages.
View detail →FB First + Google Trial
PI + pediatric Facebook campaigns and the 60-day Google trial launch once the new site is live.
View detail →Competitor Tracking
Cornerstone, Grants Pass Chiro, Southern Oregon Chiro & Total Performance under watch.
View detail →Monthly Videography
Katie on-site monthly · staff expert sit-downs · site-launch hype reel. FB admin access ✓.
View detail →Draft to Ryan this week. Clean, modern, matching the high-end clinic — informed by the competitor-website exercise. Full build ~1–1.5 weeks from Wix access.
Custom-coded widget that always shows the newest of the 440+ Google reviews — same build shipped for Its Bin Cleaned. No manual updates, ever.
On-site chatbot for questions + after-hours patient capture — matching the competitors' tooling.
Built around the core message: "you don't need a doctor's referral" after a car accident — the misconception blocking most PI patients.
Dedicated page for the untapped Grants Pass pediatric market — the destination for hyper-targeted new-mom / birthing-center ads.
On launch: formal "full rebrand" social announcement + hype reel filmed by Katie — the redesign becomes a marketing moment.
🔑 Access Checklist
| Account | Status | Note |
|---|---|---|
| Facebook Business (admin) | ✓ Granted | Full admin access granted live on the Aug 7 call |
| Wix (current site) | Waiting on Ryan | Login via email — unlocks technical investigation + rebuild |
| Google Business Profile | Waiting on Ryan | Home of the 440 reviews — needed for local optimization |
📅 Advertising — Results by Date Range
"No referral needed" creative · Grants Pass / Merlin / Rogue River geo · launches when the new site is live so clicks land on the PI pages.
Hyper-targeting on new-mom groups, birthing centers, hospitals, prenatal interests → dedicated pediatric landing page. First mover in the category.
Small budget on emergency / PI search terms to bridge the organic gap. Hard checkpoint at day 60: scale it or kill it.
📅 SEO — Results by Date Range
🎯 Competitor Watchlist
| Practice | Reviews | Why we watch |
|---|---|---|
| Axis Health | 440 | Us — the review moat |
| Cornerstone Health | 130 | Ranks #1 "chiropractor grants pass" — primary target |
| Grants Pass Chiropractic | — | Likely running motor-vehicle ads |
| Southern Oregon Chiropractic | — | Content-heavy site, likely ad spend |
| Total Performance | ~432 | ~8 reviews behind and closing — keep the review engine on |
🔑 Tracked Keyword Targets
| Keyword Theme | Intent |
|---|---|
| chiropractor grants pass | Core local — take #1 from Cornerstone |
| car accident chiropractor / PI terms | Emergency, high-value — PI patients |
| pediatric & baby chiropractor grants pass | Untapped category — own it first |
| prenatal chiropractor / birthing-center terms | Feeds the pediatric funnel |
Rankings + Search Console data will populate this tab monthly once the new site is live.
📅 Local Search — Results by Date Range
⭐ The Review Moat
📍 Local Plan
| GBP baseline pull (calls, directions, site clicks) | Awaiting access |
| Keyword-optimized services + posts | Queued |
| Review velocity — keep Total Performance behind | Ongoing |
📅 Social — Results by Date Range
Full admin on the Axis Facebook business account — granted live on the Aug 7 call after the restriction was cleared.
High-res photo + video monthly — reels, site content, and staff-expert sit-downs (incl. the new San Diego hire + Paul). Patient release forms provided.
Rebrand announcement + hype reel when the new site ships — the redesign becomes the first big social moment.