A provider is out ~4 months after surgery, and the clinic already absorbed a ~50% business hit in January when the Oregon Health Plan contract ended. High-value car-accident (PI) patients are the fastest way to stabilize revenue.
15 years in Grants Pass and 440 reviews — more than 3× the competitor currently outranking us. Most clients start with no Google presence; Axis starts with the strongest trust signal in town. We just have to point it at the right keywords.
The current Wix site is outdated, doesn't match the high-end feel of the physical clinic, and is being outranked by Cornerstone Health — a competitor with just 130 reviews. Everything else waits until this is fixed.
Custom-coded (not a canned template), clean and modern to match the clinic, and built to rank. Draft to Ryan next week; full build in 1–1.5 weeks once Wix access lands.
Custom-coded review integration that pulls in the newest of the 440+ Google reviews automatically — the same build we shipped for Its Bin Cleaned. Never manually updated again.
On-site chatbot to answer questions and capture after-hours patient inquiries — matching what the better-funded competitors run.
Outdated staff info removed, modern design flow, and service pages structured around the keywords we need to win — PI care and pediatric.
Clear messaging that no doctor referral is needed after a car accident — the single biggest misconception blocking PI patients from walking in.
A dedicated page for baby/pediatric chiropractic — a service essentially missing in Grants Pass — built as the target for hyper-targeted ads to new moms and birthing-center audiences.
Competitor research targets are set up to track traffic sources, keywords, and web strategy — plus a competitor-website exercise with Ryan to steal what works and beat it.
| Practice | Google Reviews | Why We're Watching |
|---|---|---|
| Axis Health | 440 | Us. 15 years in Grants Pass — the review moat every competitor wishes they had. |
| Cornerstone Health | 130 | Currently #1 for "chiropractor grants pass." Keyword-driven ranking, not reputation. Primary target. |
| Grants Pass Chiropractic | — | Likely the only one in town running motor-vehicle ads — direct PI competitor. |
| Southern Oregon Chiropractic | — | Content-heavy site that likely spends on advertising — useful blueprint for our build. |
| Total Performance | ~8 behind Axis | Closing the review gap — we keep the review engine running so they never catch up. |
Every ad dollar and every keyword stays local — maximum efficiency, zero waste on markets Ryan doesn't want.
One PI patient generates significantly more revenue for the same chair time than any other patient type — and the schedule needs them now. Messaging pillar: "You don't need a doctor's referral" — most potential patients don't know that. Channels: Facebook ads, Google emergency-intent keywords, and PI pages on the new site.
Pediatric chiropractic is essentially unserved in Grants Pass. Dedicated landing page + Facebook hyper-targeting on new-mom groups, birthing centers, hospitals, and prenatal interest audiences — first mover takes the category.
PI campaign ("no referral needed" creative) + pediatric hyper-targeting to new-mom and birthing-center audiences. Full admin access granted in the kickoff call — ready to build. Launches once the new site is live so traffic lands somewhere that converts.
A tightly budgeted campaign on emergency/PI search terms to bridge the gap while organic rankings build. Hard checkpoint at 60 days: producing? Scale it. Not producing? Kill it — by then the site should be ranking on its own.
High-resolution photo + video every month — fresh reels and site content on a standing cadence. Patient release forms provided for any in-office filming.
Filmed interviews with the clinic's experts — including the new hire from San Diego and collaboration with Paul on site content — positioning Axis as the authority in the region.
When the new site ships: a formal "full rebrand" announcement across socials with a launch reel — turning the redesign itself into a marketing moment.
| Owner | Action |
|---|---|
| Damaris | Competitor research + tracking · websites, keywords, traffic sources; run the design-feedback exercise with Ryan |
| Damaris | Website draft next week · full build 1–1.5 weeks from access |
| Damaris | Launch small-budget Google Ads trial · monitor 60 days vs organic |
| Damaris | Build PI + pediatric/prenatal ad campaign plans (Facebook hyper-targeting) |
| Damaris | Auto-insurance partnership proposals · Brightwood referral model, adapted for Grants Pass |
| Damaris | Brief Katie on filming + staff sit-downs · provide patient release forms · send requirements list & contact number |
| Ryan | Send Wix + Google Business Profile logins and remaining account credentials via email |
| Ryan | Connect Damaris with Paul for website content collaboration |