★ The simple idea
Three channels, one rhythm. LinkedIn every weekday. Facebook every weekday. The inbox every week.
Every month everything points at one offer and one webinar. No guessing. No blank days.
Channel 1 · LinkedIn
Every weekday
Jordyn posts · business-leaning wording
Channel 2 · Facebook
Every weekday
Same content · a little more personal
Channel 3 · The Inbox
Every week
Katie's Thursday email to the list
🔻 How the funnel works
Top · Free
Free content builds the audience
Weekly leadership lesson. Weekly manager lesson. The podcast. The monthly webinar. All free, no strings.
▼
The front door · Paid entry
The Culture Scorecard is the front door
The paid entry point. Almost every engagement starts here. Once a client sees the results, the package gets built around what the numbers say.
▼
The package
The scorecard builds the package
Group coaching. One on one. Or both.
▼
Deepest engagement
In store training goes deepest
Eight days a year on the floor.
Two asks, every month
Every month has two asks. The offer of the month, and the scorecard for everybody who is not ready yet. The scorecard never goes more than five days without a mention.
👥 Who does what
🎨 Jordyn · Social media
- Posts to LinkedIn and Facebook every weekday
- Cuts short clips from the weekly lessons and the podcast
- Posts the promo videos during blitz weeks
- Tracks what gets comments and reports back
✉️ Katie · Email & follow up
- Sends the weekly email to the list
- Sends every webinar invite and reminder
- Handles registration lists and follow up
- Keeps the calendar a week ahead of Jordyn
🎥 Bart · The raw material
- Shoots the videos
- Records the podcast and the weekly lessons
- Runs the webinars
- Hands everything over by Friday for the next week
📏 House rules · every post, every email, every piece of copy
1
No pricing in public
Pricing is a conversation, not a post.
2
No dashes
Periods and short sentences.
3
Write plain
The audience is car people and business owners, not academics.
4
Do not write Bart's stories
If a piece leans on something personal, send it to him first and he will give the real version.
5
Use the word "activator"
Bart activates thinking. That is the language. He describes himself as an activator rather than a coach.
⚡ The one rule
We do not skip days. A quiet week costs us more than a bad post ever will.
🚀 Phase One · Eight days. All webinar. · Now through Tuesday, Aug 11
Everything points at one thing: the live culture webinar, Tuesday Aug 11 at 5:00 PM Pacific / 8:00 PM Eastern.
Registrations are the only number that matters for the next eight days. Open to anybody — business owners, churches, small business, not just car dealers. The webinar sells the Culture Scorecard. Nothing else. Monthly from here on; this is the first of many.
Webinar Date
Aug 11
5 PM Pacific · 8 PM Eastern
The Only Metric
Registrations
for the next eight days
It Sells
Culture Scorecard
nothing else
Audience
Anybody
owners · churches · small biz
🎨 Jordyn · The eight days
Scripts are already written and in hand
- 3 videos a day · 15 to 30 seconds each · both platforms
- Space them out: one morning, one midday, one evening
- Wed Aug 5: one long-form Facebook post — what the Culture Scorecard is, and why a bad culture quietly bleeds money out of a business every single month
- Every post ends with the registration link. Every single one.
✉️ Katie · The email schedule
| Send | Email |
|---|
| Tue Aug 4 | The invitation · what the webinar covers and the sign-up link |
| Fri Aug 7 | Three things you will walk away with · value first, link at the bottom |
| Mon Aug 10 | Last call · doors close tomorrow |
| Tue Aug 11 AM | Today at 5 PM Pacific · link right at the top |
| Tue Aug 11 · 1hr out | Starting in one hour · link only, nothing else |
📬 Wednesday Aug 12 · The day after is worth more than the day of
| Owner | Action |
|---|
| Katie | Thank-you email to everyone who showed up |
| Katie | Replay email to everyone who registered and missed it |
| Katie | Personal note to anybody who asked about a scorecard |
| Jordyn | One clip from the webinar itself, both platforms |
🗓️ Phase Two · The 90-Day Blitz · Aug 12 – Nov 10
Three months. Three themes. One theme per month. One webinar per month. Everything serves the theme.
When somebody sees us four times in a week, they see the same message four different ways.
Month 1
Culture
Aug 12 → Sep 11
We are selling
Culture Scorecard
Month 2
Leadership
Sep 12 → Oct 11
We are selling
Masterminds & group coaching
Month 3
Selling
Oct 12 → Nov 10
We are selling
In-store training & AutoMastery
🔁 The weekly rhythm · repeats every single week for 90 days
| Day | Post |
|---|
| MON | Weekly lesson clip |
| TUE | Straight teaching on the theme |
| WED | Podcast clip |
| THU | A story · client win or turnaround |
| FRI | A question people want to answer |
Same content to both platforms. Jordyn adjusts the wording — LinkedIn reads a little more business, Facebook reads a little more personal.
✉️ Katie · One email a week
Every Thursday
Short. One idea. One link. One invitation.
That is the whole email. If it takes longer than 90 seconds to read, cut it.
Four emails a month. Three of them teach. One of them asks.
📣 Blitz weeks · volume all the way up
One week a month · always the week before the webinar
| Normal week | Blitz week |
|---|
| Posts per day | 1 | 3 · both platforms |
| Emails that week | 1 | 3 |
Every blitz-week post ends with the registration link.
📅 Blitz week dates · on the calendar today
Blitz 1
Week of Sep 1
for the September webinar
Blitz 2
Week of Oct 1
for the October webinar
Blitz 3
Week of Nov 2
for the November webinar
🎥 Handoff rule
Bart shoots the blitz videos the week before. Jordyn needs them in hand by the Friday prior.
🧭 Month One · Culture · Aug 12 – Sep 11
The message
You cannot fix what you have not measured. Your people already know what is broken. Nobody has ever asked them.
Ask of the month · Book a scorecard conversation
Second ask · Come to the September webinar
🎨 What Jordyn posts · pull from these buckets
- What a Culture Scorecard actually measures — the ten attributes
- What you get back: a participation score, an overall culture score, and the top three things to fix in the next six months with a strategy under each
- What a low score looks like on the floor, in real life
- The cost of a bad culture: turnover, lost sales, burned-out managers
- What changes in a store 90 days after the scorecard
- "Culture is not pizza parties. Culture is how people behave when the boss is gone."
✉️ Katie's four emails
| Week | Email |
|---|
| 1 | The webinar replay and what people said about it |
| 2 | The ten things we measure |
| 3 | What turnover actually costs one store in a year |
| 4 | What happens in the 90 days after a scorecard |
🧭 Month Two · Leadership · Sep 12 – Oct 11
The message
Your managers were your best salespeople. Nobody ever taught them to lead. That is not their fault. It is fixable.
Ask of the month · Join the next group
Standing second ask · Start with a Culture Scorecard
🛒 What we are selling in Month Two
| Program | What it is |
|---|
| Developed the Leader Within You 2.0 | John Maxwell · twelve weeks |
| The 21 Irrefutable Laws of Leadership | John Maxwell · twelve weeks |
| Leadership in the Dealership | Weekly workshop built on a 47-video course · about 24 weeks |
| The Winning Mastermind | Jack Welch's Winning, rewritten for automotive · 19 chapters, every other week, about 20 weeks |
🎨 What Jordyn posts · pull from these buckets
- One leadership law a week, explained in 45 seconds
- The difference between a boss and a leader
- Why promoting your top producer usually backfires
- What a mastermind group actually looks like week to week
- Self-awareness: the leader who cannot see himself cannot lead anybody
✉️ Katie's four emails
| Week | Email |
|---|
| 1 | The manager problem nobody talks about |
| 2 | Inside a mastermind group — what actually happens |
| 3 | One law, explained |
| 4 | September webinar invite plus the group coaching offer |
🧭 Month Three · Selling & Training · Oct 12 – Nov 10
The message
Your managers should be training five days a week. Most of them are training zero days a week. We hand them the whole system.
Ask of the month · Book a walkthrough of the system
Standing second ask · Start with a Culture Scorecard
🛒 What we are selling in Month Three
| Product | What it is |
|---|
| In-store sales training | Eight days a year on your floor, plus a digital training package built for your store so managers can run training five days a week |
| AutoMastery University | Over 300 videos on leadership and sales · fundamental and advanced · steps to the sale · phone handling · new content all the time |
| The DISC course | What DISC is and how to actually use it with your people |
| Communication workshop | Two days in the store, built on Crucial Conversations · every employee goes through it · half the team each day so the store never shuts down |
🎨 What Jordyn posts · pull from these buckets
- A three-minute training idea a manager can run tomorrow morning
- What a real daily training rhythm looks like in a store
- Word tracks and objection handling, one at a time
- Why every training session should be recorded
- DISC: why your best closer and your best service writer need different coaching
✉️ Katie's four emails
| Week | Email |
|---|
| 1 | Five days a week of training, run by your own managers |
| 2 | What is inside AutoMastery University |
| 3 | A manager's Monday morning meeting, start to finish |
| 4 | October webinar invite plus the sales package offer |
🏢 The three parts of the business
Bart Nollenberger Coaching — the live work: coaching, group programs, assessments, in-store training. ·
AutoMastery University — the automotive video platform, 300+ videos on leadership and sales. ·
Keep the Change Academy — the online learning platform for leadership, personal development, and recovery (under construction).
🚪 The front door · Culture Scorecard
A 360 assessment of the business and its leaders, scored anonymously by the employees. It produces a participation score, an overall culture score, and the top three things to fix in the next six months with a strategy under each. Customized for the client's world — automotive, hospitality, or church. This is almost always step one; marketing treats it as the primary entry offer.
What the report measures · 10 attributes in 3 levels
| Level | Attributes | Weight |
|---|
| 1 · The drivers | Trust & Respect · Values in Action · Communication · Accountability & Ownership · Fair Pay & Fair Process | 50% |
| 2 · The connectors | Department Teamwork · Coaching & Development · Voice & Being Heard | 30% |
| 3 · The daily weather | Support & Care · Recognition & Morale | 20% |
The four bands
| Score | Rating |
|---|
| 0–59 | Breaking Down doing damage right now — fix first |
| 60–74 | At Risk hit and miss, depends on the manager |
| 75–89 | Not Solid Yet there on most days, can't lean on it |
| 90–100 | Strong consistent — a strength to build on |
Every person answers 47 statements on a five-point scale, anonymously. The report includes verbatim comments, a six-month plan for each of the top three priorities, a turnover cost model (NADA data), a debrief conversation, and a six-month re-run to turn a score into a trend. Sales angle: "Culture is not what you say. It is what you tolerate."
🪞 Leader 360 · the individual-leader companion
Four groups rate a leader on the same thirty statements: boss, peers, direct reports, and self. The score is not the point — the gap is. Confidential to the leader and the coach; anonymity protected (peer and report answers averaged, comments passed through word for word).
| Gap | Reading | Meaning |
|---|
| Self 15+ higher | Blind spot | You think you are good at this. Nobody else does. Start here. |
| Within 14 either way | Lined up | You see yourself the way others see you. Rare. |
| Self 15+ lower | Sold short | Better than you think. Usually confidence, not skill. |
Report includes per-group scores on all ten attributes, three weighted priorities each with a six-month plan, verbatim keep-doing / stop-doing comments, a coach's read ("The One Thing"), and a 30-60-90 the leader fills in during the debrief. "Nobody gets better from information. People get better from a conversation about it."
🧰 The full offer stack
👤 One-on-One Coaching
Private coaching for owners, general managers, and managers. Work on the leader first — the numbers follow the leader.
🤝 Group Coaching & Masterminds
- Developed the Leader Within You 2.0 (Maxwell) · 12 weeks
- The 21 Irrefutable Laws of Leadership (Maxwell) · 12 weeks
- Leadership in the Dealership · 47-video course · ~24 weeks
- The Winning Mastermind (Welch, rewritten for automotive) · 19 chapters · ~20 weeks
Common shapes: groups every other week, or group one week + one-on-one the next. Packages are customized.
🗣️ Communication Workshop
Two days in-store, based on Crucial Conversations. Every employee goes through it — half the team each day so the store keeps running.
🏪 In-Store Sales Training Package
Eight days a year on-site · the deepest engagement
- Digital sales training package built for the store — managers run training five days a week
- Three-minute videos, facilitator manuals, and workbooks
- The weekly leadership and manager lessons
- One-on-one coaching for the general sales manager
- Every in-store session recorded so the team can rewatch
- Full access to AutoMastery University, including all future content
🎓 AutoMastery University
300+ videos on leadership and sales — fundamental and advanced, steps to the sale, phone handling. Houses the Leadership in the Dealership course and the DISC course. New content ongoing.
🌱 Keep the Change Academy under construction
- It's the Manager (Gallup) · course
- Unreasonable Hospitality (Guidara) · mastermind
- The Self-Aware Leader (Maxwell) · mastermind
- Winning (Welch) · course
🎤 Speaking · its own line of business
International speaker on leadership, culture, and personal development. Ministry leader of one of the largest Celebrate Recovery programs in Arizona. "Every room is full of people who could hire us."
- Conferences & conventions · churches · 20 Groups
- Recovery programs · leadership & personal development seminars
- Keynotes & motivational events
📡 Always-on content · the top of the funnel
- Weekly leadership lesson · 10–15 min · free
- Weekly manager lesson · 10–15 min · free
- Keep the Change Podcast · new episode weekly
- Monthly webinar · open to the public
- Keep the Change · the book · leadership + personal development
Lessons publish to YouTube, the Lightspeed academy, and Go High Level. All free — push it hard.
Who he is · the credibility line
Leadership coach, worldwide · Maxwell Leadership Certified Executive Director · 42 years in the automotive industry (dealership operations, sales, leadership) · Author of Keep the Change · Host of the Keep the Change Podcast · International speaker · Celebrate Recovery ministry leader · 480-327-8751
🔄 Running underneath all 90 days · these never stop
| Stream | The commitment |
|---|
| 🎙️ The podcast | New episode weekly. Jordyn cuts two clips from every one. |
| 📚 The weekly lessons | A leadership lesson and a manager lesson, 10–15 min each. Free to anybody — say that out loud. |
| 🔤 The A to Z series | Keep it rolling. It builds the habit and the audience. |
| 🎤 Speaking | Two posts a month: conferences, churches, 20 Groups, recovery programs, seminars, keynotes. |
| 📖 The book | Keep the Change gets mentioned at least twice a month. |
| 🌎 Beyond automotive | One post a week that is not about car dealers. The culture message travels. |
The scorecard never goes more than five days without a mention. It is the front door.
📊 What we watch · four numbers, first Monday of every month
1 · List
Email list size
is the audience growing
2 · Webinar
Registrations
the monthly rally point
3 · Engagement
Comments & messages
not likes
4 · Pipeline
Booked conversations
the number that pays
The adjustment rule
If a number is flat two months running, we change the approach. Not the effort.
🙋 Your turn · Bart's open questions for Jordyn & Katie
"This plan is the frame. You two fill it in." Bring answers to the next call.
- What has actually worked so far? What flopped?
- Which platform is worth more of our time right now, and why?
- Are we posting at the right times of day?
- What is the easiest way to get the videos to you so nothing gets stuck?
- Should we add a third platform, or go deeper on the two we have?
- What would you do differently if this were your business?
- What do you need from Bart that you are not getting?
⚡ The one rule
We do not skip days. A quiet week costs us more than a bad post ever will.