Bart Nollenberger

The weekly cadence is locked in — a new episode every Friday, 20 straight. The newest episode we have numbers for, "Why the Best Leaders Ask Questions Instead of Giving Answers" with Chris Saraceno, pulled 29 downloads in its first 3 days — already at the typical full first-week mark. Across the last 20 episodes the first week averages ~32 downloads (range 26–45); David Long's Step Zero episode (68) is the breakout, and guest episodes with a strong personal arc keep outperforming.

The Buzzsprout screenshot we received on Aug 17 shows at least two episodes released after Chris Saraceno (dated on or around Aug 14 and Aug 16), so the "latest episode" numbers below are out of date. The per-episode download counts weren't legible at the resolution sent, and we're not going to estimate download figures. Send either the Buzzsprout CSV export or a zoomed-in screenshot of the episode table and this tab gets updated the same day — including the first-7-days chart for the last 20 episodes.

297 engagement, up 33.2% over the previous 7 days, and the format question is now fully settled: reels drove 100% of views and 100% of engagement this week — photos and links contributed nothing. Reach stays almost entirely new audience at 99.1% non-followers, and engagement was 100% non-followers, meaning not a single interaction came from an existing follower. Two Aug 16 reels carried the week — 205 and 165 views — while three other posts in the window landed at 0. The daily view curve spiked hard on Aug 11, went quiet Aug 12–13, then rebuilt through the weekend.

(1) The 297 engagement number and the 8/1/0 breakdown don't reconcile — Meta's headline "Engagement" counts all content interactions (link clicks, saves, profile taps included), while the reaction/comment/share boxes count only those three. So the honest read is 297 total touches with just 9 visible social interactions. Reach is real; conversation is still thin. (2) The 7-day total views figure was cut off in the screenshot we were sent, so it isn't on this dashboard yet — send a full-height Views screenshot and we'll fill it in. The daily curve peaked around 2,000 on Aug 11.

Reels are now the entire channel — 100% of views and 100% of engagement this week, with engagement up 33.2%. That's a clean answer to "what should Bart post," and it means the retargeting pool for the book funnel is being built by exactly the content he's already making. The gap is still conversation: only 9 real social interactions (8 reactions, 1 comment, 0 shares) against thousands of views, and zero of it from followers. Recommendation: (1) end every reel with one direct question so the algorithm gets a comment signal, (2) fix the zero-view posts — three of the last five got no distribution at all, and (3) start tagging the strongest reels as Level 1 ad creative rather than shooting cold.

Impressions jumped to 581, up 58% from the 367 we reported Aug 10 — all organic, zero sponsored. Interactions came in at 24 reactions, 4 comments, and 4 reposts (32 total), a 5.5% interaction rate. The reposts are the number worth noticing: four people put Bart's content in front of their own networks, which is the cheapest reach he has. The impression curve shows three clear spikes — around Jul 27, Aug 4, and Aug 11–13 — each lining up with a posting push rather than a single viral post. Page visits remain the weak spot at just 3 (all desktop), so people are consuming posts in-feed without ever visiting the page itself.

The 10.1% we reported on Aug 10 was a blended rate that included 19 link clicks. This week's export didn't include a click count, so the 5.5% above is interactions only (reactions + comments + reposts). The two are not directly comparable — engagement almost certainly did not fall by half. Send the clicks column next pull and we'll restate it on the same basis.

The reach constraint is finally loosening — 367 to 581 impressions in a month, with reactions up from 15 to 24 and the first meaningful reposts (4). The "real story with a specific person" formula (David Long, Sam Sweis) is still what earns it. Recommendation: (1) keep having Bart repost from his personal profile — that's what the spikes correlate with, (2) thank every reposter by name, since four people amplifying is a relationship worth protecting, (3) point LinkedIn CTAs at the book landing page rather than the company page, given only 3 page visits in 30 days, and (4) keep the wording business-leaning per Bart's house rules.

The first paid campaign — "Promoting bartnollenberger.com" — launched Sat Aug 9 on a $37.50/day budget, timed to drive traffic into the webinar window. In its first two days it delivered 156 landing-page views at $0.37 each, reaching 3,501 people (3,581 impressions) on $57.64 of spend. That's a strong cost per visit for a cold audience, and it's the engine behind the Aug 9 spikes on the Facebook and Website tabs.

337 active users in the last 7 days (+123.2%) with 1.2K events (+116.5%). The mix is shifting exactly the way the plan wants: organic search sessions are up 550% (78), organic social up 1,000%, and the new paid campaign added 132 Paid Social sessions. Google flagged the organic-search growth as a 400% spike beyond its own forecast. Over 28 days the site logged 1,448 sessions and 1.4K new users — and the /get-started funnel page is the #1 landing page at 42.7% of all sessions.

28-day city data shows Singapore (290) as the top city, with real US activity in Moses Lake, San Jose, Des Moines, Glenview, Flint Hill, and Ashburn. Last-7-days country split is healthier: US 226 of 337 users, but Singapore (77) and China (15) are likely bot/ad-network noise, and the 3-second average homepage engagement backs that up. Takeaway: judge the site on US users, engaged time, and /get-started conversions — the podcast episode pages (34s engagement) are where real humans are reading.

4 registrations so far — and the quality is exactly on target: two dealership groups, an RV dealer, and an auto-industry contact. Per Bart's game plan, registrations are the only number that matters until the webinar starts. The last-call email goes out Mon Aug 10, day-of and one-hour-out emails Tue Aug 11.