Digital Growth Proposal · Updated Aug 17, 2026 · Post-Discovery · Confidential
$40M in Revenue.
A Marketing Engine Built for $100M.
Bluewater went from $1–2M to $30–40M in under four years — without a marketing function behind it. Twice you tried to hire one person to stand up an entire marketing org, and twice you learned what you told us on our call: that's too much to ask of one hire at this rate of scale. This is the infrastructure and the engine to get you to $100M — website first, then analytics, then the demand.
01 · The Situation
Two Divisions, One Missing Layer
You've built the hard part twice over: Battery Recovery moving large-format EV, BESS, and material-handling batteries, and Renewable Site Solutions reselling utility-scale panels, inverters, and transformers. Both run on relationships and referrals. What's missing is the infrastructure layer — a platform that can actually track, segment, and capture demand, and the engine that feeds it.
Constraint 1 · The Platform
Wix Is the Bottleneck
You've been talking about this migration for three months, and you named it the priority: "until we migrate to a platform where we can actually properly track the traffic coming in, what's the point of a paid ad campaign?" The site presents well but is slim past the face of it — a single contact form, no segmentation, no capture.
Constraint 2 · No Demand Engine
Job Postings Are Your Best Traffic Driver
Near-zero ad spend to date, aside from a small AdWords budget to stay on page one. 168 organic visits/month, trending down 6.6% — and ~81% of that is people already searching your name. Nothing is reaching the buyer who doesn't know Bluewater yet.
The Opening
Nobody Owns "Where Do I Sell This?"
We analyzed 1,450 keywords across your 30 indexed pages. The B2B searches that match your two divisions — used and surplus utility-scale panels, lithium-ion recycling, energy storage news — carry difficulty scores in the 20s. No incumbent owns them. Your domain already has the authority to take them.
We want people to have Bluewater be the first person they think of when they have issues on site — whether at a company that manufactures using batteries, or a utility-scale solar site. If their transformer goes out, they think of us.
— Joe Firestone · Discovery call, Aug 17, 2026
02 · What We See
Four Gaps — Every One Fixable, Fast
01
The Platform Can't Carry the Growth
Wix was the right call when the priority was "what can we stand up as non-marketing experts." At $40M scaling to $100M it's the ceiling: no proper traffic tracking, no segmentation, no landing pages, no inventory browsing, no partner portals. Everything downstream waits on this.
02
Traffic Is Branded-Only
Your top keywords are "bluewater battery logistics" and "blue water battery." Search is only reaching people who already know you — while the buyers hunting surplus utility-scale panels and the manufacturers sitting on end-of-life battery inventory land somewhere else.
03
Accounts Aren't Nurtured at Scale
Your philosophy is right — relationship-led, account-level, targeted over broad-blast. But that's currently manual, which caps it at your sales team's hours. Account-based automation makes the personalized approach scale without making it feel automated.
04
SEO + GEO Is Wide Open
You named GEO alongside SEO on our call — and you're already partway there. ChatGPT, Gemini, and Google AI Mode already cite Bluewater (AI visibility 35, 11 mentions, 13 cited pages), with zero effort behind it. Content built deliberately for those citations is a compounding moat in a niche this technical.
03 · Our Approach
Platform First. Then Demand.
You said it on the call better than we could: there's no point driving paid traffic to a site that can't segment, capture, or capitalize on it. So the sequence is deliberate — build the platform, wire the analytics, then turn on the demand. Nothing gets spent on ads until there's somewhere worth sending them.
01
Migrate & Rebuild
Wix → custom-coded WordPress, built from scratch for your brand. Landing pages per division, full analytics, and an architecture ready for RFQ inventory browsing and gated partner portals when you want them — no rebuild required.
02
SEO / GEO + Authority
A 5-cluster keyword strategy from 1,450 analyzed terms, built for both Google and the AI engines already citing you — plus the PR and earned-media work that makes Bluewater the first name in the category.
03
ABM Demand Engine
LinkedIn account-targeted paid, hyper-segmented email to named accounts, LinkedIn-first organic, sales collateral, and video — all pointed at the accounts your sales team actually wants in the room.
04 · Who We Are
A Growth Partner, Not a Traditional Agency
Damaris Solutions is a women-led, growth-focused marketing partner with over 10 years of experience in website strategy, SEO, and social media marketing — and deep roots in the energy world: solar installers, battery distributors, and power-solutions companies make up the core of our client roster. We already speak your industry's language — microinverters to megawatts, surplus pallets to decommissioning contracts. And because we custom-code everything we build — automations, AI chatbots, CRM integrations — nothing we deliver is a template.
We operate as an extension of your team — not a vendor you chase for updates. Complete transparency on every dollar spent, every metric tracked, and every lead generated.
05 · Your Dedicated Team
A Full Team on Your Account
When you partner with Damaris, you get a full team working on your account — not a single point of contact juggling dozens of clients. This is the team that will know Bluewater inside and out — from your inventory categories to your compliance workflows to the institutions you serve.
Jordyn Dollarhide
Co-Founder & CEO
Strategy, Account Lead, SEO, Website Development
Jacob Mumme
Co-Founder & COO
Operations, Robotics Engineer
McKinley Pierce
Social Media Associate
Organic Social, Content Creation
Katie Jordan
Videographer on Staff
Video Production, Drone & Visual Content
Asia Fitzgerald
Paid Ads Associate
Paid Media Strategy & Execution
Boots on the ground in LA: Asia, our paid ads lead, is based in your area and can be on-site at Brentwood for shoots, events, or working sessions with minimal notice. Jordyn is a short flight from Phoenix, and we're hiring additional LA-area support over the coming months. Our videographer travels out to capture warehouse operations, truckload receiving, inspection and testing, team introductions, and partner testimonials. Travel is billed separately — Bluewater covers flight and hotel plus a 5% surcharge for meals and incidentals, always approved by you before anything is booked.
06 · Scope of Services
Everything Under One Roof
💻
01
Website Migration & Custom Build
Wix → custom-coded WordPress, built from scratch for your brand and editable by your team. Division landing pages, proper tracking, and an architecture ready for RFQ inventory and partner portals later.
🔍
02
SEO / GEO & Analytics
Full analytics stack wired at launch, plus the 5-cluster keyword strategy, metadata, technical SEO, and generative-engine optimization for the AI engines already citing Bluewater.
🔗
03
CRM & Account-Based Automation
Site and forms wired into your CRM — hyper-targeted account sequences, not broad newsletters. Lead scoring, routing, and pipeline dashboards that support your sales team's relationship model.
📈
04
Paid Advertising
LinkedIn account-targeting first — by company name and job title — with Meta reach and a surgical Google Search layer. Starts as a measured test, scales only on proof.
📣
PR & Brand Trust
The "first name they think of" work. Journalism-background staff on team, media relationships across the solar and storage trade press, and targeted partnerships — pv magazine and Solar Builder chief among them — for earned articles, podcasts, and category authority.
📄
Sales Collateral & Enablement
Graphic design on staff — one-pagers, spec and capability sheets, division overviews, and case studies built with your sales team so the numbers and the story land the same way in every room.
🎬
Videography & Social
Videographer on staff plus 3–4 posts/week, LinkedIn-first. Warehouse and logistics b-roll, project case studies, and partner testimonials — cut for LinkedIn, ads, email, and the site.
How this splits across terms: the 90-day initial contract concentrates on the four foundational pieces — website rebuild, API integrations for automated email and drip campaigns, CRM connection, and social media management — plus the ad setup and test launch. PR and media relations, sales collateral, and ongoing videography layer in at renewal, once the platform they'd point at actually exists. We'd rather do four things properly in 90 days than eight things halfway.
07 · CRM & Account-Based Automation
Personalized at Scale — Not Mass-Blasted.
You were clear on the call: Bluewater's approach is account-level and relationship-led, and a broad newsletter isn't it. We agree — and automation is how that philosophy scales past your sales team's hours. Every sequence below is segmented to a named account or a specific equipment interest, never a mass send. For reference: the most effective B2B campaign we've run was a hyper-targeted, product-specific energy-storage sequence that hit a 7% click-through rate.
⚡
Instant-Response Inquiry Sequence
Every form fill and quote request gets an automated same-minute response, routes to the right team member, and enters a 5-touch email sequence over 14 days. Speed-to-lead is the single highest-leverage fix in B2B.
🎯
Named-Account Sequences (ABM)
Your target accounts — manufacturers sitting on end-of-life inventory, EPCs, utility-scale developers — get sequences written to that account's specific equipment situation, timed around your sales team's outreach rather than competing with it. The same list powers LinkedIn company-name ad targeting, so the account sees the message in both places.
🔋
Equipment-Interest Alerts
Buyers segmented by exactly what they purchase — utility-scale modules, inverters, transformers, BESS units, large-format packs. New inventory lands → only the buyers who want that category hear about it, within the hour. Product-specific beats general-blast every time.
🔁
Reactivation & Post-Deal Sequences
Past counterparties re-engaged quarterly with market updates and a "what's in your warehouse now?" prompt. Repeat deals are the cheapest revenue in the building — automation makes them systematic.
📊
Pipeline & Attribution Dashboards
Every deal tagged to its source — SEO, LinkedIn, ads, referral, email. Leadership sees cost-per-lead and revenue-per-channel at a glance, updated live.
08 · Website Analysis · Semrush · Aug 14, 2026
The Audit: Real Authority, Trapped on Wix
We ran bluewaterbattery.com through a full Semrush domain audit. The verdict backs up exactly what you described on the call: a genuinely credible domain — 204 referring domains, multiple #1 rankings — running on a platform that can't capture what it earns. The authority is real and already paid for. The infrastructure to convert it isn't there yet.
Organic Traffic
168/mo
▼ 6.6% · trending down
Organic Keywords
109
+9.9% · growing unmanaged
Authority Score
18
204 ref. domains · 595 backlinks
Paid Traffic
0
0 paid keywords · untouched channel
What ranks today · the branded trap
~81% of Traffic Already Knew Your Name
Your top traffic-driving keywords, live from Semrush:
| Keyword |
Pos |
Volume |
% of Traffic |
| bluewater battery logistics | #1 | 140 | 66.7% |
| battery recycling logistics services | #1 | 70 | 15.1% |
| blue water battery | #1 | 30 | 14.3% |
| battery surplus | #5 | 170 | 4.2% |
The bright spot: #1 for "battery recycling logistics services" and #5 for "battery surplus" — proof Google already trusts this domain on exactly the right topics. It just needs pages built to collect on that trust.
The AI-search head start
AI Engines Already Cite Bluewater
Semrush AI visibility tracking, worldwide:
| Engine |
Visibility |
Mentions |
| Overall AI Visibility | 35 | 11 · 13 cited pages |
| ChatGPT | 4 | 12 |
| Google AI Mode | 4 | 6 |
| Gemini | 3 | 5 |
| Google AI Overviews | 0 | 0 · the gap to close |
Top sources AI engines cite when answering questions in your space: bluewaterbattery.com (8), linkedin.com (6), recyclingtoday.com (5). Your own site and your LinkedIn are already the answer material — every content piece we publish strengthens both.
Strategic read: a domain with Authority Score 18, 204 referring domains, and multiple #1 rankings is not a weak domain — it's an unmanaged one on the wrong platform. Organic keywords grew +9.9% with nobody at the wheel while traffic fell 6.6%, because the terms it picks up aren't the ones your buyers use. Two things change that: the migration (so traffic can finally be tracked, segmented, and captured) and the keyword strategy below (so the authority points at deals instead of your own brand name). With SERPs in your market 94.5% organic plus a growing AI layer and nobody in this niche bidding, every gain here is uncontested upside.
09 · Keyword Strategy
1,450 Keywords, Mapped to Your Two Divisions
We mapped every keyword opportunity across your 30 indexed pages, then rebuilt the strategy around what you told us on the call: B2B and utility-scale only, no residential. Every cluster below routes to either Battery Recovery or Renewable Site Solutions — and the surplus-equipment terms that match your resale model sit at difficulty scores in the low 20s with no incumbent holding them.
Cluster 1 · Best-in-map · → Renewable Site Solutions pages
Used & Surplus Utility Solar
The single best cluster on the map — real volume, genuinely low competition, and an exact match for the resale side. "used solar panels" (2,400/mo, difficulty 20), "used solar panels for sale" (1,900, KD 24), "used solar panel for sale" (590, KD 22), "buy used solar panels" (140, KD 22). Buyers hunting surplus modules by the pallet and the container.
Cluster 2 · → Battery Recovery division pages
Large-Format & EV Battery Recovery
The recovery side: "ev battery" (5,400/mo, KD 29), "lithium ion battery recycling" (1,900, KD 41), "electric vehicle batteries" (1,300, KD 37), "solar panel disposal" (1,300, KD 28), "ev battery recycling" (590, KD 50). Pages that speak to manufacturers holding end-of-life inventory and the regulatory headache that comes with it.
Cluster 3 · → supplier / trade pages
Wholesale & Supplier Positioning
How B2B buyers search for a source: "battery wholesale" (2,400/mo), "solar energy equipment supplier" (1,900), "wholesale solar" (880), "solar panels wholesale" (720). Higher difficulty, but these are the terms that put Bluewater in the consideration set for volume buyers.
Cluster 4 · quick wins · → guides
Shipping & Compliance Authority
"lithium ion battery shipping label" — 1,000/mo, difficulty 11. The fastest wins on the map, and squarely yours: hazmat handling is a core part of the value you sell. Your existing shipping-regulation guides already sit on this cluster.
Cluster 5 · the GEO play · → insights hub
Energy Storage Category Authority
"energy storage news" — 22,200/mo at difficulty 40, plus "battery energy storage news" (1,300, KD 29). This is the "first name they think of" cluster — and the content most likely to get cited by the AI engines already referencing you.
The 20 Priority Targets · Quarter One
From the full 1,450-keyword export · filtered to B2B / utility-scale terms matching your two divisions · sorted by monthly search volume · difficulty out of 100.
| Keyword |
Volume/mo |
Difficulty |
Intent |
Destination Page |
| energy storage news | 22,200 | 40 | Info + Commercial | Insights hub · GEO play |
| solar module cost | 14,800 | 58 | Info + Commercial | Surplus pricing guide |
| solar panels for sale | 8,100 | 48 | Transactional | RSS · surplus modules page |
| solar inverters | 6,600 | 31 | Informational | RSS · surplus inverters page |
| ev battery | 5,400 | 29 | Info + Commercial | Battery Recovery division page |
| used solar panels | 2,400 | 20 | Commercial | RSS · surplus modules page ⭐ |
| battery wholesale | 2,400 | 55 | Commercial | Wholesale / trade page |
| used solar panels for sale | 1,900 | 24 | Transactional | RSS · surplus modules page ⭐ |
| lithium ion battery recycling | 1,900 | 41 | Informational | Battery Recovery division page |
| solar energy equipment supplier | 1,900 | 68 | Commercial | Wholesale / trade page |
| electric vehicle batteries | 1,300 | 37 | Informational | Battery Recovery division page |
| battery energy storage news | 1,300 | 29 | Info + Commercial | Insights hub · GEO play |
| solar panel disposal | 1,300 | 28 | Informational | End-of-life / decommissioning |
| lithium ion battery shipping label | 1,000 | 11 | Commercial | Compliance guide ⭐ fastest win |
| wholesale solar | 880 | 54 | Informational | Wholesale / trade page |
| solar panels wholesale | 720 | 54 | Commercial | Wholesale / trade page |
| li ion battery recycling | 720 | 44 | Informational | Battery Recovery division page |
| ev battery recycling | 590 | 50 | Informational | Battery Recovery division page |
| used solar panel for sale | 590 | 22 | Transactional | RSS · surplus modules page ⭐ |
| used solar panels for sale near me | 480 | 27 | Transactional | RSS · surplus modules page |
What we deliberately skip: everything residential. The export surfaces enormous consumer terms — "home solar panel" (90.5K/mo), "solar panel kits" (74K), "what is renewable energy" (301K) — and they are all the wrong audience for a B2B, utility-focused resale business. Chasing them would burn budget on homeowners who will never buy a container of modules. Also out: consumer car-battery and single-battery searches. Every keyword above routes to Battery Recovery or Renewable Site Solutions.
⭐ marks the fastest realistic wins — the used-solar cluster and the shipping-label guide sit at difficulty 11–24 with no incumbent, and should move within the first two quarters while the higher-volume terms build. Full 1,450-keyword map delivered as a working document at kickoff.
10 · See the Work
What Our Videography Looks Like on the Feed.
An example from Purelight Power — the Oregon solar brand our videographer + strategist built out on Instagram. Reel-first content, warm color story, drone + on-site cuts. The same team that would put your warehouse floor, truckloads, and second-life projects on camera. Hover to pause the scroll.
Purelight Power · @purelightpower
Reel-first Instagram strategy paired with paid ad management. Every post on the right came from an actual on-location shoot — the mockup scrolls the real @purelightpower feed captured Aug 5, 2026.
$180M
Revenue growth · 16 months
Reels
Primary content format
Field
On-location videographer
Full
Ad management + strategy
9:41●●● 5G 100%
Purelight Power
Power Your Future.
👇 Find out if your roof qualifies 🏠
www.purelightpower.com
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram
11 · Websites We've Built
Custom-Coded. Never a Template.
This is what the migration off Wix actually gets you. Every site we ship is custom-coded from scratch — no templates, no page builders — tailored to the business it serves, and still editable by your team. Three live builds below; scroll along with each one.
It's Bin Cleaned
Home Services · Salem, OR
Custom-coded site with online signup, offer popups, and our own in-house AI chatbot — the engine behind a $9.28-per-lead Meta ad flight.
itsbincleanedor.com →
🔒thrivingfamilychiropractic.com
Thriving Family Chiropractic
Healthcare · Ashland, OR
Full platform migration and custom rebuild — warm, editorial design with online booking and local SEO.
thrivingfamilychiropractic.com →
Damaris Solutions
Our Own Brand
Our home base — the same strategy, design, and conversion thinking we bring to every client build.
damarissolutions.com →
⌨️
Custom Code, Every Time
No templates, no page builders. Landing pages and automations built for your business specifically — fast, secure, engineered to convert.
🧲
CRM Integration
Forms, lead scoring, drip sequences, and deal pipelines wired directly into your CRM — marketing and sales working from the same playbook.
🤖
AI Chatbots, In-House
We code our own AI chatbots — trained on your services, inventory categories, and FAQs to capture and qualify leads 24/7.
🌐
Built to Rank — Everywhere
Structured for Google and for the AI engines that already cite bluewaterbattery.com — schema, speed, and citation-ready content.
12 · Proven Results
Same Team. Real Numbers.
Paid and organic, four live Damaris clients — every dollar and every view measured. This is the engine we'd bring to Bluewater.
Meta Ad Flight · Jul 12 – 27, 2026
Its Bin Cleaned
Salem, Oregon · bin cleaning · 16 days, one creative, one landing page
$9.28
Cost per lead · 16-day flight
~16%
Lead → paying customer
$51
Ad-only CAC · beat $75 goal
Tight targeting, one strong offer, video-first creative — the same playbook that turns high-intent surplus searches into inbound deals.
14 Months · Full-Service Retainer
Brightwood Collision Center
Mesa, Arizona · body shop · running since Jun 2025
$341,614
Total attributed revenue · 14 mo
83
Closed jobs · full attribution
10.77×
Loaded ROAS · $31,722 invested
$382
Loaded CAC · beat every carrier
That's $10.77 back for every $1 in (retainer + ad spend combined) — proof the model compounds when marketing is treated as a pipeline, not a cost center.
Organic Social · IG + FB + LinkedIn
Prometheus Power Solutions
Southern Oregon solar · month 1 → month 2 of Damaris content
16,174
Monthly social views · was 2,667
6.1×
View growth in 30 days
24.9%
LinkedIn engagement rate
+172
New followers · month one
An energy-industry client, month one to month two of Damaris content — with LinkedIn leading the way. The exact channel where your buyers live.
Organic Social + Local · $0 Ad Spend
JAM Roofing
Mesa, Arizona · roofing · organic-only engine
+1,120%
vs prior 30-day period
~1,010
Local actions · $0 ad cost
One POV reel reset the discovery curve; a second hit matched it two weeks later. Repeatable, and $0 in ad spend — imagine that motion fed by warehouse walkthroughs and truckload arrivals every week.
Transparency: Bluewater gets the same reporting — impressions, reach, engagement, rankings, and cost-per-result — every month. No black boxes. You own your data. You see every number we see.
13 · Recommended Ad Spend
Start Small. Prove It. Then Scale.
You've spent close to nothing on ads to date, so we're not going to hand you a big number on day one. Test and iterate, exactly as you framed it — and nothing launches until the new site can actually track and segment what it receives. Ad spend is paid directly to the platforms, separate from the retainer, and you approve every step up.
Test · Launches ~Day 35–40
$1,000 /mo
Your number — gauge results before committing
LinkedIn Ads$600 · company-name & job-title targeting on a first ABM list
Google Search$400 · exact-match only, absorbing your current "stay on page one" budget
MetaHeld back until there's retargeting traffic worth spending on
Expected outcome
A real cost-per-qualified-lead baseline — the number every later decision runs on
Scale · Only on Proof
$3–5K /mo
Stepped up in increments you approve
LinkedIn AdsScaled winners + expanded ABM target-account lists
Meta AdsVideo-led retargeting once there's an audience pool to work
Google SearchBroadened coverage across the proven high-intent terms
Expected outcome
A predictable inbound channel feeding named accounts to your sales team
Why start this low: at your deal sizes, one closed container of surplus modules or one recovered battery lot dwarfs a year of this budget — so the constraint was never affordability, it's knowing what works before spending real money. A $1,000 test against a properly instrumented site tells us more than $5,000 against one that can't segment traffic. Every dollar and every lead reports into your dashboard.
14 · Analytics & Transparency
Marketing & Sales, One Playbook.
This is the same link you already have. We don't hide analytics and we don't do limited transparency — every metric that can be measured is in there, and you can open it any time rather than waiting for a monthly deck. Bookmark it now; the day we start, it's live. Below is a sample populated with illustrative numbers so you can see the shape of it.
- Keyword rank tracking on all 5 clusters — movement reported every month
- GA4 + Search Console wired at migration — the tracking Wix couldn't give you
- Ad reporting per platform — spend, CPL, and qualified-lead rate
- Email & ABM sequence performance — opens, clicks, replies, meetings booked
- Built-in lead management — disposition and call leads right from the dashboard
- Weekly strategy call — our default cadence; we can dial it back if you'd rather
15 · Investment
One Flat Retainer. No Surprises.
A flat monthly retainer for a 90-day initial contract — $21,000 total. This first term is deliberately focused: the website rebuild, the API integrations powering automated email and drip campaigns, the CRM connection, and social media management. That's the foundation everything else depends on, and it's where the effort genuinely sits in the first 90 days. No hidden fees, no surprise line items.
| Service |
Included |
1 · Website Rebuild
Wix → custom-coded WordPress, built from scratch. Division landing pages, full analytics stack, SEO structure, RFQ/portal-ready architecture |
Included |
2 · API Integrations — Automated Email & Drip Campaigns
Site, forms, and inbox wired via API into automated sequences — instant-response, named-account nurture, and equipment-interest alerts |
Included |
3 · CRM Connection
Your CRM connected end to end — lead capture, routing, scoring, deal pipeline, and source attribution on every inquiry |
Included |
4 · Social Media Management
3–4 posts/week · LinkedIn-first + Facebook & Instagram · begins as soon as the new site is live |
Included |
Paid Ads Setup & Launch
Accounts, pixels, and conversion tracking built during the site work; test campaigns launch ~day 35–40 (ad spend paid to platforms) |
Included |
Live Dashboard & Weekly Strategy Call
Full-transparency reporting — every metric we see, you see, at the same link, any time |
Included |
MONTHLY RETAINER
90-day initial contract · $21,000 total · renewal terms agreed at the day-90 review |
$7,000 |
Billed Separately · Travel
On-Site Visits & Filming
Our videographer and team travel to Brentwood for shoots, events, and working sessions. When we do, Bluewater covers flight and hotel, plus a 5% surcharge on those costs to cover meals and incidentals. Nothing is booked without your sign-off on the cost first.
Asia, our paid ads lead, is already LA-based — so day trips and working sessions often carry little or no travel cost at all.
Billed Separately · Ad Spend
Paid Directly to the Platforms
Ad budget goes straight to LinkedIn, Google, and Meta — never through us, never marked up. We recommend starting at the $1,000/mo test outlined earlier and scaling only once there's a proven cost-per-lead. You approve every increase.
What comes after the 90 days: this first term intentionally concentrates on the foundation — site, integrations, CRM, and social. The services we discussed that build on top of it — PR and media relations, sales collateral and one-pagers, ongoing videography, and scaled paid media — fold into the renewal term, priced against what the first 90 days proves out.
16 · 90-Day Engagement Timeline
Ninety Days: Build It, Wire It, Turn It On
The sequence we agreed on the call — website first, analytics with it, organic social as soon as the site is live, and paid launching around days 35–40 once there's somewhere worth sending traffic. At day 90 we review everything together and decide what the next term looks like.
1
Phase 1 · Weeks 1–2
Design & Discovery
- Site direction session — sites you like and don't, branding decisions, asset gathering
- Division messaging locked for Battery Recovery and Renewable Site Solutions
- Full technical SEO audit + the keyword map delivered as a working document
- CRM audit — what you're running, what the migration needs to connect to
2
Phase 2 · Weeks 3–5
Build the Platform
- Wix → WordPress migration — custom-coded build, no template, editable by your team
- Division landing pages + the Cluster 1 surplus-equipment pages built SEO-first
- Full analytics stack wired at launch — GA4, Search Console, conversion tracking, CRM handoff
- Organic social begins as soon as the site is live · first on-site film day (Asia is LA-based)
3
Phase 3 · Weeks 6–12
Turn On Demand
- Paid ads launch ~day 35–40 at the $1,000 test budget, pointed at real landing pages
- ABM sequences live · first named-account lists built with your sales team
- Shipping-compliance guides + insights hub published — Clusters 4 & 5 for SEO and GEO
- PR groundwork — pv magazine and Solar Builder conversations opened
- Day-90 review: full walkthrough + the scale decision for months 4–6
At day 90 you'll have: a custom WordPress site you own, a full analytics stack finally capable of tracking and segmenting traffic, your CRM wired to it with automated sequences running, an active social presence, and a real cost-per-lead number from the ad test. That's the foundation — and a concrete basis for deciding what the next term looks like rather than guessing at it now.
17 · Next Steps
You Built a $40M Company. Let's Build the Engine for $100M.
You said you're looking for a partner, not a vendor — someone who supplies the strategy and the execution you don't have in-house. That's exactly how we work: weekly calls, full transparency, and a plan we build with you rather than hand to you. Happy to walk your CEO through all of this in round two.
1
Review & Adjust
Review this proposal and let us know any questions or adjustments.
2
Round Two With Your CEO
We'll walk through the vision, the roadmap, and this plan with whoever needs to see it.
3
Sign & Begin
Countersign the 90-day agreement at $7,000/mo and Phase 1 starts immediately.
READY WHEN YOU ARE · DAMARIS SOLUTIONS
