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Great Western Carpet Care · Marketing Dashboard

Live client dashboard · always on, reviewed together on our bi-weekly call · Damaris Solutions
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SAMPLE PREVIEW — illustrative data only. This is what your dashboard would look like at roughly day 90, running a $1,000/month Meta budget on the premium targeting in the proposal. The numbers below are modeled projections, not promises. The day we start, this same link runs on your real Meta, Google Business Profile, Search Console and job data. Every metric we see, you see, any time.
Tracked Leads / mo
26
▲ from zero tracked at kickoff
Jobs Booked from Marketing
10
38% of leads convert on the phone
Avg. Ticket
$437
▲ premium targeting working
Cost per Booked Job
$250
blended · $1,500 retainer + $1,000 ad spend ÷ 10 jobs

All Channels · Monthly Tracked Leads by Source

Month 1 is the build — pages rebuilt, Instagram created, first shoot day. Ads go live around day 30.

Big Picture Highlights

AdsCost per lead down from $78 to $59 as the creative learned — premium residential lane is the cheapest at $47
SocialFacebook went from 2 followers to 388; the wool rug restoration reel is the single best performer at 9,400 reach
LocalGoogle Business Profile calls up to 64/month — the highest-leverage asset for a 47-year-old company, now actually optimized
CommercialThe commercial lane produced 1 recurring property-management account — worth more over 12 months than the entire ad budget
Ad Spend / mo
$1,000
residential $700 · commercial $300
Leads from Paid
17
▲ from 9 in month 2
Cost per Lead
$59
▼ from $78 · creative learning
Cost per Booked Job
$143
on a $485 avg ad-sourced ticket

Spend, Leads and Cost per Lead Over Time

Ads launched day 30, once there was real footage to run and pages to send traffic to

Campaign Detail · Where the $1,000 Went

Every campaign is built on the premium targeting in the proposal — no discount offers, no room-count pricing
CampaignAudienceSpendLeadsCPL
Whole-home clean + protectorAshland · Jacksonville · east Medford, home-value weighted$4209$47
Wool & oriental rug restorationRug-owner and interior-design signals$1804$45
Pet odor rescuePet owners in high-value homes$1002$50
Commercial laneProperty managers · realtors · hospitality · offices$3002$150 · 1 recurring account

Budget Tiers · What Each Level Should Produce

Modeled at the $59 blended cost per lead and 38% booking rate above. We don't recommend moving up a tier until the tier below is proven on real data.
TierWhenMonthly spendEst. leadsEst. booked jobs
Test start hereDays 1–60$75010–144–6
ProveMonths 3–5$1,000–1,25017–227–9
ScaleMonth 6+, only if the math holds$2,000–2,50034–4313–17
Posts Published / mo
11
2–3 per week · on schedule
Total Reach / mo
18.4K
▲ 133% month over month
Followers
388
▲ from 2 at kickoff
Non-Follower Reach
74%
reaching new people, not the same ones

Organic Reach by Platform

Instagram built from scratch in month 1 — Facebook rebuilt from a page that had two followers and a 2018 post

Top Content · This Month

All footage from the monthly shoot day plus weekly phone clips from the crew
PostFormatReachResult
Wool rug restoration · grey to gold, 40-second time-lapseReel · FB + IG9,4006 direct inquiries
Extraction close-up · what came out of a "clean" beige carpetReel · FB + IG7,100highest saves + shares
Pet odor rescue · finding the pad damageReel · IG4,3003 inquiries
Behind the scenes at a hotel property · overnight commercial jobReel · FB3,800credibility · commercial proof
47 years, same valley · the van and the storyPost · FB2,600best comment thread
Google Business Profile Calls
64
▲ 210% · the biggest local lever
Direction Requests
28
▲ month over month
Google Reviews
41
▲ +38 in 90 days via review engine
Organic Site Visits / mo
310
the existing pages finally getting traffic

Google Business Profile Actions & Organic Traffic

Local search is where a 47-year-old company with a real address should dominate — and where reviews decide the ranking

Priority Keyword Movement

Tracked weekly, reported monthly · your developer's existing service pages are what we're pushing up
KeywordClusterBaselineNowLocal volume/mo
carpet cleaning near meCore—#81,300
carpet cleaning medford orCore#18#6590
pet odor removal carpetPet—#11320
oriental rug cleaning southern oregonPremium—#490
commercial carpet cleaning medfordCommercial—#9 · climbing140
carpet stretching central pointRepair—#370
Jobs Booked from Marketing
10
▲ from 4 in month 2
Attributed Revenue / mo
$4,370
▲ 150% month over month
Blended CAC
$250
$2,500 total ÷ 10 jobs booked
Return on Marketing
1.75×
first jobs only · excludes repeat & referral

Attributed Revenue by Source

First-job revenue only. Repeat customers and referrals aren't counted here — which is why this number understates the real return.

Job Mix · What the Premium Targeting Is Actually Booking

The point of the strategy: fewer calls, bigger tickets
ServiceJobsAvg ticketRevenueNote
Whole-home clean + protector4$520$2,080the target job
Wool / oriental rug restoration2$610$1,220highest margin
Pet odor + pad treatment2$385$770strong repeat rate
Upholstery / sectional1$260$260often an add-on
Commercial · recurring account1$40/mo est.—12-month value, not counted above
Sample dashboard · illustrative projections, not guaranteed results · Great Western Carpet Care × Damaris Solutions · September 2026