Damaris Solutions
Marketing proposal · Bob · Great Western Carpet Care
47 years of trust in this valley. Almost none of it is visible online.
You clean the carpets at every Marriott property in the valley and at Crater Lake. There is not another carpet cleaner in the Rogue Valley who can say that. Right now, a homeowner in Ashland looking for someone to handle a wool rug has no way to find it out — your Facebook page has two followers and its most recent post is from 2018. This proposal is about putting that résumé, and the quality of the work, in front of the specific customers worth driving to.
The Facebook page is a placeholder
Two followers. One review. Not yet rated. The last post on the page went up April 24, 2018. For a company with your reputation, that page is doing more harm than nothing.
Verified on the live page, Sept 1, 2026.No Instagram at all
Nothing on greatwesterncarpet.com links to an Instagram profile, and we couldn't find one. Carpet cleaning is the most visually satisfying trade there is — and none of it is being captured.
The extraction shot alone is a content category.The commercial roster is invisible
The Marriott properties. Crater Lake. Those accounts are the single most persuasive thing about this business, and they appear nowhere on the website, nowhere on social, nowhere in a customer's decision.
That's the proof a homeowner needs and never gets.The website is waiting on traffic
Your developer built something genuinely structured — dozens of service and question pages mapped to real buyer intent. It's set up to convert. There is just nothing being pointed at it.
Good plumbing, no water.Not everyone with a carpet. The homes and the buildings worth the drive.
Carpet cleaning is the easiest category in America to compete in on price and the hardest one to win in on price. There is always somebody in this valley advertising three rooms for $99, and there always will be. We are not putting you in that fight — you'd lose money winning it.
Everything we build points at the top of the market instead: high-value homes, wool and oriental rugs, homeowners with pets and the means to solve the problem properly, restoration-before-replacement jobs, property managers and realtors turning over listings, and more of the commercial accounts that already say yes to you. Fewer calls, larger tickets, better customers. That is the entire strategy, and every targeting and creative decision below follows from it.
Geography, weighted — not blanketed
We don't spend evenly across Jackson County. Budget weights toward Ashland, Jacksonville, east Medford, and the acreage around Eagle Point and Sams Valley. The rest of the county still sees you — it just doesn't get the premium bid.
Audience signals that filter for money
Homeowners 40+, stacked against home-value tiers, interior design and home renovation interests, pet ownership, and real-estate/relocation behavior. Then lookalike audiences built from your own highest-invoice customers, not from a generic list.
Creative that screens people out
We advertise the wool rug, the restoration instead of the replacement, the pet-odor rescue, and the Marriott. We never advertise a room count and a price. Bargain hunters scroll past on their own — which is the point.
A separate commercial lane
Its own campaign aimed at property managers, HOA boards, realtors, hospitality and office facilities in the valley. Tiny audience, enormous value per win, and your existing roster is the ad.
Price stays off the internet
Estimates by phone is how you already sell, and it's the right call for this market. It keeps you out of the comparison grid and puts a real conversation between the customer and the number.
The brand is an asset, not a liability
The western artwork, the plaque, the van. Forty-seven years of it. That is instant recognition in this valley — most companies pay for years to build what you already have. We lean into it rather than modernizing it away.
Meta ads management + organic social + monthly videography
The $1,500 covers ad management and social management. Videography normally runs another $500 a month — I'm including it and not charging you for it. Our videographer comes to you every month, rides along on real jobs, and shoots the footage that both the ads and the organic feed run on. No per-visit fee, no travel charge.
What the retainer covers
Everything below is included at the $1,500 monthly rate — no per-item add-ons.
- Monthly on-site videography — a $500/mo service, included at no charge. A shoot day every month in the Rogue Valley: before-and-afters, extraction footage, wool and oriental rug work, pet-stain rescues, the van and the western branding, and one commercial job. No travel charge, no per-visit fee.
- Full Meta ads management — Facebook and Instagram campaigns built on the premium targeting above, split into a residential lane and a commercial lane, monitored and optimized weekly.
- Organic social media management — 2–3 posts per week across Facebook and Instagram, rebuilding a page that currently has two followers into something a high-end customer trusts.
- Instagram business account built from scratch — set up properly the first time, connected to Meta Business Suite for ads and real analytics.
- A dedicated social coordinator — McKinley reaches out weekly with trending topics and a specific shot list, so between filming days you always know what to point the phone at.
- Custom landing pages with AI split testing — built on Great Western branding and hosted separately, so ad traffic converts without anyone touching your developer's site.
- Website support at no charge — we partner with your web developer rather than replacing him. Tracking, speed, conversion structure, new pages. We don't bill for it.
- Google Business Profile optimization + a review engine — the single highest-leverage local asset for a 47-year-old company that has almost no reviews online.
- Your own live analytics dashboard — one bookmarked link, always current.
- Bi-weekly strategy calls — plus phone, text and email access any time in between.
One thing, and it never routes through us — so you always know exactly what the $1,500 buys.
- Meta ad spend — paid directly to Meta on your own card, never routed through us. We recommend starting at $750/month for the first 60 days to establish your real cost per lead, then scaling against what the dashboard shows. Full tier breakdown in the next section. You control the number and can change or pause it any time.
Start small, prove the number, then scale. Never the other way around.
Ad spend is separate from the retainer and paid directly to Meta on your own card — it never routes through us, and you can change or pause it any time. Our job is to find your real cost per lead before you commit real money to it.
The tiers below are modeled at a $59 cost per lead and a 38% booking rate, which is what we'd expect from premium-targeted carpet cleaning in this market. Those are estimates for planning, not promises — the first 60 days exist specifically to replace them with your actual numbers. We won't recommend moving up a tier until the tier below is proven on the dashboard.
Test · $750 / mo
Days 1–60. Enough budget for Meta to actually learn, not enough to waste. We're buying data: which creative works, which neighborhoods respond, what a lead really costs.
Estimated 10–14 leads/mo → 4–6 booked jobs.
Prove · $1,000–1,250 / mo
Months 3–5. Once the cost per lead is known, we push budget into the winners and cut the rest. Split roughly $700 residential / $300 commercial.
Estimated 17–22 leads/mo → 7–9 booked jobs.
Scale · $2,000–2,500 / mo
Month 6 and beyond — only if the math holds. If the dashboard shows the jobs are profitable and your schedule can absorb them, we scale. If it doesn't, we stay where we are and say so.
Estimated 34–43 leads/mo → 13–17 booked jobs.
Two things worth knowing about the budget
It runs in two lanes, not one. Roughly 70% goes to premium residential and 30% to the commercial lane. Commercial leads cost more per lead — around $150 against $47 for residential — but one recurring property-management or hospitality account is worth more over twelve months than the entire year's ad budget. It's the slower, larger bet, running quietly alongside the fast one.
Capacity is a real constraint, and we plan around it. There is no point generating forty leads a month if the schedule can't hold them. Tell us how many jobs a week you actually want and we'll target the budget at that number rather than at the biggest one.
You already have a web developer. Keep him.
Whoever built greatwesterncarpet.com did real work — it's structured around actual buyer intent, with dozens of service and question pages already mapped out. We're not going to walk in and sell you a rebuild you don't need, and we're not going to fight your developer for control of the site.
We work alongside him. We hand him a short, specific list: the Meta pixel and conversion tracking, call tracking, page speed, and the handful of pages the premium offers need. If he'd rather we build something, we build it and hand it over. If he'd rather do it himself, we spec it clearly and stay out of his way. Either way it's inside the $1,500 — web work is done in-house here, and it's the piece most agencies nickel-and-dime. We don't bill for it.
Custom code, every time
No templates, no page builders. Anything we contribute is built for the specific business — fast, secure, and structured to rank.
AI chatbots, in-house
We code our own chat assistants, trained on your services and the questions customers actually ask, to capture and qualify leads after hours.
CRM and call routing
We build our own integrations so form fills and tracked calls land wherever you want them — without disturbing anything your developer already set up.
Three live builds — each one scrolls on its own. Two of them are Southern Oregon businesses. This is the standard of work available to you at no charge under the retainer, whether we build it or hand the spec to your developer.
Custom-coded site with online signup, offer popups and our own in-house AI chatbot — the engine behind the $9.28-per-lead ad flight below.
itsbincleanedor.com →
Full platform migration and custom rebuild — warm, editorial design with online booking and local SEO for the Rogue Valley.
thrivingfamilychiropractic.com →
Our home base — the same strategy, design and conversion thinking we bring to every client build.
damarissolutions.com →This trade films itself
An extraction wand pulling black water out of a beige carpet. A red wine stain disappearing in real time. A wool rug going from grey back to gold. Carpet cleaning produces the most satisfying raw footage of any home service — and nobody in the Rogue Valley is shooting it.
What the monthly shoot day covers
We ride along on a real route: before-and-afters, extraction close-ups, a pet-stain rescue, wool and oriental rug work, the van and the western branding, and one commercial account. Between visits McKinley sends a weekly shot list — thirty seconds on your phone, nothing more.
Phone-first, not Hollywood
A smartphone, a gimbal and a clip-on mic. Casual, user-style video outperforms high-production video for this audience — it reads as real, not as an advertisement. No crew standing around a customer's living room.
Channels that match the buyer
Facebook and Instagram reels aimed at Rogue Valley homeowners 40 and up. No TikTok — wrong demographic for a premium home service at this price point. The commercial lane runs on Facebook plus a light LinkedIn presence for property managers.
The credential is the ad
"The company that cleans the carpets at every Marriott in the valley, and at Crater Lake, will clean yours." That single line does more work than any discount you could run — and no competitor can copy it.
Restoration before replacement
Your own site already answers "carpet cleaning vs. replacement." That's a high-ticket, high-intent conversation with a customer who has real money on the table — and it becomes one of the primary ad angles.
Purelight Power · @purelightpower
The Oregon solar brand our videographer and strategist built out on Instagram. Reel-first content, warm color story, drone and on-site cuts. Every post in that feed came from an actual on-location shoot — this is the same team that would ride along on your jobs every month and put the extractions, the rug restorations and the commercial work on camera.
Live profile: instagram.com/purelightpower
Reels: /purelightpower/reels
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram. Hover to pause the scroll.
Real numbers from four live Damaris retainers — pulled straight from their reporting dashboards, the same dashboards you'd get. Two of these are Oregon home-service companies.
It's Bin Cleaned
An Oregon home service with a recurring-revenue model and a small ad budget. Tight geo targeting, one strong offer, video-first creative — the exact three levers we'd pull here.
Brightwood Collision
Fourteen months of compounding on one account. A high-ticket job a homeowner only buys when something is actually wrong — the same buying shape as a serious carpet restoration.
Prometheus Power
Same valley, same audience, and they started from roughly where your page is now — a real presence built from nothing in 60 days.
JAM Roofing
One point-of-view reel reset the discovery curve; a second matched it two weeks later. Proof that the organic side pays for itself before a dollar of ad spend.
One custom link, bookmarked in your browser, already updated when you open it. You never have to look at it — but everything is there when you want to check whether this is working.
You can look at it right now
We built you a working sample, filled with illustrative day-90 numbers, so you can see exactly what gets reported and how before you commit to anything. Five tabs: summary, paid ads, organic social, SEO & local search, and jobs & revenue.
📊 Open the sample dashboard →
Confirm the price
This document is that confirmation. If the $1,500 monthly rate looks right, Bob, say the word and the contract follows.
BobSign the agreement
Formal service contract covering ads management, organic social management and monthly videography at the bundled rate. Month to month — no long-term lock-in.
Jordyn → BobAccess handoff · week 1
Admin on the Facebook page, a new Instagram business account, Google Business Profile, and a Meta ad account set up under your own billing. Plus a quick intro to your web developer so we can start working together.
JordynFirst filming day · week 2
Our videographer rides along for a full day — a residential route, a wool rug or pet-odor job if one is on the schedule, one commercial account, and the van. This one day produces roughly six weeks of content.
Katie + BobPages rebuilt, organic goes live · weeks 2–4
Facebook and Instagram relaunched with real content. Google Business Profile optimized. Tracking and pixel specs handed to your developer, landing pages built on our side.
Damaris teamAds launch · around day 30
Residential premium lane and commercial lane go live together, with enough footage in hand to test creative properly instead of guessing. First real read on cost per lead by day 60.
Jordyn + Asia| Line item | Terms | Amount |
|---|---|---|
| Monthly on-site videography (one shoot day per month, travel included) | Monthly, ongoing | $500 value · no charge |
| Meta ads management (residential + commercial lanes) | Monthly, ongoing | $1,000 |
| Organic social media management | 2–3 posts / week | $500 |
| Instagram business account build | One-time setup | Included |
| Landing pages + AI split testing | As needed | Included |
| Website support (alongside your developer — tracking, speed, SEO, new pages) | As needed, on request | No charge |
| Google Business Profile + review engine | Ongoing | Included |
| Custom analytics dashboard | Live, always current | Included |
| Total monthly retainer | Billed monthly, month to month | $1,500 |
| Meta ad spend | Paid directly to Meta · $750/mo to start, scaled on results | Separate |
Confirm the price and we'll send the contract.
Reply to confirm the $1,500 monthly rate and the contract goes out the same day. Once it's signed we take over the Facebook page, build the Instagram account, get introduced to your web developer, and get our videographer on your route inside of two weeks.
Payment: whichever is easiest for you.