JMB A/C & Heating LLC
Marketing Performance Dashboard
🎯
Tracked Leads
19
From Google Ads conversions
📞
Phone Leads
13
Qualified calls (30+ sec)
📝
Form Submissions
6
Submit lead form action
⚠️
Sources Awaiting
2
LSA · Networx
⚠ Lead Tracking Coverage
Right now we're seeing Google Ads leads only. To capture the full picture across Local Service Ads and Networx, we recommend a centralized lead tracker (see "Recommended Setup" below). Once configured, this tab will show every lead from every channel with attribution + status tracking.
Lead Sources
⚡ Google Ads Live
19
13 calls · 6 forms · May 1–28
Cost per lead: $200
Top campaign: High Income Area Focus (8 leads)
Top campaign: High Income Area Focus (8 leads)
🏠 Local Service Ads Pending
—
Awaiting Zapier integration
LSA leads come in as guaranteed phone calls at a fixed price per lead. Connect via Zapier + Email Parser to auto-track.
🌐 Networx Pending
—
Awaiting Zapier integration
Networx sends standardized lead emails. Forward to a Zapier parser to auto-extract name, phone, and service type.
Google Ads Leads Detail
Conversion Types
How leads come in via Google Ads
Leads by Campaign
Which campaigns deliver leads
Recommended Setup — Unified Lead Tracker
📋 The Plan to Get Full Lead Visibility
Centralized lead capture across Google Ads, LSA, Networx, and any future sources
- Create the master Google Sheet — "JMB Leads Tracker" with columns: Date · Source · Lead Type · Name · Phone · Service · Status · Est. Value
- Connect Google Ads via Zapier — every "Submit lead form" + qualifying call appends a row automatically
- Connect Local Service Ads — forward LSA emails to a Zapier Email Parser inbox → parses sender + lead details → row appended
- Connect Networx — same email-parsing approach (Networx uses a consistent template)
- Status workflow — Update each row's status as you go: New → Contacted → Quoted → Booked → Won / Lost. Gives us close-rate by source.
- Dashboard sync — Damaris pulls from the sheet monthly to show: total leads, cost per lead by source, booked-rate, average ticket size by channel.
Cost: Zapier Starter ~$30/mo, or free if you stay under 100 leads/month. Alternative: CallRail or WhatConverts ($50-150/mo) for turnkey aggregation with call recording + attribution. We can scope either when you're ready.
💰
Total Spend
$3,803
Avg CPC $8.43
🖱️
Clicks
451
CTR 5.26%
👁️
Impressions
8,582
Across 6 campaigns
📞
Phone Calls
40
34 received · 6 missed
🎯
Conversions
19
$200 / conv · 4.2% rate
★ Top Insights
Metairie Focus has a 56% miss rate (5 of 9 calls missed) — every missed call is a potential customer going elsewhere. High Income Area Focus is your top campaign at $137/conversion with 8 leads from $1,103 spend. Top converting keyword: "hvac contractors new orleans" — 2 conversions from just 5 clicks.
Campaign Performance
Spend by Campaign
Where your budget is going
Conversions by Campaign
Which campaign delivers leads
Campaign Snapshot
| Campaign | State | Clicks | Impr. | CTR | CPC | Spend | Conv. | Cost/Conv |
|---|---|---|---|---|---|---|---|---|
| High Income Area | Active | 164 | 2,571 | 6.38% | $6.72 | $1,102.51 | 8 | $137.81 |
| Metairie Focus | Active | 111 | 2,147 | 5.17% | $8.20 | $910.04 | 4 | $227.51 |
| New Orleans Focus | Active | 88 | 2,289 | 3.84% | $10.95 | $963.89 | 5 | $192.78 |
| Slidell Focus | Paused | 51 | 791 | 6.45% | $12.79 | $652.28 | 2 | $326.14 |
| Chalmette Focus | Paused | 35 | 646 | 5.42% | $4.84 | $169.52 | 0 | — |
| Covington Focus | Paused | 2 | 77 | 2.60% | $2.70 | $5.39 | 0 | — |
Top Performing Keywords
Top Keywords by Clicks
What people searched before clicking
Top Keywords by Conversions
Where the leads came from
Call Activity
Calls by Campaign
40 calls total · 6 missed (15%)
34
Received
6
Missed
Metairie Focus has a 56% miss rate — investigate after-hours coverage or call routing.
Calls Per Day
Heaviest days: May 4 & May 9 (5 each)
⭐
Total Interactions
50
Dec 2025 – May 2026
📞
Calls from Profile
15
May was peak (6 calls)
🌐
Website Clicks
34
68% of interactions
📍
Direction Requests
1
Service-area business
★ Strong May Surge
May 2026 was the strongest month for local search by far — 17 interactions vs. average of 7. Most actions are website clicks (68%) since JMB is a service-area business, not a storefront. May calls tripled from previous months (6 vs. ~2 baseline).
6-Month Performance Trend
Profile Interactions Over Time
Dec 2025 – May 2026 · By type
Interaction Breakdown
Interactions by Type
Web clicks dominate (68%)
Monthly Activity Mix
Stacked view by interaction type
👥
Organic Users
741 -36%
vs previous 28 days
🔄
Sessions
783 -37%
Engaged: 228 (29%)
🔍
GSC Clicks
30 +275%
5.2K impr · 0.6% CTR · pos 19.2
⭐
Authority Score
6 +4
SEMrush trending up
🗝️
Organic Keywords
39 +26%
221 backlinks · 116 domains
★ Mixed Signal Worth Investigating
SEO clicks (GSC) up 275% and Authority Score climbed by 4 — but Google Analytics shows traffic down 36%. The gap suggests a tracking issue (paid traffic being filtered, or GA4 reporting lag). Worth a check on the GA4 / GSC linkage.
Keyword Rankings & Engagement
Tracked Keyword Rankings
163 keywords tracked in Louisiana · top 100
Engagement Snapshot
How visitors interact with the site
29.12%
Engagement Rate
00:10
Avg. Eng. Time
228
Engaged Sessions
0.31
Engaged / User
/hvac-maintenance-plans-new-orleans/ has 1:15 avg time — your standout educational page. Worth promoting more.
Top Pages & Search Queries
Top Pages by Pageviews
Where visitors land and engage
| Page | Views | Users | Time | Engage |
|---|---|---|---|---|
| / | 721 | 616 | 0:08 | 30.92% |
| /contact-us/ | 139 | 113 | 0:11 | 64.10% |
| /about/ | 32 | 28 | 0:07 | 51.72% |
| /construction/ | 18 | 14 | 0:06 | 64.29% |
| /hvac-maintenance-plans-new-orleans/ | 10 | 6 | 1:15 | 66.67% |
| /hvac-services-in-meraux-la/ | 6 | 3 | 0:08 | 28.57% |
Top Search Queries (GSC)
What Google sends you traffic for
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| ac repair chalmette | 1 | 89 | 1.12% | 8.0 |
| jmb airconditioning & refrigeration | 1 | 31 | 3.23% | 13.2 |
| 24-hour hvac service kenner | 0 | 33 | 0% | 6.4 |
| a/c repair mandeville la | 0 | 3 | 0% | 23.3 |
"24-hour hvac service kenner" ranks at position 6.4 but gets 0 clicks — likely needs a compelling meta description or FAQ schema to convert impressions.
Audience & Acquisition
New User Channels
How 622 new users found the site
Top Cities — Active Users
New Orleans dominates (141)
Backlinks Profile
Backlink Authority Distribution
116 referring domains · 221 backlinks
Site Audit Health
SEMrush crawl summary
90%
Site Health
0
Errors
466
Warnings +43
67
Pages Crawled
Warnings climbed by 43 — worth a SEMrush audit deep-dive. Most likely missing image alt-text + meta descriptions on new pages.