Prometheus Power Solutions
Marketing Performance Dashboard
💰
Total Spend
$998.76
Avg CPC $1.59
🖱️
Clicks
628
Avg 30/day
👁️
Impressions
8,442
CTR 7.44%
📞
Phone Calls
9
5 received · 4 missed
🎯
Conversions
1
Cost/Conv $998.76
Daily Performance
Clicks, Impressions & Spend Over Time
Daily activity across all campaigns
Spend by Campaign
Where your budget went
Campaign Breakdown
Clicks vs Impressions by Campaign
Volume comparison across the 3 campaigns
Campaign Performance Snapshot
CTR, CPC and conversions side by side
| Campaign | Clicks | Impr. | CTR | CPC | Spend | Conv. |
|---|---|---|---|---|---|---|
| Roofing Focus | 256 | 2,293 | 11.16% | $2.17 | $555.09 | 0 |
| Solar Specific | 210 | 2,856 | 7.35% | $1.25 | $262.71 | 1 |
| Battery Backup | 162 | 3,293 | 4.92% | $1.12 | $180.96 | 0 |
Search Term Insights
Top 10 Search Terms by Clicks
What people actually searched for before clicking
Top 10 Search Terms by Spend
Where your dollars are flowing
Match Types & Phone Calls
Clicks by Match Type
How Google matched your keywords
Phone Call Activity
9 calls generated from ads
5
Received
4
Missed
Recent Call Log
| Date / Time | Campaign | Status | Duration | Caller | Call Type |
|---|---|---|---|---|---|
| May 27 · 4:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| May 27 · 3:00 PM | Roofing Focus | Missed | — | — | Mobile click-to-call |
| May 27 · 3:00 PM | Solar Specific | Received | 13s | — | Mobile click-to-call |
| May 27 · 3:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| May 21 · 6:00 PM | Solar Specific | Received | 1m 50s | +1 903-910-8058 | Mobile click-to-call |
| May 19 · 9:00 AM | Roofing Focus | Received | 20s | +1 817-353-3533 | Mobile click-to-call |
| May 18 · 11:00 AM | Roofing Focus | Received | 14s | — | Mobile click-to-call |
| May 18 · 12:00 AM | Roofing Focus | Missed | — | — | Mobile click-to-call |
| May 15 · 3:00 PM | Roofing Focus | Received | 19s | +1 415-316-0290 | Manually dialed |
⭐
Total Interactions
108
Dec 2025 – May 2026
📞
Calls from Profile
8
Started April · +67% MoM
📍
Direction Requests
69
Apr 46 · May 23
🌐
Website Clicks
31
Apr 10 · May 21 · +110% MoM
★ Brand-New Profile, Strong Start
Your Google Business Profile only started gaining traction in April 2026 — and it's already producing real results. 108 interactions in 2 months, with website clicks more than doubling from April to May. This is a high-growth channel worth investing in.
6-Month Performance Trend
Profile Interactions Over Time
Dec 2025 – May 2026 · All interaction types
Interaction Breakdown
Interactions by Type
Directions · Web clicks · Calls
Monthly Activity Mix
Stacked monthly view by interaction type
Growth Snapshot
📍 Direction Requests
Top action customers take
69
Total Directions
64%
Of All Interactions
Most common action by far — people finding the business and getting directions. April spiked at 46.
🌐 Website Clicks
High-intent research signals
31
Total Clicks
+110%
Apr → May
Doubled month-over-month — May website clicks (21) nearly equaled directions (23). Strong upward trend.
📞 Calls
Lower volume, still growing
8
Total Calls
+67%
Apr → May
Small absolute numbers but consistent growth. As profile gains reviews + visibility, calls should accelerate.
Next Steps
How to Accelerate Local Search Growth
High-leverage actions to compound this momentum
- Reviews: Ask every recent customer for a Google review. Profiles with 50+ reviews show up dramatically more in local pack.
- Photos: Post fresh install photos weekly. Profiles with regular photo updates get 35% more clicks.
- Posts: Publish a GMB Post weekly (offers, news, completed jobs) — keeps you above competitors who don't post.
- Categories & services: Verify all relevant service categories are listed (Solar, Roofing, Battery Backup, Electrical).
- Q&A: Pre-seed frequently-asked questions and answer them yourself.
👥
Total Followers
172
FB 131 · IG 38 · LI +3 new
👁️
Views / Impressions
2,667
FB 1,038 · IG 797 · LI 832
❤️
Engagements
240
Reactions + comments + shares + clicks
📍
Accounts Reached
1,105
FB viewers + IG reach
🚀
Top Platform
LinkedIn
832 impr · 171 clicks · viral post
Platform Comparison
Reach is strong but follower growth is slow
Followers
131 +2.3%
Views
1,038 +497%
Interactions
25 +100%
640 viewers · 347 3-sec views · Reels drive 98.9% of views.
Strong non-follower reach signals discovery momentum
Followers
38
Views
797
Interactions
24
465 reached · 85.8% from non-followers · 28 profile visits.
Top performer — one viral post drove a huge spike
New Follows
3
Impressions
832
Clicks
171
20 reactions · 20.6% click rate · DFW Metroplex audience.
Reach & Engagement Trends
Daily Views / Impressions by Platform
May 1 – May 27 · LinkedIn daily exact, FB/IG estimated from posts
Engagement Mix by Platform
How each network gets its engagement
Top Performing Content
Viral Post
Standout LinkedIn post · May 18
★ Top Post of the Month
"When the boss posts the install photos before you can… 📸 — 15.39kW Runergy Solar array with IronRidge & FranklinWH OFF-GRID system."
843Impressions
169Clicks
22Likes
22.78%Engagement
Posted by Jordyn Dollarhide. Content blend (story + photos + product spec + light humor) outperformed every other social post by 10×+.
Recent Posts Across Platforms
Views & interactions for each piece
| Date | Platform | Content | Views | Engage |
|---|---|---|---|---|
| May 25 | FB | Reel | 345 | 6 |
| May 25 | IG | Reel | 137 | 6 |
| May 20 | FB | Reel | 81 | 5 |
| May 20 | IG | Reel | 138 | 3 |
| May 18 | LI | Off-grid install story | 843 | 192 |
| May 18 | FB | Reel | 257 | 4 |
| May 18 | IG | Reel | 159 | 7 |
| May 14 | FB | Reel | 67 | 5 |
| May 14 | IG | Reel | 325 | 8 |
Audience Demographics
Facebook — Age
Lifetime distribution
Facebook — Top Countries
93% United States
United States
93%
Pakistan
2.3%
Vietnam
1.5%
China
0.8%
Czech Republic
0.8%
India
0.8%
Followers vs Non-Followers
Who's viewing your content
LinkedIn — Seniority
Audience job seniority
LinkedIn — Job Function
Top functions reached
LinkedIn — Company Size
Where your audience works
Content Type & Discovery
Views by Content Type
Reels dominate everywhere — 98%+ on FB & IG
Reach: Followers vs Non-Followers
Discovery rate by platform
👥
Organic Users
745 +583%
vs previous 28 days
🔄
Sessions
881 +594%
Engaged: 392 (45%)
🔍
GSC Clicks
30 -6%
485 impr · 6.2% CTR · pos 8.6
⭐
Authority Score
2
Site Health 95%
🔗
Backlinks
9
11 ref domains +22%
Traffic & Engagement
Google Analytics — Traffic Trend
Apr 29 – May 28 · Users vs Sessions
Engagement Snapshot
How visitors interact with the site
44.49%
Engagement Rate
00:20
Avg. Engagement Time
392
Engaged Sessions
0.53
Engaged / User
Traffic is up massively but engagement time is short — many users bouncing within 20 sec. Worth investigating which sources drive these short sessions.
Top Pages & Search Queries
Top Pages by Pageviews
Where visitors land and engage
| Page | Views | Users | Avg Time | Engage Rate |
|---|---|---|---|---|
| / | 953 | 706 | 0:13 | 47.11% |
| /contact/ | 207 | 195 | 0:11 | 86.23% |
| /about/ | 88 | 51 | 0:26 | 78.65% |
| /services/ | 76 | 52 | 0:58 | 91.94% |
| /404/ | 16 | 4 | 0:09 | 71.43% |
| /about-us/ | 8 | 5 | 0:11 | 87.50% |
| /breg/ | 7 | 7 | 0:10 | 87.50% |
Top Search Queries (GSC)
What Google is sending you traffic for
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| prometheus power solutions | 17 | 64 | 26.6% | 1.2 |
| prometheus solar | 1 | 9 | 11.1% | 11.3 |
| backup power solutions league city tx | 0 | 15 | 0% | 63.1 |
| commercial roofer in dallas tx | 0 | 1 | 0% | 1.0 |
Branded traffic dominates. Almost all GSC clicks come from people already searching "prometheus power solutions." Non-branded long-tail terms exist but rank poorly (page 7+).
Site Health & Audit
Site Health Score
From SEMrush Site Audit
95%
Healthy
0
Errors
27
Warnings ↓15
Crawl Status — 21 Pages
Pages discovered by SEMrush crawler
On-Page Optimization Ideas
13 ideas across 2 priority pages
| Page | Ideas |
|---|---|
| prometheus-ps.com/services/ | 7 |
| prometheus-ps.com/ (home) | 4 |
| Other suggestions | 2 |
Top Categories
Strategy
Backlinks
User Experience
Technical SEO
SERP Features
Semantic
Content
Search Console & Backlinks
Clicks vs Impressions
Total: 30 clicks · 485 impr · CTR 6.2% · Pos 8.6
Backlink Authority Distribution
11 referring domains · all in 0-20 authority range
Opportunity: Zero backlinks from sites with Authority Score above 20. Building higher-quality backlinks (industry directories, local press, partnerships) would boost domain authority quickly.
Keyword Tracking
Tracked Keyword Position
Visibility: 1.92% (+1.92%) · United States · Desktop
| Keyword | Position | Visibility | Top 3 | Top 10 | Top 20 | Top 100 |
|---|---|---|---|---|---|---|
| prometheus energy | 38 | 1.92% | 0 | 0 | 0 | 1 |
Only 3 organic keywords ranking across the entire site. Major opportunity to expand keyword footprint with service-page content (e.g. "solar installation Dallas," "roofing contractor Frisco," "battery backup Texas").