Prometheus Power Solutions
Marketing Performance Dashboard
★ The Big Picture — Everything We're Driving
$9,426
May 1 – Aug 13
Combined Ad Spend
🔍 Google $5,946 (since May) · 📱 Meta $3,480 (since Jun)
Google: May 1 – Aug 6 · Meta: 5 variants (2 SFV + 3 Propel), Copy 2 wraps Aug 15 (96% of budget spent)
6,710
Combined Ad Clicks · May 1 – Aug 13
🔍 Google 5,612 · 📱 Meta 1,098
121
Total Ad Results · May 1 – Aug 13
🔍 50 calls (Google · thru Aug 13) · 📱 71 leads (Meta)
15,924
Social Views · Jul
Jul 2026: FB 12,001 + IG 2,625 + LinkedIn 1,298 · LinkedIn CTR 15.3% held second month · FB watch time +31%.
2,253
Site Users
2,253 users (+622% vs Mar/Apr baseline) · 3,888 pageviews · paid + organic combined since Damaris launched.
Windows: Google = May 1 – Aug 6, 2026 (campaign launched May; no new export this pull) · Meta = Jun 1 – Aug 13 (74 days). Meta SFV v1 & v2 complete · Propel Original & Copy complete · Propel Copy 2 wraps Aug 15 with 96% of budget spent. Google conversion tag started firing Aug 3 (4 tracked call-conversions).
📅 All Channels — Results by Date Range
—
★ Across All Channels — High-Level Performance
Snapshot of each marketing channel through June 19, 2026. Click any "View detail" link to jump to that tab for the deep dive.
🎯 Channel Mix — Where the Audience is Coming From
Paid channels have now delivered 121 conversion events since the May launch (50 Google ad calls + 71 Meta leads, both thru Aug 13) for $9,426 in spend — a blended $77.90 per result. Meta's SFV v1 finished with 36 leads at $27.77 CPL; SFV v2 refresh landed 20 leads at $49.98; the Propel "no tax" test is wrapping with all three variants expensive — Copy 2 finishes Aug 15 at $120.32/lead over 4 leads (96% of budget spent), confirming the creative-refresh call before any new Meta flight. Lead-quality flag on the Copy 2 batch: 2 of the 4 are non-homeowners and the ZIPs scatter to Oklahoma, Houston and Indiana — targeting needs a geography tighten-up alongside the new creative. Google Ads conversion tag started firing Aug 3 — 4 call-conversions tracked in the first four days (no new Google export this pull).
Site traffic hit 2,253 users / 2,617 sessions / 3,888 pageviews (+622% / +526% / +492%) vs the Mar/Apr pre-Damaris baseline — engaged sessions absolute up +424% even though per-session rate softened with the paid mix.
Local Search has now driven 327 GMB interactions since April — Aug 1–12 added 31 (2 calls · 19 directions · 10 web clicks · 92 profile views), tracking right on July's pace. Direction requests still outpace calls roughly 7:1 — a real, durable channel.
Organic Social just had its biggest FB week since June — 3,551 views (+93%) and 155 engagements (+400%, 80 of them shares) Aug 6–12, with the new Aug 12 reel landing on FB + IG simultaneously.
The Facebook Referral Program has its first post live — T.W. Terry's post (launched Jun 16) is at 250 views / 92 viewers with 84.8% reach landing on non-followers. Every signed referral pays the customer $500; the engine is starting to turn.
Combined, the brand is showing strong organic momentum, paid is scaling efficiently, local is producing real-world actions, and the referral engine is no longer hypothetical.
Showing
All Ad Performance — Google + Meta
★ Combined Ad Performance
Across both ad platforms Jun 1 – Jul 7, $4,485.10 in spend generated 3,357 clicks and 57 total results (10 Google calls + 47 Meta leads). Meta still wins cost-per-result — $35.66 blended per lead vs Google's $280.92 per call. Meta's v1 campaign wound down Jul 2 after 36 leads at $27.77 CPL; the fresh v2 campaign is live and generating leads at $56.90 CPL (early ramp, will compress as the algorithm settles). A Propel Ads "no tax mentioned" test just launched — $50 spent, 0 leads yet.
Google window is Jun 1 – Jun 30 · Meta window is Jun 1 – Jul 7 (v1 done, v2 + Propel Ads still active). Google Ads conversion tag still reports 0 conversions for June (attribution gap); the 10 leads come from CallRail phone-call tracking.
Jun 1 – Jul 7
💰
Combined Spend
$4,485.10
G $2,809.17 · M $1,675.93
Google: full June · Meta: Jun 1 – Jul 7 (v1 + v2 + Propel)
🖱️
Combined Clicks
3,357
G 2,706 · M 651
👁️
Combined Impressions
89,319
G 75,877 · M 13,442
🎯
Total Results
57
G 10 calls · M 47 leads
💎
Blended Cost / Result
$78.68
Blended CPC $1.34 · Blended CTR 3.76%
Platform Comparison · Google vs Meta
Where the Budget Is Going
Spend split across both platforms
Results per Dollar by Platform
Cost per phone call vs cost per Meta lead
Side-by-Side Performance
| Platform | Window | Spend | Impressions | Clicks | CTR | CPC | Results | Cost / Result |
|---|---|---|---|---|---|---|---|---|
| Jun 1 – Jun 30, 2026 | $2,809.17 | 75,877 | 2,706 | 3.57% | $1.04 | 10 calls | $280.92 | |
| Jun 1 – Jul 7, 2026 | $1,675.93 | 13,442 | 651 | 4.84% | $2.57 | 47 leads | $35.66 | |
| Combined | Google Jun · Meta Jun 1 – Jul 7 | $4,485.10 | 89,319 | 3,357 | 3.76% | $1.34 | 57 | $78.68 |
Meta still wins cost-per-result — $35.66 blended per lead vs $280.92 per Google call. Meta v1 finished at $27.77 CPL over 36 leads; v2 is currently running at $56.90 CPL over 11 leads in its first week, which is the expected shape of an early-ramp campaign — the algorithm needs the first 50 conversions before it settles. Propel Ads is a no-tax-messaging creative test at $50.16 spend so far with no leads yet, still worth another week before pulling the plug. Google calls remain the warmer end-of-funnel signal; Meta leads are higher-volume but earlier-stage. Fair comparison is "cost per booked appointment" once both feed into the same intake. Roofing Focus remains the standout Google campaign — only $447 spent, but 11.11% CTR (3× the account avg) and $149 CPL. Recommend reallocating Battery Backup's $913 into Roofing + a new residential-solar retargeting set for July.
💡 For the full platform breakdown — keyword tables, call log, funnel charts, etc. — switch the toggle above to 🔍 Google Ads or 📱 Meta Ads.
📅 Advertising — Results by Date Range
—
📝
Lead Methodology · Jul 1 – Aug 6 · 37 days
All incoming calls (received and missed) count as leads. Google's own conversion tracking is now firing — 4 tracked call-conversions logged Aug 3–5 after the tag fix. Total ad-driven calls this window: 20 (13 received + 7 missed) from the full CallRail sheet, so the working CPL is $75.04 — a 73% improvement over June's $280.92. The call log now runs through Aug 13: Aug alone has 17 calls, and the last week produced the longest ad calls on record (12m 51s · 4m 06s · 3m 20s).
💰
Total Spend
$1,500.80
Avg CPC $0.83 · Jul 1 – Aug 6
🖱️
Clicks
1,804
Avg 49/day · 37 days
👁️
Impressions
53,308
CTR 3.38%
📞
Phone Calls
20
13 received · 7 missed · Jul 1 – Aug 6
🎯
Leads
20
All calls · Cost/Lead $75.04
Daily Performance
Clicks, Impressions & Spend Over Time
Daily activity across all campaigns
Spend by Campaign
Where your budget went
Campaign Breakdown
Clicks vs Impressions by Campaign
Volume comparison across the 3 campaigns
Campaign Performance Snapshot
CTR, CPC and conversions side by side
| Campaign | Clicks | Impr. | CTR | CPC | Spend | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Solar Specific | 816 | 24,331 | 3.35% | $0.83 | $679.79 | 3 | $226.60 |
| Battery Backup | 929 | 27,747 | 3.35% | $0.84 | $784.70 | 1 | $784.70 |
| Roofing Focus | 59 | 1,230 | 4.80% | $0.62 | $36.31 | 0 | — |
Battery Backup turned around dramatically — CPC dropped from $0.85 → $0.84 but volume held (929 clicks), and it finally converted (1 tracked). Solar Specific tightened up — same CTR as Battery, delivered 3 of the 4 Google-tracked conversions at $226.60 CPL. Roofing Focus was reduced to a $36 test this window — 4.80% CTR / $0.62 CPC still leads on efficiency but volume is now too small to matter. Blended CPL from CallRail across all 19 calls: $78.99.
Search Term Insights
Top 10 Search Terms by Clicks
What people actually searched for before clicking
Top 10 Search Terms by Spend
Where your dollars are flowing
Match Types & Phone Calls
Clicks by Match Type
How Google matched your keywords
Phone Call Activity
19 calls generated from ads Jul 1 – Aug 6 · all count as leads
12
Received
7
Missed
Full Call Log · May 15 – Aug 13 · All 50 Ad-Driven Calls
Complete CallRail record from the Call Details sheet (pulled Aug 13). 34 received · 16 missed · 14 calls captured a caller ID (13 unique numbers) — highlighted green; the rest connected without transmitting a number. The Jun 18–19 caller (+1 214-435-0233) called twice on back-to-back days. Cross-referenced against the PPS pipeline sheet: none of the 13 identified callers matches a pipeline sale yet — and 10 of the 32 pipeline projects have no phone on file, so a quiet conversion can’t be fully ruled out.
| Date / Time | Campaign | Status | Duration | Caller | Call Type |
|---|---|---|---|---|---|
| Aug 13 · 11:00 AM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 12 · 10:00 AM | Battery Backup | Received | 200s (3m 20s) | +1 310-503-1616 | Mobile click-to-call |
| Aug 12 · 9:00 AM | Solar Specific | Received | 77s (1m 17s) | +1 682-402-5336 | Mobile click-to-call |
| Aug 11 · 10:00 AM | Battery Backup | Received | 246s (4m 06s) | +1 308-850-4304 | Mobile click-to-call |
| Aug 10 · 5:00 PM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 9 · 4:00 PM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 7 · 4:00 PM | Battery Backup | Received | 13s | — | Mobile click-to-call |
| Aug 7 · 4:00 PM | Battery Backup | Received | 10s | — | Mobile click-to-call |
| Aug 7 · 11:00 AM | Solar Specific | Received | 32s | +1 972-671-4646 | Mobile click-to-call |
| Aug 6 · 9:00 PM | Battery Backup | Received | 132s (2m 12s) | +1 737-350-9016 | Mobile click-to-call |
| Aug 5 · 2:00 PM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 5 · 10:00 AM | Solar Specific | Received | 771s (12m 51s) | +1 806-367-1427 | Mobile click-to-call |
| Aug 4 · 5:00 PM | Solar Specific | Received | 115s (1m 55s) | +1 903-922-1349 | Mobile click-to-call |
| Aug 4 · 3:00 PM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 4 · 8:00 AM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Aug 3 · 12:00 PM | Battery Backup | Received | 228s (3m 48s) | +1 682-582-3429 | Mobile click-to-call |
| Aug 3 · 12:00 PM | Solar Specific | Received | 69s (1m 09s) | +1 601-621-2859 | Mobile click-to-call |
| Jul 31 · 2:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| Jul 31 · 9:00 AM | Battery Backup | Received | 51s | +1 817-480-8345 | Mobile click-to-call |
| Jul 30 · 11:00 AM | Battery Backup | Missed | — | — | Mobile click-to-call |
| Jul 29 · 9:00 AM | Solar Specific | Received | 19s | +1 870-500-3252 | Mobile click-to-call |
| Jul 29 · 9:00 AM | Solar Specific | Missed | — | — | Mobile click-to-call |
| Jul 28 · 1:00 PM | Battery Backup | Received | 14s | — | Mobile click-to-call |
| Jul 28 · 12:00 PM | Battery Backup | Received | 14s | — | Mobile click-to-call |
| Jul 27 · 1:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| Jul 23 · 6:00 PM | Solar Specific | Received | 10s | — | Mobile click-to-call |
| Jul 23 · 4:00 PM | Solar Specific | Received | 6s | — | Mobile click-to-call |
| Jul 23 · 2:00 PM | Battery Backup | Received | 9s | — | Mobile click-to-call |
| Jul 10 · 12:00 PM | Solar Specific | Received | 17s | +1 516-904-5412 | Manually dialed |
| Jun 22 · 10:00 AM | Roofing Focus | Received | 9s | — | Mobile click-to-call |
| Jun 19 · 2:00 PM | Battery Backup | Received | 15s | (832) ···-···· | Mobile click-to-call |
| Jun 19 · 10:00 AM | Solar Specific | Received | 23s | +1 214-435-0233 | Mobile click-to-call |
| Jun 18 · 10:00 PM | Solar Specific | Received | 23s | +1 214-435-0233 | Mobile click-to-call |
| Jun 17 · 2:00 PM | Solar Specific | Received | 13s | — | Mobile click-to-call |
| Jun 7 · 3:00 AM | Solar Specific | Missed | — | — | Mobile click-to-call |
| Jun 5 · 3:00 PM | Solar Specific | Received | 28s | (817) ···-···· | Manually dialed |
| Jun 5 · 3:00 PM | Roofing Focus | Received | 14s | — | Mobile click-to-call |
| Jun 3 · 6:00 PM | Solar Specific | Received | 22s | (315) ···-···· | Manually dialed |
| Jun 3 · 12:00 PM | Roofing Focus | Received | 12s | — | Mobile click-to-call |
| May 28 · 2:00 PM | Solar Specific | Received | 7s | — | Mobile click-to-call |
| May 28 · 12:00 PM | Roofing Focus | Missed | — | — | Mobile click-to-call |
| May 27 · 4:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| May 27 · 3:00 PM | Roofing Focus | Missed | — | — | Mobile click-to-call |
| May 27 · 3:00 PM | Solar Specific | Received | 13s | — | Mobile click-to-call |
| May 27 · 3:00 PM | Solar Specific | Missed | — | — | Mobile click-to-call |
| May 21 · 6:00 PM | Solar Specific | Received | 110s (1m 50s) | (903) ···-···· | Mobile click-to-call |
| May 19 · 9:00 AM | Roofing Focus | Received | 20s | (817) ···-···· | Mobile click-to-call |
| May 18 · 11:00 AM | Roofing Focus | Received | 14s | — | Mobile click-to-call |
| May 18 · 12:00 AM | Roofing Focus | Missed | — | — | Mobile click-to-call |
| May 15 · 3:00 PM | Roofing Focus | Received | 19s | (415) ···-···· | Manually dialed |
📅 Local Search — Results by Date Range
—
⭐
Aug Interactions · thru Aug 12
31
On July's pace · Total Apr–Aug: 327
📞
Aug Calls · thru Aug 12
2
Apr 3 · May 7 · Jun 9 · Jul 6 · Aug 2 · total 27
📍
Aug Directions · thru Aug 12
19
Apr 45 · May 30 · Jun 59 · Jul 48 · Aug 19 · total 201
🌐
Aug Website Clicks · thru Aug 12
10
Apr 10 · May 24 · Jun 26 · Jul 29 · Aug 10 · total 99
★ August Tracking On Pace · 31 Interactions Through Aug 12 · 92 Profile Views
August is holding July's rhythm: 31 interactions through Aug 12 (2 calls · 19 direction requests · 10 website clicks) — a straight-line pace to the high-70s, right in line with July's 83. 92 people viewed the profile in the first 12 days, and the discovery mix is now clearly Maps-first: Google Maps 62% (39% mobile · 23% desktop) vs Google Search 38% — people are finding the business on the map, then tapping for directions. July's story holds underneath: four consecutive growth months, July at 83 interactions (2× April's baseline), website clicks at a July high of 29. Cumulative Apr – Aug 12: 327 interactions · 27 calls · 201 direction requests · 99 website clicks.
6-Month Performance Trend
Profile Interactions Over Time
Jan – Jun 2026 · All interaction types
Interaction Breakdown
Interactions by Type
Directions · Web clicks · Calls
Monthly Activity Mix
Stacked monthly view by interaction type
Growth Snapshot
📍 Direction Requests
Top action customers take
201
Apr–Aug Total
61%
Of All Interactions
Still the dominant action. Apr 45 · May 30 · Jun 59 · Jul 48 · Aug 19 through the 12th — pacing right at July's level, and by far the biggest signal on the profile.
🌐 Website Clicks
High-intent research signals
99
Apr–Aug Total
10
Aug · thru the 12th
Apr 10 · May 24 · Jun 26 · Jul 29 (high) · Aug 10 so far. The highest-intent on-profile action keeps compounding. 92 profile views in Aug 1–12 — discovery now 62% Maps / 38% Search, majority mobile.
📞 Calls
Held at 6 in July — trend still up
27
Apr–Aug Total
2
Aug · thru the 12th
3 → 7 → 9 → 6 → 2 so far in Aug (both landed Aug 2–3). Small absolute numbers, so month-to-month wobble is noise; the trend vs the April baseline is still clearly up.
Next Steps
How to Accelerate Local Search Growth
High-leverage actions to compound this momentum
- Reviews: Ask every recent customer for a Google review. Profiles with 50+ reviews show up dramatically more in local pack.
- Photos: Post fresh install photos weekly. Profiles with regular photo updates get 35% more clicks.
- Posts: Publish a GMB Post weekly (offers, news, completed jobs) — keeps you above competitors who don't post.
- Categories & services: Verify all relevant service categories are listed (Solar, Roofing, Battery Backup, Electrical).
- Q&A: Pre-seed frequently-asked questions and answer them yourself.
📅 Social Media — Results by Date Range
—
★ Latest Snapshot — FB Week Explodes on Shares, IG Link Taps Finally Move, LinkedIn Needs Fresh Posts
Facebook just had its biggest week since June. Aug 6 – 12: 3,551 views (+93%) and 155 engagements (+400%) — driven by 80 shares (81.6% of all engagement), the strongest share behavior the page has ever produced. The spike landed Aug 11–12 (~1,100 views/day vs a ~400 baseline). Unusually, 89.8% of the engagement came from followers — the existing audience is amplifying, which is exactly what seeds the next discovery wave. New Aug 12 reel "Let the sun do its thing": 230 FB views · 9 engagements in day one. One inbound Messenger conversation started, and Angie Raymond's comment "Do u do mobile homes" is an unanswered lead-adjacent question — reply recommended.
Instagram's bio-link finally got its first tap. Aug 1 – 12: 1,315 views · 1,013 viewers (+45.3%) · 99.2% non-followers · Reels 98.3%. Profile activity jumped +60% (7 profile visits, 1 external link tap — first ever after months at zero). 30-day view: 2,398 views · 1,657 viewers (Jul 14 – Aug 12), 67.9% ad-assisted. Top content: Aug 4 hail-damaged-roof makeover reel at 1K views · Aug 12 "Let the sun do its thing" at 523 and climbing.
LinkedIn is coasting on July's content. Jul 13 – Aug 11: 1,336 impressions (+12%) · 61 reactions · 2 comments — but zero new posts since Jul 29, so the impressions are the July catalog echoing. Page views eased to 71 (−18%) / 31 unique visitors. The audience quality is still the story: Business Development is 33.8% of visitors, and a FranklinWH salesperson is actively engaging with the content. Restart the 2-posts-per-week cadence — this channel converts attention at rates the others can't match when it's fed.
Instagram's bio-link finally got its first tap. Aug 1 – 12: 1,315 views · 1,013 viewers (+45.3%) · 99.2% non-followers · Reels 98.3%. Profile activity jumped +60% (7 profile visits, 1 external link tap — first ever after months at zero). 30-day view: 2,398 views · 1,657 viewers (Jul 14 – Aug 12), 67.9% ad-assisted. Top content: Aug 4 hail-damaged-roof makeover reel at 1K views · Aug 12 "Let the sun do its thing" at 523 and climbing.
LinkedIn is coasting on July's content. Jul 13 – Aug 11: 1,336 impressions (+12%) · 61 reactions · 2 comments — but zero new posts since Jul 29, so the impressions are the July catalog echoing. Page views eased to 71 (−18%) / 31 unique visitors. The audience quality is still the story: Business Development is 33.8% of visitors, and a FranklinWH salesperson is actively engaging with the content. Restart the 2-posts-per-week cadence — this channel converts attention at rates the others can't match when it's fed.
👁️
FB Views · Aug 6 – 12
3,551 +93%
Engagement 155 (+400%) · 80 shares · spike Aug 11–12
📸
IG Views · Aug 1 – 12
1,315
1,013 viewers (+45.3%) · 30d: 2,398 · Reels 98.3%
🚀
LinkedIn Impressions
1,336 +12%
Jul 13 – Aug 11 · 61 reactions · 0 posts since Jul 29
🔗
IG Link Taps
1
first ever — after months at zero · profile activity +60%
🏆
Top Reel · Aug 4
1,000
hail-damaged roof makeover · IG · Aug 12 reel at 523 and climbing
Facebook + Instagram · Last 30 Days
Migration completed Jun 1 — the "new" pages are now the only pages. Snapshots below are the currently-active accounts. FB window Jul 9 – Aug 5 (28d), IG window Jul 7 – Aug 5 (30d). LinkedIn snapshot follows below, refreshed Jul 6 – Aug 4.
Instagram · Current Snapshot
Viewers up +45.3% in the Aug 1–12 stretch, the Aug 4 reel hit 1K views — and the bio link finally recorded its first tap.
📥 Prior 30-Day (Reference)
Jul 7 – Aug 5
Views
2,625
Viewers
1,779
Profile Visits
15
External Link Taps
0
% Non-followers
98.1%
Top Reel
Jul 7 (457)
Prior 30-day window immediately before today's Jul 14 – Aug 12 pull — used as the direct MoM reference.
🆕 Current 30-Day
Jul 14 – Aug 12
Views
2,398 67.9% ads
Viewers
1,657 +1.0%
Profile Visits · Aug 1–12
7 +40%
External Link Taps
1 first ever
% Non-followers
98.5%
Top Reel
Aug 4 (1K)
Content mix: Reels 96.9% / Posts 3.1%. Top views: Aug 4 hail-damaged-roof makeover (1,000) · Aug 12 "Let the sun do its thing" (523, day one). Aug 1–12 alone: 1,315 views · 1,013 viewers (+45.3%) · profile activity 8 (+60% vs Jul 20–31).
Verdict: The Aug 1–12 stretch is the strongest IG signal yet — viewers +45.3%, the Aug 4 reel at 1K views, and the first external link tap after months at zero. One tap isn't traffic, but it proves the path works — keep the bio-link CTA in every reel caption and this becomes a real channel.
Facebook · Current Snapshot
Views eased 5% off June's spike but the quality signals are up sharply — 3-sec views +45% and watch time +31%. 96.8% non-follower reach; algo still discovery-first. Jul 16 reel hit 756 (new record).
📥 Prior 28-Day (Reference)
Jun 11 – Jul 8
All Views
12,632
3-sec Views
418
Watch Time
~1h 49m
Engagements
560
Content Mix
Reel-first
% Non-followers
~97%
Backed out from Meta's own MoM deltas on the current window. This 28d is the direct comparison Meta uses for today's -5% / +45% / +31% / -22.5% numbers on the current card.
🚀 Current 28-Day
Jul 9 – Aug 5
All Views
12,001 −5%
3-sec Views
606 +45%
Watch Time
2h 22m +31%
Engagements
434 −22.5%
Reactions · Shares · Comments
91 · 18 · 1
% Non-followers
96.8%
Views mix: Reel 80.7% / Multi-photo 12.1% / Other 6.2% / Link 0.5% / Video 0.3% / Photo 0.1%. Top posts by views: Jul 16 (756) · Aug 5 (279) · Jul 29 (241) · Jul 20 (233) · Jul 23 (217). Latest 7 days (Aug 6 – 12): 3,551 views (+93%) · 155 engagements (+400%) · 80 shares — the biggest week since June, spiking Aug 11–12; 100% of the engagement came from reels, 89.8% of it from followers amplifying.
Verdict: Total views came off June's peak, but the quality metrics that matter — 3-sec views (+45%) and watch time (+31%) — moved the right way. The algo keeps pushing to non-followers (96.8%), and the Jul 16 reel at 756 views is the new period record. Engagement rate compression (−22.5%) is worth watching but not alarming while viewers keep discovering the page.
LinkedIn · Current 30-Day Snapshot
Jul 13 – Aug 11, 2026 · 100% organic (no sponsored spend). Impressions grew +12% — but no new posts have gone out since Jul 29, so the growth is July's catalog echoing. The audience is exactly who Prometheus wants: Business Development pros are 33.8% of page visitors, and a FranklinWH salesperson is actively engaging.
LinkedIn · Jul 13 – Aug 11
Impressions +12% on zero new posts. Restart the 2-posts-per-week cadence — the Jul 22 Powerwall post (35.4% ER · 90 clicks) is the template.
📥 Prior 30-Day (Reference)
Jul 6 – Aug 4
Impressions
1,298
Clicks
199
Reactions
59
ER
20.03%
CTR
15.3%
Comments
2
Prior 30-day window directly before today's Jul 13 – Aug 11 pull — the last window with fresh posts in it.
🚀 Current 30-Day
Jul 13 – Aug 11
Impressions
1,336 +12%
Reactions
61
Comments
2 −71%
Page Views
71 −18.4%
Unique Visitors
31 −16.2%
New Posts
0 since Jul 29
Impressions grew +12% on zero new posts — the July catalog is still circulating (this export didn't include click counts, so CTR carries over from the prior window's 15.3%). Visitor quality is the headline: Business Development 33.8% of visitors · desktop 41 / mobile 30 · a FranklinWH salesperson among active engagers. The −18% page views is the cost of the posting gap — restart the cadence and this channel snaps back.
🏆 Top Posts · Jul 6 – Aug 4
| Date | Post | Impr | Clicks | Likes | ER |
|---|---|---|---|---|---|
| Jul 22 | "81 kWh whole-home · 3 Tesla Powerwall 3" | 285 | 90 | 11 | 35.4% |
| Jul 16 | "Not every home needs the same backup strategy" (FranklinWH) | 362 | 57 | 21 | 22.4% |
| Jul 15 | "Weathered, storm-worn" — IKO Dynasty roofing overhaul | 409 | 11 | 6 | 4.4% |
| Jul 22 | "The standard doesn't change based on who's watching" (20.24 kW + EG4) | 48 | 0 | 1 | 2.1% |
LinkedIn Breakthrough · Before Damaris vs With Damaris
Historical reference · Mar 1 – Apr 30 (61 days, pre-Damaris) vs May 1 – Jun 30 (60 days, Damaris active). 100% organic — no sponsored spend on LinkedIn. Current momentum in the snapshot above.
LinkedIn · Before vs With Damaris
The single biggest channel movement of the period.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Impressions
467
Unique Impr.
188
Clicks
8
Reactions
7
Engagement Rate
3.64%
New Followers
21
Page Views
188
Unique Visitors
98
Pre-engagement baseline · 61 days, two posts (RE+ Houston announcement + Franklin project). Average ER per post ~3.5%.
🚀 With Damaris
May 1 – Jun 30, 2026
Impressions
2,349 +403%
Unique Impr.
1,454 +673%
Clicks
496 +6,100%
Reactions
83 +1,086%
Engagement Rate
24.95% +585%
New Followers
21 flat
Page Views
125
Unique Visitors
73
Seven posts across the 60-day window · sharper angles landing (SNEC Shanghai, IKO Dynasty roofing, 11.5kW residential install, solar+storage, organic farm). New follower count now matches the pre-Damaris period on a like-for-like window — but engagement per follower is ~7× higher. 99 followers lifetime.
🏆 Volume Leader · SNEC Shanghai · Jun 5
"Prometheus Power Solutions is on the ground at #SNEC in Shanghai this week alongside our partners at Sigenergy — standing in the middle of one of the largest solar and storage expos in the world…"
Impr
498
Clicks
194
Likes
13
ER
41.8%
🥇 Highest-ER Ever · Organic Farm · Jun 24
"Ever wonder what it takes to keep an organic farm running when the grid goes down?" — 50% engagement rate, with more clicks than likes (54 vs 5) suggesting a click-through story that landed with a technical B2B audience.
Impr
118
Clicks
54
Likes
5
ER
50.0%
Reach & Engagement Trends
Daily Views / Impressions by Platform
May 1 – Jun 29 · LinkedIn daily exact (Damaris launch), new FB / IG approximated to monthly totals
Engagement Mix by Surface
All 5 surfaces side by side · clicks make LinkedIn the dominant column
Top Performing Content · This Period
Top Posts Across All Platforms
Ranked by engagement rate. LinkedIn dominates — but the new FB page is publishing the highest-volume content.
| Date | Platform | Content | Views / Impr | Engage | ER |
|---|---|---|---|---|---|
| Jun 5 | LI | SNEC Shanghai · Sigenergy partner visit | 412 | 175 | 42.5% |
| Jun 16 | LI | IKO Dynasty tear-off → topped-off roofing | 165 | 27 | 16.4% |
| Jun 16 | FB (new) | "Follow Our New Page" carousel · prominent | 244 | 2 | 0.8% |
| Jun 5 | FB (new) | Reel · Jordyn outside | 33 | 1 | 3.0% |
| Jun 18 | FB (new) | Share post | 35 | 2 | 5.7% |
| May 30 | LI | Customer thank-you note | 32 | 1 | 3.1% |
| Jun 16 | FB (old) | "Follow Our New Page" migration post | 461 | 2 | 0.4% |
| May 25 | FB (old) | Reel · last viral on old page | 398 | 6 | 1.5% |
| May 25 | IG (old) | Reel · last meaningful old-account post | 141 | 7 | 5.0% |
| Jun 4 | IG (new) | Solar panel install reel | 145 | 4 | 2.8% |
| Jun 2 | IG (new) | Air-to-water generator workplace reel | 125 | 2 | 1.6% |
| Jun 11 | IG (new) | "POV: You live in Texas" reel | 123 | 2 | 1.6% |
The pattern: LinkedIn content with a real industry angle (SNEC trip, technical roofing detail) crushes everything else on engagement, even at lower view volume. The FB/IG migration content is doing its job — moving people, not driving deep engagement.
LinkedIn Audience Snapshot · Lifetime Followers
Who follows the Prometheus page on LinkedIn today — the audience the SNEC + roofing content is landing in front of. 99 lifetime followers across the breakdowns below.
LinkedIn · Top Locations
DFW Metroplex is the home audience
Dallas–Fort Worth
20
Los Angeles
9
Shenzhen, CN
5
Austin, TX
5
SF Bay Area
5
Greater Houston
3
LinkedIn · Top Industries
Industry-aligned audience compounding
Solar Power Gen
21
Renew. Energy Equip Mfg
13
Electrical / Electronics
11
Services for Renew. Energy
10
Motor Vehicle Mfg
3
Engineering Services
3
LinkedIn · Job Function
Sales + BizDev = 54% of followers
Business Dev
28
Sales
26
Operations
15
Marketing
7
Engineering
6
Project Mgmt
6
LinkedIn · Seniority
Decision-makers + practitioners both reached
LinkedIn · Company Size
SMB-skewed but enterprise present
LinkedIn · Reach Type
Organic only — no sponsored spend
Content Type & Discovery
Views by Content Type
Reels dominate FB & IG (96–99%); LinkedIn is text + photo
Reach: Followers vs Non-Followers
Discovery rate by platform — non-follower share is the discovery signal
📅 SEO — Results by Date Range
—
★ Website Performance — Before Damaris vs With Damaris
Damaris started May 1, 2026. The two periods below are directly comparable: Mar 1 – Apr 30 (pre-engagement baseline) vs May 1 – Jun 19 (Damaris active). Site traffic is up 7.2× on users and 5.9× on pageviews, driven by paid search now becoming the dominant channel.
Honest framing: engagement rate slipped from 50.2% → 40.7% and time-on-page from 00:22 → 00:17. That's expected. Paid acquisition brings broader top-of-funnel traffic that bounces faster than self-selected organic. The fair measure is net engaged sessions, which are up 1,100 / 210 = +424%. More people are actually engaging with the site than before, even though the per-session rate is softer.
Honest framing: engagement rate slipped from 50.2% → 40.7% and time-on-page from 00:22 → 00:17. That's expected. Paid acquisition brings broader top-of-funnel traffic that bounces faster than self-selected organic. The fair measure is net engaged sessions, which are up 1,100 / 210 = +424%. More people are actually engaging with the site than before, even though the per-session rate is softer.
👥
Users
2,253 +622%
vs 312 in Mar/Apr · GA4 May 1 – Jun 19
🔄
Sessions
2,617 +526%
vs 418 · Engaged 1,100 (+424%)
📄
Pageviews
3,888 +492%
vs 657 · 17 sec avg time
📈
Engagement Rate
40.7% -9.5pp
vs 50.2% · expected w/ paid traffic mix
🔍
GSC Impressions
796 +47%
vs 540 · brand awareness rising
GA4 Traffic · Before vs With Damaris
Both 60-day windows. Mar/Apr was the pre-engagement baseline. May/Jun reflects the full launch of paid search + the rest of the program.
📊 GA4 — Total Site Traffic
All channels combined. Volume jump is real and intentional; per-session engagement dips because paid brings broader top-of-funnel.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Users
312
Sessions
418
Engaged Sessions
210
Engaged/User
0.67
Avg Time on Page
00:22
Engagement Rate
50.24%
Pageviews
657
Entrances
418
Channel mix: Direct + Organic Search leading, Email present, very light Paid Search. The honest "what the site does on its own" baseline.
🚀 With Damaris
May 1 – Jun 19, 2026
Users
2,253 +622%
Sessions
2,617 +526%
Engaged Sessions
1,100 +424%
Engaged/User
0.47 -30%
Avg Time on Page
00:17 -23%
Engagement Rate
40.7% -9.5pp
Pageviews
3,888 +492%
Entrances
2,617 +526%
Channel mix: Paid Search dominant, then Direct + Organic Search. Email no longer in the mix. The chart shows clear paid-driven peaks May 17 → Jun 4 and Jun 10 → Jun 19.
Verdict: Site traffic now 7.2× larger with +424% more engaged sessions absolute. The rate dips are the expected cost of broader paid reach — you traded a smaller, highly-self-selected audience for a much larger one. Next phase: tighten landing pages to lift the per-session engagement rate back toward the baseline.
Top Pages · Before vs With Damaris
📥 Before Damaris · Top Pages
Mar 1 – Apr 30, 2026 · 657 pageviews total
| Page | Views | Users | Avg Time | Engage Rate |
|---|---|---|---|---|
| / | 390 | 288 | 0:14 | 53.95% |
| /contact/ | 118 | 87 | 0:14 | 84.54% |
| /services/ | 94 | 68 | 0:15 | 81.61% |
| /about/ | 46 | 40 | 0:31 | 86.36% |
| /?fbclid=… (3 fb-referrals) | 3 | 3 | ~0:03 | ~67% |
🚀 With Damaris · Top Pages
May 1 – Jun 19, 2026 · 3,888 pageviews total (+492%)
| Page | Views | Users | Avg Time | Engage Rate |
|---|---|---|---|---|
| / | 2,949 +656% | 2,176 | 0:11 | 41.6% |
| /contact/ | 489 +314% | 364 | 0:18 | 91.99% |
| /services/ | 161 +71% | 121 | 0:41 | 91.73% |
| /about/ | 121 +163% | 93 | 0:29 | 80.17% |
| /energy-storage/ | 43 NEW | 33 | 0:22 | 71.43% |
| /404 | 22 | 4 | 0:07 | 60% |
| /thank-you/ | 14 NEW | 12 | 0:12 | 85.71% |
Notable wins: /contact/ engagement rate jumped 84.5% → 91.99% and /services/ jumped 81.6% → 91.7% even at higher volume. /thank-you/ traffic confirms 14 form submissions attributing to the site. /energy-storage/ showed up as a real organic destination for the first time.
Google Search Console · Before vs With Damaris
🔍 GSC Performance Summary
GSC tracks organic search clicks only (not paid). The story here is more nuanced than GA4.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Total Clicks
81
Total Impressions
540
Average CTR
15.0%
Average Position
6.5
Heavy brand-search reliance — "prometheus power solutions" was 47 of 81 clicks at 48.45% CTR. Position 1.1 on brand.
🚀 With Damaris
May 1 – Jun 19, 2026
Total Clicks
47 -42%
Total Impressions
796 +47%
Average CTR
5.9% -9pp
Average Position
9.3 -2.8
More terms appearing in search results (+47% impressions), but landing on lower-intent queries. Brand-search clicks still strong at 23 (49% of total).
Honest read: Organic clicks dropped 81 → 47. That's because the easy brand-search clicks declined slightly while new impressions came from broader, lower-CTR queries. This is the gap Damaris's content / SEO workstream addresses — converting the rising impression volume (+47%) into clicks by improving meta titles, content depth, and on-page relevance for the new long-tail terms now ranking. Paid is doing the heavy lifting today; organic catches up over the next 3 – 6 months.
Top Search Queries · Before vs With Damaris
📥 Before Damaris · Top Queries
Mar 1 – Apr 30, 2026 · 81 clicks total
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| prometheus power solutions | 47 | 97 | 48.45% | 1.1 |
| prometheus power | 1 | 84 | 1.19% | 4.3 |
| backup power solutions league city tx | 0 | 7 | 0% | 72 |
| power solutions | 0 | 1 | 0% | 1.0 |
🚀 With Damaris · Top Queries
May 1 – Jun 19, 2026 · 47 clicks total
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| prometheus power solutions | 23 -51% | 100 +3% | 23% | 1.2 |
| prometheus power | 1 | 91 +8% | 1.1% | 3.4 ↑0.9 |
| prometheus solar NEW | 1 | 31 | 3.23% | 12.7 |
| "prometeo 123" "67458" | 0 | 1 | 0% | 10 |
Position win: "prometheus power" position improved 4.3 → 3.4 (Google's getting better at associating the shorter brand variant). New keyword: "prometheus solar" started ranking — first sign of category-association building.
Site Health & Audit
Site Health Score
From SEMrush Site Audit
95%
Healthy
0
Errors
27
Warnings ↓15
Crawl Status — 21 Pages
Pages discovered by SEMrush crawler
On-Page Optimization Ideas
13 ideas across 2 priority pages
| Page | Ideas |
|---|---|
| prometheus-ps.com/services/ | 7 |
| prometheus-ps.com/ (home) | 4 |
| Other suggestions | 2 |
Top Categories
Strategy
Backlinks
User Experience
Technical SEO
SERP Features
Semantic
Content
Search Console & Backlinks
Clicks vs Impressions
May 1 – Jun 19: 47 clicks · 796 impr · 5.9% CTR · pos 9.3
Backlink Authority Distribution
11 referring domains · all in 0-20 authority range
Opportunity: Zero backlinks from sites with Authority Score above 20. Building higher-quality backlinks (industry directories, local press, partnerships) would boost domain authority quickly.
Keyword Tracking
Tracked Keyword Position
Visibility: 1.92% (+1.92%) · United States · Desktop
| Keyword | Position | Visibility | Top 3 | Top 10 | Top 20 | Top 100 |
|---|---|---|---|---|---|---|
| prometheus energy | 38 | 1.92% | 0 | 0 | 0 | 1 |
Only 3 organic keywords ranking across the entire site. Major opportunity to expand keyword footprint with service-page content (e.g. "solar installation Dallas," "roofing contractor Frisco," "battery backup Texas").
🤝 Customer Referral Program
Every signed referral = $500 Visa gift card for the customer whose post drove it.
Track FB posts, lead flow, and revenue from each customer's referral campaign.
★ Referral Program Snapshot
First post is live. T.W. Terry's referral post launched Jun 16 and is at 250 views · 92 viewers · 84.8% non-followers after the first few days — the discovery surface is working. No leads or signed jobs attributed yet; the table populates with real conversions as Typeform captures roll in.
📢
Total FB Posts
1
T.W. Terry · launched Jun 16
📅
Posts This Week
1
First post live
🎯
Referral Leads
0
All-time from posts
✅
Signed Jobs
0
Conversions
💰
Referral Revenue
$0
From sold referral jobs
🏆
$ Paid to Customers
$0
$500 × signed referrals
👥
Champion Referrer
T.W. Terry
First post live (only one so far)
📊
Reach so far
250
92 unique viewers · 1 like · 1 share
Weekly Post Cadence
| Week | Posts Live | New Posts | Combined Reach | Combined Engagement | New Leads |
|---|---|---|---|---|---|
| Week of Jun 16 | 1 | 1 | 250 | 2 (1 like · 1 share) | 0 |
| First week of the program. Target cadence: 3–5 new customer posts per week as more recently-completed install / roof customers are onboarded. | |||||
Per-Post Performance · Every Customer Campaign
Each row = one customer's FB referral post. Click the post link to view the live FB post; click the Typeform link to view captured leads from that post.
| Post Date | Customer (Job Owner) | Service | Post | Impressions | Clicks | Reactions | Shares | Comments | Leads | Signed | Revenue | $ Owed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun 16 | T.W. Terry | Solar | View post ↗ | 250 | — | 1 | 1 | 0 | 0 | 0 | — | — |
| ↑ Live customer post · examples below show what populated rows look like once leads attribute and jobs close. | ||||||||||||
| EXAMPLE Jun 8 | Mark & Lisa Tanaka | Solar | View post ↗ | 3,412 | 186 | 52 | 18 | 11 | 5 | 2 | $48,200 | $1,000 |
| EXAMPLE Jun 4 | James Patel | Battery | View post ↗ | 1,847 | 112 | 31 | 9 | 5 | 3 | 1 | $22,400 | $500 |
| EXAMPLE May 28 | Diana Foster | Roofing | View post ↗ | 1,156 | 63 | 19 | 4 | 2 | 2 | 0 | — | — |
| ↑ Example rows · Real customer posts appear here once the program launches. | ||||||||||||
🏆 Top Referrers Leaderboard
Customers ranked by signed-job referrals from their FB post
| Rank | Customer | Posts | Leads | Signed | Earned |
|---|---|---|---|---|---|
| 🥇 | Mark & Lisa Tanaka | 1 | 5 | 2 | $1,000 |
| 🥈 | James Patel | 1 | 3 | 1 | $500 |
| 🥉 | Diana Foster | 1 | 2 | 0 | — |
| ↑ Example data · Real leaderboard appears once posts go live. | |||||
📋 Recent Referral Lead Activity
Every Typeform submission with current job status
| Date | Lead Name | Referred By | Status | Revenue |
|---|---|---|---|---|
| Jun 10 | Andrew Lee | Mark & Lisa Tanaka | Sold | $26,400 |
| Jun 9 | Priya Shah | Mark & Lisa Tanaka | Sold | $21,800 |
| Jun 7 | Marcus Owens | James Patel | Sold | $22,400 |
| Jun 6 | Hannah Reyes | Mark & Lisa Tanaka | Quoted | — |
| Jun 5 | Tom Becker | James Patel | Contacted | — |
| Jun 3 | Emily Nguyen | Mark & Lisa Tanaka | New | — |
| ↑ Example data · Real Typeform submissions appear once program is live. | ||||
How Data Flows Into This Dashboard
FB Post Metrics
Pulled from FB Page Insights (Reach, Engagement, Clicks per post). Manually exported weekly until Meta API is connected.
Typeform Leads
Each customer post has a unique Typeform link. Submissions flow to a master Google Sheet via Typeform → Sheets integration.
Job Status + Revenue
Updated by Sales team as leads move through pipeline (New → Contacted → Quoted → Sold / Lost). Revenue auto-fills from CRM.