Prometheus Power Solutions
Marketing Performance Dashboard
★ The Big Picture — Everything We're Driving
$4,485
Jun 1 – Jul 7
Combined Ad Spend
🔍 Google $2,809 · 📱 Meta $1,676
Google: full June · Meta: v1 done, v2 + Propel now live
3,357
Combined Ad Clicks
🔍 Google 2,706 · 📱 Meta 651
57
Total Ad Results
🔍 10 calls (Google) · 📱 47 leads (Meta)
16,174
Social Views
16,174 views across all platforms · LinkedIn full-quarter +403% impressions vs Mar/Apr · Jun 24 organic-farm post hit a 50% engagement rate — highest ever on the account.
2,253
Site Users
2,253 users (+622% vs Mar/Apr baseline) · 3,888 pageviews · paid + organic combined since Damaris launched.
Windows differ: Google = May 6 – Jun 30, 2026 · Meta = Jun 1 – Jul 7, 2026 · v1 campaign wound down Jul 2 · v2 + Propel Ads now active.
📅 All Channels — Results by Date Range
—
★ Across All Channels — High-Level Performance
Snapshot of each marketing channel through June 19, 2026. Click any "View detail" link to jump to that tab for the deep dive.
🎯 Channel Mix — Where the Audience is Coming From
Paid channels delivered 57 conversion events Jun 1 – Jul 7 (10 Google ad calls + 47 Meta leads) for $4,485 in spend — a blended $78.68 per result. Meta's v1 campaign wound down Jul 2 after delivering 36 leads at $27.77 CPL; the v2 campaign is now live and generating 11 leads at $56.90 CPL (early ramp — expected to compress as the algorithm settles). Propel Ads (no-tax messaging) is a $50 warm-up test, 0 leads so far. Google Ads conversion tracking still reports zero (attribution gap) — the 10 call-based leads come from the CallRail log, not Google's tag.
Site traffic hit 2,253 users / 2,617 sessions / 3,888 pageviews (+622% / +526% / +492%) vs the Mar/Apr pre-Damaris baseline — engaged sessions absolute up +424% even though per-session rate softened with the paid mix.
Local Search drove 213 GMB interactions across April–June, with June the biggest month yet (94 interactions, +54% vs May). Direction requests outpacing calls roughly 7:1 — a real, durable channel that's still growing.
Organic Social reached 1,105 accounts in May with LinkedIn leading engagement.
The Facebook Referral Program has its first post live — T.W. Terry's post (launched Jun 16) is at 250 views / 92 viewers with 84.8% reach landing on non-followers. Every signed referral pays the customer $500; the engine is starting to turn.
Combined, the brand is showing strong organic momentum, paid is scaling efficiently, local is producing real-world actions, and the referral engine is no longer hypothetical.
Showing
All Ad Performance — Google + Meta
★ Combined Ad Performance
Across both ad platforms Jun 1 – Jul 7, $4,485.10 in spend generated 3,357 clicks and 57 total results (10 Google calls + 47 Meta leads). Meta still wins cost-per-result — $35.66 blended per lead vs Google's $280.92 per call. Meta's v1 campaign wound down Jul 2 after 36 leads at $27.77 CPL; the fresh v2 campaign is live and generating leads at $56.90 CPL (early ramp, will compress as the algorithm settles). A Propel Ads "no tax mentioned" test just launched — $50 spent, 0 leads yet.
Google window is Jun 1 – Jun 30 · Meta window is Jun 1 – Jul 7 (v1 done, v2 + Propel Ads still active). Google Ads conversion tag still reports 0 conversions for June (attribution gap); the 10 leads come from CallRail phone-call tracking.
Jun 1 – Jul 7
💰
Combined Spend
$4,485.10
G $2,809.17 · M $1,675.93
Google: full June · Meta: Jun 1 – Jul 7 (v1 + v2 + Propel)
🖱️
Combined Clicks
3,357
G 2,706 · M 651
👁️
Combined Impressions
89,319
G 75,877 · M 13,442
🎯
Total Results
57
G 10 calls · M 47 leads
💎
Blended Cost / Result
$78.68
Blended CPC $1.34 · Blended CTR 3.76%
Platform Comparison · Google vs Meta
Where the Budget Is Going
Spend split across both platforms
Results per Dollar by Platform
Cost per phone call vs cost per Meta lead
Side-by-Side Performance
| Platform | Window | Spend | Impressions | Clicks | CTR | CPC | Results | Cost / Result |
|---|---|---|---|---|---|---|---|---|
| Jun 1 – Jun 30, 2026 | $2,809.17 | 75,877 | 2,706 | 3.57% | $1.04 | 10 calls | $280.92 | |
| Jun 1 – Jul 7, 2026 | $1,675.93 | 13,442 | 651 | 4.84% | $2.57 | 47 leads | $35.66 | |
| Combined | Google Jun · Meta Jun 1 – Jul 7 | $4,485.10 | 89,319 | 3,357 | 3.76% | $1.34 | 57 | $78.68 |
Meta still wins cost-per-result — $35.66 blended per lead vs $280.92 per Google call. Meta v1 finished at $27.77 CPL over 36 leads; v2 is currently running at $56.90 CPL over 11 leads in its first week, which is the expected shape of an early-ramp campaign — the algorithm needs the first 50 conversions before it settles. Propel Ads is a no-tax-messaging creative test at $50.16 spend so far with no leads yet, still worth another week before pulling the plug. Google calls remain the warmer end-of-funnel signal; Meta leads are higher-volume but earlier-stage. Fair comparison is "cost per booked appointment" once both feed into the same intake. Roofing Focus remains the standout Google campaign — only $447 spent, but 11.11% CTR (3× the account avg) and $149 CPL. Recommend reallocating Battery Backup's $913 into Roofing + a new residential-solar retargeting set for July.
💡 For the full platform breakdown — keyword tables, call log, funnel charts, etc. — switch the toggle above to 🔍 Google Ads or 📱 Meta Ads.
📅 Advertising — Results by Date Range
—
📝
Lead Methodology · Full Month · Jun 1 – Jun 30
All incoming calls (received and missed) count as leads. Google Ads' own conversion tracking still shows 0 conversions for June — that's an attribution / tag-setup gap on Google's side, not zero results. The call log confirms 10 leads from ad clicks in June alone, so the working CPL is $280.92, not "infinity." Fixing Google Ads conversion tracking is a Q3 priority.
💰
Total Spend
$2,809.17
Avg CPC $1.04 · Jun 1–30
🖱️
Clicks
2,706
Avg 90/day · 30 days
👁️
Impressions
75,877
CTR 3.57%
📞
Phone Calls
10
9 received · 1 missed
🎯
Leads
10
All calls · Cost/Lead $280.92
Daily Performance
Clicks, Impressions & Spend Over Time
Daily activity across all campaigns
Spend by Campaign
Where your budget went
Campaign Breakdown
Clicks vs Impressions by Campaign
Volume comparison across the 3 campaigns
Campaign Performance Snapshot
CTR, CPC and conversions side by side
| Campaign | Clicks | Impr. | CTR | CPC | Spend | Leads | CPL |
|---|---|---|---|---|---|---|---|
| Solar Specific | 1,553 | 41,434 | 3.75% | $0.93 | $1,449.00 | 6 | $241.50 |
| Roofing Focus | 83 | 747 | 11.11% | $5.38 | $446.94 | 3 | $148.98 |
| Battery Backup | 1,070 | 33,696 | 3.18% | $0.85 | $913.23 | 1 | $913.23 |
Roofing Focus still wins on CPL ($149) — 11.11% CTR is 3× the account average, and the tight $447 spend converts efficiently. Solar Specific is the volume play (1,553 clicks, 6 calls, $242 CPL) — good top-of-funnel but call-conversion needs work. Battery Backup keeps burning — 1,070 clicks and only 1 call; the search terms are pulling generic "generator" and price-shopping intent, not battery-ready homeowners. Recommend pausing Battery Backup and reallocating to Roofing + a new residential-solar retargeting set.
Search Term Insights
Top 10 Search Terms by Clicks
What people actually searched for before clicking
Top 10 Search Terms by Spend
Where your dollars are flowing
Match Types & Phone Calls
Clicks by Match Type
How Google matched your keywords
Phone Call Activity
10 calls generated from ads in June · all count as leads
9
Received
1
Missed
Recent Call Log
| Date / Time | Campaign | Status | Duration | Caller | Call Type |
|---|---|---|---|---|---|
| Jun 22 · 10:00 AM | Roofing Focus | Received | 9s | — | Mobile click-to-call |
| Jun 19 · 2:00 PM | Battery Backup | Received | 15s | +1 832 · — | Mobile click-to-call |
| Jun 19 · 10:00 AM | Solar Specific | Received | 23s | +1 214-435-0233 | Mobile click-to-call |
| Jun 18 · 10:00 PM | Solar Specific | Received | 23s | +1 214-435-0233 | Mobile click-to-call |
| Jun 17 · 2:00 PM | Solar Specific | Received | 13s | — | Mobile click-to-call |
| Jun 7 · 3:00 AM | Solar Specific | Missed | — | — | Mobile click-to-call |
| Jun 5 · 3:00 PM | Solar Specific | Received | 28s | +1 817-219-6991 | Manually dialed |
| Jun 5 · 3:00 PM | Roofing Focus | Received | 14s | — | Mobile click-to-call |
| Jun 3 · 6:00 PM | Solar Specific | Received | 22s | +1 315-205-9097 | Manually dialed |
| Jun 3 · 12:00 PM | Roofing Focus | Received | 12s | — | Mobile click-to-call |
📅 Local Search — Results by Date Range
—
⭐
Total Interactions
213
Apr – Jun 2026 · June biggest month
📞
Calls from Profile
19
Apr 3 · May 7 · Jun 9
📍
Direction Requests
134
Apr 45 · May 30 · Jun 59
🌐
Website Clicks
60
Apr 10 · May 24 · Jun 26
★ 3 Months of Growth · June the Biggest Month Yet
Your Google Business Profile started gaining traction in April 2026 and has now grown for three consecutive months, capped by a 94-interaction June (+54% vs May). All three engagement types climbed together — direction requests nearly doubled May-to-June (30 → 59), calls hit a new high (9), and website clicks held steady on top of May's already-big number. 213 total interactions across the quarter. Real, durable channel.
6-Month Performance Trend
Profile Interactions Over Time
Jan – Jun 2026 · All interaction types
Interaction Breakdown
Interactions by Type
Directions · Web clicks · Calls
Monthly Activity Mix
Stacked monthly view by interaction type
Growth Snapshot
📍 Direction Requests
Top action customers take
134
Total Directions
63%
Of All Interactions
Most common action by far. June nearly doubled May (30 → 59) — the biggest single-month direction volume since the profile started tracking.
🌐 Website Clicks
High-intent research signals
60
Total Clicks
+140%
Apr → May
More than doubled in May (10 → 24) and held strong in June (26). The highest-intent on-profile action, now sustaining month-over-month.
📞 Calls
Steady growth, new high in June
19
Total Calls
+200%
Apr → Jun
3 → 7 → 9 across April, May, and June. Small absolute numbers but a clean upward trend as the profile matures.
Next Steps
How to Accelerate Local Search Growth
High-leverage actions to compound this momentum
- Reviews: Ask every recent customer for a Google review. Profiles with 50+ reviews show up dramatically more in local pack.
- Photos: Post fresh install photos weekly. Profiles with regular photo updates get 35% more clicks.
- Posts: Publish a GMB Post weekly (offers, news, completed jobs) — keeps you above competitors who don't post.
- Categories & services: Verify all relevant service categories are listed (Solar, Roofing, Battery Backup, Electrical).
- Q&A: Pre-seed frequently-asked questions and answer them yourself.
📅 Social Media — Results by Date Range
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★ Latest 30-Day Snapshot — FB Compounding, IG Steady, LinkedIn Still the ER Winner
Facebook is the momentum story of the period. Jun 25 – Jul 22: 14,770 views (+91% vs prior 28-day), 12,082 of those from Reels (+111%), 698 3-second views (+477%), and watch time hit 2h 40m (+439%). 97% of reach is non-followers — the algorithm is doing pure discovery work. Standout post: the Jul 16, 2:04pm reel at 683 views, and the Jun 30 "POV: you're trying to do a very serious podcast" reel at 524 views is still generating tail volume across both platforms.
Instagram is running organic-heavier. Jun 23 – Jul 22: 2,455 views · 1,573 accounts reached · 62 interactions. Ad-share is down to 63.4% (from 79.8% in June) — organic is compounding. Reels are 82.1% of views. Top reel: Jul 7 at 453 views, followed by Jul 4 (437) and Jul 16 (332). Profile visits softened to 16 (-24%) — worth adding a stronger bio CTA.
LinkedIn stays the ER king (data through Jun 30). Impressions +403%, ER 24.95%, clicks +6,100% vs Mar/Apr. Jun 5 SNEC Shanghai (498 impr, 41.8% ER) and Jun 24 organic-farm (50% ER — highest ever) are still the top-performing posts. Refresh window for LinkedIn coming on the next pull.
Instagram is running organic-heavier. Jun 23 – Jul 22: 2,455 views · 1,573 accounts reached · 62 interactions. Ad-share is down to 63.4% (from 79.8% in June) — organic is compounding. Reels are 82.1% of views. Top reel: Jul 7 at 453 views, followed by Jul 4 (437) and Jul 16 (332). Profile visits softened to 16 (-24%) — worth adding a stronger bio CTA.
LinkedIn stays the ER king (data through Jun 30). Impressions +403%, ER 24.95%, clicks +6,100% vs Mar/Apr. Jun 5 SNEC Shanghai (498 impr, 41.8% ER) and Jun 24 organic-farm (50% ER — highest ever) are still the top-performing posts. Refresh window for LinkedIn coming on the next pull.
👁️
FB Views · Last 28d
14,770 +91%
12,082 reel views · 2h 40m watch (+439%)
📸
IG Views · Last 30d
2,455
1,573 reach · 62 interactions · 63.4% ads (down from 79.8%)
🚀
LinkedIn Engagement Rate
24.95%
+585% vs Mar/Apr (was 3.64%) · through Jun 30
🔥
FB Non-Follower Reach
97%
algo pushing pure discovery · 3% followers
🏆
Top FB Post · Jul 16
683
2:04pm reel · new period record
Facebook + Instagram · Last 30 Days
Migration completed Jun 1 — the "new" pages are now the only pages. Snapshots below are the currently-active accounts. FB window Jun 25 – Jul 22 (28d), IG window Jun 23 – Jul 22 (30d). LinkedIn breakthrough comparison follows below (still pre-vs-post-Damaris, 60-day windows through Jun 30).
Instagram · Current Snapshot
Views softened vs June but ad-share is compressing (organic getting stronger) — the reel format is doing all the work.
📥 Prior 30-Day (Reference)
Jun 1 – Jun 30
Views
2,845 79.8% ads
Accounts Reached
1,845
Interactions
35
Profile Visits
21
% Non-followers
98.1%
Top Reel (Jun 19)
312
Baseline for the "new account" ramp — mostly ad-amplified, first post-level standout on Jun 19.
🆕 Current 30-Day
Jun 23 – Jul 22
Views
2,455 63.4% ads
Accounts Reached
1,573 −4.4%
Interactions
62 +77%
Profile Visits
16 −24%
Content Mix
Reels 82% · Posts 18%
Top Reel (Jul 7)
453 +45%
Reels 82.1% / Posts 17.7% / Stories 0.2%. Interactions up 77% (35 → 62). Top reels: Jul 7 (453) · Jul 4 (437) · Jul 16 (332) · Jul 9 (306). Followers vs non-followers on interactions is now 54.5% / 45.5% — followers are re-engaging.
Verdict: Views dipped 14% but interactions jumped 77% and ad-share dropped from 79.8% → 63.4% — organic quality is up sharply. The Jul 7 reel (453) is the new post-level record. Softer profile-visit number (16, −24%) is the one thing worth addressing — a clearer bio-link CTA would help.
Facebook · Current Snapshot
The compounding engine of the account — views +91%, reel views +111%, watch time +439% vs the prior 28-day window. 97% non-follower reach means the algo is doing pure discovery.
📥 Prior 28-Day (Reference)
May 28 – Jun 24
All Views
~7,732
Reel Views
~5,725
3-sec Views
121
Watch Time
~30 min
Followers
20 (post-migration)
Interactions
83
Ramp-up window right after the account migration. Jun 30 "POV podcast" reel was the launch-week standout at 387 views (still tail-generating in the current window).
🚀 Current 28-Day
Jun 25 – Jul 22
All Views
14,770 +91%
Reel Views
12,082 +111%
3-sec Views
698 +477%
Watch Time
2h 40m +439%
Content Mix
Reel 84% · Multi 9%
% Non-followers
97%
Reel 84.3% / Multi-photo 8.7% / Other 4.1% / Video 1.6% / Photo 1% / Link 0.2%. Top posts: Jul 16 reel (683) · Jun 30 POV podcast (524) · Jul 4 (319) · Jul 9 (289) · Jul 10 (286) · Jul 7 (280) · Jul 20 (214).
Verdict: Facebook is the compounding channel of the account. Watch time went from ~30 min → 2h 40m (+439%), 3-second views 121 → 698 (+477%). 7 reels each cleared 200+ views in the window — this is a healthy reel cadence, not one-hit dependence. Recommend keeping the 2-3 reels/week rhythm with the POV format that's clearly landing.
LinkedIn Breakthrough · Before Damaris vs With Damaris
Same account both periods · both 60-day windows now. Mar 1 – Apr 30 (61 days, pre-Damaris) vs May 1 – Jun 30 (60 days, Damaris active). 100% organic — no sponsored spend on LinkedIn.
LinkedIn · Before vs With Damaris
The single biggest channel movement of the period.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Impressions
467
Unique Impr.
188
Clicks
8
Reactions
7
Engagement Rate
3.64%
New Followers
21
Page Views
188
Unique Visitors
98
Pre-engagement baseline · 61 days, two posts (RE+ Houston announcement + Franklin project). Average ER per post ~3.5%.
🚀 With Damaris
May 1 – Jun 30, 2026
Impressions
2,349 +403%
Unique Impr.
1,454 +673%
Clicks
496 +6,100%
Reactions
83 +1,086%
Engagement Rate
24.95% +585%
New Followers
21 flat
Page Views
125
Unique Visitors
73
Seven posts across the 60-day window · sharper angles landing (SNEC Shanghai, IKO Dynasty roofing, 11.5kW residential install, solar+storage, organic farm). New follower count now matches the pre-Damaris period on a like-for-like window — but engagement per follower is ~7× higher. 99 followers lifetime.
🏆 Volume Leader · SNEC Shanghai · Jun 5
"Prometheus Power Solutions is on the ground at #SNEC in Shanghai this week alongside our partners at Sigenergy — standing in the middle of one of the largest solar and storage expos in the world…"
Impr
498
Clicks
194
Likes
13
ER
41.8%
🥇 Highest-ER Ever · Organic Farm · Jun 24
"Ever wonder what it takes to keep an organic farm running when the grid goes down?" — 50% engagement rate, with more clicks than likes (54 vs 5) suggesting a click-through story that landed with a technical B2B audience.
Impr
118
Clicks
54
Likes
5
ER
50.0%
Reach & Engagement Trends
Daily Views / Impressions by Platform
May 1 – Jun 29 · LinkedIn daily exact (Damaris launch), new FB / IG approximated to monthly totals
Engagement Mix by Surface
All 5 surfaces side by side · clicks make LinkedIn the dominant column
Top Performing Content · This Period
Top Posts Across All Platforms
Ranked by engagement rate. LinkedIn dominates — but the new FB page is publishing the highest-volume content.
| Date | Platform | Content | Views / Impr | Engage | ER |
|---|---|---|---|---|---|
| Jun 5 | LI | SNEC Shanghai · Sigenergy partner visit | 412 | 175 | 42.5% |
| Jun 16 | LI | IKO Dynasty tear-off → topped-off roofing | 165 | 27 | 16.4% |
| Jun 16 | FB (new) | "Follow Our New Page" carousel · prominent | 244 | 2 | 0.8% |
| Jun 5 | FB (new) | Reel · Jordyn outside | 33 | 1 | 3.0% |
| Jun 18 | FB (new) | Share post | 35 | 2 | 5.7% |
| May 30 | LI | Customer thank-you note | 32 | 1 | 3.1% |
| Jun 16 | FB (old) | "Follow Our New Page" migration post | 461 | 2 | 0.4% |
| May 25 | FB (old) | Reel · last viral on old page | 398 | 6 | 1.5% |
| May 25 | IG (old) | Reel · last meaningful old-account post | 141 | 7 | 5.0% |
| Jun 4 | IG (new) | Solar panel install reel | 145 | 4 | 2.8% |
| Jun 2 | IG (new) | Air-to-water generator workplace reel | 125 | 2 | 1.6% |
| Jun 11 | IG (new) | "POV: You live in Texas" reel | 123 | 2 | 1.6% |
The pattern: LinkedIn content with a real industry angle (SNEC trip, technical roofing detail) crushes everything else on engagement, even at lower view volume. The FB/IG migration content is doing its job — moving people, not driving deep engagement.
LinkedIn Audience Snapshot · Lifetime Followers
Who follows the Prometheus page on LinkedIn today — the audience the SNEC + roofing content is landing in front of. 99 lifetime followers across the breakdowns below.
LinkedIn · Top Locations
DFW Metroplex is the home audience
Dallas–Fort Worth
20
Los Angeles
9
Shenzhen, CN
5
Austin, TX
5
SF Bay Area
5
Greater Houston
3
LinkedIn · Top Industries
Industry-aligned audience compounding
Solar Power Gen
21
Renew. Energy Equip Mfg
13
Electrical / Electronics
11
Services for Renew. Energy
10
Motor Vehicle Mfg
3
Engineering Services
3
LinkedIn · Job Function
Sales + BizDev = 54% of followers
Business Dev
28
Sales
26
Operations
15
Marketing
7
Engineering
6
Project Mgmt
6
LinkedIn · Seniority
Decision-makers + practitioners both reached
LinkedIn · Company Size
SMB-skewed but enterprise present
LinkedIn · Reach Type
Organic only — no sponsored spend
Content Type & Discovery
Views by Content Type
Reels dominate FB & IG (96–99%); LinkedIn is text + photo
Reach: Followers vs Non-Followers
Discovery rate by platform — non-follower share is the discovery signal
📅 SEO — Results by Date Range
—
★ Website Performance — Before Damaris vs With Damaris
Damaris started May 1, 2026. The two periods below are directly comparable: Mar 1 – Apr 30 (pre-engagement baseline) vs May 1 – Jun 19 (Damaris active). Site traffic is up 7.2× on users and 5.9× on pageviews, driven by paid search now becoming the dominant channel.
Honest framing: engagement rate slipped from 50.2% → 40.7% and time-on-page from 00:22 → 00:17. That's expected. Paid acquisition brings broader top-of-funnel traffic that bounces faster than self-selected organic. The fair measure is net engaged sessions, which are up 1,100 / 210 = +424%. More people are actually engaging with the site than before, even though the per-session rate is softer.
Honest framing: engagement rate slipped from 50.2% → 40.7% and time-on-page from 00:22 → 00:17. That's expected. Paid acquisition brings broader top-of-funnel traffic that bounces faster than self-selected organic. The fair measure is net engaged sessions, which are up 1,100 / 210 = +424%. More people are actually engaging with the site than before, even though the per-session rate is softer.
👥
Users
2,253 +622%
vs 312 in Mar/Apr · GA4 May 1 – Jun 19
🔄
Sessions
2,617 +526%
vs 418 · Engaged 1,100 (+424%)
📄
Pageviews
3,888 +492%
vs 657 · 17 sec avg time
📈
Engagement Rate
40.7% -9.5pp
vs 50.2% · expected w/ paid traffic mix
🔍
GSC Impressions
796 +47%
vs 540 · brand awareness rising
GA4 Traffic · Before vs With Damaris
Both 60-day windows. Mar/Apr was the pre-engagement baseline. May/Jun reflects the full launch of paid search + the rest of the program.
📊 GA4 — Total Site Traffic
All channels combined. Volume jump is real and intentional; per-session engagement dips because paid brings broader top-of-funnel.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Users
312
Sessions
418
Engaged Sessions
210
Engaged/User
0.67
Avg Time on Page
00:22
Engagement Rate
50.24%
Pageviews
657
Entrances
418
Channel mix: Direct + Organic Search leading, Email present, very light Paid Search. The honest "what the site does on its own" baseline.
🚀 With Damaris
May 1 – Jun 19, 2026
Users
2,253 +622%
Sessions
2,617 +526%
Engaged Sessions
1,100 +424%
Engaged/User
0.47 -30%
Avg Time on Page
00:17 -23%
Engagement Rate
40.7% -9.5pp
Pageviews
3,888 +492%
Entrances
2,617 +526%
Channel mix: Paid Search dominant, then Direct + Organic Search. Email no longer in the mix. The chart shows clear paid-driven peaks May 17 → Jun 4 and Jun 10 → Jun 19.
Verdict: Site traffic now 7.2× larger with +424% more engaged sessions absolute. The rate dips are the expected cost of broader paid reach — you traded a smaller, highly-self-selected audience for a much larger one. Next phase: tighten landing pages to lift the per-session engagement rate back toward the baseline.
Top Pages · Before vs With Damaris
📥 Before Damaris · Top Pages
Mar 1 – Apr 30, 2026 · 657 pageviews total
| Page | Views | Users | Avg Time | Engage Rate |
|---|---|---|---|---|
| / | 390 | 288 | 0:14 | 53.95% |
| /contact/ | 118 | 87 | 0:14 | 84.54% |
| /services/ | 94 | 68 | 0:15 | 81.61% |
| /about/ | 46 | 40 | 0:31 | 86.36% |
| /?fbclid=… (3 fb-referrals) | 3 | 3 | ~0:03 | ~67% |
🚀 With Damaris · Top Pages
May 1 – Jun 19, 2026 · 3,888 pageviews total (+492%)
| Page | Views | Users | Avg Time | Engage Rate |
|---|---|---|---|---|
| / | 2,949 +656% | 2,176 | 0:11 | 41.6% |
| /contact/ | 489 +314% | 364 | 0:18 | 91.99% |
| /services/ | 161 +71% | 121 | 0:41 | 91.73% |
| /about/ | 121 +163% | 93 | 0:29 | 80.17% |
| /energy-storage/ | 43 NEW | 33 | 0:22 | 71.43% |
| /404 | 22 | 4 | 0:07 | 60% |
| /thank-you/ | 14 NEW | 12 | 0:12 | 85.71% |
Notable wins: /contact/ engagement rate jumped 84.5% → 91.99% and /services/ jumped 81.6% → 91.7% even at higher volume. /thank-you/ traffic confirms 14 form submissions attributing to the site. /energy-storage/ showed up as a real organic destination for the first time.
Google Search Console · Before vs With Damaris
🔍 GSC Performance Summary
GSC tracks organic search clicks only (not paid). The story here is more nuanced than GA4.
📥 Before Damaris
Mar 1 – Apr 30, 2026
Total Clicks
81
Total Impressions
540
Average CTR
15.0%
Average Position
6.5
Heavy brand-search reliance — "prometheus power solutions" was 47 of 81 clicks at 48.45% CTR. Position 1.1 on brand.
🚀 With Damaris
May 1 – Jun 19, 2026
Total Clicks
47 -42%
Total Impressions
796 +47%
Average CTR
5.9% -9pp
Average Position
9.3 -2.8
More terms appearing in search results (+47% impressions), but landing on lower-intent queries. Brand-search clicks still strong at 23 (49% of total).
Honest read: Organic clicks dropped 81 → 47. That's because the easy brand-search clicks declined slightly while new impressions came from broader, lower-CTR queries. This is the gap Damaris's content / SEO workstream addresses — converting the rising impression volume (+47%) into clicks by improving meta titles, content depth, and on-page relevance for the new long-tail terms now ranking. Paid is doing the heavy lifting today; organic catches up over the next 3 – 6 months.
Top Search Queries · Before vs With Damaris
📥 Before Damaris · Top Queries
Mar 1 – Apr 30, 2026 · 81 clicks total
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| prometheus power solutions | 47 | 97 | 48.45% | 1.1 |
| prometheus power | 1 | 84 | 1.19% | 4.3 |
| backup power solutions league city tx | 0 | 7 | 0% | 72 |
| power solutions | 0 | 1 | 0% | 1.0 |
🚀 With Damaris · Top Queries
May 1 – Jun 19, 2026 · 47 clicks total
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| prometheus power solutions | 23 -51% | 100 +3% | 23% | 1.2 |
| prometheus power | 1 | 91 +8% | 1.1% | 3.4 ↑0.9 |
| prometheus solar NEW | 1 | 31 | 3.23% | 12.7 |
| "prometeo 123" "67458" | 0 | 1 | 0% | 10 |
Position win: "prometheus power" position improved 4.3 → 3.4 (Google's getting better at associating the shorter brand variant). New keyword: "prometheus solar" started ranking — first sign of category-association building.
Site Health & Audit
Site Health Score
From SEMrush Site Audit
95%
Healthy
0
Errors
27
Warnings ↓15
Crawl Status — 21 Pages
Pages discovered by SEMrush crawler
On-Page Optimization Ideas
13 ideas across 2 priority pages
| Page | Ideas |
|---|---|
| prometheus-ps.com/services/ | 7 |
| prometheus-ps.com/ (home) | 4 |
| Other suggestions | 2 |
Top Categories
Strategy
Backlinks
User Experience
Technical SEO
SERP Features
Semantic
Content
Search Console & Backlinks
Clicks vs Impressions
May 1 – Jun 19: 47 clicks · 796 impr · 5.9% CTR · pos 9.3
Backlink Authority Distribution
11 referring domains · all in 0-20 authority range
Opportunity: Zero backlinks from sites with Authority Score above 20. Building higher-quality backlinks (industry directories, local press, partnerships) would boost domain authority quickly.
Keyword Tracking
Tracked Keyword Position
Visibility: 1.92% (+1.92%) · United States · Desktop
| Keyword | Position | Visibility | Top 3 | Top 10 | Top 20 | Top 100 |
|---|---|---|---|---|---|---|
| prometheus energy | 38 | 1.92% | 0 | 0 | 0 | 1 |
Only 3 organic keywords ranking across the entire site. Major opportunity to expand keyword footprint with service-page content (e.g. "solar installation Dallas," "roofing contractor Frisco," "battery backup Texas").
🤝 Customer Referral Program
Every signed referral = $500 Visa gift card for the customer whose post drove it.
Track FB posts, lead flow, and revenue from each customer's referral campaign.
★ Referral Program Snapshot
First post is live. T.W. Terry's referral post launched Jun 16 and is at 250 views · 92 viewers · 84.8% non-followers after the first few days — the discovery surface is working. No leads or signed jobs attributed yet; the table populates with real conversions as Typeform captures roll in.
📢
Total FB Posts
1
T.W. Terry · launched Jun 16
📅
Posts This Week
1
First post live
🎯
Referral Leads
0
All-time from posts
✅
Signed Jobs
0
Conversions
💰
Referral Revenue
$0
From sold referral jobs
🏆
$ Paid to Customers
$0
$500 × signed referrals
👥
Champion Referrer
T.W. Terry
First post live (only one so far)
📊
Reach so far
250
92 unique viewers · 1 like · 1 share
Weekly Post Cadence
| Week | Posts Live | New Posts | Combined Reach | Combined Engagement | New Leads |
|---|---|---|---|---|---|
| Week of Jun 16 | 1 | 1 | 250 | 2 (1 like · 1 share) | 0 |
| First week of the program. Target cadence: 3–5 new customer posts per week as more recently-completed install / roof customers are onboarded. | |||||
Per-Post Performance · Every Customer Campaign
Each row = one customer's FB referral post. Click the post link to view the live FB post; click the Typeform link to view captured leads from that post.
| Post Date | Customer (Job Owner) | Service | Post | Impressions | Clicks | Reactions | Shares | Comments | Leads | Signed | Revenue | $ Owed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun 16 | T.W. Terry | Solar | View post ↗ | 250 | — | 1 | 1 | 0 | 0 | 0 | — | — |
| ↑ Live customer post · examples below show what populated rows look like once leads attribute and jobs close. | ||||||||||||
| EXAMPLE Jun 8 | Mark & Lisa Tanaka | Solar | View post ↗ | 3,412 | 186 | 52 | 18 | 11 | 5 | 2 | $48,200 | $1,000 |
| EXAMPLE Jun 4 | James Patel | Battery | View post ↗ | 1,847 | 112 | 31 | 9 | 5 | 3 | 1 | $22,400 | $500 |
| EXAMPLE May 28 | Diana Foster | Roofing | View post ↗ | 1,156 | 63 | 19 | 4 | 2 | 2 | 0 | — | — |
| ↑ Example rows · Real customer posts appear here once the program launches. | ||||||||||||
🏆 Top Referrers Leaderboard
Customers ranked by signed-job referrals from their FB post
| Rank | Customer | Posts | Leads | Signed | Earned |
|---|---|---|---|---|---|
| 🥇 | Mark & Lisa Tanaka | 1 | 5 | 2 | $1,000 |
| 🥈 | James Patel | 1 | 3 | 1 | $500 |
| 🥉 | Diana Foster | 1 | 2 | 0 | — |
| ↑ Example data · Real leaderboard appears once posts go live. | |||||
📋 Recent Referral Lead Activity
Every Typeform submission with current job status
| Date | Lead Name | Referred By | Status | Revenue |
|---|---|---|---|---|
| Jun 10 | Andrew Lee | Mark & Lisa Tanaka | Sold | $26,400 |
| Jun 9 | Priya Shah | Mark & Lisa Tanaka | Sold | $21,800 |
| Jun 7 | Marcus Owens | James Patel | Sold | $22,400 |
| Jun 6 | Hannah Reyes | Mark & Lisa Tanaka | Quoted | — |
| Jun 5 | Tom Becker | James Patel | Contacted | — |
| Jun 3 | Emily Nguyen | Mark & Lisa Tanaka | New | — |
| ↑ Example data · Real Typeform submissions appear once program is live. | ||||
How Data Flows Into This Dashboard
FB Post Metrics
Pulled from FB Page Insights (Reach, Engagement, Clicks per post). Manually exported weekly until Meta API is connected.
Typeform Leads
Each customer post has a unique Typeform link. Submissions flow to a master Google Sheet via Typeform → Sheets integration.
Job Status + Revenue
Updated by Sales team as leads move through pipeline (New → Contacted → Quoted → Sold / Lost). Revenue auto-fills from CRM.