Live client dashboard · always on, reviewed together on bi-weekly strategy calls · Damaris Solutions
🧭
SAMPLE PREVIEW: illustrative data only. This shows roughly what ReNew's dashboard could look like at day 90 with organic and paid ads running. Every figure is a modeled example, not a promise or a claim about your actual numbers. Once we start, this same link runs on your real ad, website, social and CRM data. You see every metric we see, anytime.
Consultations Booked
26
▲ from 11 in month 1
Signed Installs
6
▲ 12 across 90 days
Cost per Install (CAC)
$583
▼ from $1,250
Battery Attach Rate
67%
▲ Franklin-led creative
Leads, Consultations and CAC Over Time
Volume grows while the cost to win each customer comes down.
Big Picture Highlights
Creative
Customer testimonial videos filmed on-site bring in 58% of booked consultations. A new batch of cuts goes live every month.
Storage
The FranklinWH landing page converts at 14%, about twice the general solar page, so battery-first ads now get more budget.
SEO
9 target keywords moved onto page one of Google, so the matching Google Ads spend was cut by a third.
CRM
Every signed install is matched to its source. Meta produced 8 of 12 installs, Google 2 and organic 2.
Ad Spend · Month 3
$3,500
Meta $2,900 · Google $600
Leads
71
▲ from 34 in month 1
Cost per Lead
$49
▼ from $74
Cost per Consultation
$135
▼ from $227
Spend, Leads and Consultations
Spend goes up only after the numbers justify it.
Campaign Detail · Month 3
Each campaign is judged on cost per signed install, not cost per lead
Campaign
Spend
Leads
Consults
Signed
Cost / install
Meta · FranklinWH battery backup
$1,400
31
12
3
$467
Meta · Solar + storage savings
$1,100
26
8
2
$550
Meta · Retargeting video viewers
$400
7
3
1
$400
Google · "solar installer near me"
$600
7
3
0
Building
Top Video Creative · This Month
Cut from one on-site shoot plus remote phone clips from the ReNew team
Ad
Hook
Hold rate (3s)
Cost / consult
Status
"What happens when the grid goes down?"
Outage backup
44%
$112
Scaling
Homeowner testimonial · Tennessee
Social proof
39%
$124
Scaling
"Installer of the Year" founder clip
Trust
35%
$151
Retargeting
Static savings graphic
Offer only
n/a
$290
Paused
Social Views · Month 3
18,420
▲ from 2,310 before
Website Visitors
2,940
▲ 38% vs. baseline
Page-One Keywords
23
▲ from 14
GBP Calls + Directions
184
▲ from 121
Social Views by Month
Facebook, Instagram and LinkedIn combined
Organic Search Traffic
Visitors from Google, not counting ads
Keyword Movement · Month 3
Keyword
Before
Now
Note
solar battery backup tennessee
24
6
New Franklin storage blog + landing page
solar companies tennessee
13
4
Google Ads spend reduced on this term
franklinwh installer
—
9
Newly ranking
solar panel installation nashville
31
17
Next month's blog focus
Posts Published
36
last 90 days
Video Ads Cut
15
from 2 shoots
Open Tasks
3
see below
Next Strategy Call
Tue 10am
bi-weekly
Projects & Tasks
What we're working on, and anything we need from your team
FranklinWH landing page · headline A/B test
Damaris · live, test running 14 days
In progress
Customer testimonial shoot · 3 homeowners
Damaris videographer · needs customer list from ReNew
Waiting on you
"Outage season" reel series (4 cuts)
Damaris · first cut due Friday
Editing
CRM integration · signed installs mapped to source
Damaris · done week 3
Done
Google Business Profile · photos + services updated