Damaris Solutions
Marketing proposal · John, Christa & Shea · ReNew Solar Solutions
Tennessee's Installer of the Year doesn't have a marketing team. We'd like to be it.
ReNew already has what most installers are still chasing: an EnergySage Installer of the Year award, a Top 1% Pearl contractor listing, Maxeon and FranklinWH in the lineup, and a website that looks the part. What's missing is someone whose full-time job is turning that reputation into booked consultations. John and Christa want to grow, and the team is doing its own marketing on top of selling and installing. This proposal covers two ways to hand that work off, both at your Alliance rate, plus two lighter options if you'd rather start smaller.
Ownership is ready to grow
John and Christa are looking to expand and are open to improving how ReNew markets itself. Shea is bringing these options back to them, so this proposal is written for that conversation.
Happy to walk John and Christa through it directly.No marketing team, lots of marketing work
ReNew doesn't have a dedicated marketer, and the team is handling pieces of it on their own while the business branches out. That's exactly the point where handing it to specialists pays off.
You're already doing marketing, so the retainer is the better fit than the Foundation.Leads are the priority
Generating more leads is the main goal. For solar and storage, that means Meta first: it reaches homeowners who don't yet know solar or a battery would solve a problem for them.
Meta ads are where most of our installers get their volume.A strong website that can rank higher
renewsolarsolutions.com has good navigation and good imagery. The opportunity is SEO: keyword targeting, on-page optimization and consistent blog content so ReNew shows up when Tennesseans search.
SEO takes 3–12 months to compound, so we start it early.Social accounts that aren't posting
ReNew has Facebook, Instagram, LinkedIn, TikTok and YouTube, but not much regular posting. Ownership has already talked about wanting to change that.
Reels, graphics and customer stories, handled for you.Franklin is the system you lead with
Shea leads with FranklinWH on consultations. Jordyn worked with ReNew during her time at FranklinWH and works closely with Justin Parish, your Franklin rep. Our storage landing pages are already built around Franklin specs and imagery.
Low RMA rate, easy to stand behind in an ad.More consultations, with a cost per customer you can actually see
Everything we run is judged on customer acquisition cost (CAC), not likes or cost per lead. If we can't show you what it costs to win a customer, there's no point running the ads. So we connect to your CRM from the start, track which leads turn into signed installs, and report revenue by source.
Meta as the lead engine
Facebook and Instagram ads reach homeowners who aren't searching for solar yet, which is why most installers get their volume there. We keep spend running on Meta and refresh the creative every month.
Google as a bridge, not a habit
Google Ads bring fewer leads, but they're high intent. We use them to cover the keywords ReNew doesn't rank for yet, then reduce or stop that spend as SEO takes over.
SEO that compounds
Keyword research, on-page fixes and a steady flow of blog posts and Google Business Profile updates. It's slow at first and becomes the cheapest source of leads you have.
Phone-style video that converts
Most ads perform better when they look like they were filmed on a phone. We either film remotely with your team or send our in-house videographer to capture installs, customer testimonials and product highlights.
One shoot, many uses
The same footage becomes ads, reels, graphics and website content. Your team spends a little time on camera and gets a month of material out of it.
CRM integration and CAC
Leads flow into your CRM with their source attached. Signed installs are matched back to the ad or channel that produced them, so everyone can see what's working.
Because ReNew is approved through OneEthos, you get Strong Tail Alliance member pricing on every retainer. Two options: one without paid ads and one with. Both are month to month and include your live dashboard, bi-weekly strategy calls and CRM tracking.
Organic Marketing
SEO, organic social and content, managed for you
Builds the long-term lead sources: search rankings, an active social presence and a library of real ReNew content.
- Organic social management across Facebook, Instagram and LinkedIn: reels, graphics and customer stories
- Website SEO: keyword research, on-page optimization and technical fixes
- Monthly SEO blog posts with matching Google Business Profile posts
- Video content filmed remotely with your team or on-site with our videographer
- Franklin-focused storage content built from our existing FranklinWH pages and specs
- Live dashboard with organic reach, rankings, website traffic and tasks
- Bi-weekly strategy calls
Paid Ads Management
Meta ads, Google where it helps, video creative and CAC tracking
Recommended because leads are the priority. This option produces consultations fastest, and every dollar is tracked through to signed installs.
- Meta ads management: campaign build, audiences, testing and daily optimization
- Google Ads on high-intent keywords while organic rankings catch up
- Video ad creative: scripts, filming (remote or on-site), editing and monthly variations
- Landing pages built to convert, including a FranklinWH storage page
- CRM integration so leads, consultations and signed installs are tracked by source
- CAC and revenue reporting in your live dashboard
- Bi-weekly analytics calls covering results and next steps
Also available at Alliance pricing. These suit installers who are just getting started with marketing. Since ReNew is already doing some of this work, we'd recommend a retainer, but both are here so ownership can see the full picture.
Energy Storage Foundation
A ready-to-launch storage marketing kit that your team runs in-house.
- Ready-made FranklinWH landing page with specs, comparisons and product imagery, plus instructions for installing it on WordPress or your platform
- Pre-researched keywords for storage
- A month of blog posts, ready to publish
- Paid ads and organic social strategy, plus ownership messaging
Marketing Starter
A steady baseline of content, built for the Strong Tail Alliance and not sold publicly.
- 4 social posts per month
- 1 SEO blog post plus a matching Google Business Profile post
- 1 short-form video edited from footage your team captures
- Monthly performance snapshot
Onboarding pauses after the week of October 5
Jordyn is getting married in mid-October and will be out of the country for three weeks, then at RE+ in Las Vegas. If ReNew signs by the week of October 5, we onboard right away and there's no disruption. If John and Christa need more time, that's completely fine. Onboarding would start after RE+ wraps in late November, and your Alliance pricing stays the same.
These never go through us, so you always know exactly what the retainer pays for.
- Ad spend (Option 2) is paid directly to Meta and Google on your own card. We'll agree on a starting budget together during onboarding, and you can change or pause it anytime.
- Videographer travel for on-site shoots is billed at cost plus a 5% admin fee, and approved by you before anything is booked. Remote phone filming has no travel cost.
- Software you already use, like your CRM and website hosting, stays on your accounts.
FranklinWH: ready to go
Our storage landing pages are built specifically for FranklinWH, with spec comparisons and product images already loaded. Jordyn spent time at FranklinWH and knows the system inside and out, so it's the easiest product for us to market for you.
Tesla: we keep it off the ads
Tesla enforces its brand rules aggressively, including cease-and-desist letters when its logo is used the wrong way. We'll keep Powerwall mentions out of paid creative and focus ads on Franklin, Maxeon and ReNew's own story.
We work like your in-house marketing team
We aren't transactional. We won't deliver a report and disappear for weeks. You get the availability and commitment of an in-house marketing team at a lower cost than hiring one, with the same results.
A direct line
You work with Jordyn and the team directly, not through an account manager. Bi-weekly calls, plus phone, text or email anytime in between.
Specialists on every piece
Jordyn leads strategy and paid media. McKinley runs social and content. Katie is our in-house videographer. Jacob handles operations and reporting. Web and SEO are built in-house.
Everything stays yours
Ad accounts, pixels, pages, creative files and data all live in ReNew's accounts. If we ever part ways, you keep all of it.
Month to month
No long-term contract. We'd rather keep your business by producing results than by locking you in.
We know this industry
We work with solar and storage installers every week, including customer testimonial shoots for a Texas installer just last week. Nearly every system on those shoots was a Franklin.
We tell you what isn't working
If a campaign isn't hitting its CAC target, the dashboard shows it and we bring it up first, along with what we're changing.
Three live builds, each scrolling on its own. This is the standard for every landing page we build for ReNew.
A custom-coded site with online signup, offer popups and our own in-house AI chatbot. It's the site behind the $9.28-per-lead ad campaign below.
itsbincleanedor.com →
A full platform migration and custom rebuild with a warm, editorial design, online booking and local SEO.
thrivingfamilychiropractic.com →
Our own site, built with the same strategy, design and conversion approach we use on every client build.
damarissolutions.com →Purelight Power · @purelightpower
A solar installer whose Instagram our videographer and strategist built from scratch. The feed is reel-first, with a warm color story and a mix of drone and on-site cuts. Every post came from real footage of the real business. The same team would film and edit ReNew's content for ads and the organic feed.
Live profile: instagram.com/purelightpower
Reels: /purelightpower/reels
Live @purelightpower feed captured Aug 5, 2026 · tap any thumbnail to open the post on Instagram. Hover to pause the scroll.
Real numbers taken directly from reporting dashboards, including two solar companies. It's the same kind of dashboard ReNew would get.
Purelight Power
Jordyn was Purelight's original ad buyer. It's the Meta-first, CAC-tracked approach we'd run for ReNew.
Brightwood Collision
Every closed job is matched to the ad that produced it. This is the CRM tracking we'd set up for ReNew.
Prometheus Power
A solar installer that went from barely posting to consistent content. That's what Option 1 does for ReNew's feeds.
It's Bin Cleaned
One strong offer, phone-style video and a single-CTA landing page, judged on cost per paying customer.
This link becomes ReNew's dashboard. Bookmark it: once we start, it holds your paid ads, organic, website analytics and the tasks we're working on, always up to date.
You can look at a sample right now
We built a working sample with illustrative day-90 numbers so John and Christa can see exactly what gets reported. Tabs: summary, paid ads, organic & SEO, and projects & tasks.
📊 Open the sample dashboard →
Intro call · Sept 17
Goals, current marketing, website and Alliance pricing reviewed with Shea. This proposal came out of that call.
Jordyn · SheaOwnership review
Shea takes the options to John and Christa. If it helps, Jordyn is glad to get on a call with them directly to answer questions.
Shea · John · ChristaChoose an option · by Friday, Oct 9
Organic Marketing at $2,000/mo or Paid Ads Management at $2,399/mo. Reply with your choice and the agreement goes out the same day. Signing by October 9 means onboarding starts before the pause.
John + ChristaOnboarding call
We'll collect access to Meta Business Manager, Google (Ads, Analytics, Search Console, Business Profile), the website, social accounts and your CRM, then agree on goals, a starting ad budget and the first content plan.
ReNew → JordynWeeks 1–2 · Audit, tracking, first content
Website SEO and ad account audit, CRM tracking set up, and the first filming session (remote or on-site). Organic posting begins, and on Option 2 the first Meta campaigns launch.
Damaris team + ReNewMonth 1 onward · Optimize and report
Bi-weekly calls to review results in the dashboard. New creative every month, budget shifted toward whatever produces the lowest CAC, and SEO building underneath it all.
Jordyn + ReNew| Line item | Option 1 · Organic | Option 2 · Paid Ads |
|---|---|---|
| Organic social management (reels, graphics, customer stories) | ✓ | — |
| Website SEO (keywords, on-page, technical) | ✓ | — |
| Blog + Google Business Profile posts | ✓ | — |
| Meta ads management | — | ✓ |
| Google Ads (high-intent keywords while SEO builds) | — | ✓ |
| Landing pages (incl. FranklinWH storage page) | — | ✓ |
| Video content (remote or on-site filming, editing) | ✓ | ✓ |
| CRM integration + CAC tracking | ✓ | ✓ |
| Live dashboard + bi-weekly strategy calls | ✓ | ✓ |
| Standard rate | $2,599 / mo | $2,999 / mo |
| Your Alliance rate (month to month) | $2,000 / mo | $2,399 / mo |
| Ad spend (paid directly to Meta / Google) | n/a | Separate · set together |
Also available at Alliance pricing: Energy Storage Foundation $1,500 one-time (normally $4,990) and Marketing Starter $995/mo.
Pick an option and we'll get ReNew started before the pause.
Reply with Option 1 · Organic ($2,000/mo) or Option 2 · Paid Ads ($2,399/mo) and the agreement goes out the same day. Sign by Friday, October 9 and we onboard right away. Need more time? No problem. We'll pick it back up after RE+ in late November at the same Alliance rate.
Questions about the options, or about marketing FranklinWH in general, even before you sign? Just reach out.
Payment: whichever is easiest for you.