| Creative | Steve's direct-to-camera videos now bring in 75% of revenue. The legacy static "credit stack" ads were fully retired in month 3. |
| Tracking | Every closed client is matched to a source. Processor revenue is consolidated in GoHighLevel and sent back to Meta through the Conversions API. |
| Sales | Show rate is up from 60% to 76%. Prospects see Steve two or three times before they book, so they arrive already warmed up. |
| 1 client from a $900 test. Too early to call. Qualified rate is the highest of any channel at 90%, so it stays on for another 30 days. |
| Campaign | Spend | Leads | Qualified | Booked | Closed | CAC |
|---|---|---|---|---|---|---|
| High-ticket · Steve video → application | $4,500 | 70 | 49 | 34 | 9 | $500 |
| Lead magnet · chapter + worksheet | $2,250 | 85 | 38 | 14 | 3 | $750 |
| Sequential retargeting · 50%+ video viewers | $1,350 | 25 | 22 | 16 | 3 | $450 |
| LinkedIn test · business owners | $900 | 10 | 9 | 6 | 1 | $900 · early |
| Ad | Hook | 50%+ watch rate | Qualified rate | Status |
|---|---|---|---|---|
| "Who this is NOT for" | Disqualify first | 31% | 74% | Scaling |
| "What building credit really takes" | Honest mechanism | 27% | 68% | Scaling |
| A client's first 90 days | Story / proof | 24% | 61% | Retargeting |
| "Why credit stacking backfires" | Myth-bust | 35% | 39% | Paused · wrong crowd |
| Entry point | Leads | Qualified | Show rate | Closed | Note |
|---|---|---|---|---|---|
| Direct application · high-ticket | 70 | 70% | 79% | 9 | fastest to close |
| Lead magnet · chapter + worksheet | 85 | 45% | 71% | 3 | + 52 still in nurture |
| Evergreen webinar | Recording in progress · launches day 60 | — | |||
| Retargeting · video viewers | 25 | 88% | 81% | 3 | cheapest CAC |
| 10 | 90% | 83% | 1 | small sample | |
| Processor | Transactions | Gross | Refunds / chargebacks | Net | Matched to a source |
|---|---|---|---|---|---|
| Primary processor | 13 | $61,400 | −$2,400 | $59,000 | 100% |
| Backup processor | 3 | $14,200 | −$1,200 | $13,000 | 100% |
| Total | 16 | $75,600 | −$3,600 | $72,000 | 16 of 16 |
| Post | Platform | Reach | Result |
|---|---|---|---|
| "3 things lenders check before your score" | Reel · FB + IG | 8,900 | most saves |
| Client win breakdown · what month one looked like | Carousel · IG | 5,200 | 4 DMs asking about the program |
| Steve on building a business that outlives you | Video · LinkedIn | 2,700 | highest-caliber comments |
| Myth vs. fact: business credit | Reel · FB | 4,100 | strong shares |