Attiic · Marketing Dashboard · Damaris Solutions

📚 View Damaris Case Studies 📄 View Full Proposal 📅 Schedule Discovery Call

★ The Opportunity

        Attiic has a genuinely differentiated product story — Attiic Reflect™ (radiant barrier) and Attiic Jet™ (solar-powered active ventilation) work as a two-part system incumbents (Solatube, Natural Light, Yellowblue) can't match with a single off-the-shelf fan. The catch: the brand was formed in 2025, the foundation hasn't been built yet, and right now almost no buyer can find this story when they search.
        
        Damaris's 90-day plan: Foundation → Momentum → Demand. Build the brand identity, messaging, and website first. Layer SEO content, organic social, and reviews to build proof. Then turn on paid acquisition (Meta + Google) targeting hot-climate homeowner markets — in that order, on purpose. Every move is measured against this dashboard.

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Brand Stage

Foundation

Formed 2025 · 2 products in market

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Organic + Paid Traffic / Mo

0 / 0

SEMrush US · 16 Jun 2026 export

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Ranking Keywords (US)

18 +1,700%

All misspellings of "attic"

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Adjacent Keyword Gap

1.3K

220K searches · vs. truteam + usainsulation

What's Real Data vs. What's a Sample Dashboard

✅

Real Data · Live Sources

Hero KPIs + the entire SEO Summary tab

The KPIs above and everything under the SEO Summary tab — Performance, Competitive Analysis, AI/SERP Features, Backlinks & Authority — pulls from SEMrush (16 Jun 2026 export) + attiic.com. The keyword gap list has been filtered to remove competitor brand names + unrelated services so the table shows only keywords actually worth pursuing.

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Sample · Illustrative Only

Brand Foundation · Content & SEO · Social & Reviews · Paid · Dealer Funnel

These five tabs show what your dashboard will look like once Damaris is engaged — built around the proposal's eight workstreams. Foundation work (identity, messaging, website) lands first; momentum work (content, social, reviews) and demand work (Meta + Google paid, dealer pipeline) build on top. The numbers are placeholders — the structure, KPIs, and reporting cadence are the real product.

The 5 Questions, Answered at a Glance

Your Question	Damaris Short Answer	Go deeper
Where does Attiic stand today?	Strong, differentiated product story (Attiic Reflect™ + Attiic Jet™ as a two-part system). Brand was formed in 2025 — the foundation hasn't been built yet. Authority 2/100, zero organic + paid traffic, no defined identity, no content engine.	📈 See the candid SEO read →
Who's the real competitive set?	For the solar attic fan + ventilation category Attiic Jet™ plays in: Solatube, Natural Light, Yellowblue. For attic insulation (Attiic Reflect™): truteam.com + usainsulation.net own every commercial keyword. All searchable now; none claimed by Attiic.	⚔ See the keyword gap →
Who's the audience?	Homeowners in hot-climate markets (AZ/TX summer heat as the seasonal hook). High-intent evergreen searches: "solar attic fan," "attic ventilation," "attic too hot," "energy bills," "mold/moisture."	📱 See the social + reviews plan →
What's the brand-name problem?	"Attiic" (double-i) creates SEO friction — Google reads it as a typo of "attic." Right now your only 18 ranking keywords are typos of "attic" that landed on your site. Brand identity work + structured data + content teach Google "attiic = the two-part attic system."	🏷 See the brand-SEO breakdown →
How do we bridge the gap?	Per the proposal: Foundation → Momentum → Demand. Month 1 builds brand identity, messaging, website. Month 2 turns on SEO content, organic social, reviews. Month 3 launches paid (Meta + Google) and activates dealer/installer funnel.	🗺 See the 90-day roadmap →

Top 20 Keyword Gap Opportunities · filtered, ranked by search volume

SEMrush keyword gap vs truteam.com and usainsulation.net, filtered to remove competitor brand mentions (24 kw) and unrelated services (1 kw). "Near me" and city-name searches kept — this is a local-services B2C business and those ARE the opportunity.

1,329 keywords remain, representing 220K monthly U.S. searches and ~$1.57M/month in paid-equivalent value. The top 20 alone are 36% of the total volume.

	Keyword	Volume	KD	CPC	Intent	TruTeam	USA Ins.

📊 Top 100 keyword opportunities (of 1,329 filtered) under SEO Summary → Competitive Analysis

All 100 top-volume keywords are visible there with per-keyword competitor positions, intent, CPC, and KD. The remaining 1,229 long-tail keywords sit in the source SEMrush export — happy to walk through any cluster on a working session. Note: this gap is vs. truteam + usainsulation. A tighter gap vs. Solatube / Natural Light / Yellowblue (the actual solar-attic-fan category) is a Month-1 deliverable.

⚔ Open the full Competitive Analysis →

Investment · From the Proposal

📦 Monthly Retainer

$4,000 / mo

One embedded partner — not six vendors. Includes ongoing brand stewardship, SEO content + organic social, reviews & reputation management, geo-targeted paid ad management, monthly reporting tied to leads.

🏗 Foundation Build

One-time

Brand identity system + website rebuild, scoped + quoted separately so Attiic owns a complete foundation from day one. Final figures confirmed after the discovery call.

➕ Dealer Program · Add-on

$1,500 / mo

Recruit + onboard installation partners. Dealer landing page + application funnel, co-branded sales/marketing kit, dealer-facing email nurture, simple partner pipeline. Layered on top of the retainer as Attiic scales.

Ad spend is billed separately and starts modestly, scaling with proven results. Final figures on the Foundation Build confirmed after a short discovery call.

Why Damaris

🔌 Full-Stack, One Partner

Brand, website, SEO, content, social, reviews, paid — under one roof. No coordinating five vendors who never talk to each other.

Embedded, not vendor — we operate as part of Attiic's team
Your growth is the scorecard, not billable hours
Eight workstreams sequenced across the engagement

⚡ Energy-Sector Fluency

Built on a Director of Marketing background in solar and a roster of energy + home-services clients. We already speak homeowner, installer, and energy-efficiency.

Solar / energy / home-services category history
Familiar with the dealer-channel motion
Hot-climate seasonal cycle (AZ/TX summer surge) understood

📈 Honest, Revenue-First

Conservative, disclosed assumptions. We report on leads and booked jobs, not vanity metrics. Paid-leads-only disclaimers when relevant — never inflated numbers.

Weekly strategic working session
Monthly reporting tied to leads + booked jobs
Quarterly business review

Next Step

Let's Build Attiic Into a Name Homeowners Search For.

Short discovery call to confirm scope, finalize the Foundation Build quote, and set a start date. Walk through the eight workstreams, the 90-day phasing, and what the first wins look like.

📅 Schedule the discovery call

Stay Connected

Follow Jordyn + Damaris for marketing notes, case studies, and behind-the-scenes from the field.

Jordyn on LinkedIn

Founder · Damaris Solutions

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🌐

Case studies, FAQs & more

★ SEO Summary · Real Data

        SEMrush organic research pulled 16 Jun 2026, plus organic positions, gap-keyword export vs truteam.com + usainsulation.net, AI/SERP feature presence, and a backlinks matrix. Where data tells a hard truth, it stays in. No varnishing.

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Organic Traffic / Month

No measurable traffic in SEMrush export

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US Ranking Keywords

18 +1,700%

Recent growth — but the keywords aren't useful

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Authority Score

2 / 100

SEMrush · "Lacks organic"

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Indexed Pages w/ Keywords

/ and /how-it-works/ only

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AI/SERP Feature Presence

Zero presence in any rich result

Ranking Distribution

Where the 18 keywords actually live on the SERP. No keywords in top 20 at all. ~20% in pos 21-50, ~80% in pos 51-100.

Intent Distribution

SEMrush intent classifications. Almost no commercial intent in the current rankings — only 1 of 18 keywords is commercial.

Top Ranking Keywords · source: SEMrush organic positions, 16 Jun 2026

⚠ Every keyword below is a misspelling of "attic." None of these are buying-intent searches for insulation services. They're searches by people who mistyped "attic" and stumbled into your domain. The traffic % is < 0.01 for every one.

Keyword	Pos	Volume	CPC	Intent	Traffic %
attatic	34	70	$10.30	Inf Nav	< 0.01
attatic	81	70	$10.30	Inf Nav	< 0.01
atic	81	2,900	$13.71	Inf	< 0.01
aatic	58	90	$10.30	Inf	< 0.01
aatic	77	90	$10.30	Inf	< 0.01

Top Position Change (new): "look in the attic and company" — appeared at pos 90, vol 70. Still a misspelling-adjacent term.

Top Pages by Keywords

URL	Keywords	Traffic %
https://attiic.com/	15	< 0.01
/how-it-works/	3	< 0.01
/blog/	0	0
/about/	0	0

Read: the site has only two pages with any rankings. /blog/ exists but is empty of keyword presence. /about/ is invisible. This is a content-and-architecture problem before it's an SEO problem.

⚔

Filtered Keyword Gap

1,329

After competitor-brand + unrelated filter

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Monthly Search Volume

220K

Total commercial-intent opportunity

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Paid-Equivalent Value

$1.57M

If you had to buy this traffic

The Filter

SEMrush gap analysis returned 1,354 keywords competitors rank for that Attiic doesn't. Local "near me" + city-name searches are kept — this is a B2C local-services business and those ARE the opportunity. Filtered:

Removed	Count	Why
Direct competitor brand mentions	24	truteam, usa insulation, owens corning, johns manville, certainteed, knauf, rockwool, etc.
Unrelated services	1	attic ladders, crawl-space encapsulation, roofing, gutter, etc. — not Attiic's offering.
Kept (the real opportunity)	1,329	High-intent commercial + transactional + informational keywords for attic insulation services, nationwide.

Top 20 Gap Opportunities · by search volume

Keyword	Volume	KD	CPC	Intent	TruTeam	USA Ins.

Keywords 21–100 · full list, sorted by volume

Keyword	Volume	KD	CPC	Intent	TruTeam	USA Ins.

📊 1,229 more filtered keywords in the source SEMrush export

Long-tail keywords beyond the top 100 sit in the source CSV. Per-keyword page targets, content briefs, and intent-mapped funnel placement get built cluster-by-cluster during the engagement. Happy to walk through any specific cluster on a working session.

📅 Walk through a cluster together

The Two Competitive Sets · This Gap vs. the Bullseye Gap

⚠ Important framing. The gap above is vs. truteam.com + usainsulation.net — these are adjacent insulation competitors (relevant for Attiic Reflect™ radiant barrier positioning). The direct competitive set per the proposal is the solar attic fan / ventilation category: Solatube, Natural Light, Yellowblue. Those are where Attiic Jet™ plays head-to-head.

Set	Competitors	What it tells you
Adjacent (this gap)	truteam.com · usainsulation.net	Generic insulation buying-intent — what Attiic Reflect™ can claim. 1,329 commercial keywords sized above.
Direct (bullseye)	Solatube · Natural Light · Yellowblue	Solar attic fan + ventilation category Attiic Jet™ targets. A tighter SEMrush gap analysis vs these three is a Month 1 deliverable.

Why SEMrush couldn't auto-detect competitors: Attiic doesn't currently rank for enough commercial keywords for the algorithm to find peers. That's not "no competition" — it's "we're invisible in the competitive set." Both gap analyses confirm the demand is there; the foundation work is what unlocks it.

★ The Brand-Name SEO Problem

          The domain attiic.com (double-i) creates a SEO friction Google has to navigate every time someone searches "attic." Right now Google reads "attiic" as a typo and serves the domain for misspellings of "attic" — which means your only ranking keywords are typos that have zero commercial intent.
          
          This is fixable, but it takes deliberate work — and it's exactly what the Brand Foundation workstream solves: structured data (Organization + Product schema for Reflect™ and Jet™), paid campaigns that pair "attiic" with the actual product category ("attic ventilation," "solar attic fan"), editorial mentions, and content velocity that uses the brand name correctly in context. Once Google understands what Attiic actually does, the gap demand is there.

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Branded Traffic

0 / 0

Of 38 SEMrush-tracked sessions

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Branded Ranking Keywords

All "attic" misspellings, not "attiic"

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AI Overview Mentions

vs competitors with 9 AIO placements

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Other Brand Variant

attiicagent.com

Linked to from 5 domains — clarify positioning

AI & SERP Feature Gap

Rich-result placements competitors are pulling that Attiic appears in zero of. Each row is a SERP-feature surface, scored by how many keywords trigger it for competitors. This is where Google sends users now — and Attiic is invisible across every surface.

SERP Feature	Competitor coverage	What it costs
Video carousel	18 kw	How-to videos are 11% of insulation SERPs
People also ask	16 kw	Owns Q&A box above the fold
Related searches	14 kw	Inbound discovery via lateral queries
AI Overview	9 kw	Single biggest 2026 SERP shift
Sitelinks	8 kw	Brand-search real estate
Image pack	7 kw	Visual-first SERPs (attic photos)
Knowledge panel	6 kw	Brand-authority signal
Reviews	3 kw	Trust signal in commercial SERPs
Video carousel (carousel)	3 kw	YouTube-first SERPs
Instant answer	2 kw	Position #0 in featured snippets
Local pack	1 kw	Map-based local search → Local SEO tab

The Brand-SEO Fix Plan

Structured data on every page — Organization, LocalBusiness, Product (for Reflect™ + Jet™), Service, FAQ schemas. Tells Google "attiic.com IS Attiic, the two-part attic system."
Paid ad copy that teaches the association — Meta + Google Search ads that explicitly pair "Attiic" with "attic ventilation," "solar attic fan," "radiant barrier" in headline + body. Each impression trains Google + users on what Attiic actually is.
Editorial mentions — trade press (This Old House, BobVila, Home & Garden) and local home-improvement publications, especially AZ/TX. Each branded backlink reinforces the entity.
Branded content velocity — blog posts + product pages that use "Attiic," "Attiic Reflect™," and "Attiic Jet™" correctly in body copy + alt text + meta. The /blog/ page is currently empty of keywords.
Disambiguate vs attiicagent.com — 5 domains link to "attiicagent.com" — clarify whether that's a related entity, an old variant to redirect, or a typo squat that needs handling.

★ Backlink Profile · Mostly Spam

          SEMrush reports 216 backlinks across 117 referring domains. The 4 largest referring domains (knows.sbs, wants.cfd, takes.sbs, blinks.sbs) all resolve to the same French IP (147.135.215.43) and all carry the title "seo domain research." These are auto-generated SEO-scraper directories — not real editorial links. Either someone targeted Attiic with a low-quality link-injection campaign, or these are passive scraper artifacts. Either way, the actual editorial link equity is close to zero.

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Total Backlinks

216

Mostly spam (see below)

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Referring Domains

117

~4 spam clusters dominate

✅

Follow vs Nofollow

126 / 90

58% follow

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Anchor Diversity

100% Text

0% image / form / frame · suspicious

Top Referring Domains

The first 4 share an IP (French datacenter) and are SEO-research scraper sites. These should be reviewed for disavow.

Root Domain	Country / IP	Backlinks	Verdict
knows.sbs	🇫🇷 147.135.215.43	7	Scraper · disavow candidate
wants.cfd	🇫🇷 147.135.215.43	7	Scraper · disavow candidate
takes.sbs	🇫🇷 147.135.215.43	6	Scraper · disavow candidate
blinks.sbs	🇫🇷 147.135.215.43	4	Scraper · disavow candidate
shoeragslimbf.blogspot.com	🇺🇸 172.253.115.132	4	Spam blog · disavow candidate

Top Anchors

Anchor Text	Domains	Backlinks
attiic.com	103	192
https://attiic.com/	3	7
attiicagent.com unclear — investigate	5	6
visit attiic.com for latest info	2	2
<EmptyAnchor>	1	1

Red flag: 89% of anchors are bare-URL ("attiic.com"). Real editorial backlinks have diverse, contextual anchors (page titles, branded phrases, partial-match terms). A profile that's 100% bare-URL + 100% text means programmatic generation, not real PR.

The Backlink Strategy

Disavow the scraper clusters — submit knows.sbs, wants.cfd, takes.sbs, blinks.sbs, and the spam blogspot domain to Google Search Console disavow tool. Month 1 priority.
Earn real editorial links — pitch trade press (Home & Garden, This Old House, Inman, BobVila) and local home-improvement publications. Target: 4–6 quality links in Month 2-3.
Partner co-content — partnership with energy-efficiency programs (Energy Star, state-level utility rebate programs) for backlinks + brand authority.
Local-citation backlinks — Google Business Profile, Yelp, BBB, Houzz, Angi, HomeAdvisor. Each is a citation + a backlink. See the Local Search tab.
Resolve attiicagent.com — figure out whether to consolidate, redirect, or disavow. 5 of 117 referring domains link to that variant.

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⚠ Sample Dashboard · Demand Phase

SEMrush confirms attiic.com is at $0 paid spend today — that part's real. Everything else on this tab (campaign structure, budget shares, target CPCs, projected conversions) is the Month-3 Demand-phase program with illustrative performance numbers. Paid turns on after Foundation + Momentum land — revenue-first, not vanity-first. Ad spend is billed separately and starts modestly while we validate creative and audiences, then scales with proven results.

★ Paid Acquisition · Turned On Once the Foundation Can Convert

        Per the proposal: turn on demand once the foundation can convert the traffic. Geo-targeted Meta (Facebook + Instagram) demand-gen + retargeting to homeowners in hot-climate markets (AZ/TX summer surge primary). Google Search for high-intent terms — "solar attic fan," "attic ventilation," "attic too hot". UTM discipline + conversion tracking tied to leads and booked consultations, not impressions and likes.

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Current Monthly Spend

Per SEMrush · clean slate

🎯

Planned Campaigns

Meta Demand · Meta Retarget · Google Search · LSA · Brand

📈

Target CPL (Month 3)

$58

Homeowner quote / consultation

📞

Target Leads / Mo

From paid alone (illustrative)

Campaign Mix (Planned)

Budget Allocation (Recommended)

Proposed Campaign Architecture

Built on the proposal's two paid channels: Meta (FB/IG) for demand-gen + retargeting, Google Search for high-intent capture.

Campaign	Audience	Channel	Goal	Target CPL
Meta Demand-Gen	Homeowners in hot-climate markets (AZ/TX primary) — using before/after + education creative built in the content workstream	Meta · Facebook + IG	Quote request / consultation	$68
Meta Retargeting + LAL	Site visitors + lookalikes of converters	Meta · Facebook + IG	Form submit / call	$48
Google Search · High-Intent	"solar attic fan," "attic ventilation," "attic too hot" + insulation-contractor terms	Google Search	Quote request / phone call	$54
Google Local Service Ads	Local homeowner searches in AZ/TX metros (where eligible)	Google LSA	Verified call	$38
Brand Defense	"attiic" + "attiic reflect" + "attiic jet" search	Google Search	Capture branded intent + recover mistypes	$12

Campaign structure is proposed; performance numbers are illustrative. Ad media spend is paid by Attiic directly to platforms — not included in retainer.

★ Brand Foundation · The Biggest Gap, The Biggest Opportunity

        Per the proposal: build the brand foundation first, then turn on demand. In that order, on purpose. Attiic was formed in 2025 — there's no documented brand system, no consistent visual identity, no conversion-built website. Three workstreams build the foundation: Brand Identity System, Messaging & Voice, and Website Rebuild. Everything downstream (SEO, social, paid) compounds harder when these three land first.

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Brand Identity System

Build

Logo · color · type · voice · photography

✍

Messaging & Voice Guide

Build

Tagline · value prop · product one-liners

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Website Rebuild

Days 1–60

Conversion-built · SEO-ready · dealer-ready

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Brand Guidelines PDF

Single Source

Source-of-truth for Attiic + dealers + future vendors

Brand Identity System · Deliverables

Deliverable	What It Is	Status
Logo & wordmark	Primary logo, secondary lockups, Reflect™ + Jet™ product marks unified into one family with clear-space + sizing rules	Month 1 · Week 1–2
Color & type	Defined palette + typographic system — built around energy, sun, and home comfort	Month 1 · Week 1–2
Voice & messaging	Tagline, value prop, product one-liners, and a voice guide so every caption / page / ad sounds like one company	Month 1 · Week 2–3
Photography & art direction	Attic/roofline imagery, install shots, two-part-system diagram style, before/after framing	Month 1 · Week 3–4
Brand guidelines doc	Single source-of-truth PDF for Attiic, dealers, and any future vendor	Month 1 · Week 4
Templated asset kit	Reusable social, ad, and sales templates so volume content stays sharp + on-system	Month 2 · ongoing

Website Rebuild · Build Plan

Structured for buyers · Built to convert · Built to rank · Dealer-ready.

Section	What It Does	Status Today
Home	Hero · two-part system intro · trust signals · primary CTA	Single product-overview page — rebuild
How It Works · Reflect™ + Jet™	The two-part system explained · diagrams · install flow	Exists, 3 kw · expand
Benefits	Energy bills · comfort · roof life · moisture/mold	Missing
FAQs	Pricing context, install, warranty, tax credits — with FAQ schema	Missing
Quote / consultation form	Lead capture · click-to-call · trust signals at the decision point	Basic form — rebuild for conversion
Reviews / testimonials	The single strongest trust signal for home improvement	Missing
Dealer / installer path	B2B-channel page alongside direct-to-homeowner	Missing — needed for Dealer Funnel
Technical SEO foundation	Clean URLs · fast load · schema · meta + OG · sitemap	Month 1 build

Foundation Build is scoped + quoted separately from the monthly retainer. Final figures confirmed after the discovery call.

★ Social & Reviews · The Trust Layer

        Per the proposal: the organic engine that makes everything else work harder. Consistent cadence on Facebook + Instagram in a unified look — education, before/after proof, install reels, seasonal hooks (Arizona/Texas summer heat), product explainers. Plus a system to generate and respond to Google reviews — the single strongest trust signal for a home-improvement purchase — showcased back across the site and social.

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IG + FB Followers

8K +22% Mo

Target Month 3 (illustrative)

⭐

Google Reviews / Mo

Post-install ask + 48-hr response SLA

🎥

YouTube Uploads / Mo

2–4

Education + before/after for Video SERPs

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Avg Engagement Rate

6.2%

vs home-services benchmark 3.4%

Content Pillars (Planned)

Channel Mix · Time Allocation

Organic Social · Posting Cadence Plan

Channel	Posts / Mo	Format	Audience
Instagram	16–20	Before/after carousels, install Reels, attic thermal imaging, homeowner testimonials, AZ/TX seasonal hooks	Homeowners 35-65, design-aware
Facebook	14–18	Local-targeted posts, energy-savings explainers, install community-tagging, seasonal heat content	Homeowners, hyperlocal
YouTube	2–4	"How the two-part system works," install walkthroughs, energy-bill case studies — feeds Video Carousel SERPs	Long-form discovery + SERP feature play

Reviews & Reputation Engine

Per the proposal: the single strongest trust signal for a home-improvement purchase. The engine generates, responds, and showcases reviews across the site + social.

Post-install ask — automated SMS + email to the homeowner within 24 hours of completed install
Two-tap review flow — short link to Google review form, pre-filled subject
Negative-review intercept — anything < 4 stars routes to support@attiic.com first for resolution before public posting
48-hour response SLA — every review (positive or negative) responded to · counts as a ranking signal
Showcase loop — top reviews surfaced back on the site, in social, and in dealer co-marketing assets
Photo upload prompts — before/after photos in reviews boost both ranking + conversion

Cadence + workstreams are real. Follower counts, engagement, and review velocity are illustrative until launch.

★ Dealer Program · The Channel Multiplier

        Attiic already sells through distribution — installers are a natural growth lever. The Dealer Program productizes that motion: a dealer landing page + application funnel, a co-branded sales & marketing asset kit, dealer-facing email nurture, and a simple partner pipeline. Co-branded assets keep every dealer on-brand and protect the identity the Foundation Build creates. Add-on price: $1,500/mo, layered on top of the $4K/mo retainer.

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Dealer Landing Page

Build

Application funnel + value prop · Month 3

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Co-Branded Asset Kit

Templates

Sales sheets · social · email · install collateral

📬

Dealer Email Nurture

4 touches

Apply → onboard → activate → grow

🤝

Active Dealers Target

8–12

By end of Month 6 (illustrative)

Dealer Program · Deliverables

Deliverable	What It Does	Status
Dealer landing page	Value prop for installers · margin story · MDF / co-marketing terms · application form	Month 3 build
Dealer application funnel	Form → qualification → call → contract · routed into a simple partner pipeline	Month 3 build
Co-branded sales & marketing kit	Templates for sales sheets, install collateral, social posts, email — all derived from the brand-guidelines doc	Month 3 production
Dealer-facing email nurture	4-touch onboarding: apply → onboard → first install → grow	Month 3-4
Partner pipeline	Simple status tracking (application / onboarding / active / dormant) so the channel scales without one-off effort	Month 3-4
Co-marketing playbook	How a dealer runs a local campaign · what Attiic provides · what they own	Month 4+

Why a Dealer Channel

Attiic already sells through distribution — installers are a natural growth lever, not a new channel to invent
Repeatable onboarding lets the channel scale without one-off effort each time a dealer comes on
Co-branded assets protect the identity the Foundation Build creates — every dealer stays on-brand
Reach beyond direct sales — dealers bring local relationships + install crews Attiic doesn't have to build

Dealer Program is an optional add-on. Workstream is real; specific dealer counts + onboarding velocity numbers are illustrative.

★ Content & SEO · The Organic Engine

        Per the proposal: build the organic surface area that makes paid traffic convert. A blog/resource library targeting evergreen, high-intent searches — attic heat, energy savings, moisture, roof longevity, tax-credit questions — compounding month over month. Plus the technical SEO foundation the Website Rebuild delivers: clean URLs, fast load, schema, landing pages for the high-intent terms incumbents (Solatube, Natural Light, Yellowblue, truteam, usainsulation) currently own.

✍

SEO Posts / Mo

4–6

Evergreen high-intent topics

📋

Quote-Form Submissions

Target Month 3 (illustrative)

📞

Phone-Click + Calls

Tracked via call-tracking

⚡

Core Web Vitals

Audit

LCP / CLS / INP — Month 1

SEO Content Topic Map

Evergreen pillars the proposal specifically calls out. Each becomes a hub page + supporting posts, targeting the search-intent stages from awareness → consideration → quote-request.

Pillar	Why It Converts	Sample Search Targets
🌡 Attic heat & temperature	Homeowner-felt problem · AZ/TX summer surge	"attic too hot," "attic temperature," "how to cool attic"
💵 Energy bills & savings	The ROI argument · paired with tax-credit content	"reduce energy bill," "attic insulation savings," "energy-efficient attic"
💧 Moisture & mold	Ventilation pain point · matches Attiic Jet™ value prop	"attic moisture," "attic mold," "attic condensation"
🏠 Roof life & longevity	Big-ticket adjacency · cross-sell to roof contractors	"extend roof life," "attic heat damaging roof"
📜 Tax credits & rebates	2026 IRA/state rebate questions = high-intent	"attic insulation tax credit," "energy-efficient home rebate"
🌞 Solar attic fan / ventilation	Direct Attiic Jet™ category	"solar attic fan," "attic ventilation," "best attic fan"

Site Architecture · Foundation Build Outputs

Page Type	Status Today	Build Priority
Attiic Reflect™ (radiant barrier) product page	Missing or thin	Month 1
Attiic Jet™ (solar ventilation) product page	Missing or thin	Month 1
The Two-Part System explainer (Reflect + Jet together)	Missing	Month 1
How-It-Works page	Exists, 3 kw	Expand + optimize
FAQ + Structured Data	No FAQ schema	Month 1
Quote-request form	Basic — rebuild for conversion	Month 1
Blog / resource library	Empty · 0 keywords	Month 2+ · 4–6 posts/mo
Reviews / testimonials page	Missing	Month 1-2

Analytics & Tracking · Month 1 Setup

GA4 + GSC sync — every event (quote_submit, phone_click, scroll_depth, video_engage) wired to GA4 explore
Call tracking — dynamic number insertion (CallRail or similar) so phone leads attribute to channel
UTM governance — single source-of-truth UTM scheme across paid, social, email
Looker Studio rollup — this dashboard's data layer, pulled fresh weekly
Conversion tracking — leads and booked consultations as the scoreboard, not impressions and likes

Content engine launches Month 2 (Momentum phase). KPI numbers are illustrative until production starts.

★ The 4-Stage Homeowner Funnel

        Every channel — paid, local, content, social, email — feeds the same funnel. The dashboard measures conversion between stages, not just channel volume in isolation. That's what tells you where the leak is.

1 · Discover

First touch — SEO, paid, local pack, social, referral.

Awareness-stage. Measured by impressions, organic traffic, ad reach, local-pack views. Optimized for cost-per-touch.

2 · Educate

Service page view, video watch, FAQ scroll, newsletter signup.

Consideration-stage. Measured by content engagement depth, return visits, email open-and-click.

3 · Request

Quote-request form, phone call, text, booked consultation.

Intent stage. Measured by request volume, time-to-response, request-to-booked-install rate.

4 · Install & Refer

Completed install. Post-install email + review request + referral incentive.

Revenue stage. Measured by install completion rate, AOV, referral attribution, lifetime / referral value. The whole engagement is judged here.

Funnel Conversion · Sample Targets

Conversion targets are illustrative until baseline data is established in Month 1.