Bart Nollenberger · Marketing Dashboard

📋 Client Hub 🎯 60-Day Growth Plan 📚 Marketing FAQ

★ What this dashboard will track

      Bart's marketing pipeline runs on Meta (Facebook + Instagram) Ads — once campaigns launch, every dollar of spend, every impression, every lead form fill will be tracked here in real time. The Meta Ads tab will show campaign-by-campaign performance, video engagement funnels, and cost-per-lead efficiency. The Leads tab will house the lead-by-lead capture log with name, contact, and source ad attribution.

Channel Status

Channel	What it tracks	Status
📱 Meta Ads	Facebook + Instagram campaigns, leads, video plays, audience reach	Awaiting campaign launch
🎯 Meta Lead Center	Per-lead capture (name, contact, ad source, timestamp)	Connect after launch

Onboarding Checklist

Grant Damaris access to the Meta Business Suite + Ad Account
Set up Lead Center forms in Meta Ads Manager (we'll provide templates)
Launch first campaign — once live, this dashboard starts populating automatically
Share Lead Center CSV export weekly until automation is wired in

📱

Meta Ads data will populate here

Once the first campaign goes live, this tab will show real-time spend, impressions, clicks, CTR, CPC, leads, and cost-per-lead — refreshed daily. Everything below is the scaffold ready to fill with live numbers.

Share campaign launch date when ready →

★ Meta Snapshot

      No campaigns running yet — when the first ad set goes live, this card will summarize the standout headline (e.g., "$X per lead from Y campaign — Z% better than benchmark") and call out the biggest opportunity.

💰

Spend

—

Awaiting first campaign

💵

Avg CPC

—

Spend ÷ Clicks

🖱️

Clicks (all)

—

Link + engagement

📊

CTR

—

Clicks ÷ Impressions

👁️

Impressions

—

Reach + frequency

🎯

Leads

—

via Lead Gen forms

💎

Cost / Lead

—

Spend ÷ Leads

Daily Performance

Video → Lead Funnel

Drop-off at each step (Impressions → 2-sec plays → 25/50/75/100% watched → Link clicks → Leads)

Funnel chart populates once video campaigns are live

Spend by Campaign

Where your budget is going

Pie chart populates once 2+ campaigns are running

Meta Campaign Breakdown

Campaign	Status	Spend	Impr.	Reach	Clicks	CTR	CPC	Leads	CPL
No campaigns yet — table will list each ad set with live performance once launched.

Efficiency Trends

CTR vs Avg CPC

Engagement quality vs cost-per-click over time

Needs 2+ months of data — populates automatically once available.

Conversion Rate vs CPL

Lead quality vs cost-per-lead over time

Needs 2+ months of data — populates automatically once available.

🎯

Lead capture log will populate here

Every Meta Lead Gen form submission will appear in this table — name, contact, ad source, timestamp. Two paths to populate this:

Manual: weekly CSV export from Meta Ads Manager → Lead Center → Download CSV → send to Damaris.
Automated: connect Zapier (Meta Lead Ads → Google Sheets) so every lead appears within seconds of capture.

We'll wire automation once first leads come through

🎯

Total Leads

—

All campaigns combined

📅

Leads This Month

—

Current month-to-date

💎

Avg Cost / Lead

—

Spend ÷ leads captured

🏆

Top Lead Source

—

Best-performing ad set

All Leads · Lifetime

Date	Campaign / Ad	Lead Form	Name	Contact	Status
No leads captured yet. Once your first campaign captures a lead, it'll appear here — date, contact info, source ad, and status (New / Contacted / Qualified / Booked).