After 30 years on dealership floors, Bart Nollenberger wrote down the 12 step leadership framework the best stores use to keep great people and grow gross. Now he is giving the book away.
It has a leadership problem wearing a sales costume. Here is what that looks like on the floor.
You train them, they get good, and a store down the road hires them away. Turnover is eating your gross.
Your top salesperson became a manager. Nobody ever taught them how to lead. Now the whole team pays for it.
The values are on the wall. What actually gets tolerated on a busy Saturday is the real culture. The book fixes that.
Placeholder quote. Real reader or coaching client, one specific result with a number in it.
Client NameDealer Principal · Store, STPlaceholder quote. A GM on what changed in their store's turnover or Saturday meetings.
Client NameGeneral Manager · Store, STPlaceholder quote. A rising manager on how the framework changed how their team follows them.
Client NameSales Manager · Store, STBart Nollenberger has lived retail automotive from the sales floor to the leadership table. He coaches dealership owners, GMs, and managers across the country, and hosts the Keep the Change podcast. This book is those thirty years, distilled to twelve steps.
Ships anywhere in the US. First print run only while copies last.