Mohave Solar

Content Output

• Posts per week by platform, with the actual creative
• Reach and engagement per post — which topics land
• Follower growth month over month
• Best-performing post each month, promoted into paid if it earns it

The Content Angles That Fit This Business

• Commercial install drone footage — roughly 50 shots already in the client Drive folder, unused so far
• Orphaned-system service — the "your installer went out of business, we'll still fix it" angle that /solar-service/ was built for
• Battery retrofit before/after — the exact segment producing paid leads right now
• Pool heating seasonal content — a differentiator almost no local competitor runs

📥 How Leads Reach Danny

• Contact form — native, no plugin, on /contact-us/
• Corner chat assistant — scripted free-estimate flow, every page
• Estimate popup — auto-opens, every page
• /go/ landing form — tagged ad landing page in the inbox so ad leads are identifiable
• /go/ lead-capture chat — separate widget, ad traffic only

Every lead is also stored under Website Leads in wp-admin, so nothing is lost if an email is missed. Copies go to jordyn@damarissolutions.com.

🛡️ Spam Protection

• Honeypot field — invisible to humans, filled by bots
• 3-second time trap — instant submissions rejected
• Link filter — messages containing URLs blocked
• Rate limit — 8 submissions per hour per IP
• reCAPTCHA v3 — wired and ready, currently off; keys can be dropped in from the Customizer if spam appears

Blocked submissions silently show success, so spammers get no feedback telling them what tripped.

📰 The Blog Is the Biggest Untapped Asset

The pre-BizIQ site ran roughly 100 blog posts under /YYYY/MM/slug/ URLs, all still recoverable from archive snapshots. Only one post is live today.

Restoring them at their original URLs would reclaim whatever link equity and long-tail rankings those pages held, at a fraction of the cost of writing 100 new posts. This is the highest-leverage SEO work available on the account and it is not yet scheduled.

✅ SEO Punch List

• Connect Search Console + submit the sitemap — unblocks all measurement on this tab
• Connect GA4 — organic traffic and behaviour
• Remove /go/ from the sitemap — it is noindex, it should not be listed
• Write a title + description for /blog/ — the only page still on WordPress defaults
• Point the Google Business Profile at the new site and confirm NAP matches the schema exactly
• Restore the archived blog posts at original URLs — phase 2
• Add social links + schema sameAs

Leads by Day

Campaign Comparison

Platform Split

Product Interest

✓ $34.82 CPL is strong for solar

These are form-completed, phone-verified solar and battery leads — a category that routinely runs well north of $100. Both campaigns landed within $3 of each other, which says the price is the market, not a fluke on one creative.

✓ The form change is the story

Spend started Aug 25, but all six leads landed Aug 29 – 30, after the phone-verification forms went live. The first days bought the learning phase; the back half is what these campaigns actually produce.

✓ The battery ad found a service lead

Alice Marsh came in through the battery ad but asked for an annual checkup on existing solar + pool heating — exactly the orphaned-system revenue /solar-service/ was built for. A second revenue line the ads found on their own.

⚠ Budgets run out Sep 7

$591 of the $800 lifetime budget is unspent with eight days left. At the current pace both campaigns will underspend and stop right as they hit their stride. Raise daily pacing or extend the end date before Sep 7.

⚠ Three out-of-state area codes

714, 949 and 303 are California and Colorado numbers. In Lake Havasu that often means second-home owners — real prospects — but it can also mean geo-targeting bleed. Confirm the property address on the first call.

⚠ Attribution mismatch

Propel reports on a 7-day click / 1-day view window; Battery Add On has no window set. Until they match, the two campaigns are not being compared on equal terms. A one-click fix in Ads Manager.