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📁 Archived · Original proposal, August 5, 2026

This is the signed proposal, kept for reference — the scope, pricing and 60-day plan Mohave Solar agreed to. It is a historical document and is no longer updated. Live performance now lives on the marketing dashboard →

Marketing Proposal · August 5, 2026

Powering the
Commercial Pivot for
Mohave Solar.

A flat-rate marketing partnership — website recovery, local SEO, LinkedIn-first commercial lead gen, and organic social — built around the transition from residential PV to commercial + battery retrofit revenue.
Prepared for Danny · Mohave Solar · Mohave & La Paz Counties, AZ
By Damaris Solutions
Month-to-month · Kickoff within 1 week
20 yr
Solar industry experience
+40%
Battery + Pool retrofit growth
2 counties
Mohave + La Paz · Flagstaff/Prescott ready
In-house team
3 installers · PM · admin
First Deliverable · Ready Now

Your New Website Is Live.

We recovered every page, photo and search listing from the old site, rebuilt it from scratch, and repositioned it around commercial solar, service & repair for orphaned systems, and battery retrofits — with your drone photos front and center. It is live now at mohavesolar.com — domain recovered from Biz IQ, hosted on our server, SSL secured.

mohavesolar.com — LIVE Visit the live site ↗
Commercial-First

Leads With Business

Hero, nav and messaging lead with commercial solar — with your First Class RV & Marine install as the opening shot. Residential install, batteries and pool heating all keep full pages.

New Revenue Page

Service & Repair

A dedicated page targeting owners whose installer went out of business — diagnostics, monitoring restoration, maintenance, and battery retrofits (Tesla Powerwall, FranklinWH, Enphase).

Lead Capture Built In

Chat + Estimate Popup

Corner chat assistant and a free-estimate popup capture leads on every page — try them in the preview. SEO keeps every old Google URL, so rankings transfer when we launch.

What you're seeing: a pixel-accurate preview of the real WordPress build. Forms and chat are in demo mode until launch. Launch blocker: domain release from Biz IQ (Step 2 of Next Steps below).
01 · The Situation

Where Mohave Solar Stands Today

Twenty years of reputation and a full in-house crew — with the digital presence dark right now and a real opportunity to reposition around commercial + battery.

Problem 1

Digital Presence Went Dark

Biz IQ was cancelled, the website is offline, and Google + print ads have stopped. IG / FB / Yelp are the only surfaces still active. Every day the site stays down costs search-ranking equity.

Problem 2

The Residential PV Cliff

Residential PV-only sales are down roughly 60%. The market has shifted — but Mohave Solar's current marketing (or lack of it) is still pointed at the old segment. The pivot to commercial isn't reflected online.

Opportunity

Commercial + Battery Is Booming

Battery retrofits and pool solar grew 40%. Data centers, Aquaria air-to-water, commercial shade + carports are all sitting in your market untapped. The story to tell is already there — just needs the digital surface to tell it on.

Twenty years of reputation is the moat. What's missing is a modern digital surface that reflects where the business is going — commercial and battery — not where it was.
02 · The Commercial Opportunity

Three Verticals Already Sitting in Your Market

You've already identified the wins. The marketing engine we're proposing is built to feed decision-makers in these three verticals specifically — not generic solar leads.

🏢

Data Center Energy

Facility operators + developers in Mohave / La Paz needing on-site or co-located generation + storage. LinkedIn-native buyer. High-ticket, long-cycle, referral-heavy.

💧

Aquaria (Air-to-Water)

Commercial + AZ-desert-specific installations. Niche category with almost zero competitors marketing it locally — Mohave Solar can own the AZ Aquaria search + LinkedIn conversation.

☀️

Shade + Carport Structures

Property managers, HOAs, retail plazas, school districts. Recurring bid opportunities. Visually stunning drone footage — perfect for the content library you already have.

Why LinkedIn over Google Ads for these: commercial solar buyers research on LinkedIn (facility managers, ops directors, developers), and LinkedIn's algorithm keeps quality content visible for months, not hours. Google Ads for commercial hits mostly tire-kickers at 3-5× the CPL. Wrong tool for this buyer.
03 · Our Approach

Restore the Foundation. Own the Pivot.

Three moves in the first 60 days: bring the website back online, lock in the local SEO for Mohave/La Paz, and repurpose 20 years of photo/drone/video content into a proper commercial-facing story. Paid comes online once the foundation is solid.

01

Foundation First

Recover the domain from Biz IQ, deploy a temporary landing page inside the first week to stop the ranking bleed, then build the full commercial-focused site in parallel. SEO is baked into the structure from day one.

02

Content Library, Repurposed

You already have professional photos, drone footage, and completed-project video. We stage it into a content calendar across LinkedIn (commercial angle), Facebook + IG (community), and the new site. No production burden on your team.

03

LinkedIn-First, Meta Support

Paid ads launch ~Day 60 — after the site is proving out organic. LinkedIn takes the lead for commercial + carport buyers; Facebook/Instagram supports the battery + pool retrofit segment where residents still convert well.

Google Ads burns budget on commercial solar. LinkedIn keeps a single well-produced post visible to your target buyer for months — that's the smart investment for where Mohave Solar is headed.
04 · Scope of Services

Four Pillars · Flat $2,000/mo

Everything below is included in the flat monthly rate. No per-project charges. No travel fees. No hidden line items.

🌐
01
Website Creation

Custom, mobile-responsive, SEO-optimized site. Lead-capture forms + AI chatbot + API integrations. Temporary landing page live in Week 1.

🔍
02
SEO

On-page + local SEO for Mohave / La Paz counties (and expansion into Flagstaff / Prescott). Google Business Profile management + commercial-solar keyword strategy.

🎯
03
Ad Management

LinkedIn for commercial lead gen (evergreen algorithm) + Facebook / IG for battery + pool retrofit demand. Monthly analytics + reporting.

📱
04
Organic Social

Content strategy + posting across LinkedIn, Facebook, Instagram. Leverages your photo / drone / video library. On-site shoots as needed.

On-site visits included: McKinley (social lead) and Jordyn (strategy) travel to Mohave/La Paz at no extra cost. We're partners, not phone-only vendors.
Ad spend separate: the $2K covers all agency work. Actual dollars to LinkedIn / Meta are a transparent, client-controlled cost — ramps in ~Day 60 once the foundation is solid.
05 · Scope Boundaries

What's Not in Scope — and Why

At $2,000/mo flat, here's what's inside and what sits alongside — zero surprises, zero hidden line items.

✕ Separate from retainer

Handled Alongside

  • Ad Spend — dollars paid directly to LinkedIn + Meta. Ramps ~Day 60. You control budget; we recommend and manage.
  • Domain Recovery Fee (if any) — if Biz IQ charges to release the domain, that's passed through at cost. We handle the outreach.
  • Google Ads — deliberately excluded for commercial. Wrong CPL / wrong buyer intent. Can be added if a residential-battery push justifies it.
  • Custom App / CRM Build — Damaris can quote separately if you want a bespoke pipeline tool later.
✓ Included as strategic support

Strategic Support

  • Brand Voice Doc — a one-pager for how Mohave Solar sounds on LinkedIn vs Meta vs the site.
  • Live Analytics Dashboard — daily site traffic, lead sources, ad performance, ranking deltas. Transparent, always-on.
  • Monthly Performance Review — one call per month with Danny covering leads, pipeline movement, next-month priorities.
  • Direct Access — text / email / call. No account-management gatekeeping.
06 · Recommended Ad Spend

Meta-First. Ramp Monthly.

Paid ads activate ~Day 60 after the site + SEO foundation is proven. Start small on Meta, prove the creative, then scale month-by-month and layer in LinkedIn once commercial case studies are on-site.

📱 Why Meta first

Battery + pool retrofit is where the residential dollars still convert — and Meta's residential home-service CPL runs $10-30. Your existing photo/drone library plugs into Meta creative on day one, no new production needed.

💼 Why LinkedIn Month 3, not Month 1

LinkedIn ads for commercial solar need real case studies + a commercial-facing site to land. Wait until Month 3 so the new site + first commercial job stories are already live — otherwise the ad clicks bounce.

All ad spend paid directly to Meta + LinkedIn — not through Damaris. You see every dollar in the live dashboard. Ramp is a recommendation, not a lock-in — if Month 1 CPL blows past target early, we accelerate; if creative needs more testing, we hold. You control the budget.
07 · Implementation Roadmap

60-Day Foundation → Growth

Phased so every dollar of the first 60 days builds compounding equity — then paid ads ramp on top of a solid foundation.

1
Phase 1 · Weeks 1 – 4 · Foundation

Stop the Bleed, Rebuild the Base

  • Recover the domain from Biz IQ
  • Temporary landing page live inside Week 1 — halts ranking bleed
  • Full website design + build begins in parallel
  • On-page + local SEO strategy implemented
  • Organic social starts posting from the existing content library
  • Live analytics dashboard live for Danny to watch in real time
2
Phase 2 · Weeks 5 – 8 · Build & Optimize

Launch the Full Commercial-Facing Site

  • Full website goes live — commercial-focused messaging, lead capture, chatbot
  • SEO refinement based on early performance data
  • Organic social scales up; on-site shoots scheduled as needed
  • LinkedIn ad strategy + audience targeting finalized for commercial prospects
3
Phase 3 · Day 60+ · Growth

Paid Ads Live · Compound the Pipeline

  • LinkedIn + Meta paid campaigns activate
  • Targeting: property managers, facility ops, data center developers, HOAs, retail plazas
  • Monthly performance reviews with full transparency
  • Ongoing optimization based on lead quality + conversion data
08 · Investment

Your Investment

Everything in scope. One flat monthly rate. No surprises.

Monthly Retainer
$2,000 /mo
Term: Month-to-month
Start date: Within 1 week of sign
Cancel with 30-day notice — no long-term lock-in.
Note: Ad spend is separate — paid directly to LinkedIn + Meta once campaigns activate ~Day 60. You control the budget.
What's Included Every Month
  • Custom website · SEO · GBP · AI chatbot · API integrations
  • LinkedIn + Meta ad management (once live)
  • Organic content across LinkedIn / FB / IG
  • McKinley + Jordyn on-site visits included — no travel fees
  • Live analytics dashboard + monthly performance review
  • Direct access — no account-management gatekeeping
Transparency clause: every dollar of ad spend is visible in the dashboard. No black boxes, no marked-up media buys, no reporting delays.
09 · Why Damaris

Why This Partner · Why Now

01

Solar-Industry Fluency

We understand the Arizona market and the difference between residential lead-gen and commercial pipeline building. Same shop that runs Prometheus Power Solutions in DFW — we've been in the exact segment you're pivoting into.

02

Platform Strategy

LinkedIn-first for commercial solar because its algorithm keeps content visible for months. Meta for battery + pool retrofit where residential still converts. Right tool for each buyer — no wasted spend.

03

Flexibility

Your budget, priorities, and service mix will evolve. We evolve with you. Pivoting ad spend, adjusting messaging for carports, expanding into Flagstaff / Prescott — no scope-change surcharges.

04

Transparency

Every dollar of ad spend is visible. Live analytics dashboard + monthly reports. No black boxes, no obscured media buys, no waiting for a monthly PDF to see what's happening.

Kickoff: within 1 week of sign · month-to-month, cancel with 30 days notice.
10 · Next Steps

Let's Get Moving, Danny.

Four simple steps to get Mohave Solar's digital presence back online and pointed at the commercial market.

1

Sign the Proposal

Approve + countersign at $2,000/mo, month-to-month.

2

Domain Recovery

We contact Biz IQ to initiate domain transfer + retrieve your site files.

3

Landing Page Live

Temporary landing page goes live within Week 1 — presence restored fast.

4

Kickoff Call

Align on brand voice, target accounts, and the commercial content calendar.

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